“Understanding branding is important. Branding is, in reality, the identity you project to the public, to your clients or customers, and to your vendors. Your brand speaks loudly about who

you are and how you see your business relationships with those who matter most. Deciding on a branding concept is important, a decision that should not be taken on lightly.”

Education - FashionTim Walker:• Completed his degree in 1994• Worked as a freelance assistant in London• Eventually became full-time assistant to

Richard Avedon

Rankin:• Started Accounting degree aged 21• Dropped out after first year to pursue his

photography hobby (re-started at A Level)• Promoted club nights with Jefferson (D&C)

for money while studying

Education – AdvertisingReid Miles:• Poor schooling as a child• Raised with a strong work ethic• Thanks his upbringing for his dedication to hard

work, which has defined his success

Arthur Beck: • Studied at Newark School of the Arts (ad design)• Course contained a photography module which

inspired him• Took an assisting job in a local studio shared by 2

photographers• Bede would challenge his employers to darts

games, spent his winnings on equipment

Education

• In more cut-throat industries like fashion, a lot can depend on who you know, but what you know is important too

• A good education is important but not necessary, a good portfolio is essential

• Good relationships with others in the industry is important for future networking

competitions• Two among the most recognized photo competitions:• • -Taylor Wessing• -Contemporary portrait photography• -Entry open for everyone around the world, • aged 18 and over.

• -Black and White spider awards• -Open to professional and amateur photographers• -All form of black and white photography

• Good adress: http://www.photographycompetitions.net/

Photographers who have had success from entering competitions• • -David Oxberry:• -Awards:• • 2012 - Taylor Wessing Photographic Portrait Prize• 2011 - AOP Awards 'Non-Commissioned Environment Series'• 2010 - AOP Awards• 2006 - AOP Judges' Choice Award• 2005 - PDN Photo Annual; AOP Assistants - Still Life; AOP Assistants• Landscape and Interiors• • -Branding:• Warm, thoughtful, sensitive observations of the ordinary

Mark Leary:• -Awards:• • AOP Awards (three years), Campaign Press – Silver• Creative Circle - Silver, Creative Review Photography Annual - three entries • D&AD - two Silvers and three Nominations• One Show USA – nomination•• -Branding:• Tells a story, creates a nostalgic feeling to his subject

Key points when preparing for a competition • Seek out competitions• Check the organizers website and look into the regulations for the competition, get organized.• Get in the mood and stay there. Never forget that the chance to get a great shot is always

around no matter where you are.• Never start late!

Creating your own brand for particular competitions

• You have to know who you are as a photographer• Send a clear message with your pictures• Make your pictures emotionally connected• See to it that your brand is credible• • “Build a Brand, Not a Business”-Harrison Kratz

Agency Representation

Gaining representationWhat an agency offers

Greenies/Graduates

Gaining Representation Olivia Gideon Thomson of WeFolk

“Usually I take people on from recommendations from people in the industry - it's quite a small world once you're in it.”

Be recognisable Be seen

Experience the industry Publish books, work for magazines

Be in contact with art buyers and galleries Your website needs to be easy to navigate/quick loading

Your cover letter needs to say why you want to be represented not what you think they can offer, or how great you are.

Arrange a 'promo piece' to sell yourself Push yourself, allow yourself to grow by testing and shooting all

the time

Being represented offers you...

List of clients Access

Endorsement ( Clive Booth; represented by Mark George owns no equipment, is endorsed

by Canon) Business advice

Strategy Marketing (although some photographers will

do this themselves) WeFolk work with 6month plans, and therefore

their contact can be quite small, other agencies such as Deborah Schwartz Reps work on an 'as

and when' basis “ I think there are many examples of photographers who are with the wrong

agency and it can be quite detrimental to someone's career if they spend time with

the wrong person.”- Olivia Gideon Thomson

Greenies / Graduates Jamie Chung represented BERNSTEIN & ANDRIULLI Howard Bernstein is asked by Tutors in America to visit

students to talk about the business of photography, offer advice to graduates and to review portfolios. Signed Jamie Chung straight from college

Malou Burger

Malou Burger• Represented by Swerve

After graduating assisted for 4 years in Australia Did test shoots for her portfolio in South Africa and Japan

before returning to UK where she was signed by an Agent. Enthusiasm and passion is what it is all about. Find your own way, assist and test before getting agent.

Online presenceUse of online media tools such as….

- Website /Blog- Facebook- Flickr- Twitter- Youtube + many more!

David Kai Piper

Summary

• What ruby said• Annies next steps• Simon• Charley• Ruby