1

EducationEducation A Global Industry

A Great Australian ExportAnd CQU’s Role

Presentation byKathy Ramm, Director, CQU International

Central Queensland University21 October 2003

(Based on presentation by E. Laakso)

2

Market: Global

• 13 to 15 million students will graduate each year

90

9.9

97

45

159

87

2000 2010 2025

UniversityUniversityStudentsStudents

(in millions)(in millions)

StudentsStudentsfrom Asiafrom Asia

(in millions)(in millions)

3

Market: Global

• 2000: 1.8 million– with 1.2M in English

Language Destination• USA: 550,000• UK: 260,000• AUS: 140,000• CAN: 40,000• NZ: 50,000250,000

1,500,000

1,800,000

2,800,000

1964 1990 2000 2010

InternationalUniversityStudents

Worldwide

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Market: Global“A little bit more detail”

• Some 400,000 “new” international students/pa worldwide for English language destinations

• 80% from 15 countries

– Singapore, Hong Kong, Malaysia, China, India, Indonesia, USA

• Take out US & UK and about 170,000 are available for Canada, New Zealand and Australia

• CQU needs about 4,000 to 4,500/pa

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Market: BackgroundSemester 1 2002

• Int’l Students in AUS 150,523 or 18.3%QLD 28,065 or 18.0%CQU 7,923 or 41.3%

• Growth 1/01 to 1/02 AUS 18.7%QLD 34.0%CQU 49.0%

• Rank CQU State NationalOn Campus AUS (6,100) 1 4Off Campus (153) 2 10Off Shore (1,670) 1 9Total (7,923) 1 5

Market: BackgroundSemester 1 2003

• Int’l Students in AUS 174,641 or 20.3%QLD 31,903 or 19.4%CQU 7,526 or 40.0%

• Growth 1/02 to 1/03 AUS 15.5%QLD 12.1%CQU -5.0%

(+9.4% from T32002 to T2 2003)• Rank CQU State National

On Campus AUS (6,773) 1 6Off Campus (120) 2 12Off Shore (1,577) 1 10Total (7,526) 1 8

7

Enrolment Growth

International Student Enrolments

0

20000

40000

60000

80000

100000

120000

1988 1991 1994 1996 1997 1998 1999 2000

Years

Enro

lmen

ts

Source: AVCC

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Australia’s Major ExportsMajor Exports of Goods and Services 2000

02468

1012

Tour

ism

Pet

role

um

Coa

l (co

king

& s

team

ing)

Tran

spor

tatio

nse

rvic

es

Gol

d

Iron

ore

Alu

min

ium

Alu

min

a

Whe

at

Edu

catio

n

Mea

t

Roa

d ve

hicl

es Woo

l

Nat

ural

gas

Cot

ton

Export Good

Valu

e ($

b)

Source: AVCC

9

Regional Universities

continued

Number of Overseas Students by Onshore/Offshore and Regional Universites, 2001

0

1000

2000

3000

4000

5000

6000

CharlesSturt

University

SouthernCross

University

TheUniversity

of NewEngland

TheUniversity

ofNewcastle

Universityof

Wollongong

Universityof Ballarat

CentralQueenslandUniversity

J ames CookUniversityof North

Queensland

Universityof SouthernQueensland

TheUniversityof Sunshine

Coast

Regional Universities

Num

ber o

f Ove

rsea

s St

uden

ts

Onshore

Offshore

Source: AVCC

10

Courses of Choice6 Main Courses for Overseas Students, 2001

010,00020,00030,00040,00050,000

Man

agem

ent

and

Com

mer

ce

Info

rmat

ion

Tech

nolo

gy

Soc

iety

and

Cul

ture

Eng

inee

ring

and

Rel

ated

Tech

nolo

gies

Hea

lth

Cre

ativ

e A

rts

Courses

Num

ber o

f Ove

rsea

s St

uden

ts

Source: AVCC

11

Distribution of Overseas Students by State/Territory, 2001

05000

10000150002000025000300003500040000

State/Territory

All S

tude

nts

Location of Study

Source: AVCC

12

10 Main countries of origin of Overseas Students

02,0004,0006,0008,000

10,00012,00014,00016,00018,00020,000

Sing

apor

e

Mal

aysi

a

Hon

g Ko

ng (S

AR o

fC

hina

)

Indo

nesi

a

Chi

na (e

xclu

des

SAR

san

d Ta

iwan

Pro

vinc

e)

Indi

a

Uni

ted

Stat

es o

fAm

eric

a

Thai

land

Taiw

an

Nor

way

Countries

Num

ber o

f Stu

dent

s

Source: AVCC

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CQU’s Role inInternational Education

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•Numerous Memoranda of Understanding with offshore universities•Numerous Joint Activity Agreements with offshore universities•Numerous articulation agreements with onshore and offshore providers•Supported Distance Operations with Hong Kong College of Technology•Supported Distance Operations with Hartford Group

–

Singapore, and soon Chengdu, China

What we currently do - CQU

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What we currently do - CQU

• Australian International Campuses venture– Brisbane International Campus 767– Gold Coast International Campus 281– Sydney International Campus 3382– Melbourne International Campus 2474

(2002 enrolments)

• AustraLearn • Study Abroad• English Language Centre

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CQU I – University profiling• Queensland Education Training Initiative

– Premier’s Department

• Gold Coast Education and Training Network; CQETNA

• DVC/ PVC International meetings of AVCC

• IDP and AIE; NOOSR

• DEST, DIMIA

• Embassies; High Commissions; trade delegations

• Other forums

– OECD/US Forum GAT – trade in education services

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CQU I – Development of International Strategies• Monitor worldwide trends in global

education, changes in countries

• Monitor CQU efforts and results

• Provide advice to Vice Chancellor, DCVs and Deans to enable CQU strategy development

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CQU I – Partner management• Provide whole of University frame• Finalisation of contracts• Review and updates of contracts• Management of models etc to ensure

financial viability• Management of approvals and accreditations• Ongoing management of partner relations

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CQU I – Business Development• Due diligence on partner organisations

• Market research

• Find out all legislation and approval frameworks, and develop materials etc to comply

• Work with Faculties to develop Business Plan; delivery model

• Assist with roll-out of new ventures

• Support Faculties in learning new models/ logistics

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CQU I - Role in Marketing• Direct recruiting for all campuses

• Collaborative recruiting for AICs and offshore sites

• Due diligence/recruitment of agents

• Management of agent behaviour/ ESOS training/ product training/ marketing materials supplies

• Management of commission payments due

• Develop international marketing and informational materials

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CQUI - Role in Enrolments• Follow applications to ensure all documents

are supplied• Assess application, issue Letter of Offer• Follow to ensure student is helped to obtain

visa• Follow to ensure student knows living

conditions etc etc• Accept payment, issue eCOE

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CQUI Role – Systems and Standards• Train and audit for ESOS compliance• Train for entry requirements to all

International Assessment officers• Train and audit agent activity• Facilitate changes to Student Records,

Student Finance, Finance, other processes

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CQU I – Role in Compliance• Provider registration each state and

legislature• Program registration each state and

legislature• Changes to provider and program details• Educating CQU and partners of

requirements• Auditing across CQU and partners – esp

ESOS Act and regulations; Student Visa requirements

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CQU I – student support role• Work with Student Services, International

Student Association, Faculties etc to ensure good educational, social and cultural experience for international students

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Risks to CQU future• Quality across Australian education sector

• Quality CQU academic staff, courses

• Quality in CQU processes and delivery

• Vigilant management, commercial skills in reading future trends and University positioning

• SARS; world peace

• CQU Complacency