Educating Your Customer For Greater Demand Response Participation

Online Solutions for the Energy Industry

Educating Your Customer For Greater Demand Response

Participation Randy Edwards

[email protected]

Apogee Interactive

October 6, 2004


Who is Apogee?

Internet solution provider to energy industry

A decade delivering innovative products

Team: engineers, programmers, instructional designers, graphic artists, writers, consultants Clients: Nearly all major IOUs,

Most leading cooperatives and municipals,

Many industry associations

Recognition: Accenture rates DEMX #13 in US, #18 in World


The Situation• Only a fraction of available resources actively

participate in demand response programs• Typical reasons for not participating include:

– Program is too difficult

– Reward is not great enough

– Not enough load to participate

• Many times it is simply a matter of educating the customer


The Opportunity

• Demand Response programs are an opportunity to establish an “agent relationship” with your customers– Help the customer see how the program

benefits them– Help them get started in the program– Provide them with the tools and information to

help them be successful


Education Tools

• Extensive information is available to you and to offer your customers

• Available through the web or CD.• Available as content or eLearning courses • Help your customers better understand their

facility’s load• Help your staff be better educated in

advising your customers


Apogee’s Solutions

• eLearning and Internet content for education and reference material– Lighting

– Motors and Drives

– Power Quality

– HVAC

– Distributed Generation

• Custom content and delivery methods available


Study-Center.com• Courses available through

Apogee’s eLearning portal• Custom portal can be

provided for you– Your look and feel– Launch from your home

page– Customer feels they are

accessing your site• Purchase courses on an as

needed basis• Purchase blocks of seats

for volume discounts


Study-Center.com

• eLearning Portals


Apogee iContent

• Content can be launched from your home page

• Select only the content that is applicable for your employees and customers

• Annual license fee based upon content and potential number of users


Apogee iContent


Apogee Custom Solutions

• Designed to meet your company’s or customer’s specific needs

• Extensive experience and technical knowledge in energy efficiency and load reduction solutions

• Deliverable over the Internet or via CD


www.apogee.netwww.study-center.com

Educating Your Customer For Greater Demand Response Participation

Documents

Transcript of Educating Your Customer For Greater Demand Response Participation