Educating clients to say yes
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Transcript of Educating clients to say yes
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TO SAYYESEDUCATING CLIENTS
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The Man from Del Monte he says YES!
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‘Why don’t you get it?’
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‘You are always saying no’
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‘I am having to do your job’
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A wrong relationship
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The client
The servant
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the butler did it
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Time to change
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Change the relationshipBe the expertBe positive
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Be the expert
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have a methodology
http://www.flickr.com/photos/origomi/
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success criteria business objectives competitive analysis priorities mood board user personasuser expectations site personas
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Justify decisions
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+BE POSITIVE
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Yes we can!
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Positive about clients
http://www.flickr.com/photos/myvector/
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CLIENTS ARE NOTSTUPID
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Ssshhh...
http://www.flickr.com/photos/hooiveld/
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SHAPING THE CLIENTS
ROLE Focus on problems Focus on businessFocus on users
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‘what do you think?’
X
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‘How will users react?’
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Managing Feedback
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politics
http://www.flickr.com/photos/vgm8383/
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committees
http://www.flickr.com/photos/heandfi/
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Difficult people
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Existing client
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No clue client
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Micro manager
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Marketeer
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TO SAYYESEDUCATING CLIENTS
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