EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION...
Transcript of EDUCATERING MEDIA PACK 2017/18 - H2O · 2017-10-05 · CIRCULATION & AUDIENCE INTRODUCTION...
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EDUCATERINGMEDIA PACK2017/180345 500 6008www.h2opublishing.co.uk
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FEATURES LIST
PRINT - THE MAGAZINE
HIGH IMPACT CREATIVES
DIGITAL
DIRECT MARKETING
EVENTS
TESTIMONIALS
RATE CARD
TECHNICAL SPECIFICATIONS
CONTACTS
CIRCULATION & AUDIENCE
INTRODUCTION
CONTENTS
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EDUcatering is the ONLY monthly independent trade publication in the UK with a targeted ABC audited circulation focusing exclusively on education catering.It’s the only magazine to look objectively at the whole market and with around 8 million pupils in schools in the UK, it is a significant sector that has huge potential for all associated with it.
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CIRCULATION & AUDIENCE
PRINTCIRCULATIONTOTAL: 4,579
WEBSITEAVERAGE MONTHLY VISITORS: 4,531MONTHLY PAGE VIEWS: 8,335
DIGITAL CIRCULATIONTOTAL: 35,273
AUDIENCEEDUcatering reaches a total of 39,852 key decision makers of purchasing organisations, advisory bodies, professional associations and specialist contract caterers in over 30,000 state and private schools every month.
REACHING A TOTAL
OF 39,852 DECISION
MAKERS EACH MONTH
SECTOR CRITERIA SELECTION ESTABLISHMENTS CONTACTSContract Caterers Specialising in Education 49 127
State Secondary Schools Largest by pupil number 1,000 1,000
Academies - Self Operated 549 549
Free Schools 20 20
DIY/Opted out catering 913 913
State Primary Schools Academies - Self Operated 171 171
Free Schools 56 56
State Special Schools Academies - Self Operated 17 17
Free Schools 3 3
Private Schools Largest by pupil number 300 300
Purchasing Organisations 17 62
Trusts & Advisory Bodies (CFT, FSA, DoE, DoH) 11 42
LACA Members & ASSIST Members 791
Local Authorities Non LACA members 339
CEDA Members & FCSI Members 112 111
Key Wholesalers 31 78
School Sites Purchasing influencers 35,273
TOTAL 39,852
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PRINTTHE MAGAZINE
12ISSUES PER YEAR
CIRCULATION
4,57930,000
EDUCATERING IS THE ESSENTIAL READ FOR PROFESSIONALS PROVIDING SCHOOL MEALS THROUGHOUT 30,000 STATE AND
PRIVATE SCHOOLS IN THE UK.
Avg Net Circulation 4,579July 2015 to June 2016
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PRINTSTAND OUT DESIGN
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PRINTENGAGING CONTENT
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HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE
SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE
FALSE FRONT COVER
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HIGH IMPACTCREATIVES
DIE CUT FRONT COVER
CARRIERCARD
First thing a reader will
see when the magazine is
delivered. Holds an
A5 advert
MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster
BOOKENDS
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TIPON
TEXTUREFOIL
FINISHES
ROLLFOLD
BRANDED POLYWRAP
BELLYBAND
HIGH IMPACTCREATIVES
CONTACT US FOR MORE
OPTIONS
ADVERTORIALS
FOUR PAGECOVERWRAP
GATEFOLD
BARNDOOR
TEASERSTRIP
BOUND IN PRE-PRINTS
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DIGITAL
AVERAGE PAGE VIEWS PER MONTH
8,335
AVERAGE VISITORS PER MONTH
4,531
DIGITAL CIRCULATION
35,273
CURRENTFOLLOWERS
3,000+
www.educateringmagazine.co.uk @EDUcateringmag
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DIRECTMARKETING
DIRECT MAIL• Anything from a flat mailer
to a premium 3D mailer• Unique enhancements to
ensure your mailer is seen and read
PRODUCT SAMPLER• Put your product in the
hands of buyers• FREE follow up service to
measure ROI
MARKET REPORT BUILDER• Bespoke research to
answer your questions• Broadcast your research
across print and digital with an editorial write up in one of our titles
• Email broadcast the report to 5,000 recipients
• You’ll receive a PDF report & a printed 8 page report
TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers
Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate
Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results
EMAIL MARKETING• Reach our database of over 32,941 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance
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TUESDAY 10TH OCTOBER 2017ROYAL GARDEN HOTEL, LONDON400+ ATTENDEES
EVENTS
EDUCATERING EXCELLENCE AWARDS• Major industry event• Celebrates the school catering industry’s greatest achievements throughout
the last academic year.• Brings together key decision makers, LACA members and contract caterers
Suppliers have the chance to become one of our 15 Award Sponsors, positioning themselves as a brand to be recognised within school catering and network with some of the biggest purchasing decision makers for food, drink, equipment and services in the sector.
EDUCATERING FORUM• The annual EDUcatering Forum
takes place in London • An elite panel of key note speakers
address important current issues in catering within schools.
• Attracts key decision making delegates from the education sector.
• Our exclusive supplier package enables maximum exposure prior to and during the event.
ROUNDTABLES
• Host around 8-10 senior industry professionals plus representatives from your company to participate in a lively debate on industry matters and key issues
• Results from the debate are published over five pages within the next issue of EDUcatering magazine including your logo on each editorial page
• A full page advert will also be included next to the Roundtable write up.
100+ ATTENDEES
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TESTIMONIALSADVERTISERS AND READERS"In an ever-evolving market with its own specific challenges, EDUcatering magazine is a great way to reach the primary and secondary education market including academies, contract caterers, private schools and local authorities." SUSAN BOLAMCLIENT SERVICES DIRECTORJELLYBEAN CREATIVE
"Educatering magazine is a must read publication for all those working in the school catering sector. The articles can be relied upon to be informative and useful keeping everyone up to date with all that's important and relevant. The opinion pieces are amusing and thought provoking and sometimes even controversial. It's good to have a magazine which works so closely with the sector, promoting, thorough their annual awards, the celebration of excellence."
BEVERLEY BAKERHEAD OF COMMERCIAL SERVICESSURREY COUNTY COUNCIL
"Educatering is one of the very few magazines that I actually read these days both on and offline. For those involved in the school meals industry it’s a useful way to keep up to date with news, events, policy, opinion, research and innovation."
LINDSAY GRAHAMCHILD FOOD POVERTY POLICY ADVISOR
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EDUcatering Magazine is one of fifteen industry leading foodservice titles produced by H2O Publishing. We provide engaging and trusted editorial across a range of key verticals including; education, universities, care homes, out of home, contract catering and many more.
As well as publishing and direct marketing, H2O Publishing’s expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.
H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.
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FEATURES LISTEDUCATERING 2018JANUARY• Oriental Cuisine (Chinese New Year) • Potato Products & Chips• Cleaning, Hygiene & Food Safety
FEBRUARY • Hotelympia Show Issue• Microwaves & Ovens• Wholesalers & Distributors • Street Food
MARCH • Soft Drinks, Juices & Water • Pizza & Pasta • Preventative Maintenance • Refrigeration
APRIL • State of the Nation – Academy Research • Stocks & Sauces • Allergen – Free Meals • Light Catering Equipment
MAY • Commercial Kitchen Preview • Green Issue – CSR/Waste Management/
Recycling/Sustainability/Energy Saving/ Packaging/Fairtrade
• Kitchen & Canteen Refurbishment • Grab & Go Meals
JUNE • School Catering Equipment Supplement
(Advertorial) • LACA Show Preview • Breakfast (Food, Drink & Equipment) • Fish & Seafood
JULY• LACA Show Issue• Vegetarian & Halal Diets• Dairy
AUGUST• LACA Show Review• Assist Conference Preview• Warewashing• Combi Ovens• Indian Cuisine
SEPTEMBER• Educatering Wallplanner 2018/19• Back To School Supplement• Assist Conference Review• Educatering Supplier Innovation Awards• Catering Equipment Distributors• Purchasing Consortiums
OCTOBER• Festive Menu• Yogurts & Desserts• American & Mexican Cuisine• School Catering Technology NOVEMBER• Educatering Awards Results• Sandwiches & Wraps• Soft Drinks, Juices & Water• Counters & Food Display
DECEMBER • 2018 Menu Trends• British Food & Drinks• Tables & Seating• Packaging & Disposables
Educatering features are subject to change. Please contact Morag Wilson should you wish to reconfirm.Email: [email protected]: 01474 520267
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RATE CARDPRINT 2017
HALF PAGE
£1,650
FALSE FRONT COVER
£6,500
THIRD PAGE
£1,250
DOUBLE PAGE SPREAD
£3,950
QUARTER PAGE
£950
FULL PAGE
£2,500
BELLYBAND INTO DPS
£8K4 PAGE WRAP
£10KDIE CUT FALSE FRONT
£9K
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RATE CARDDIGITAL 2017WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500SKYSCRAPER £1,500 £2,500 £3,500
WEBSITE PREMIER SUPPLIER INDEXYou will appear on the EDUcatering website for a whole year with the following information:• Company name• Contact name• Telephone & Email address• 60 words to promote your companyPRICE: £300
PREMIER SUPPLIER INDEXMAGAZINE PREMIER SUPPLIER INDEXYou will appear on the EDUcatering magazine for a whole year with the following information:• Company name and company logo• Contact name• Telephone & Email address• 20 - 30 words to promote your company• Heading of your choicePRICE: £800
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All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.
MAGAZINE SET TO A4 210mm X 297mm
TECHNICALSPECIFICATIONS
WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm
1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm
DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm
1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm
1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm
1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm
1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm
1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm
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ROB MOLINARI
DIVISIONAL DIRECTOR
01474 520266 / 07850 [email protected]
CONTACTS
H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ
0345 500 6008 www.h2opublishing.co.uk
educateringmagazine.co.uk @EDUcateringmag H2O Publishing www.h2opublishing.co.uk @h2opublishing
DAN HILLMAN
DIRECTOR
07833 [email protected]
MARC SUMNER
DIRECTOR
07730 [email protected]
ABBIE GEORGE
BUSINESS DEVELOPMENT MANAGER
01474 520251 / 07584 [email protected]
MORAG WILSON
EDITOR
01474 [email protected]