Communication Tools for Higher Education

Phone access : 877 701 7112 Pass code = 789736#

Higher Education Communication ToolsAgenda

• Welcome• Real Magnet support of Higher Education• Outsourcing Communications

– Content Design Considerations– Effective Use of Tracking Analytics

• Heavy Trend to Mobile Messaging• “Advanced Features” Best Practices & Use Case

Sampling of our Clients

‘The Nielsen study suggests that email remains the most popular activity on mobile phones. Americans spent 41.6% of their mobile online time on email, up from 37.4% a year earlier’

Online Media Daily – Aug 3.

Nielson Analysis of Mobile Usage

Understanding if your email’s are read on PC’s or Mobile will influence your Content Design

Included in our analysis will be :• Open Percentage (Mobile vs. PC)• Percentage breakdown of Opens by mobile devices• Percentage breakdown of Opens by browsers (PC and Mobile)• Opens by Operating System• Opens by Geo-Location

Mobile and Operating System Tracking

Geo-Location Tracking

Target and Track recipients better than ever using our Geo-Location tracking module:

• View the states where your message is most popular

• Drill down and view recipients on a granular city/state level

• Pull reports based upon Geo-Location data

Preview Content in :

•Major ISP’s including Hotmail, Yahoo, Gmail, Aol, etc•Popular Email Clients like Outlook and Lotus Notes•Mobile devices like iPhone, Blackberry, Windows Mobile, and other popular devices.

Correct any design break-downs before sending your message!

Expanded Mobile Rendering Previews

Higher Edu Best Practices• Most ‘Advanced Features’ are easy to use!• Several Creative Use Cases• Seamless Integration other services

– Surveys– Online Registration and Payment – Lifecycle Management

Integrated SurveysFeatures • Pre-Populated Fields • Integrated Reports /

Tracking• Real Time Response Access• Easy to Use Survey Design

Editor and Templates• Conditional Branching• Easy Export of Data

Sample Use Case• Survey of New Student

Admission Requirements• Quick Opinion surveys of

Faculty or Alumni • Post Anonymous Surveys on

your website• Quickly poll faculty / alumni

or students on timely issues

Online Registration & Event Management

Features• Fully integrated with email• Content Editor with

integrated Templates• Landing Page design• Pre-Populated Forms• E-commerce enabled• Audio and Webinar

Conferencing integration

Sample Use Case• Alumni Fundraising• Admissions - Prospective

Student Webinars• Speaker Series Seminar and

Webinar• Athletic Event registrations• Alumni Association

Membership Renewal• Merchandise Sales

Lifecycle (Drip Campaign) ManagementFeatures • Easy Design User Interface• Fully integrated with email

engagement / survey response, etc.

• Management Reports

Sample Use Case• Admissions Dept. “Drip”

campaigns to new students• Alumni Fundraising • Athletic Booster Club Promo’s /

Notifications • Membership Renewals

Going Forward…• iPad Drawing for Attendee’s on August 19!• Post Webinar Survey

– Feeback / Comments– Free 60 Day Trial – Schedule Personal Demo

• Contact: 301 652 4025 #131 Sales@RealMagnet.com