EDSGN 100 Joshua Markle

Section 004 Calbert Chuderewicz

Dr. Thomas Colledge David Church

David Hughes

Disposable Camera Redesign

Recognizing the Opportunity

Background: Sustainable Design

E-Waste

The Current Product

Possible Solutions

Screening Matrix

Survey Results

Weighted Matrix

Final Design

Table of Contents

The problem is that disposable cameras are becoming less and less appealing to the general public due to the convenience and lowering cost of digital cameras.

For this reason we are proposing to target the market of young children. We need toredesign the current version of the camera to create more of an appeal to children while also improving on its sustainability.

An Opportunity is at Hand.

Sustainability is delivering the best performance at the least cost possible, making sure to meet the needs of society without harming the environment.

There are three main branches that will guide the design specifications:

Social

Environmental

Economic

Keys to Sustainable Design

Electronic waste is loosely defined as any discarded electronic material. It has usually either become obsolete or no longer functions properly.

Only 15-20% of E-waste in the United States is recycled, and it is responsible for about 70% of the heavy metals in landfills.These metals, such as lead, cadmium, and mercury, are very harmful to people and the environment.

E-Waste is harmful to the environment.

Packaging consists of thin cardboard cover and a plastic wrap.

Casing is made of polystyrene plastic.

Has four hinges that securely hold the camera together.

The Current Disposable Camera

Hinges

Circuit board-used solely for flash.

Lens and shutter-used for focusing and controlling exposure

Inside the Camera

Lens

Circuitboar

d

Viewfinder

Film

Wheel A-Turns the film

Wheel B-Gets advanced as the film is wound, driving the catch mechanism

Wheel C-Numbered wheel showing remaining pictures

Winding the Film

Wheel AWheel

CWheel

B

Taking the Picture

Once Wheel A is wound, the lever-arm gets cocked. Then the user presses the button, releasing the spring-loaded lever-arm. This causes the spring to open the shutter for a split second, exposing the film. The open shutter completes the flash circuit simultaneously. Lever

Arm

We came up with the following proposals:

Brightly colored camera

Cartoon themes on outside

Getting rid of the flash option

Two zoom settings

Thicker casing on camera

Rechargeable battery

Larger Buttons

Electronic versions of pictures

Possible Ideas for Redesign

Zoom Optio

nBright Colors

Cartoon

Themes

No Flas

h

Redesign

Casing

Electronic

Pictures

Waterproo

f

Digital

lookSmaller Battery

Larger Button

s

Inter-Changeabl

e FilmEase of Use + 0 0 0 0 0 + 0 0 + -Ease of Manufacture 0 + + + 0 - - - - - +Ability to Recycle 0 + + + + 0 0 0 0 0 0Appeal to Children 0 + 0 0 + 0 + + 0 0 -

Durability 0 0 0 + + 0 + 0 0 0 0

Cost 0 + + + + - - - + - +

Totals 1 4 3 4 4 -2 1 -1 0 -1 0

Screening Matrix

Result of the Surveys

Bright Colors

Themes

Flash

Zoom

Durable

Easy Recycling

Electronic Pics

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

Survey Results

Rating Scale (1-5 scale; not needed - must have)

Redesig

n O

pti

ons

Bright Colors

Cartoon Themes

Redesigned Casing

No Flash

Selection Criteria

Weight Rating

Weighted

Score Rating

Weighted

Score Rating

Weighted

Score Rating Weighted Score

Ease of Use 10% 3 0.3 3 0.3 3 0.3 2 0.2

Ease of Manufactu

re 15% 5 0.75 5 0.75 2 0.3 5 0.75Ability to Recycle 20% 3 0.6 3 0.6 3 0.6 5 1

Appeal to Children 25% 5 1.25 2 0.5 5 1.25 2 0.5

Durability 15% 3 0.45 3 0.45 5 0.75 4 0.6Cost 15% 4 0.6 3 0.45 4 0.6 5 0.75

Totals 3.95 3.05 3.8 3.8Rank 1 4 2 2

Continue?Develo

p NoDevelo

p Develop

Weighted Matrix

Our goal was to redesign the disposable camera in a way that will make it more appealing to children.

Changing the casing to a thicker, polyethylene casing will give the camera more durability and recyclability for less cost (Polystyrene- $.38/lb, Polyethylene- $.18/lb)

Eliminating the flash will eliminate the circuit board inside the camera, simplifying the recycling process and completely eliminating E-waste, as well as dramatically reducing cost.

Using brighter colors will make the camera more appealing to children without significantly raising the price of the finished product.

Final Design Proposal

After careful consideration of the survey results, cost effectiveness, ability to recycle, ease of use and manufacture, and durability, we have narrowed it down to the most important design features:

Eliminating the flash option

Redesigned casing

Brightly colored casing

Our redesigned camera will be more sustainable and increase market share.

Redesigned Disposable CameraFor Children

References:

All images taken from google.com

E-Waste Information: http://www.dosomething.org/tipsandtools/11-facts-about-e-waste

Polyethylene vs. Polystyrene Prices:

http://www.ides.com/resinpricing/Secondary.aspx

Questions?