Edp - Unit 2 Motivation

8/20/2019 Edp - Unit 2 Motivation

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MOTIVATION

“ It is the process that

motivates a person into actionand induces him to continue the

course of action for the

achievement of goals…”

Its an ongoing process ….


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MOTIVATION

Motive

BehaviorGoal


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MOTIVATION THEORIES

MASLOW‟s NEED HIERARCHY THEORY :

Actualization

Needs

Esteem and

status needs

Social Needs

Safety and

Security needsPhysiological

Needs


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Maslow‟s Hierarchy Theory

1. Physiological needs : basic needs like food,

clothing, shelter, air,water and necessities of life…

2. Safe and Security needs : Economic security andprotection from physical dangers…

3. Social Needs : Belongingness…want to be recognized

and accepted…interacts with others…

4. Esteem Needs : Self esteem , Self respect…self

confidence,achievement competence,knowledge,independence

5. Self Actualisation : Self fulfillment ..an entrepreneur

achieves self actualisation in being a successful

entrepreneur.


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McCleland‟s Acquired Needs

Theory

A person acquires three types of needs as a result of

one‟s life experience…

1. Need for Affiliation : Needs to establish andmaintain friendly and warm relations with others…

2. Need for power : Desire to dominate and influence

others by using physical objects and actions…

3. Need for Achievement : Desire to excel and

accomplish something with own efforts …

„Need for achievement‟ is dominating one for

Entrepreneur …


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MOTIVATING FACTORS…

INTERNAL FACTORS :

1. Desire to do something new

2. Educational background3. Experience

EXTERNAL FACTORS :

1. Govt‟s assistance – support

2. Availability of Raw material – labour

3. Encouragement from big business houses

4. Promising demand for the product.


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MAJOR MOTIVATIONAL FACTORS

1. Possessing of Technical Knowledge

and Experience

2. Heavy demand for the particular

product

3. Governmental and Institutional

assistance available to enter industry4. Enterprising attitude..to do something

independently in life…


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Testing Entrepreneurial

Motivation1. As and when I face with a problem , I always try to

find a new solution to overcome it.

2. I take decisions even if am not sure of outcome.

3. I have a strong desire for social interaction.

4. I remain stick to my approach even while doing

something right for the first time.

5. I have my plan for ten years.

6. If I have to work in a new situation, I sort out therequirements of the new situation.

7. I take problems as challenges.

8. Continuous problem facing makes me weaker in

decision making.


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Testing Entrepreneurial Motivation

9. I revise my business goals in view of changing

business environments.

10. I keep my income into consideration.

11. While dealing with a problem, I tend to get struck.

12. In case of the need of the situation, I know I could

find some alternative source of income.

13. I thrive on facing challenges.

14. I do not depend on others for directions.15. I think over how to improve my working.

16. I derive satisfaction after facing a challenge.

17. I begin my day with a list of things to be done.

18. I like to work with others.


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Testing Entrepreneurial Motivation

19. Job loss frightens me.

20. I am not good at tackling with several problems

at a time.

21. I find myself quite resourceful to tide over tight

situations.

22. I prepare a plan before actually working on a

project.

23. I try to solve problems by newer ways andmeans.

24. I like to be my own boss.

25. I do not feel completely comfortable with myself

at all times.


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The Scoring…

1. Goal setting 5 T 9 T 16 T 17 T 22 T

2. Problem Solving 7 T 8 F 13 T 20 T 23 T

3. Uncertainty – Bearing 2 T 6 T 10 F 12 F 19 F

4. Independence 3 F 14 F 18 F 24 T 25 F

5. Innovating 1 T 4 F 11 F 15 T 21 T


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Achievement Motivation

Need for achievement is an inner spirit thatactivates an entrepreneur to strive for success.

Desire to do well…

McCleland conducted experiments with

businessmen in 3 countries Malawi,India andEuqadar – Full fledged training program .


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Kakinada Experiment

Kakinada is an Industrial town in AndraPradesh. – January 1964

Objective : To break the barrier of limitedaspirations by inducing achievementmotivation.

52 businessmen – SIET (Small IndustryExtension Training Institute) hydrabad.

3 Batches – 3 months training


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Kakinada Experiment…

Participants performed better than others…

Thematic Appreciation Test : TAT

“Ambition related pictures were shown and asked to

interpret the picture and what is happening in thepicture.

All the thematic related to achievement were counted andthus final score represented one‟s need for

achievement” Training prog positively influenced …

Junior Achievement Program- U.S.A

Young Enterprise - United kingdom


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STRESS MANAGEMENT

- YOGA - meditation

-

Hard Regular Exercise- Games

-

Recreation club


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Ent.Development Program

Entrepreneurship is backbone for theeconomy of a country

How to develop entrepreneurship ?

Entrepreneurs are born or made ?

Certain societies displayed great creativepower at particular periods of History..

Answer - ‘Need for Achievement’ - Needto achieve motivates people to work hard


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Need for EDP

Behavioural Scientist McCleland’sKakinada Experiment..

‘Traditional beliefs did not seem toinherit/breed an entrepreneur…Onlysuitable training provides necessarymotivation to entrepreneurs…’

Achievement motivation had a positiveimpact on the performance..


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EDP - Objectives

1971…EDPs are being conducted

Develop Entrepreneurial Quality i.e need forachievement

Analyse environmental set up Select Product

Formulate project for the product

Understand the process and procedure

Know the sources of help – SSI Acquire necessary managerial skills

Know the pros and cons in becoming an Entrepreneur

Appreciate the needed entrepreneurial discipline


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EDP – Course contents

Usually 6 weeks program

Gen. Intro. to Entrepreneurship –SSI facilities

Motivation Training - Speakers

Management Skills – Finance,Production,Marketing

Support system & procedure – Apply,Obtain help

Funda. of Project Feasibility Study – Viability of projectin view of marketing,Org,Technical,Financial and Social

aspects – Training of Project report Plant visits – Real life situations – E‟s behaviour,

personality, thoughts and aspirations.

„ To make trainees prepared to start their own enterprise „


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Phases of EDPs

Pre-Training phase : Selection of E’s – Arrangemnts – Tieup with Guest faculty- Inauguration – Selection of tools andtechniques – Formation of Selection committee to selecttrainees – Publicity – Dev.Application form – Training

material – Pre-potential survey in the given Environ.

Training Phase : ‘to bring desirable change’ ‘ Need forachivement’ Trainer studies – attitude- skill – role –behavior – most lacking E’ traits - knowledge oftech/resource

Post Training Phase : (follow up)

Indicates our past performance/drawbacks

Review of pre-training- process of training – past trainingapproach.


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Performance of EDPs – EDII Ahmedabad Survey

A.Sample of the study Number % of Total

1.EDP‟s covered 145 25

2.EDP Trainees covered 1295 30

3.Trainees interviewed 865 66.8

4.Trainees not available 430 33.2

B.Macro Performance Number % of Total

1.No. of units set by Trainees 277 21.39

2.Trainees actively under process 78 6.02

3.Potential start up‟s (1+2) 355 27.41

4.Trainees blocked under process 129 9.96

5.Trainees who gave up 381 29.426.Non-traceable trainees 146 11.27

7.Trainees not available i) Start Upsii)Non Start Ups

59225

4.5617.37

8.Actual start-up rate (1+7.1) 336 25.95

9.Expected final Startup rate (2+8) 414 31.97


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End of Unit 2

Edp - Unit 2 Motivation

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