Ednet 2015 - SEO Made Simple

Copyright 2015 Market Data Retrieval

SEO Made Simple

Drive tons of hungry buyers to your website


Most People Have Given Up on SEO…


Or Think There’s an Easy Way to Dominate the Web


Let’s Buy a Few of These!


And Maybe Some of These!


SEO Nailed It!


But There’s a Problem


Only 18% of Clicks Go Here!


Only 2% of Clicks Go Here!


80% Go Here!


Don’t Ignore Organic Search…


What’s Changed?


2011

I think that’s the only one I’ve heard of…


2015

Hmm… Pretty sure that’s 5 of the 7 largest, best-

known auto insurers in the US?


2011

I know Sunset, but none of these others.


2015

This is the only brand on page one I don’t

know.


Focus on building a powerful brand… be better than your competition/be unique, be engaging


So How Can We Dominate?

Copyright 2015 Market Data Retrieval 20MySEOmadesimple.com

Content Quality

Social Signals (amplify)

Usage Data (CTR)

Topical Authority

Trust & Spam Signals

Local Factors

Focus on What’s Working Now!

Factors Driving Organic Search Results…


What About Links?


This Will Get You in Trouble:

Crappy LinksSeek out

links to rank better

Acquire them

manually

Submit, pay, beg, trade, etc.

+ + = Low Scalability

Risk of Penalties

This Will Get You the Right Links:

Do stuff worthy of attention

Earn amplifi-cation

Links come in naturally

+ + =

Traffic

Branding

Rankings


In The Past Few Minutes…

• Building well SEO’d sites are essential for building a powerful brand

• Powerful brands win the day (online and offline)• Don’t ignore local. Local search is driving local

AND nation results, authority, and more• Content is still king but it must be yours and be

engaging• The link game has changed. Earn links to your

website and content for optimal results• Focus on: Content, Social Signals, CTR,

Topical Authority, Trust, Local Optimization


@mfleischnerMichael Fleischner, Big Fin Solutions | Oct. 2015

Thank You!• Free SEO Community Available at

MySEOMadeSimple.com

• “SEO Made Simple” Available On Amazon.com

http://www.myseomadesimple.com/

Ednet 2015 - SEO Made Simple

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