EDITORIAL BOARD

EDITORS CONTENTS

• Highlights of the Quarter

• Club Activities

• Conferences

• MDP, Training & Workshop

• Faculty Achievements & Reach

• Students Achievements

• Alumni Speaks

• Placement Overview

• Creative Corner

Rema V & Debolina Gupta Assistant Professors, RIM

MARCH, 2021

PROGRAM EDUCATIONAL

OBJECTIVES (PEOs)

VISION

To be a globally recognized Management Institute

nurturing and empowering leaders.

MISSION • Dissemination of Management Knowledge through

a right blend of a contextually relevant curriculum,

innovative pedagogy and transparent assessment.

• Building a research culture to augment critical

thinking and analytical abilities among students

and faculty.

• Sensitizing students to become professional,

ethical and socially responsible individuals by

inculcating leadership skills through holistic and

value-based learning.

• Creating an ecosystem that provides exposure to

global cultures and igniting the entrepreneurial

spirit among students to establish organizations

that create value.

PEO 1 Management graduates will be capable of

integrating conceptual and practical knowledge of

management through life-long learning and leadership

in a local and global business environment.

PEO 2 Management graduates will be effective

communicators, possess problem-solving competences

and work in collaboration with the company’s

stakeholders to address organizational and social

challenges.

PEO 3 Management graduates will be able to

demonstrate professionalism in their performance of

tasks, exhibit value-based and socially responsible

behavior in their pursuit and career.

PEO 4 Management graduates will espouse the

culture and spirit of entrepreneurship in organizations

they choose to serve as well as in society.

PROGRAM OUTCOMES PO1 Apply knowledge of management theories and

practice to solve business problems.

PO2 Foster analytical and critical thinking abilities for

data-based decision making.

PO3 Ability to develop value-based leadership ability.

PO4 Ability to understand, analyse and communicate

global, economic, legal and ethical aspects of the

business.

PO5 Ability to lead themselves and other in the

achievement of organizational goals, contributing

effectively to a team environment.

PO6 Synthesize knowledge to leverage the

organization’s production and marketing of products

and services.

PO7 Analyze Indian and Global financial systems to

enable optimal sourcing and application of funds by

stakeholders.

PO8 Assess business opportunities and develop

effective business model to augment growth or

establish business entities.

THE EDITOR’S CORNER

MARCH, 2021

1

HIGHLIGHTS OF THE QUARTER

Message from the Director (A, R& A)

Dear Readers,

With great joy we present you the Dec 2020-March

2021 issue of Sankalpa. As the name suggests

Sankalpa is the forerunner of any task. If a motive

has to be achieved Sankalpa has to be done as a

penance. Once the Sankalpa is done we should have

a strong dedication, determination, will power,

discipline, resolution to complete the task. Faculty

and students at Ramaiah Institute of management are

committed to quality and achieving their set targets.

I am very happy that the last six months has been a

very significant period with faculty and students

engaging in many value added activities. Around 40

guest lectures were organized, over 15 papers

published, commencing three new unique courses,

launching the new online version of our journal and

many more. I congratulate all my colleagues who are

driving all these initiatives with greater enthusiasm.

Have a happy reading.

Digithon 2021-Ramaiah Evolute

Ramaiah Institute of Management, Bengaluru

organized a one-day Digital Marketing

event, “DIGITHON 2021”, it was a Digital Marketing

Competition held on 15th March, 2021, in RIM

campus partnering with the first cross-disciplinary

start-up ecosystem in India - Ramaiah Evolute, that

aimed to harness the synergies of tech-savvy,

GenNext and talented students of UG or PG courses

across Ramaiah Group. It was an opportunity for

brilliant young talents to converge at a single platform

for carving new vistas in digital transformation

through practical approaches and creative thinking for

the future. A total of 66 students from Ramaiah Sister

Institutions and other institutions participated in the

event. The faculty coordinator for the event was Prof.

Niharika Mishra.

MARCH, 2021

2

ANNUAL CONVOCATION 2021

MARCH, 2021

3

ANNUAL CONVOCATION 2021

The 24th Annual Convocation of Ramaiah Institute of Management (RIM) was held on 18th March, 2021. The chief

guest for the occasion was Prof. M.K. Sridhar, President, Centre for Educational & Social Studies, Member UGC.

Among the other dignitaries present were the Chairman of Gokula Education Foundation (GEF) Dr.M.R.Jayaram,

Director & Trustee of GEF Shri. M.R.Anandaram, Chief Executive, Engineering & General Sciences, Shri. B.S.

Ramaprasad, Chief of Finance, GEF, Shri. G.Ramachandra, Director (Academics, Research & Administration) RIM,

Dr. Manasa Nagabhushanam and Registrar Evaluation Dr. Savitha Rani Ramachandran. 227 students graduated this

year.

The Convocation began with a procession. This was followed by an invocation song and the Ramaiah anthem. The

Chief of Executive, GEF welcomed the gathering. The Chairman declared the 24th Convocation open. Dr. Manasa

Nagabhushanam, Director Academics, RIM presented the Annual Report highlighting academic activities, student

initiatives, academia-industry engagement and placements. Director Academics administered the oath to the

graduating class of 2018-20.

The Post Graduate Diploma Certificates were given to all the students by the dignitaries. A scintillating medals and

awards ceremony was also part of the Convocation that recognized outstanding achievements in academic and co-

curricular activities. Keerthana KR was awarded the gold medal and the outstanding student of the graduating class of

2018-20.

The Chief Guest delivered the Convocation address. He emphasized on starting from one’s grassroots to understand,

perceive and prosper better. He quoted that ‘What you learn is more important than what you do.’ He highlighted

transitioning into an appropriate career path that helps to achieve the right balance between career and life. He added

that one should have the right attitude to overcome challenges in life.

The Chairman Dr. M.R.Jayaram delivered the Presidential address. He insisted that one should change and reinvent

oneself over time to be relevant in the current context. He further added that one should constantly ideate, take on

challenges and contribute to the good of the society. The Chairman declared the Convocation closed. The Convocation

ended with a Vote of Thanks by the Registrar Evaluation, who thanked the guests and the RIM fraternity for their

commendable efforts to make the event a grand success. This was followed by the National Anthem.

MARCH, 2021

4

Peenya Industries Association

The picture depicts the following Office Bearers of

PIA and RIM members:

Signed an MoU with Forum of Women

Entrepreneurs

Ramaiah Institute of Management signed an MoU

with the Forum of Women Entrepreneurs

(FOWE) on 20th February 2021 to work

collaboratively to develop and implement

programmes for the capacity building of women

entrepreneurs. RIM will support FOWE in

supporting women entrepreneurship and will work as

a knowledge partner with FOWE.

National Stock Exchange Academy Ltd.

Ramaiah Institute of Management, Department of

Finance and BFSI signed an agreement with National

Stock Exchange Academy Ltd on the 17th February,

2021, as knowledge partners in reaching out to our

students on various courses and joint certifications

and “NSMART” online simulated market training

platform which will help develop finance

professionals.

MARCH, 2021

5

Business Conclave -India as the New

Investment Hub

The Virtual Business Conclave on “India as the New

Global Investment Hub” was organized by the

Department of Finance and BFSI. This event was

held on 20th January 2021. The speakers of the

conclave were Mr Parasuraman T R, the President

and Director of Toyota Industries Engine Pvt. Ltd,

Mr Kamal Bali- President and Managing Director,

Volvo Group, India and Mr Samartha Raghava-

Co-founder and Co- CEO, Cubera International

Incorporation.

The leaders deliberated and stimulated meaningful

discussions on emerging challenges, trends and

opportunities for India during the crisis. The

platform facilitated a great interaction between

students, academia and the industry, which provided

an opportunity to interact and get inspired by these

leaders of India.

Leadership in Times of Crisis

A Panel Discussion on “Leadership in Times of

Crisis” was conducted on the 22nd December 2020.

This discussion brought together leaders and experts

across sectors who shared their experiences and

enabled participants to assimilate the required

leadership skills. The guest speakers included Mr.

T.N Hari – Head HR, Bigbasket.com, Mr.

Augustus G.S Azriah – HR Leader @ IBM, Mr.

Rajorshi Ganguli – President and HR Head,

Alkem Laboratories Ltd. and Dr Ajith Kumar V.V

– Dean – School of Business, Skyline University

College, Sharjah moderated by Dr V. Padmaja, head

of HR Department. The session has been an

enlightening one and it stood to be subtly motivating.

PANEL DISCUSSIONS AND

GUEST LECTURES

MARCH, 2021

6

Analytics Pe Charcha

‘Analytics Pe Charcha’ was held on 16th January

2021. The guest speaker Ms Suvra Roy, Content

Specialist in Refinity shared her insights on content

analytics in the business world.

Global Mobility as a Career Option

On 29th December ,2021, the Department of HRM

organized a talk by Aditi Ashesh for the Alumni

Webinar Series. Aditi is working as an Assistant

Manager, Deloitte Consulting, in Hyderabad. Aditi

shared her insights on global mobility, HR

Analytics, Diversity and Inclusion, Mental Health

and Employee wellness, and HR business partners

are trending in HR.

Leadership for young adults

The guest lecture mainly focused on emotional

intelligence, different leadership skills, how to

develop attitudes and cultures in the working space.

The resource speaker, Mr. Poorvank Purohit shared

his experience and views on the subject.

MARCH, 2021

7

knowledge in an impressive way, which opened an

avenue for an interactive session between the speaker

and the students.

Post Pandemic Union Budget Analysis

and Panel Discussion - Union Budget

2021-22 The panel discussion on Union Budget 2021-22,

analysed if the fiscal stimulus will bring in 'V' shaped

recovery and pave the way to #AatmaNirbharBharat.

On 27th January, 2021, Dr R Narayana Swamy

shed some light on personal financial planning, as

someone who is personally interested in this area.

The students, along with faculties found the session

to be extremely informative and insightful.

Interview Skill and Personality

Development in the context of Corporate

and Personal Life

Web Analytics

The guest lecture was organized on 10th March, 2021.

Mr. Adithya Vardhan Kaipa, Data Analyst at Epsilon

shared his insights on Web Analytics.

The Department of HRM organized a guest lectureson

30th January, 2021 as a part of the industry inputs for

the course Business Communication. Ms Revati Gore,

Corporate Trainer and Mentor spoke on the importance

of presenting not only ourselves but also our

Personal Financial Planning

MARCH, 2021

8

An Overview of The Auditing Industry

& The Big Four Firms

A guest lecture was organized by the Department of

Finance on 31 March 2021, as a part of gaining

industry inputs about the Auditing industry and the

Big four firms.

Speaker- Mr. Shriram Adithiya, Our Alumnus, State

Street Global Advisors, Investment.

Guest Lecture Series from The Dept. of

HRM

1. Leadership Communication

Speaker-Mr Praveer Priyadarshi

2. The Secret of CODE

Speaker-Ms Sahiti P

3. Practical Aspects of Companies Act 2013 Speaker-Mr Ajit Pai

4. Leadership Branding in Start-ups

Speaker-Mr Nithish Mathur

Risk Management Practices in the

Mortgage Industry Ms Padmashree H. educated the students on risk

management techniques unique to the mortgage

industry. Students interested in pursuing a career in

risk management found the session invaluable. The

resource speaker provided them with strategic clarity

and an understanding of how the industry operates.

MARCH, 2021

9

Interdisciplinary guest lectures coordinated by Dr.

Triveni and Prof. Yashaswini B Murthy.

5. Knowledge Management in the Age of

Intelligent enterprises

The Dept of HRM and General Management

organized a guest lecture on 17th March, 2021. The

resource person was Mr Vijay Yellapragada,

WIPRO. He explained how intelligent enterprises

were created and what is the impact of intelligent

enterprises on knowledge management. He also

shared the three important points: ‘Cost of prediction

and inference’, ‘low-cost competition’ and ‘the

experience economy’ and how they were playing a

vital role in terms of transforming customers in the

digital domain.

INTERDISCIPLINARY GUEST

LECTURE SERIES

MARCH, 2021

10

FACULTY ACHIEVEMENTS

The pandemic has brought in newer learning

opportunities, enabled faculty members to enhance

their knowledge through the pursuit of certification

courses, workshops, webinars, publishing papers,

attending virtual conferences etc. The Institute’s

faculty members were also involved as resource

persons and invited speakers to share their domain

expertise. A glimpse into faculty achievements over

the quarter is presented below:

Dr. Manasa Nagabhushanam

Resource Speaker at one day work shop titled, India's

National Education Policy,2020 on March 26,2021

organized by Coimbatore Institute of Technology,

Coimbatore.

Resource Person at National Level Webinar on,

“Enhancing Research and Teaching Capabilities in

the context of National Education Policy", on 25th

March,2021 organized by Jain College, Bangalore.

Published a research paper on "Moving towards

Multidisciplinary Approach in Higher Education"

University News Volume-59: February 07-15,2021

Dr. Anita R Singh

Invited as speaker at Indian Academy School of

Management Studies on March 27, 2021, on “Sailing

to Success on OCEAN Boat”. The focus of the talk

was on the Big Five Personality Framework and

success- managerial, team, project as well as

organizational success.

Dr. Anuradha T N

Published research article titled “A Study on the

Effect of GDP on the Stock Market Performance

among Select Automobile Companies and Industry”

International Journal of Research and Analytical

Reviews, January 2021, vol. 8 issue 1.

Published research article titled “A study on the

Impact of “New Age Banking” on business of Kirana

Stores and Street Vendors” International Journal of

Scientific Development and Research, December

2020, volume 5 issue 12.

Prof. Arul Jyothi

Published a research paper titled "Cultural Tourism

Management- A study on Thrissur Pooram Festival",

Wesleyan Journal of Research Vol 14, Jan 2021.

Published a research paper titled "Customer preference

towards private label brands over manufactured brands

of food products", Wesleyan Journal of Research Vol

14, Jan 2021.

Dr. Arul Senthil Kumar

Delivered an orientation address to the first-year MBA

students on "Attitudes and Behaviours" at Kongu Arts

and Science College (Autonomous), Erode, Tamil

Nadu on 01.12.2020.

Presented a paper on Mediating role Employee

engagement: Perceived Organizational Support,

Perceived Supervisor Support and Organizational

citizenship behaviour at the 12th International e-

Conference on “Digitalization as Vehicle for

Innovation, Organizational Growth and Effectiveness,

at Prestige Institute of Management, Gwalior on 19 -

20, December 2020.

Presented a paper on “Mediating role of Employee

Engagement: Job Involvement, Job Satisfaction and

Organizational Commitment” at the international

conference on "Challenges and Prospects in

Management VUCA World" at Symbiosis Institute of

Business Management (SIBM), Nagpur on February

16, 17 2021.

Conducted an FDP on "Developing Skills on Case

Writing and Case-Based Research at Ramaiah Institute

of Management, Bangalore on March 25, 2021.

Published a research paper titled " Finger Licking

Food for Thought: A Journey of an Entrepreneur.

(Case study)", “Prerana”: Journal of Management

thought and practice Vol.13, Issue 1 March 2021,

ISSN (p) - 0974 - 908X. Indexed in EBSCO, ICI.

March 2021.

MARCH, 2021

11

Prof. B. Neelakanteswara Swamy

Completed a certification course on “ATAL-FDP-

Electric Vehicles” from 4th - 8th Jan 2021 (No

funding).

Completed a certification course on “ATAL FDP-

Design Thinking” from 18th - 22 Jan 2021 (No

funding).

Completed a SWAYAM – NPTEL certification

course on “Total Quality Management” of 8 weeks

by IIT Kanpur (Self-funding) from 18-01-2021 to

21-03-2021.

Completed a certification course on “FDP program

on Developing skills on case writing and case-based

research” on 25-03-2021 at RIM, Bangalore.

Prof. Debolina Gupta

Participated in a 5-day Faculty Development

Program on Learning Management from

‘GITOPANISHADS’ held on 26th Feburary,2021.

Participated in webinar conducted by CMS Business

School on “Emerging Applications of SEM in

Contemporary Research” on 14th December,2020 at

Jain University.

Dr Janardhana Rao A.N

Adjudication of the thesis of Mr Babu Prasad,

Library Science Student Dravidian University.

Topic: “Information Seeking Behaviour of Research

Scholars of Medical colleges of Karnataka” in

January 2020.

Conducted the PhD open Viva-Voce Examination,

Mr Lokesh Y.M., Reg. No. 00609221024, PhD

scholar Dept. of Library Science, Dravidian

University, Kuppam, on the topic entitled: “E-

Learning in Schools: A Trend Report a Case Study

with Reference to Select Schools in Bangalore,

Karnataka”. held on 05-03-2021.

Prof. Jeevitha R.

Published a research paper titled "Investment Pattern

and Strategies adapted by Venture Capitalists: As an

outcome of pandemic” Wesleyan Journal of Research.

Completed a certification course on “Financial

Analytics” by STTP (IPS Academy, Indore).

Completed a certification course on “Financial

Modelling and Valuation” from Udemy.

Prof. Lakshmi Kannan

Guest Speaker on the topic, “Indian Economic

Environment” at Ramaiah College of Arts, Science

and Commerce on March 13, 2021 (Face to Face).

Viva examiner for “Export-Import Project” for PGDM

in MATS Institute of Management and

Entrepreneurship on March 27, 2021 (In Person).

Prof. Meghna Verma

Meghna Verma, Ashish Verma, Isha Narsaria (2021).

“Measuring sentiments and attitude of people toward

self-drive rental car services in Bangalore City, India”.

Transportation Letters, The International Journal of

Transportation Research, Taylor & Francis,

SJR-Q2 (2020 Rating).

Verma, A., Verma Meghna., Sarangi P., Yadav V.,

Manoj M., (2021). “Activity participation, Episode

Duration and Stop-making behaviour of Pilgrims in a

Religious Event: An Exploratory Analysis” Journal of

Choice Modelling, Volume 38,100267, ISSN 1755-

5345, Elsevier, SJR-Q1 (2020 Rating). Conference

Paper Presentation with RIM Students.

Puja Bhowmick, Meghna Verma (2021), “Measuring

the factors influencing the usage of Augmented Reality

in online purchase” 12th February 2021,

MARCH, 2021

12

‘Symbiosis International Conference on Rigor,

Relevance and Resilience & Management Research’

(SICBM 2021), organized by Symbiosis Institute of

Business Management (SIBM), Hyderabad, India.

Sheikh Abdul Munnaf, Meghna Verma (2021),

“Measuring Service Quality and Customer

Satisfaction in Automobile Maintenance Service

Centres using SERVPERF Framework”, 5th

February 2021, International Conference on Insights

in Marketing (ICIM 2021) jointly organized by

Rajagiri Business school, Kochi, Rajagiri College of

Social Sciences, Kochi and Vives University of

Applied Sciences, Belgium.

Participated in Online Faculty Development

Program on “Partial Least Square and Structural

Equation Modelling” from 19th April to 22nd April

2021, conducted by Prof. Amit Shankar, Program

Director, organised by IIM Vishakhapatnam.

Invited as an expert advisor to give inputs on

collecting qualitative and quantitative data for the

unique community initiative - Sustainable Mobility

Accord (SuMA), a Flagship program of Directorate

of Urban Land Transport (DULT), Government of

Karnataka. SuMA project is aimed at promoting

sustainable mobility solutions in Bengaluru, through

community partnership and engagement.

Participated in an initiative of DULT named Church

Street First (http://churchstreetfirst.com/), where the

Church Street is made a vehicle-free zone to create

more social and inclusive spaces for people and to

experience a better quality of life. Advising the team

on social media outreach and measuring visitor's

motivation and satisfaction for the completely

pedestrianized street.

Prof. Niharika Mishra

Attended CESS RIM Workshop on Dec 17 & 18,

2020.

Niharika Mishra, Keerthana KR and Yeshwant

Kumar B U, “Role of Chatbots in Enhancing Staff

Productivity of Network Service Providers in

Bengaluru” The IUP Journal of Organizational

Behaviour, Vol XIX, No. 4 2020.

Faculty Coordinator for #Digithon 2021 - A Digital

Marketing Competition.

Presented Paper in the Conference: Niharika Mishra,

Impact of Green Manufacturing on the Performance

of the Automobile Sector in West Bengal, Fusion

2021 - Emerging Trends in Business Technology and

its Implications, IFIM College, Bangalore, March 19,

2021.

Participated in AICTE- ISTE Sponsored Six-Day

Refresher/Induction Program on Deep Learning and

Cyber Security Phase II organized by dept. of

Computer Science and technology, MITS,

Madanapalle from 5th to 10th April 2021.

Webinar on Strategic Brand Management,

“Unlocking extraordinary insights into brand

management” on April 23rd 2021, by Pearson

Education.

Attended Webinar on “Integrating Scopus in your

research workflow-MSRIM” on April 28, 2021.

Dr Padmaja V.

Invited as a panelist at the “Forging Links, Leveraging

Networks” international event hosted by eMERG (a

not-for-profit organization of women entrepreneurs)

on Feb 19th, where she addressed women

entrepreneurs on the topic “Professionalism for

greater prospects”.

MARCH, 2021

13

Resource Person for a Faculty Development

Program conducted by RIM on ‘Developing Skills

on Case Writing & Case-based Research’ on March

25, 2021. Handled a session on ‘Case-Based

Research’.

Conference Presentations:

‘Social Capital through Virtual Networks as

Strategic Resources for Startups: A Multiple Case

Study in North Karnataka Region’, presented at the

12th International e Conference on “Digitalization as

a Vehicle for Innovation, Organizational Growth and

Effectiveness” 19-20 December 2020, conducted by

Prestige Institute of Management, Gwalior. The

paper was selected in the Best Paper category.

‘Social Capital from Incubators as Strategic

Resources for Startups: A Multiple Case Study in

North Karnataka Region’ presented at the Fourteenth

Biennial Conference (February 25-27, 2021)

conducted by Entrepreneurship Development

Institute of India, Ahmedabad.

Invited by other B-Schools:

External Reviewer for Board of Studies of MATS

Institute of Management and Entrepreneurship to

review the syllabus of HR courses (Feb 2021).

Moderator Hospitality Management Subjects of BHM

for the Semester End Examinations, March 2021.

Dr. P. Bhanumathi

Attended and successfully completed with 73 percent,

AICTE sponsored online Short-Term Training

Program (STTP) on Management 4.0 (Phase III)

organized by the Institute of Business Management

and Research, IPS Academy, Indore held from 26

Apr’2021 to 01 May’2021.

Prof. Rangesh Shrinivasan

Certification course on Blockchain Technologies

from INSEAD.

Prof. Rema V

Published a Book Chapter titled: “Celebrating the

Multidimensionality of Womanhood: A key Enabler

of Empowerment” for the edited book titled "SDG-5:

Gender Equality & Female Empowerment Policy for

Sustainable Development" published by Crescent

Publishing Corporation, ISBN: 978-93-87537-82-8

Attended two days’ workshop on “Reliability and

Applied Time Series Analysis" from 19th to 20th

March 2021 organized by the Department of

Mathematics, National Institute of Technology

Calicut.

Presented a research paper at the 2nd International

Conference on Adaptive Computational Intelligence

(ICACI 2020) held in virtual mode from 15th to 16th

December, 2020 organized by GSSS Institute of

Engineering & Technology for Women, Mysuru,

India.

MARCH, 2021

14

Presented a research paper at the International

Conference on Challenges and Prospects in

Management in the VUCA World organized by

Symbiosis Institute of Business Management (SIBM)

Nagpur on 16th and 17th February, 2021

Published a paper on 'Impact of Pandemic Lockdown

on Consumer Shopping Trends of Essentials: Evidence

from Bengaluru,' Wesleyan Journal of Research, 13 (4

II), ISSN: 0975-1386, co-authored with Ms. Poorva

Sharma.

Dr Savitha Rani Ramachandran

Co-authored Papers presented in the following

Conferences: 6th IMI Bhubaneswar – EGADE

Business School, Mexico City Global Business

Environment International Conference on “Disruption

in Business and Management Practices: Causes,

Conflicts, and Control” held on 11-12 December 2020

Prestige Institute of Management Gwalior 12th

International e-Conference on “Digitalization as

Vehicle for Innovation, Organizational Growth and

Effectiveness" held on 19-20 December 2020

SICBM-2021, International Conference (Virtual Mode)

conducted from 12-14 February, 2021 by Symbiosis

Institute of Business Management, Hyderabad in

association with - College of Business at Tennessee

Tech University, Cookeville, USA, Manukau Institute

of Technology, Auckland, New Zealand NWU

Business School, North-West University, South Africa.

Completed the Certification Course on Financial

Analytics - AICTE sponsored STTP -by IBMR, IPS

Academy, Indore - from 5th April, 2021 to 10th April,

2021.

Attended Webinar on "Data Science in Finance"

organized by CMS Business School, Jain (Deemed to

be University) on 13th February, 2021.

Participated in the FDP on “Developing skills on Case

writing and Case-based Research” conducted by RIM

on 25th March 2021.

Dr Swati Basu Ghose

Invited as External moderator for MBA- 3rd Sem

Exams - MSRUAS on 6th April 2021.

Dr Triveni P

Delivered a talk on “Career Planning” on 9th

Feburary,2021 to the students of Ramaiah Polytechnic

College.

Organized an FDP workshop on ‘Pedagogy

Innovations and Teaching Effectiveness’. The

resource speaker was Dr. Amitabh Anand from

SKEMA Business School, University Cote d’Azur,

France.

STUDENT ACHIEVEMENTS

Aishwarya Chandrashekar of batch 2019-

2021 won the gold medal as part of National

Environment Youth Forum 2021 (Group discussion

competition on Environment and Sustainability)

organized by Paryavaran Samrakshan Gatividhi-2021

in association with Manav Rachna International

Institute for Research and Studies.

MARCH, 2021

15

The chief guest of the event was the Honorable

Minister of Environment and Conservation Sri.

Prakash Javadekar and Aarya Chavda.

Multiple winners for “PRAGNA” – an inter-

collegiate fest hosted by R S College of Management

and Science, Bengaluru.

B. Lavanya: 1st prize Essay writing

Aryapriya: 1st prize Singing

Gautam Kumar: 2nd prize Singing

Himaja: Rangoli making

Neethu: Mehndi Designing

Shriyanshi Kumari: Ethnic wear dressing

It was a four-day long fest that spanned from

December 28 to 31, 2020 with a plethora of events.

Akita, Sadat Mohammed, Saurabh Khot,

Tanvi Sharma, Aditya Gupta and

Rakshitha Reddy emerged as Best Management

Team in Nirvahana 2021 conducted by Ramaiah

college of arts, science & commerce on 21st Jan

2021. It was a National level Management oriented

fest, which focused on managerial skills and tested

the capability to handle situations under pressure and

work as a team.

Shanto Abraham Kurian, Shubhangi Das,

Simpal Kumari and Anish Kumar of Batch

2020-22 secured 2nd place in the Best Management

Team conducted by Christ University on 26th March

2021.

B. Lavanya of Batch 2020-22 1st place in Poetry

event conducted by Bangalore Institute of

Management Studies.

Ankita, Sadat Mohammed, Saurabh Khot,

Rakshitha Reddy secured the 1st place in the

Best Management Team event in Gestion 2k21

hosted by Yuvakshetra Institute of Management

Studies, Kerala held on 4th Feb 2021. This event tested

Quick thinking and Team management skills by

multiple rounds.

Gautam Kumar won the 1st prize in solo dancing

in the Yuva Management fest at Amity Global

Business School.

Dhananjaya V, Sreejith P S and Pritam

Shirahatti got the 2nd prize in the summit of

sustainable wits at NMIMS.

MARCH, 2021

16

Shubhangi Das, Sadat M, Shanto

Abraham Kurian, Ankita and Simpal

Kumari chaired the role of core coordinators in

Perceptions 2k21.

CLUB ACTIVITIES

MARKETING CLUB

Decode The Product

The objective of the event was to analyze the

awareness of participants about various brands and

products.

Rest Your Case

A case study on KFC was provided with a challenge

to be solved.

The events were organized by Janani R, Shubendru

Maiti and Nimmita Idiculla under the guidance of

faculty coordinator Prof. Anupama A Shah.

FINANCE CLUB

Mots Croises

Crossword held on 16th December 2020 where the

participants were given crossword puzzles are

effective teaching tools of terminology, definitions,

spelling, and pairing key concepts with related names,

resulting in greater retention and memorization of

facts. It was a tie among three students Ms. Lalitha T,

Ms. Sangeetha Kumari Singh and Ms. Shubhangi Das

of 2020-2022.

Creare

On 23rd December 2020, CREARE was conducted to

give the students a platform where they can showcase

their creativity and imagination and bring it to life and

explain the idea on how they had arrived. Winners are

Ms. Merline, Ms. Shubhangi Das, Ms. Lalitha T and

Mr. Somnath from 2020-2022.

Film Festival

The Finance club event, Film Festival was conducted

on 24th February 2021. This event revolved around

watching a finance-related movie and penning down

its summary and stating its essence.

Paper Bag Theatre

Paper Bag Theatre was conducted on 13th January

2021where students had to Develop a 3-minute skit

using all of the things in one bag and any other items

in one's possession. With the theme "Be

Extraordinary," this will be the ideal opportunity to

highlight one's imagination while also assisting in the

enhancement and development of one's skills.

The events were organized by Poorva Sharma, Bala

Rakshana and Shubhangi Das under the guidance of

faculty coordinator Prof. Jeevitha R.

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17

OPERATIONS CLUB

Logo Design Competition

was conducted on 23rd December 2020.

The objectives of this event were to get an impactful

Logo designed for the Operations Club that matches

its theme and background, encouraging the talents of

the students and motivating them to participate in the

upcoming events.

Case-o-Mania

Case-O-Mania was conducted on 6th January 2021.

The objectives of this activity were to have an

interactive and fruitful session on the Tesla Case

Study and to bring out the best in terms of the logical

thinking of the students. The winner was Bhawani

Pratap (2019-2021).

The events were organized by Puja Bhowmick,

Rishabh Ghosh and Onkar under the guidance of

faculty coordinators Prof. Neelakanteswara Swamy

Bhavikatti and Prof. Rangesh Shrinivasan.

HR CLUB (STEER PLACERS)

M.A.D - Music, Art, Dance

The event was held on the 6th of January 2021. The

club’s very first event of 2021 renewed childhood

memory – an inspiration from the “Music. Art.

Dance” program from the television’s POGO

Channel. In this competition, the participants are the

future Moderators, Advocators, Delegators who

showcased their talent in music, art, craft and dance.

Reel to Real

The second event took place on 13th January, 2021 and

was called “Management Concepts with Cinema –

Reel to Real”. This time, the Steer Placers came up

with an interesting concept of re-watching a movie

and resonating with the realistic management

concepts from it.

The events were organized by Sai Lavanya and

Aishwarya under the guidance of faculty

coordinators Prof. Megha B.

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ANALYTICS CLUB

Lollapalooza

Organized on 6th January, 2021. The event focused

on bringing out the logical thinking ability within the

students adding fun to it. The winners were M.

Chaitra & Ayushi Saxena, Ankita & Kunal Baider A

and Akash AG & Shanthi Priya.

Analytics in My Type

It was an offline story building event that was

conducted on 3rd March 2021 to assess the analytical

skills of the students.

L’Analista

The third activity titled L’Analista was conducted on

17th March, 2021 via the Kahoot application. Akash

AG, Sangeeta Kumari Singh and Subhadeep Paul

were the winners.

The events were organized and coordinated by Mani

Prakash, Muskaan Begum, Sadat M, Moullika R,

Brishti Mitra, Pooja Ojha and Shatabdi under the

guidance of faculty coordinators Dr Aravinda

Reddy, Prof. Mallieswari R and Prof. Rema V.

CONSORTIUM OF STUDENTS’

CULTURAL ACTIVITIES: COSCA

Soutez-O-Logo

The gist of this competition was to motivate the

students to showcase their creative skills by designing

the official logo for the COSCA club. Many students

participated in this logo competition and came up with

very innovative and interesting concepts for the logo.

Winners- Thontadarya BN, Venkatesh Jawalkar,

Simpal Kumari.

The event was judged by our alumni, Kukku T George

from 2014 batch.

Scribbled Thoughts

This competition was to give students an opportunity

where they can all express their thoughts and find the

lost writer in themselves.

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19

The student showcased their skills and got the chance

to feature on the Instagram page of COSCA club

with their write-ups. The event was judged based on

Instagram likes on their particular quotes.

Winners: Tanvi Sharma, V Guna Reddy, Nimmita

Idiculla

Paint Without the Paintbrush

The competition was held on 29th March 2021. This

event was an attempt made to take the students back

to their school days - art and craft classes to refresh

the old memories. The winners for this event were

Prajnashree Chatterjee, Sai Lavanya and Simpal

Kumari.

These events were coordinated by Ankita, Sadat M,

AryaPriya, Gargi, Esha, Gautam, Subhadeep,

Prajnashree and Harshit under the guidance of

faculty coordinator Prof. Debolina Gupta.

SAHAYAN CLUB

Fitness RIM Movement Quiz

The event took place on 30th December 2020. The

purpose of this event was to test the knowledge of

participants in the area of health and fitness.

The winners were Shruti Surendran, Monika Shah and

Sadat Mohammed.

Fitness RIM movement video

The second event was “Fitness RIM Movement

Video” conducted on 1st Jan 2021, which was a

continuation of the 1st event where participants had to

send videos of their fitness mantra.

One Nation Parayavaran Sanrakshan

Gatividhi

The event was held on 18th Jan 2021. Students were

informed about the event in the form of a blog contest.

4 people participated in this blog writing by collecting

data and facts on the theme, “Alternate sources of

energy & India energy”. For the first round- At

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20

the University level, 4 students participated and

among which 2 students made it to the regional level

furthermore, Aishwarya Chandrashekar won the

national level of the contest.

These events were coordinated by R Kaushik,

Sutrishna Paul, Vaishali Khandelwal, Simpal

Kumari, Ankita, Sanjay Kumar and Likheth Kumar

under the guidance of faculty coordinator Prof.

Meghna Verma.

PLACEMENT OVERVIEW

During the academic year 2019-21, the Institute has

successfully placed 60.89% of students until march

with a total of 68 companies. Other than this, 60

students got summer internships. Presenting a

glimpse of key highlights:

ALUMNI SPEAK

Avinash B 2011-13 Batch,

Marketing / HR

MSRIM focuses not only

on the management aspects

but makes you ready for

every other challenge as

well. The

faculties are very supportive and in case of any help

reaching them out without any hesitation is what is

the most impressive thing. The quality of placements

is good at college and most of the students’ secure

good jobs. College was supportive in terms of giving

test series and sessions regarding company

placements examination.

Students selected from December 2020 to March

2021

Sl.No. Organization No.of Selected

Students

1 KVP Business Solutions

Private Limited 1

2 Equitas Small Finance

Bank 1

3 K12 Techno Services Pvt.

Ltd. 5

4 Magicpin 1

5 ICICI Prudential Life

Insurance Ltd 12

6 ITC Ltd. 4

7 KPMG GDS 4

8 Hi-Tech International. 1

9 Byju’s 5

10 GA Software

Technologies Pvt Ltd 1

11 HDFC Ltd 1

12 YES Bank 3

13 Lido Learning 4

14 Godrej Housing Finance 3

15 Acuity Knowledge

Partners 8

16 ICICI Securities Limited 3

17 IHS Markit 1

18 Paperpedia 1

19 EnerMAN Technologies

Pvt Ltd. 1

20 Anzy Careers 1

21 Indiabulls Housing

Finance Limited 2

22 e-Hireo. 3

23 HashedIn By Deloitte. 3

24 Square Yards 2

25 Morningstar India Pvt.

Ltd. 2

73

our nature finds uncertainty fascinating. Furthermore,

MARCH, 2021

19

CREATIVE CORNER

Articles

VARIABLE = CONSTANT

By Saurabh Dadasaheb Khot`

“Two roads diverged in a yellow wood, and

sorry I could not travel both…...

Two roads diverged in a wood, and I—

I took the one less travelled by,

And that has made all the difference.”

Presented above are the verses from one

dynamic Poem by Robert Frost, called “The

Road Not Taken”.

The Phrase “The Road Not Taken” translates to the

path one didn’t choose to walk on. Adhering to the

literal sense, “The Path” could have innumerable

renderings. In this context, its simplest implication

would be a choice or a decision. A choice is a hinge

to one’s destination. With the liberty to choose,

comes responsibility.

Driven by ambition and passion, one who is aware,

brave, wise and resourceful enough, chooses to live

by his purpose. This purpose is not always in line

with the precedent standards. This could be the road

less travelled by. Since the earliest days of our youth,

we have been conditioned to accept the direction of

the herd and authority. However, every so often, it

becomes imperative to avoid the crowd and go solo.

Go Maverick! As the eminent author Ralph Charrel

quotes “Be the chess player, Not the chess piece “, it

becomes important to be your own leader and think

independently, particularly in an unconventional

endeavour.

Typically, an “Out of Ordinary” voyage implies

uncertainty.

Not many people are comfortable with uncertainty

and probability due to the discomfort, confusion and

fear it brings along. Fear of failure; Fear of error;

Although our intellect longs for clarity and certainty,

it is what keeps the quest alive, drives human brains

to discover novel ideas, invent tools and make

powerful decisions.

The Key though is acceptance; Acceptance of the fact

that “The only certainty is uncertainty” and “Change

is the only constant”. This permanence of change,

makes “Adaptability” an urgent and principal skill.

As Charles Darwin, the Father of Evolution quotes “It

is not the strongest of the species that survives, not the

most intelligent ...It is the one that is most ‘Adaptable’

to change”.

Bhagavad-Gita says in one of its verses that “Change

is the law of Universe”. One should not let the fear of

what could happen, make nothing happen. Ergo,

Embrace Change. Embrace Uncertainty.

Entrepreneurs, for instance, devote a large portion of

their minds for processing uncertainties. Attributing

to external factors like political upheaval and

industrial shake-ups, unpredictability is always there.

In addition, they are in the business of creating the big

chunks of the future, the unknown! Nonetheless,

every business owner knows that without risk, there is

no reward. By grasping the ambiguity, considering

multiple outcomes, being flexible and having a

competent risk management team, Entrepreneurs

often adapt themselves to the changing requirements

of the global market. An excerpt from the business

section of the Forbes magazine reads, “Uncertainty

forms a core part of the speculation and investment in

a business. To be a top leader, therefore, business

owners will need to appreciate uncertainty and deal

with it as it appears”.

Likewise, in science, absolute certainty is strenuous to

achieve. As a matter of fact, most of the scientific

researches begin with assumptions and probabilities.

In the due course of the research, these assumptions

are challenged and the uncertainty is reduced.

Theories keep changing as one scientist disproves the

thesis formulated by the other. Newton’s law of

Gravitation stood as an undisputed law governing the

universe. However, in the recent study of black

MARCH, 2021

21

holes, the universality of Newton’s law was put into

test and dismissed. The Theory of Relativity given

by Einstein held more relevance. And yet again there

is change, quest for truth and uncertainty. Inscience,

error precedes truth.

Besides, William Osler, A Canadian Physician

quotes “Medicine is a science of uncertainty and art

of probability”. In such a field, there are known to be

beautiful accidents. The most prominent of them all

would be the discovery of penicillin by Alexander

Fleming, which revolutionized medical science. All

of this dubiety, scepticism, change and uncertainty

might appear to be an infinite staircase in one’s

journey. This could be overwhelming. The key is to

understand that one doesn’t have to look at the entire

staircase but take the first step! A plain analogy could

be the headlights of a car. As the renowned author

jack Canfield explains, “For a journey of 200 miles

in the dark, the headlights of a car can make it to only

200 feet at a time. You cover that part of the road and

the next 200 feet unfolds. In the same way, units of

200 feet keep unravelling and boom! You arrive at

your destination”.

Equivalently, in a dynamic expedition, take one step

at a time. Accustom yourself to the changes, be

adaptable and conquer fear.

A wise man adapts himself to circumstances, as

water shapes itself to the vessel that contains it. Each

of us has the opportunity to change and grow until

our very last breath.

Lastly, here’s a provoking paraphrase by Bruce Lee

- “All fixed set patterns are incapable of adaptability

or pliability. The truth is outside of all fixed

patterns.”

Keep growing, Happy Creating.

Poems

The Jazz of Life

By Aishwarya Chandrashekar

(Batch 2019-21)

MARCH, 2021

22

MARCH, 2021

23

RAMAIAH INSTITUTE OF MANAGEMENT

Gate No. 8, Ramaiah Group Campus,

‘C’ Block, M.S.R.I.T. Post, Bengaluru – 560 054, Karnataka, India.

Tel: 080 – 2360 – 6640, 6641, 6642, 8769.

Email: sankalpa.editor@msrim.org

Fax: 080 - 23601947