Editorial media increasing becoming social
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19-Oct-2014 -
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Transcript of Editorial media increasing becoming social
![Page 2: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/2.jpg)
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Purpose
• Understand the way existing Editorial Media Platforms is adopting Social elements
![Page 3: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/3.jpg)
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What is “Incorporating Social” all about?
• Allowing users to publish content
– It can be posted by anyone
– It is available in public
Media
![Page 4: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/4.jpg)
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How is it helping Editorial Media?
• Increase visitors loyalty
• Makes the content dynamic
• Direct Feedback from the Users
• Build confidence by making user views public
![Page 5: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/5.jpg)
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Risks associated with getting Social
• Might lead to offensive content or language
• Might lead to copyright infringement issues
• User-generated content might not be relevant tothe overall theme
![Page 6: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/6.jpg)
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Editorial Content User Generated Content
Editorial Media are increasing becoming Social
![Page 8: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/8.jpg)
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Direction of Editorial Media
Editorial Content User Generated Content
![Page 9: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/9.jpg)
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Editorial & Social Getting Inseparable
Editorial Content User Generated Content
![Page 10: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/10.jpg)
www.42inception.com
Editorial & Social Getting Inseparable
Editorial Content User Generated Content
![Page 11: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/11.jpg)
www.42inception.com
Summary
• Editorial Media is increasingly adopting Social
• There are advantages and risks associated with incorporating social elements.
• In some platforms, Social & Editorial content are becoming inseparable
![Page 12: Editorial media increasing becoming social](https://reader034.fdocuments.net/reader034/viewer/2022042713/5443a2bfafaf9fa0098b459d/html5/thumbnails/12.jpg)
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