New successThe construction of thisbuilding commenced in

April 2008 and was completed in February 2009

a total of just 10 months!

Radovi na ovoj zgradizapo~eti su u aprilu 2008. a

zavr{eni u februaru 2009.ukupno za 10 meseci!

The celebration marking the arrival of the first tenants ofAirport City's new 1700 building was, principally, an oppor-tunity to gather our great guests together - clients, businesspartners and friends - to check out the success of the build-ing team that managed to complete the seventh building ofACB in record time. However, it was also a chance to showoff the development trends of our business park.

Today, with 72,000m2 of developed space, ACB is thelocation that gathers together the greatest number ofsuccessful businesses operating in Belgrade; a place visit-ed for business by around 4,000 people a day and, in acertain respect, a place that dictates trends on the busi-ness property market: from quality standards and envi-ronmental aesthetics to the quality that time spent in thebusiness environment is organised.

On the other hand, the great potential of this businessenvironment lies in the positive and creative atmospherethat produces successful teams.

And why not? A positive atmosphere can ease the for-mulation of ideas that defy difficult times.

Proslava povodom useljenja u novu zgradu 1700 uAirport City-u bila je prilika, pre svega, da okupimo na{euva`ene goste, klijente, poslovne partnere i prijatelje dazajedno obele`imo uspeh graditeljskog tima koji je urekordnom roku zavr{io sedmi objekat u ACB-u ali i dapoka`emo {ta je tendencija razvoja na{eg poslovnogkompleksa.

Danas, sa 72.000 m2 prostora, ovo je mesto okupljanjanajve}eg broja poslovno uspe{nih kompanija koje poslu-ju u Beogradu, mesto na koje dolazi oko 4000 ljudidnevno i, na odre|eni na~in, mesto koje diktira trend natr`i{tu poslovnog prostora: od standarda kvaliteta, izgle-da pejza`nog okru`enja do kvaliteta organizacije vreme-na koje provodite u poslovnom okru`enju.

S druge strane veliki potencijal ovakvog poslovnogokru`enja le`i u pozitivnoj i kreativnoj atmosferi kojustvaraju uspe{ni timovi.

I za{to da ne, u pozitivnoj atmosferi koja mo`e lak{e dageneri{e ideje koje prkose i lo{im vremenima.

02 03

Editor’s wordDear readers,

In this issue of What's Up we've dedicated more space toshowcasing festive images from ACB: celebrations, thespring atmosphere and summer plans for Airport City.

Addressing the wants and following the needs of clients,the offer at ACB is gradually being enriched in step withthe tempo dictated by the economic juncture. We hopethat every new location, service, cafe or shop will con-tribute to the quality of the time you spend in the busi-ness park.

The thing we want to achieve this spring and summer isto enliven our site even after working hours. ACBAvenue is already a place for pleasant strolls duringworking hours and we believe it can be just as pleasanta place of "street happenings" in the evenings - withexhibitions, presentations and joint programmes.

I believe that you'll have suggestions, wishes and/or pro-posals. If so, get in touch.

Marina Deleon Communication Advisor

E-mail: marinaªairportcitybelgrade.com

Re~ urednikaDragi ~itao~e,

U ovom broju Whats up-a ve}i prostor posve}en je vese-lim slikama iz ACB-a: proslavi, prole}noj atmosferi iplanovima za leto u Airport City-u.

Oslu{kuju}i `elje i prate}i potrebe klijenata, sadr`aji uACB-u postepeno se oboga}uju u skladu s tempom kojiodgovara datom ekonomskom trenutku. Svako novomesto, usluga, kafi} ili prodavnica, nadamo se, doprinosikvalitetu vremena koje provodite u okru`enju biznisparka.

Ono sto smo `eleli da postignemo ovog prole}a i leta jeda o`ivimo na{ prostor i posle radnog vremena. ACBAvenija je ve} postala mesto prijatnog predaha u tokuradnog vremena - verujemo da }e biti isto toliko prijat-no mesto "uli~nih doga|anja", izlo`bi, prezentacija izajedni~kih programa.

Verujem da }ete imati sugestije, `elje i/ili predloge.Javite se.

Marina Deleon Communication Advisor

mail: marinaªairportcitybelgrade.com

This spring at ACB Na prole}e u ACB-uINTERVIEW: Stevan Todorovic, ACB Marketing Manager

With Airport City evolving from a purely business parkinto the full retail, leisure and residential city within a

city that is was destined to become from day one, wespeak to ACB Marketing Manager, Stevan Todorovic,

about the latest developments.

The latest confirmed news at Airport City is that work has commenced on bringing a newgym to ACB. "We are aware of the importance of a gym in such a modern working envi-ronment. This is also one of the most frequently repeated wishes of our clients. However,at the same time we would like to see a modern facility here with the best service stan-dards and a gym which will enable Airport City tenants and people from outside to enjoya top-class leisure facility during the day, as well as after working hours," explainsTodorovic.

In other news, the Airport City team is negotiating to bring Belgrade's first drive-throughbank to Airport City, as well as some of the most renowned names in furniture retail.

"We've set aside a space of 1,200m2 to house a sales and showroom for some of the mostexclusive furniture in the world and, though I wouldn't like to mention any names at thisstage, I can confirm that we will be bringing some of the world's best names in furnitureto Airport City. This will be the first classical retail space at Airport City."

Airport City is yet to develop as a shopping zone but, as Todorovic explains, "we have anatural advantage because we have high-level consumers working within ACB and, moreimportantly, we have ample parking to cater for all shoppers coming from outside ofAirport City.

"Expanding the retail and leisure aspects of Airport City will change our dynamic some-what, because ACB is currently alive only during weekday working hours, whereas the gymand furniture retailers will extend the life of ACB into the evenings and the weekend."

Airport City se od obi~nog biznis parka razvio u malo-prodajni, rezidencijalni i zabavni grad u gradu, {to je od

prvog dana bio cilj. Razgovaramo sa StevanomTodorovi}em, marketing menad`erom ACB-a.

Po najnovijim potvr|enim vestima, Airport City pregovara o skorom otvaranju novogfitnes centra. " Svesni smo koliko je ovakva usluga zna~ajna u jednom modernomposlovnom okru`enju. Fitness centar je jedna od naj~e{}e ponovljenih `elja na{ih klijena-ta. Imaju}i to u vidu, pregovaramo o dovo|enju fitness centra sa najboljom profesional-nom uslugom i standardom, kako bismo imali mesto koje }e stanarima ACB-a, ali i ostal-ima omogu}iti da u`ivaju u vrhunskoj usluzi tokom dana ali i posle radnog vremena",obja{njava Todorovi}.

U ostale vesti ubrajamo i da je tim Airport City-ja u pregovorima da dovede prvu drive-through banku u Airport City kao i neke od najpoznatijih imena u dizajnu name{taja.

"Sa~uvali smo prostor od 1.200m2 za izlo`beni prostor neke od najekskluzivnijihproizvo|a~a name{taja u svetu i, iako ne bih u ovoj fazi `eleo da pominjem imena, moguda potvrdim da }emo u Airport City dovesti neke od najboljih u ovom poslu. To }e bitiprvi klasi~ni maloprodajni prostor u ACB-u".

Airport City tek treba da se razvija kao zona za kupovinu, ali, kao {to Todorovi} obja{njava,"mi imamo prirodnu prednost, jer u ACB-u radi visoka klasa potro{a~a i {to je jo{ va`nije,mi imamo dovoljno parking mesta za sve kupce koji dolaze izvan Airport City-ja".

"[irenje maloprodajnih i zabavnih aspekata Airport City-ja }e u izvesnom smislu promeni-ti na{u dinamiku, jer je ACB sada `iv samo radnim danima i u radno vreme, a malopro-daja name{taja i fitnes centar }e produ`iti `ivot ACB-a na ve~ernje sate i vikende".

Mark Pullen

Party25th March, 2009

Ican't not express my joy and satisfaction when I seetoday's Airport City and recall the icy site that awaited

me back in 2001 - when I first came to Belgrade - andthe plan then conceived. Now that plan has been fullyrealised," said the visionary behind our City within theCity, Airport City company president, Gili Dekel.

The opening of ACB's new business building saw thecentre's seventh new premises in a row adorned with ahuge red ribbon. Speaking at the unveiling, Dekel -who is also CEO of company Africa Israel Residential inTel Aviv - said that his connection with the city and thecountry, via ACB and the people who live and workhere, was so strong that no matter where he was hewould "in fact always remain here."

Adir El Al, CEO of ACB, said that he was proud of thenew building, the development of this modern businesscity and the strength and knowledge of companiesAfrica-Israel and Tidhar for managing to construct onebuilding after another at ACB each year. He alsoexpressed pride in the ongoing development of thisproject that is essentially creating a "city within the city."

Airport City has been enriched even further by this lat-est 13,200m2 of high quality office space, built inrecord time. The new tenants are already arriving,announced El Al. The Airport City CEO said that his joyfor the opening up of ACB to residents and visitors wasshared with the citizens of New Belgrade and themunicipal leadership. This will not be a place where

people simply come to work and go straight homeafterwards; rather they'll be able to experience otherqualities through cultural events and entertainmentactivities, said Adir El Al.

President of the New Belgrade Municipality, NenadMilosevic, officially unveiled the new building alongsideACB's CEO. Symbolically releasing hundreds of multi-coloured balloons into the air, the New Belgrade Mayorsaid that the expansion of Airport City was "veryencouraging for us, because we're entering a year thatthreatens to be very difficult. Every new building andeach new job created will support our society, Serbia,Belgrade and New Belgrade," he added.

New Belgrade is a city in the city and Airport City is acity within New Belgrade. Here, we recognise thepotential that the municipality gains through the cre-ation of a new centre of town. One element thatBelgrade's urban plan has lacked is just such a gatheringcentre or, in this case an 'avenue' for happenings andevents, said Milosevic.

The municipal president said that ACB is "the bestexample of the view that companies need to invest inSerbia and the economic crisis is not an obstacle toinvesting and creating new buildings and jobs. I con-gratulate all those who've invested, all of those who'vecreated and worked to achieve the vision of convertingthe old airport and contributing to this city and thiscountry in the years to come," said Milosevic.

0504

The festive birth of the seventh ACB building wasattended by numerous guests from the business, mediaand public life of the city, as well as project collabora-tors.

Guests toured the new building, riding the comfortablehigh-speed lifts and gathering on the tenth floor "in allthe lights of New Belgrade" to enjoy the spicy danceprogramme of professional dance troupe 'Aleksandra'.

Airport City - Open city

"Airport City is primarily a business centre, but there is aneed and desire to make this into an open space that'salso alive after working hours and beyond its primarybusiness content. I hope that these activities willbecome available to New-Belgraders," said NewBelgrade Mayor Nenad Milosevic.

Milosevic recalled that the one-time urban plans ofblock 26 envisaged a central square for New Belgradeopposite the Sava Centre and near the former SIVbuilding, because no city is complete without a centralsquare. However, over time that development wasturned into a classic residential and business block and,thus, New Belgrade is still lacking a square, saidMilosevic.

"A city without a square has no soul and no culturalcontent. Currently new Belgrade's 'squares' are shoppingcentres and malls, but there's nothing big and centralwhere people could gather in an evening to enjoyentertainment and cultural events. As such, I considerthe opening up of ACB to the public in this regard asbeing of great importance to our city," said NewBelgrade's municipal president.

Ne mogu da ne izrazim radost i zadovoljstvo kadvidim dana{nji Airport City i prisetim se ledine koju

sam zatekao 2001. godine, kada sam prvi put do{ao uBeograd i plana koji je tada za~et, a sada se u pot-punosti realizuje", kazao je vizionar ovog "grada ugradu", predsednik kompanije Airport City, Gili Dekel.

Na otvaranju nove poslovne zgrade, sedme po redu uAirport City-ju, tog dana ukra{ene ogromnom crvenomma{nom, Dekel, koji je danas generalni direktor Kompanijeza izgradnju stanova u okviru Africa Israel u Tel Avivu,izjavio je da su njegove veze sa ovim gradom i zemljompreko ACB-a i ljudi koji ovde `ive i rade tako jake da }ema gde bio "zapravo uvek ostati ovde". Generalni direktor ACB-a Adir El Al kazao je da se ponosinovom zgradom i razvojem ovog modernog poslovnoggrada i znanjem i snagom kompanije Africa-Izrael i Tidharada izgradi po jednu zgradu u ovom biznis parku svake

godine, kao i razvojem projekta koji je u osnovi kreiranje"grada u gradu".

Airport City je postao bogatiji za 13.200 kvadratnih metaranajkvalitetnijeg poslovnog prostora izgra|enog u rekord-nom roku. Novi stanari ve} pristi`u, najavio je El Al. On jeistakao da deli radost gra|ana Novog Beograda i op{tin-skog rukovodstva zbog otvaranja Airport City-ja zagra|ane i posetioce. To }e biti mesto na koje ljudi ne}esamo dolaziti na posao i odlaziti pravo ku}i, ve} }e mo}i daosete i drugaciji kvalitet preko kulturnih i zabavnihsadr`aja, istakao je on.

Predsednik op{tine Novi Beograd, Nenad Milo{evi} koji jezajedno sa generalnim direktorom ACB-a zvani~no otvorionovi objekat pu{taju}i simboli~no u vazduh stotineraznobojnih balona, ocenio je da je {irenje Airport City-ja"za nas veliko ohrabrenje jer ulazimo u godinu koja pretida bude veoma te{ka. Svaki novi objekat, svako novoradno mesto bi}e podr{ka na{em dru{tvu, Srbiji, Beogradui Novom Beogradu", dodao je on. Novi Beograd je grad u gradu , a Airport City je grad uNovom Beogradu. Ovde prepoznajemo potencijal daop{tina dobije novi centar grada. Ono {to Novi Beogradnije imao u urbanisti~kom planu jeste upravo takav centarokupljanja i trg, odnosno, u ovom slu~aju, Avenija zadoga|anja, naglasio je Milo{evi}.

Predsednik op{tine Novi Beograd ocenio je da je ACB"najbolji primer za ugled da i u Srbiju treba investirati ida ekonomska kriza nije prepreka da se ula`e i prave

nove zgrade i poslove". ^estitam svima koji su investi-rali, svima koji su kreirali i radili na ostvarenju vizije dabi ono {to je niklo na lokaciji Stari aerodrom ostaloovom gradu i ovoj zemlji u godinama koje dolaze,poru~io je Milo{evi}.

Sve~anosti ra|anja sedmog ~eda ACB-a prisustvovale subrojne zvanice iz poslovnog, medijskog i javnog `ivotaglavnog grada, kao i saradnici na projektu. Gosti suobi{li zgradu, provozali se komfornim, brzim liftovimada bi se sa desetog sprata "okupali u svim svetlimaNovog Beograda", a potom u`ivali u programuza~injenom plesom profesionalne plesa~ke grupeAleksandre….

ACB - Otvoren grad Airport City je pre svega poslovni centar, ali postojipotreba i `elja da se ovde napravi i otvoren prostor koji

zivi i van radnog vremena i svog, primarno poslovnog,sadr`aja. Nadam se da }e ovi sadr`aji postati dostupniNovobeogra|anima, izjavio je predsednik op{tine NoviBeograd, Nenad Milo{evi}.

On je podsetio da je po nekada{njim urbanisti~kimplanovima blok 26, preko puta Sava Centra inekada{njeg SIV-a, trebalo da bude centralni trg, jernema kompletnog grada bez trga. Me|utim, to se vre-menom pretvorilo u jedan klasi~an stambeni i poslovniblok. I dalje nam nedostaje trg, ocenio je Milo{evi}. Grad bez trga nema du{u i nema sadr`aj. Sada su na{itrgovi u Novom Beogradu {oping centri i molovi, ali nepostoji ni jedan veliki prostor na kome bi se ljudi okupl-jali uve~e i gde bi bilo i zabavnih i kulturnih sadr`aja.Zato otvaranje ACB-a u tom smislu smatram veomazna~ajnim za na{ grad, istakao je predsednik op{tineNovi Beograd. Ljiljana Luki}

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Adir EL AL, CEO of Airport City

Airport City - The best from Serbia,best in the region

"We succeeded in creating the sense of positive energyfelt immediately at the entrance to Airport City; theatmosphere and synergy of people and this place. ACBoffers exceptional opportunities for contrasting activities,in addition to excellent working conditions. That is feltand understood by all who work in ACB and that's why Ican say with full accountability that this is the best busi-ness location that one can find in Serbia at this time,"said CEO of ACB, Adir EL AL.

"Although we are facing a very difficult period that willlast for some time - indeed, nobody can currently predictwhen the global economic downturn will end - AirportCity is like some sort of island within, isolated from thesenegative trends because it is based on a strong projectbacked by a powerful company. The fact that we havesuch a prestigious mix of tenants simply illustrates thepotential and the level of this project," said Adir.

Adir EL AL, Generalni direktor Airport City-ja

ACB - Najbolje iz Srbije, najbolje u regionu

Uspeli smo da postignemo da se odmah na ulazu uAirport City oseti pozitvna energija, atmosfera i sinergijaljudi i ovog mesta. Pored toga {to su uslovi radaizvanredni, ovo mesto pru`a izvanredne mogu}nosti i zarazli~ite aktivnosti. To ose}aju i znaju svi koji rade uACB-u i zato sa punom odgovorno{}u mogu da ka`emda je ovo najbolja poslovna lokacija koja u Srbiji mo`eda se na|e u ovom trenutku, kazao je generalni direktorACB-a, Adir EL AL.

Iako se suo~avamo sa veoma te{kim periodom globalneekonomske krize koji }e potrajati, i za koji niko ne mo`eu ovom trenutku da ka`e kada }e se zavr{iti, Airport Cityu svemu tome predstavlja jednu vrstu ostrva, izolovanogod ovih negativnih trendova jer se bazira na jakom pro-jektu iza koga stoji mo}na kompanija. ^injenica daimamo tako presti`an miks klijenata upravo ilustrujepotencijal i nivo ovog projekta, kazao je Adir.

3 0 . 0 4 . 2 0 0 8 1 3 . 0 5 . 2 0 0 8 1 0 . 0 7 . 2 0 0 8 0 7 . 0 8 . 2 0 0 8 1 5 . 1 0 . 2 0 0 8

0706

As the ACB construction team complete our mostinnovative new building, the Telenor technical build-

ing, What's Up speaks to Roni Simchi, ACB ConstructionManager.

The new Telenor technical building has been completedin record time and Mr. Simchi insists that the speed andsuccess of construction was made possible thanks toteamwork and professionalism.

Singling out individuals and contractor companies, theACB construction manager tells What's Up: "We aregrateful for the support of our designers and the compa-nies engaged in the construction of this building. I'd liketo give special thanks to Mr. Nikola Malkovic, the mainengineer and one of the best at Airport City, the projectmanager of the new building, Saki Levovic, Mr. ShaiBenhaim, the building's main supervisor, and companyPrimaco Engineering, which led this whole project."

The latest construction development at ACB is far frombeing just another building, as Mr. Simchi explains:"This is a unique project. As opposed to being justanother building, it's actually the foundation to supportthe massive equipment that will be needed for the nextgeneration of telecommunications across the entireBalkan region - not only in Serbia, but to serve thewhole region. For me, this is the first time I touchedsuch heavy, expensive equipment."

State-of-the-art, heavy equipment had to be installed inorder to complete such an innovative building as thenew Telenor technical building and, as Mr. Simchi

explains, this equipment didn't come cheap: "This is thefirst time a lot of systems have been installed in Serbia,such as a gas sprinkler extinguisher system or the mas-sive generators with a huge capacity of almost 1.8megawatts each (both of them can provide 3.75megawatts, which is a huge capacity)... The budget forthis project's internal installations alone has been morethan €10 million to date and this is only the beginningof the project."

Almost 95% of work on the new building is now com-plete and the time has almost come to hand the fullyinstalled building over to the client. However, as Mr.Simchi explains, the building's gargantuan system is sopowerful that full tests cannot be improvised: "Thebuilding's system is so heavy that we can't run any testswithout access to the permanent capacity of the elec-tricity network. Normally one can improvise an electricalconnection in order to test something like an air-condi-tioning system, but with this building we need access tothe full capacity of the national network simply becausethe systems in the building are so huge and powerful".

Telling What's Up about the secret of success in termsof the speed and precision of this latest build, the ACBconstruction manager says that teamwork was the key:"We engaged Primaco Engineering, which in my opinionis the best company for this kind of installation inSerbia. Primaco acted as the umbrella above more thanten sub-contractor companies working on high/lowvoltage and that kind of installation. Then there isMercur Engineering, which was responsible for the civilworks and public areas of the building. The third com-pany was Nissal, which did an excellent, very quick jobwith the facade. They all rose to the challenge together.We committed ourselves to delivering the completedobject to the client after 120 days and we've actually

done that to the minute. We are very satisfied with theresults."

Po{to je gra|evinski tim ACB-a zavr{io

na{u najoriginalniju novu zgradu,

tehni~ku zgradu Telenora, What's Up

razgovara sa Ronijem Sim~ijem,

direktorom izgradnje ACB-a.

Nova Telenorova tehni~ka zgrada je zavr{ena u reko-rdnom roku, a gospodin Sim~i nagla{ava da su brzi-

na i uspeh izgradnje bili mogu}i zahvaljuju}i timskomradu i profesionalizmu.Izdvajaju}i neke li~nosti i kompanije izvo|a~e, direktorizgradnje ACB-a ka`e za What's Up: "Zahvaljujemo sena podr{ci na{im dizajnerima i kompanijama koje su bileanga`ovane u izgradnji ove zgrade. Posebno bih `eleoda se zahvalim gospodinu Nikoli Malkovi}u, glavnom

in`enjeru i jednom od najboljih u Airport City-ju, pro-jekt menad`eru nove zgrade Saki Levovic, Mr. ShaiBenhaim, glavnom nadzorniku radova kao i kompanijiPrimaco Engineering, koja je vodila ceo projekat".

Najnoviji gra|evinski poduhvat u ACB-u daleko je odtoga da bude samo jo{ jedna zgrada, kako g. Sim~iobja{njava: "Ovo je jedinstven projekat. Umesto da

bude samo jo{ jedna zgrada u nizu, ona predstavlja ibazu koja dr`i masivnu opremu koja }e se koristiti unarednoj generaciji telekomunikacija u celoj regijiBalkana - ne samo u Srbiji, ve} u celom regionu. Jali~no, prvi put u `ivotu sam dotakao tako te{ku iskupu opremu".

Savremenu te{ku opremu je trebalo i instalirati,kako bi se zavr{ila tako inovativna gra|evina kao{to je nova Telenorova zgrada, i, kako obja{njavag. Sim~i, ovakva oprema nije jeftina: "Ovo je prviput da su ovakvi sistemi postavljeni u Srbiji, kao{to je, na primer, sistem gasnih raspr{iva~a iliogromni generatori od kojih svaki ima kapacitetod skoro 1,8 megavata (zajedno oni daju 3,75megavata, {to je ogroman kapacitet) ... Samo zaunutarnje instalacije bud`et je do sada iznosiovi{e od 10 miliona evra, a ovo je tek po~etakprojekta".

Skoro 95% posla na novoj zgradi je zavr{eno iskoro da je do{lo vreme da se ona, sa komplet-no instaliranom opremom, preda na kori{}enjeklijentu. Naravno, kao {to obja{njava g. Sim~i,

gargantuanski sistem zgrade je tako sna`an da se pro-vere ne smeju improvizovati: "Sistem zgrade je tolikote`ak da ne mo`emo da sprovedemo nikakva testiranjabez pristupa stalnom kapacitetu elektri~ne mre`e. Unormalnim okolnostima, elektri~ne veze se moguimprovizovati kako bi se testirao, recimo, sistem rash-ladnih ure|aja, ali kada je o ovoj zgradi re~, potrebanje pristup punom kapacitetu

nacionalne mre`e, jer je sistem u zgradi tako veliki imo}an".

Govore}i za What's Up o tajni uspeha {to se ti~e brzine ipreciznosti u gradnji najnovije zgrade, direktor izgrad-nje ACB-a ka`e da je klju~ timski rad: "Anga`ovali smo

Primaco Engineering koji je, po mom mi{ljenju,najbolja kompanijau Srbiji za ovu vrstu posla.

Primaco je bio kao ki{obran iznad vi{e od 10podizvo|a~kih kompanija koje su radile na

visoko/niskoj volta`i i na toj vrsti instalacija.Onda, tu je Mercur Engineering koji je bio

zadu`en za gra|evinske radove i javneprostore zgrade. Tre}a kompanija je

Nissal koja je odli~no i veoma brzozavr{ila fasadu. Svi zajednoodgovorili su ovom izazovu.Obavezali smo se da }emozavr{eni objekat predati klijen-tui za 120 dana, i to smo iu~inili ta~no u minut. Veomasmo zadovoljni rezultatima".

M.P.Three years of creation"When I arrived here three years ago, this part ofthe city was like an arid desert; there was nothinghere. Now we are surrounded by new develop-ments - from Airport City to Delta City, Rodic to Idea- and this part of the city is home to many interna-tional companies. As a construction manager, thishas been a tremendous experience for me. "Airport City has been made possible becausewe've engaged the absolute best companies inSerbia to help us realise this project."

Tri godine stvaranja "Kada sam pre tri godine do{ao ovamo, ovaj deograda izgledao je kao su{na pustinja; ni~ega nije bilo.Sada smo okru`eni novim gra|evinama - od AirportCity-ja do Delta City-ja, od Rodi}a do Idee, ovaj deograda je dom mnogim internacionalnim kompanija-ma. Kao direktoru izgradnje, ovo je bilo ogromnoiskustvo. Gradnja Airport City-ja je bila mogu}a zato{to smo anga`ovali apsolutno najbolje kompanije uSrbiji da nam pomognu da realizujemo ovaj projekat".

ACB Family"Here there's no separation between managementand staff in a traditional sense. We all respect eachother - from top management to the cleaning ladies- and that gives a family atmosphere to Airport City.This also extends to the local contractors and sub-contractors, who have made the development ofAirport City possible."

ACB Porodica"Ovde se ne pravi razlika izme|u u uprave i radnika utradicionalnom smislu. Svi se me|usobno po{tujemo -od vrha uprave do sprema~ica - a to Airport City-judaje porodi~nu atmosferu. To se tako|e odnosi i nalokalne izvo|a~e i podizvo|a~e koji su omogu}ilirazvoj Airport City-ja".

New

bui

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INTERVIEW: Roni Simchi, Airport City Belgrade Construction Manager

What's Up gives you the lowdown on the latest construction developments at ACB

Team Success"We committed ourselves to delivering the

completed object to the client after 120 days and

we've actually done that to the minute. We are

very satisfied with the results."

zgrada/building 170001.03.2008

April 2008 – February 2009:just 10 months!

april 2008 – februar 2009.samo 10 meseci!

In order to achieve such an admirable result, we had towork on several activities simultaneously. Our team andall local construction companies exerted great effortsthat we are all proud of. Five main contractors wereinvolved in the construction of the building, with thework completed by a total of approximately 300 workers. Thank you guys!

•The total area of the building is 13,200 square metres.•The total area of a typical floor in the building is

1,100 square metres.•The building is approximately 45 metres high.•The building’s frontage is an aluminium glass façade.•The building has 200 parking spaces.•A four-pipe cooling/heating system is installed in the

building.•The building is controlled and monitored by a very

sophisticated BMS system that controls all of thebuilding’s main systems, such as chillers, boilers, venti-lation systems, fire control system, cooling & heatingsystems.

•The building is monitored 24/7/365 by a state of theart CCTV system.

Da bismo postigli ovaj izuzetan rezultat radilo se nanekoliko paralelnih koloseka i na{ tim, u saradnji sa lokalnim izvo|a~kim kompanijama, ulo`io jevelike napore da se postigne rezultat na koji smo danassvi ponosni. Na ovom projektu bilo je anga`ovanopreko 300 radnika u okviru 5 glavnih izvo|a~kih timova Hvala vam svima!

• Ukupna povr{ina 13.200 m2• Povr{ina tipi~nog sprata 1.100 m2• Visina zgrade oko 45 m• Fasada aluminium/staklo• Zgrada ima 200 parking mesta• Ugra|ena su 4 sistema za grejanje/hla|enje• Nadzor i kontrola se vr{e preko sofisticiranog BMS

sistema koji kontroli{e sve glavne sisteme u zgradi(sistem hla|enja, grejanja, ventilacije, protivpo`arnisistem itd)

• Permanentni nadzor zgrade 24/7/365 sa CCTV siste-mom

"Obavezali smo se da }emo zavr{eni

objekat predati klijentui za 120 dana, i

to smo i u~inili ta~no u minut. Veoma

smo zadovoljni rezultatima".

08 09

AC

B In

vest

itors

Tidhar is a talented real estate group that initiates anddevelops diverse projects in Israel and the internation-

al arena while creating an increasingly robust asset base.As such, the company's co-owner, Arye Bachar, is inprime position to give us the lowdown on Israel's realestate development scene.The backdrop of our discussion about the hardships of theglobal crisis was provided by a successful major construc-tion project progressing quickly in downtown Tel Aviv.

Doesn't this contradict the crisis?This project consisting of 320 apartments was sold inadvance. However, we understand and are well preparedthat 2009 as well as a big part of 2010 will be a very hardyear for the real estate sector.

Are we talking about Israel or worldwide?Our assumption is that the EU will be strongly effected asmost of the world is but like every market slowdown inthe past it will change and the economy will get stronger.The crisis is evident in Israel, but Israel has its own specif-ic ups and downs that aren't always the result of interna-tional factors.Two years ago nobody was considering an economic cri-sis and the commercial real estate market was particular-ly flourishing, but prior to that Israel had endured sever-al rather hard years and a difficult period. When we sawthe opportunities, we began building, but two years is arather short cycle period for developer operations.Our huge commercial project in Ra'anana is a goodexample of this: it's now changed as a result of circum-stances and we are building it in stages, not as previous-ly planned. One has to find a way to adjust to the situa-tion, no matter how unfavourable it is and Tidhar is avery strong and solid company with the ability to do so.As such, we'll continue at a slower pace and remain readyfor the next positive cycle.The residential sector is always stronger and more reliablein Israel and the country's apartments market has beenstable for a decade now. Prices have gone down but notby much compared to pre-crisis times, but there is still rel-atively steady demand for new flats. Tidhar has alwaysadjusted to market needs and we build accordingly.

What's the major problem developers are facing now?Developers are finding that money has become expensiveand very hard to get hold of, banks are not loaning asthey use to. Moreover, it's very important to understandthat it will take a long time to receive bank loan approvals.

How long?Long is always a relative term. Sometimes just a monthor two can hurt a company; others, like Tidhar, arestronger and can endure. Our answer to the situation isnot to enter new investments at this moment and nottake unnecessary risks.We had to slow some of our planned investments inBulgaria, for instance. Bulgaria has really suffered greatlyas a result of this crisis and we had planned projects thatwere much larger in size than our investments in Serbia,but now it's all temporarily on hold.Situations differ in every country, and opportunities andassessments are not necessarily the same. The answer forone market doesn't necessarily apply to another.

The economy has slowed down in Israel as well, but weare always looking for opportunities here. We believethat one should maintain a ready-standby attitude. Wehave always done well going in this path.Tidhar has recently reached an agreement with Migdal -the biggest Insurance Company in Israel - for a several-year credit line worth $150 million in equity. Part will bean equity investment, as it is a Fund, and part will be aloan to us from Migdal.This puts us in a completely different position and muchstronger because it gives us certainty and opens up theopportunity to look for projects, despite difficulties in themarket in obtaining construction loans.

What's special about this project we're visiting now?This represents a form of purchase that doesn't exist else-where but is very popular here in Israel; it's called "Grouppurchasers" or "Acquisition groups". The end-users are actually buying a percentage of the

land for the project's construction in accordance to size oftheir apartment. Their land/investment is then managedby the group's Manager, who brings in a developmentcompany and completes everything else. This system savesthe end-users approximately 20% of the apartment price,though investors/developers don't earn as much as theywould selling the standard way - simply because end-userscarry the burden of covering the price of the land - and allhas to be sold in advance before the project can start.This project was pre-sold within 3 month and Tidharacted here as the construction company. It's an amazingproject which will be completed soon.

"... Cene u Izraelu su pale od kad je po~elaglobalna kriza, ali je potra`nja za novimstanovima jo{ uvek stabilna. Mi se uvek prila-go|avamo potrebama i zahtevima tr`i{ta igradimo u skladu sa njima ..."

Tidhar je uspe{na gra|evinska kompanija koja kreira irazvija razli~ite projekte u Izraelu, ali i na me|unarod-

nom planu, stvaraju}i istovremeno sna`nu finansijsku bazu.Zbog toga je suvlasnik kompanije, Ari Bahar, na najboljojpoziciji da nam da presek trenutne scene nekretnina uIzraelu. Okvir za ovaj razgovor o te{ko}ama koje donosiglobalna kriza, predstavlja uspe{ni kapitalni projekat kojibrzo napreduje u centru Tel Aviva.

Zar ovo ne protivure~i krizi?Ovaj projekat obuhvata 320 stanova koji su unapredprodati. Ipak, svesni smo da }e 2009. godina kao i velikideo 2010. biti veoma te{ki za sektor nekretnina i zatosmo dobro pripremljeni.

Da li razgovaramo o Izraelu ili o ~itavom svetu?Na{a pretpostavka je da }e EU, kao i ve}ina sveta, bitite{ko pogo|ena krizom, ali, kao i svako usporavanjetr`i{ta do sada, kriza }e se zavr{iti i ekonomija }e oja~ati.Kriza je o~igledna u Izraelu, ali Izrael ima svoje specifi~ne uz-lete i padove koji nisu uvek rezultat me|unarodnih faktora.

Pre dve godine niko nije razmi{ljao o ekonomskoj krizi itr`i{te poslovnog prostora prakti~no je cvetalo, ali pretoga je Izrael izdr`ao nekoliko prili~no te{kih godina, ~itavnepovoljan period. Kada smo videli da je trenutak dobar,po~eli smo brzo da gradimo, ali dve godine su prili~nokratko vreme za poslovne operacije u gra|evinarstvu.Na{ veliki komercijalni projekat u Ra'anani je dobarprimer za to: on je sada prilago|en okolnostima i mi gagradimo po fazama, iako to nije bilo prvobitno takoplanirano. Moramo na}i na~ina da se prilagodimo stuaci-ji, bez obzira na to koliko je ona lo{a, a Tidhar je veomasna`na i ~vrsta kompanija koja ima sposobnost da to iu~ini. S obzirom na to, nastavljamo sporijim hodom, aliostajemo spremni za slede}i pozitivni ciklus.Stambeni sektor je u Izraelu uvek ja~i i pouzdaniji, pa je tr`i{testanova stabilno ve} desetak godina. Cene su pale, ali nemnogo u pore|enju sa vremenom pre krize, ali je potra`njaza novim stanovima jo{ uvek relativno stabilna. Tidhar se uvekprilago|avao potrebama tr`i{ta i gradio u skladu sa njima.

Koji je najve}i problem sa kojim se sada suo~avajugra|evinari?Gra|evinari uo~avaju da je novac postao skup i vrlo, vrloje te{ko do}i do njega, s obzirom da banke sve manjedaju pozajmice. [tavi{e, veoma je va`no shvatiti da }ebiti potrebno mnogo vremena da se dobiju odobrenekreditne linije.

Koliko vremena?Dugo je uvek relativan pojam. Ponekad samo mesec ilidva mogu da na{kode kompaniji; drugi, kao {to je Tidhar,su sna`niji i mogu da izdr`e. Na{ odgovor na situaciju uovom trenutku je da ne ulazimo u nove investicije i da nepreuzimamo nepotreban rizik.Na primer, morali smo da usporimo neke od planiranihinvesticija u Bugarskoj. Bugarska je zbog ove krize zaistapuno izgubila, s obzirom da su planirani projekti bili znat-no obimniji od na{ih investicija u Srbiju, ali je to sve sadaprivremeno na ~ekanju.Situacija je razli~ita u svakoj zemlji i mogu}nosti i procenenisu nu`no iste. Re{enje za jedno tr`i{te ne mora da va`i iza projekte na drugim mestima.Privreda u Izraelu je tako|e usporila, ali mi uvek tragamoza mogu}nostima. Verujem da treba biti pripremljen i~ekati. Taj put se do sada uvek pokazivao kao dobar.Tidhar je nedavno uspeo da postigne dogovor sa kom-panijom Migdal, najve}om osiguravaju}om kompanijomu Izraelu - za vi{egodi{nju kreditnu liniju vrednu 150 mil-iona dolara u akcijama. Deo toga }e biti investicija u akci-je, jer je to Fond, a deo }e biti pozajmica od Migdal-a.To nas stavlja u potpuno drugu poziciju i to mnogo ja~u,jer nam daje sigurnost i otvara nam mogu}nost datra`imo projekte, bez obzira na te{ko}e na tr`i{tu u dobi-janju pozajmica za gradnju.

[ta je karakteristi~no za projekat koji sada obilazimo?Ovo predstavlja oblik investiranja koji nigde drugde usvetu ne postoji, ali ovde u Izraelu je popularan; zove se"grupa kupaca" ili "grupe za akviziciju". Krajnji korisnicizapravo kupuju procenat zemlje za gradnju srazmernopovr{ini njihovog stana. Njihovom investicijom zatimupravlja menad`er grupe koji dovodi gra|evinsku kom-paniju i zavr{ava sve ostalo.Ovaj sistem {tedi krajnjem korisniku pribli`no oko 20 proce-nata od cene stana, iako invesitiori/gra|evinari ne zara|ujuonoliko koliko bi ina~e - jednostavno zato {to krajnji korisni-ci snose teret pokrivanja cene zemlji{ta - sve mora bitiprodato unapred, pre nego {to projekat mo`e da po~ne.Ovo je projekat koji je unapred prodat za tri meseca aTidhar je ovde u ulozi gra|evinske kompanije. To je izuze-tan projekat koji }e uskoro i biti zavr{en.

M.D.

How one addresses the issue of the economic crisisdiffers between Tel Aviv and Belgrade, simply

because the downturn's repercussions and affects on thetwo cities are not the same; that said, this crisis is truly aglobal phenomenon that hasn't spared a single market.As such, we thought it would be interesting to hear theviews of Mr. Dekel, a man immersed in the real estateworlds of both Belgrade and Tel Aviv.

As a businessman and developer, what obligatoryingredient would you add to the remedy to cure thecurrent global crisis hitting the real estate sector?The primary defining factor of the crisis at present is the

inability to finance projects. In developers' terms, thismeans that dealing with the crisis requires cultivating anability to phase-down major projects and build in realis-tic and sustainable phases. For example, if we had a proj-ect in Belgrade requiring a 50, 60 or 100 million euroinvestment right now, we would have to reorganise itinto smaller phases and construct accordingly. By nomeans does the crisis imply that one should stop buildingcompletely, but rather to adjust to the financial limita-tions of the banking crisis in the best possible way.

But isn't that just the same as before, as ACB was alwaysplanned to be developed in manageable phases?Yes and no. It was planned in a few phases, but thosephases were more substantial from a financial point ofview. Now local banks are not in position or are hesitat-ing to follow projects, while getting loans from interna-tional banks is just as difficult because they are also con-fronting the crisis.It's the same situation in Israel. Certain projects are sortof "phased-down" and building is reduced until better cir-cumstances come along.

How would you assess the crisis in Israel?Everybody is very cautious in action and equally cautiousin making any predictions, just like everywhere else. It'salso noticeable that some companies - as was the caseelsewhere - didn't realise the depth of the crisis or themoment it hit us. Many are of the opinion that 2009 willbe the year of reaching rock bottom and it seems thatMay/June will be the worst. Nevertheless, there are signsthat real estate might experience some slight progress.American banks have shown interest in partnering devel-opment projects of late - for the first time since the crisis

took hold. They've taken over the assets and are nowlooking for developers. Still, it seems like it'll take a yearor two for things to get significantly better.

What would your advice for developers be in suchtimes of crisis?Be conservative and cautious with funds. Take a conser-vative approach, which means reducing the risks that areassociated with the usual approach of investors/develop-ers in real estate.

Is being simultaneously active in both Belgrade andTel Aviv an advantage or a burden?Being President of Airport City Belgrade and CEO ofAfrica Israel Residence is a synergy in terms of real estateoperations. The Belgrade project is one that we are allvery proud of, so I am very dedicated to its growth andprogress.

"...realan pristup krizi zahteva sposob-nost da se veliki projekti podele na

faze i da se gradi u realisti~nim iodr`ivim intervalima..."

Pristup ekonomskoj krizi razlikuje se u Tel Avivu iBeogradu, jednostavno zato {to su posledice i efekti

na dva ova grada razli~iti, ali ova kriza je istinski globalnifenomen koji se nije ra{irio samo na jedno tr`i{te. Zbogtoga smo mislili da bi bilo interesantno ~uti mi{ljenje g.Dekela, ~oveka uronjenog u svetove nekretnina i uBeogradu i u Tel Avivu.

Kao poslovan ~ovek i graditelj, koji bi ste sastojakdodali leku za le~enje trenutne globalne krize kojapoga|a sektor nekretnina?Primarni faktor krize u ovom trenutku je nemogu}nostfinansiranja projekata. Graditeljskim re~nikom re~eno, tozna~i da bavljenje krizom zahteva negovanje sposobnos-ti da se veliki projekti podele i da se gradi u realisti~nim iodr`ivim fazama. Na primer, ako mi u Beogradu imamoprojekat za koji je odmah potrebno 50, 60 ili 100 milionaeura investicija, morali bismo ga reorganizovati u manjefaze i graditi u skladu sa tim. Ni u kom slu~aju kriza nezna~i da treba potpuno prestati sa gradnjom - ja verujemda se treba prilagoditi finansijskim ograni~enjimabankarske krize na najbolji mogu}i na~in.

Zar to nije potpuno isto kao i ranije - izgradnja ACB-a je od po~etka planirana u fazama?I da i ne. Planirano je nekoliko faza, ali su te faze bilemnogo ve}e sa finansijskog stanovi{ta. Lokalne banke

nisu u poziciji ili oklevaju da prate projekte, dok je dobi-janje pozajmica od drugih me|unarodnih banaka istotako te{ko jer se i one suo~avaju sa krizom.Ista je situacija u Izraelu. Odre|eni projekti su na nekina~in podeljeni na faze i izgradnja je redukovana dokokolnosti ne budu bolje.

Kako biste procenili krizu u Izraelu?Svi su vrlo oprezni u poslovanju i jednako oprezni u pred-vi|anju, kao i svugde. Tako|e je i ovde primetno da nekekompanije ili nisu shvatile dubinu krize ili trenutak kadnas je ona zahvatila. Mnogi misle da }e 2009. biti godi-na kada }e se dota}i dno i ~ini se da }e maj i juni biti naj-gori. Bez obzira na to, postoje stidljivi znaci da bi oblastnekretnina mogla do`iveti lagani napredak. U skorijevreme, ameri~ke banke su pokazale interes za partner-stvom u izgradnji - prvi put od kada je kriza po~ela.Preuzele su imovinu i sada tra`e graditelje. Ipak, izgleda

da }e trebati godina ili dve da bi stvari postale zna~ajnobolje.

[ta bi bio va{ savet graditeljima u ovakva krizna vre-mena?Budite oprezni sa novcem. Pri|ite problemu konzervativno,{to zna~i smanjivanje rizika koje je povezano sa uobi~ajen-im prilazom investitora/graditelja u nekretninama.

Da li je biti aktivan i u Beogradu i u Tel Avivu istovremeno prednost ili te{ko}a?Biti predsednik Airport City Belgrade i Izvr{ni direktorAfrica Israel Residence predstavlja na odre|eni na~in sin-ergiju u poslu sa nekretninama. Svi smo veoma ponosnina beogradski projekat, tako da sam ja veoma posve}ennjegovom rastu i napretku. M.D.

Israel, February 2009 / INTERVIEW: Gili Dekel, President of Airport City Belgrade and CEO of Africa Israel Residence Letter from Israel, March 2009 / INTERVIEW: Arye Bachar, co-owner of Tidhar

Cautious Phasing

"...dealing with the crisis requires culti-vating an ability to phase-down majorprojects and build in realistic and sus-

tainable phases..."

"...Prices have gone down since theglobal crisis began, but there is still asteady demand for new flats. We are

always adjusting to market needs anddemands and build accordingly..."

Africa-Israel: Projects of note in IsraelAfrica Israel's most significant projects in Israel are on infrastructure Road No.6; Shopping malls, such as Ramat Aviv for instance;The government building in front of the Azrieli Centreand many residential projects, like a 1,000-apartmentmega project that's currently underway."Africa Israel Residence is a major company in its ownright that's within AFI. It's currently running around 60projects, basically as a developer of residential proj-ects."Gili Dekel, President of Airport City Belgrade and CEOof Africa Israel Residence

Adjusting toNeeds

Africa-Israel - najzna~ajni projekti Africa Israel - a u Izraelu su:U oblasti infrastrukturnih projekata Put br. 6; Tr`ni centari kao {to je npr. Ramat Aviv; Vladina zgrada ispred Izraeli centra i mnogi stambeniprojekti, kao {to je mega projekat 1000 stanova koji seupravo izvodi."Africa Israel Residence je velika kompanija u okviruAFI-ja. Trenutno izvodimo 60, uglavnom stambenihprojekata."Gili Dekel, Predsednik Airport City Belgrade i Izvr{nidirektor Africa Israel Residence

011010

People talk, suggest, initiateSurvey on Airport City's everyday life

Goran Vasic, Executive Director of Corporate Affairs,Telenor Serbia

Smokers’ cabins Working conditions at Airport City are good, excellent even. Itwas just that the heating system didn't work during the gascrisis in January this year, for which objective circumstancesare to blame - though I think ACB should have a kind of back-up solution, meaning a reserve option. On each floor we havea coffee vending machine, but there are never enough cafesor pleasant places where one can drink something and chat.Maybe it would be a good idea to open another restaurantand a post office. We have a good restaurant here, but itwouldn't be bad to have some more. Considering that smok-ing is completely prohibited at our place, it wouldn't be a badidea to facilitate better conditions for smokers, while it'd alsobe good to have a gym here. I don't miss a nursery, because Ilive in Novi Sad. I have no problem with parking at ACB,because there's enough space for official company cars.

Goran Vasi}, izvr{ni direktor korporativnih poslova kompanije Telenor

Nadstre{nica za pu{a~e Uslovi za rad u Airport City-ju su dobri, ~ak izvrsni. Samo {togrejanja nije bilo u vreme gasne krize u januaru ove godine, za{ta su krive objektivne okolnosti, ali mislim da bi ACB trebaloda ima re{enje i za to, neki back up. Zna~i rezervne opcije. Nasvakom spratu imamo aparate za kafu, ali nikad nije dostakafi}a ili prijatnih mesta gde mo`e da se popije ne{to i popri~a.Mo`da bi bilo dobro otvoriti jo{ neki restoran i po{tu. Imamojedan restoran ovde, on je dobar ali ne bi bilo lo{e da ih imavi{e. Tako|e, bilo bi dobro, s obzirom da je kod nas potpunozabranjeno pu{enje, da se omogu}e bolji uslovi za pu{a~e. Kaoi da u krugu bude neka teretana. Obdani{te mi ne nedostajepo{to ivim u Novom Sadu. Nemam problema sa parkiranjemjer za slu`bene automobile ima dovoljno prostora.

Igor Grubesic, banking sector consultant - Sap Western Balkans

Peaceful parents=better workIn principal we are extremely happy, but there should bemore options/solutions to deal with possible technical prob-lems. The open-air events that have been mentioned latelyare okay. Provided they are well conceived and have seriouscontent, I don't think they would disrupt the business conceptof ACB. Personally, I'm lacking a space for children. A nurseryis always at the top of my list of priorities, because it wouldsuit both staff and companies at ACB if employees didn'thave to not run home to their children at four or five o'clock.Children could be in our small town with us. Here there aremany young people and if a nursery was opened employedparents would be more satisfied and peaceful, as would thecompanies in which they work and Airport City generally. Ieven have a developed idea for a nursery, because it's a caseof both general and personal interest. I estimate that a nurs-ery should have space for at least 40 kids. The going rate inBelgrade nurseries where foreign languages are taught isbetween 200 and 400 Euros per child and I think that any-one deciding to open a day nursery here would also have aninterest in teaching foreign languages to the kids.

Igor Grube{i}, konsultant za bankarski sektor - Sap West Balkan

Smireni roditelji-bolji rad U su{tini smo zadovoljni i to veoma, ali bi trebalo imati vi{eopcija /re{enja za mogu}e tehni~ke probleme. Doga|aji naotvorenom prostoru koji se pominju u poslednje vreme suOK i, ukoliko bi bili dobro osmi{ljeni i imali ozbiljan sadr`aj,mislim da ne bi ometali poslovnu koncepciju ACB-a. Menili~no nedostaje prostor za decu. Obdani{te je u svakomslu~aju na vrhu liste prioriteta, jer bi i ljudima i kompanijamau ACB-u odgovaralo da zaposleni ne tr~e ku}i po decu u 16ili 17 sati. Deca bi mogla da budu u na{em malom graduzajedno sa njima. Ovde ima mnogo mladih ljudi i ukoliko bise otvorilo obdani{te zaposleni roditelji bi bili zadovoljniji imirniji, kao i kompanije u kojima rade, a samim tim i AirportCity. Imam ~ak razra|enu ideju za obdani{te jer je u pitanju iop{ti i li~ni interes. Procenjujem da bi odbani{te trebalo daima prostora za najmanje 40-toro de~aka i devoj~ica Po dete-tu tr`i{na cena u beogradskim obdani{tima gde se u~e i stranijezici je od 200 do 400 evra pa mislim da bi onaj ko se opre-deli za otvaranje obdani{ta ovde imao i interes da to uradi.

Biljana Markovic, PricewaterhouseCoopers

Gym is a priority A gym is necessary, because the people who work here andlive across the bridge should be able to complete their gymcommitments here - for example, during breaks and beforeor after working hours. We have been here from the begin-ning, when ACB first opened, and I can say that the con-tents are constantly improving. And I presume it will geteven better. In terms of possible new options, a place for acup of coffee is always lacking, because there aren't enoughbars. Grand's one is not enough and it's also necessary toopen more places where one can get something to eat.Events outside would be interesting, but they should havestrictly specified timing so people can participate and beabsent from work as little as possible.

Biljana Markovi}, Price Waterhaus Cooper

Teretana je prioritet Teretana je neophodna, jer ljudi koji rade ovde, a ive prekomosta, mogli bi ovde da zavr{e i taj deo pri~e. Na primer, upauzama, pre ili posle radnog vemena. Mi smo tu odpo~etka, od otvaranja ACB-a, i mogu da ka`em da susadr`aji sve bolji. I bi}e jo{ bolji, pretpostavljam. [to se ti~emogu}ih novih opcija, uvek nedostaje prostora za kafu jernema dovoljno kafi}a. Jedan jedini Grandov kafi} nijedovoljan. Potrebno je otvoriti jo{ mesta gde mo`e ne{to dase pojede. Doga|anja napolju bila bi zanimljiva, ali bi tre-balo da imaju strogo preciziran tajming kako bi ljudi moglida u~estvuju ali i da {to manje odsustvuju sa posla

Marko Stoiljkovic, Pharmacist

Brand 'The Best' There is an underground garage that most people don't evenknow has enough space for parking. I have no problem withparking, because I always find a parking place. I come here afew times a month, for business co-operation with some com-panies in ACB, and I always feel good as a visitor and a busi-ness partner. I can responsibly claim that this is the best placein the country. I work all over the country and work leads meto many places, but this is the best that can be found.

Marko Stoiljkovi}, Farmaceut

Brend The Best Postoji podzemna gara`a za koju ve}ina ljudi i ne zna i tuima dovoljno mesta za parkiranje. Ja nemam problema saparkiranjem jer uvek na|em mesto. Ovde dolazim nekolikoputa mese~no, jer poslovno sara|ujem sa nekim kompani-jama u ACB-u i uvek se dobro ose}am i kao posetilac i kaoposlovni partner. Mogu odgovorno da tvrdim da je ovajprostor najbolji u zemlji. Radim po celoj zemlji i posao mevodi na mnoga mesta, ali ovo je najbolje {to se mo`e na}i..

Editorial Comment: ACB installed an alternative/back-up heating sys-tem after this year's gas crisis - for every eventuality. One more café - coming soon.We hope the new gym will be opened very soon.A day nursery is on our list of priorities, but thatplan may require a little more time to devise anappropriate permanent and sustainable concept.

Komentar redakcije:ACB je napravio alternativni/back up systemgrejanja posle ovogodi{nje gasne krize - zasvaku eventualnost.Uskoro se otvara jo{ jedan kafi} Teretana/gym bi}e,nadamo se, uskoro otvorenaObdani{te je ideja koju imamo na listi prioriteta,ali }e za ostvarenje tog plana biti potrebno malovi{e vremena kako bi se napravio odgovaraju}itrajni i odr`ivi koncept.

ACB Airport City seems like a small urban unit, though itis actually a business area - that's not usual is it? The idea was to create a pedestrian zone, with all the pos-sibilities and opportunities that such a space offers. Theconcept of the project was that people at ACB work onhigher floors in buildings and then go down to the pedes-trian zone during break times and to work during lunch orafter working hours. The whole area is designed to bevery bright, wide, open and well illuminated at night. Weanalysed well and estimated the design to avoid so-calledwinter shadows and everything which interferes with agood view and a well-lit space. We achieved that bydesigning six buildings along the main street, with theseventh building at the top of the street being a little relo-cated. All in all, we used the coloured glass, facades andthe concept of the avenue as an axis of view that one canenjoy regardless of where you are within ACB.As you know, ACB is incomplete. We are currently developing the continuation of the proj-ect at ACB, but it's not yet time to discuss this in detail.This refers to a residential zone that will be integratedwith the business part, while the visual idea is for all partsof the project to "speak the same language" in an archi-tectural and spiritual sense. At the head of OmladinskihBrigada Street, we are planning to construct a high-risebuilding of 16 floors, while the buildings in the residentialpart - located on the other side of ACB - will have fewerfloors. In this way, ACB will be like a ship, with high build-ings at the head of the vessel and lower buildings in thecentral part. The final part of plans for ACB is for theentrance to be rounded, actually elliptical, but it will speakthe same language as the other buildings," explained thearchitect of ACB.

Same languageHe assessed that modern architecture has been given aglobal dimension - like a small town or village where allspeak the same language - and similar ideas or similararchitecture can be found today in Paris, New York orKiev. Modern construction technology and new materialsare allowing architects to work with much more freedomand develop new forms of architecture. "Many years ago, construction techniques only allowed usto design a building in the form of a simple box that isthen gentrified with additional decorations. Then a realrevolution took place in the construction world and newtechniques and new materials emerged that allowed proj-ects to simply "go wild", that's why architects all over theworld are now free and unrestrained, both in the creationof forms and all other project elements. I first study cli-mate, sun, light, atmosphere and only then do I start aproject.The predominant idea at this time is to design an environ-ment and surroundings that will have a human form nomatter where the facilities are. The needs of a man whoworks in a business building or someone who lives in a

residential district are the basis of modern architecture. It'ssimply good architecture when you design a building witha human face, Wimmer is convinced.

Belgrade For me as a foreigner - although I'm not a completestranger because my wife was born a Belgrader, but at ayear old she arrived in Israel with her parents - Belgradeis a double challenge. I perceive it as a beautiful city thatjust needs its face washing a little. It is necessary to investsome money in order to restore the buildings and regainthe European style. This is because you can see thatBelgrade long ago was a really beautiful and ordered city,but today - from an architectural perspective - it is lessEuropean than it was a few decades ago. On the otherhand, the world has also changed and there is no longerpurely European, Japanese or Mexican style. In everyplace in the world you can find something interesting andusually is not a pure form, but rather a mix of all sorts ofstyles. Today people go to Bilbao, which was an unknowncity in Spain until the Guggenheim Museum was builtthere. If, for example, something similar was built some-where in China we would all to go to China. There is nolonger a pure European style, now there is only interna-tional style.The impact of the economic crisis on architecture is obvi-ous, as is its influence on many other sectors. Budgets arefar lower than they were. Before the crisis we could use all possible materials to cre-ate every possible form that could be imagined, but it's afact that this is no longer the case anywhere in the world.I can't say how long this will all last, but it is certain thatat this time many projects are frozen or slowed down.The situation in Israel is similar to that in Serbia; theimpact of the crisis is like a tsunami. It is a global tsuna-mi and has an affect on everyone, said Wimmer.

World in the palm of your hand My first project in Belgrade was the new Expo centre inNew Belgrade five years ago. I will also work on theMarina Dorcol project. In Kiev I am working on a resi-dential quarter with about 1,200 apartments, then inCyprus on an interesting office building and we havenumerous projects in Israel, explained Wimmer. New Belgrade is a city that is still developing and grow-ing. Time is needed for that. You can't finish everythingin a year. There has to be contents like nursery facilities,schools, cultural contents, etc. Time is required, but it iscoming and it will be built safely.

ACBAirport City deluje kao mala urbana celina iako je upitanju poslovni prostor - nije uobi~ajeno zar ne? Ideja je bila da kreiramo pe{a~ku zonu, sa svimmogu}nostima i pogodnostima koje takav prostor pru`a.Zamisao projekta ACB po{la je od toga da ljudi rade navi{im spratovima u zgradama, a da silaze u pe{a~ku zonuu vreme predaha na pauzi za ru~ak, ili posle zavr{enogradnog dana. Ceo prostor je zami{ljen tako da budeveoma svetao, {irok i otvoren i veoma dobro osvetljenno}u. Sve smo dobro prou~ili i prora~unali kako bismoizbegli tzv. zimske senke i sve {to ometa dobar pogled idobru osvetljenost prostora.To smo postigli tako {to smodu` glavne ulice ACB projektovali {est zgrada, ovaposlednja sedma je na vrhu malo izme{tena. Sve usvemu, bojom stakala, fasadama i konceptom Avenijekao okosnice postigli smo pogled u kome mo`ete dau`ivate bez obzira gde se nalazite u okviru ACB-a.Kao {to znate ACB ovim nije zavr{en.Trenutno razvijamo i nastavak projekta u ACB-u, ali jo{nije vreme da se o njemu detaljno govori. U pitanju je rezi-dencijalna zona koja }e biti integrisana sa poslovnim deloma vizuelno, ideja je da svi delovi projekta "govore istimjezikom" u arhitektonskom i duhovnom smislu. U ~elu, doulice Omladinskih brigada planirana je izgradnja visokihobjekata od 16 spratova, dok }e zgrade u rezidencijalnomdelu, na drugoj strani ACB-a, imati ni`u spratnost. Na tajna~in }e ACB biti kao brod, sa visokom zgradama na ~eluu za~elju i ne{to ni`im zgradama u du`em sredi{njem delu.Zdanja planirana na ulazu u ACB bi}e okrugla, zapravoelipsasta, ali }e govoriti istim jezikom sa ostalim zgradama",objasnio je arhitekta ACB-a.

Isti jezik On je ocenio da je moderna arhitektura dobila globalnudimenziju. Ona je kao malo mesto, selo u kome svi govoreistim jezikom, pa sli~ne ideje ili sli~nu arhitekturu danasnalazite u Parizu, Njujorku ili Kijevu. Moderne tehnologijegra|enja i novi materijali omogu}ili su arhitektama mnogovi{e slobode i razvijanje novih oblika u arhitekturi. "Pre mnogo godina tehnike gradnje dozvoljavale su daprojektujete samo zgrade u obliku prostih kutija koje steulep{avali dodatnim dekorisanjem. Potom se ugra|evinarstvu dogodila prava revolucija, pojavile su senove tehnike i novi materijali koji vam dozvoljavaju da uprojektima prosto "podivljate", zbog ~ega su arhitekte u

celom svetu sada slobodne i neobuzdane kako u kreiranjuoblika tako i svim drugim elementima projektovanja. Japrvo prou~avam klimu, sunce, svetlo, ambijent i tek tadazapo~injem neki projekat.Vladaju}a ideja u ovom trenutku jeste da se projektujetakvo okru`enje i ambijent koji }e, ma gde se objektinalazili, imati ljudski oblik. Potrebe ~oveka koji radi u nekojposlovnoj zgradi ili nekoga ko stanuje u nekom rezidenci-jalnom kvartu, su baza moderne arhitekture. Kada projek-tujete zgrade sa ljudskim likom to je dobra arhitektura,uveren je Vimer.

Beograd "Za mene kao stranca, mada to nisam u potpunosti po{toje moja supruga ro|ena Beogra|anka, koja je sa godinustigla u Izrael s roditeljima, Beograd je dvostruki izazov.Do`ivljavam ga kao lep grad kome treba malo umivanja.Potrebno je investirati ne{to novca kako bi se zgradeobnovile i povratio evropski stil. Jer, vidi se da je Beograddavno bio zaista lep i ure|en grad, ali danas je, {to searhitekture ti~e, manje evropski nego pre nekolikodecenija. S druge strane i svet se promenio, pa nema vi{e~isto evropskog ili japanskog ili meksi~kog stila. Nasvakom mestu u svetu mo`ete da prona|ete ne{to zan-imljivo, a to naj~e{}e i nije neki ~ist oblik nego raznovrsname{avina svega i sva~ega. Danas ljudi odlaze u Bilbaokoji je bio nepoznat grad u [paniji, ali je tamo izgra|enGugenhajmov muzej i zato idu tamo. Ako bi negde, rec-imo u Kini, bilo podignuto ne{to sli~no, svi bi i{li bi uKinu. Nema vi{e ~isto evropskog stila, sada postoji samome|unarodni stil", uveren je Rami. "[to se ti~e uticaja ekonomske krize na aritekturu, on jeo~igledan kao i u mnogim drugim oblastima. Bud`eti sudaleko manji nego {to su bili. Pre krize smo mogli dakoristimo sve mogu}e materijale, da kreiramo svaki

mogu}i oblik koji se da zamisliti, ali je ~injenica je da vi{enije tako i to va`i svuda u svetu. Ne mogu da ka`emdokle }e sve to trajati, ali je izvesno da su u ovomtrenutku mnogi projekti zamrznuti ili se radi usporeno. UIzraelu je sli~no kao u Srbiji, uticaj krize je kao cunami.Ona je globalni cunami i utica}e na svakog."

Svet na dlanu Moj prvi projekat u Beogradu bio je novi Ekspo centar uNovom Beogradu pre pet godina. Radi}u i na projektuMarina Dor}ol. U Kijevu radim rezidencijani kvart sa okohiljadu dvesta apartmana, na Kipru zanimljivu poslovnuzgradu, a imamo i brojne projekte u Izraelu, naveo jeVimer. Novi Beograd je grad koji se jo{ ra|a i raste. Za to jepotrebno vreme. Ne mo`ete sve zavr{iti u godinu dana.Moraju se unositi sadr`aji preko vrti}a, {kola, kulturnihsadr`aja. Potrebno je vreme, ali ono dolazi. I gradi}e sesigurno.

Ljiljana Luki}

CVI studied architecture at the Polytechnic school inMilan and I enjoyed every moment. After studyingI returned to my homeland and now I work both athome and abroad. I have my own company whereeight architects are employed in the bureau in TelAviv and our work addresses the world. Rami Wimmer presents his CV in three sentences.

CVStudirao sam arhitekturu na Politehni~koj {koli uMilanu i u`ivao sam u svakom trenutku. Posle studi-ja vratio sam se u domovinu i danas radim u inos-transtvu i kod ku}e. Imam kompaniju u kojoj je ubirou u Tel Avivu zaposleno osam arhitekata, a na{aradna adresa je svet.

RamiWimmerArchitect

Novinari saradnici/Journalist contribution: Ljiljana Luki} / Mark PullenPrevod/Translation: Boba [ibali} / Mark Pullen Foto/Photo: Miodrag Trajkovi} / Predrag Todorovi} Dizajn/Design: Avantguarde