Edition # 18
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Transcript of Edition # 18
THE #1 TRADESMAN LIFESTYLE MAGAZINE
www.tradesmaninnercircle.com.au
The Billion Dollar Answer To
Productivity
Issue #18April 2011
Why Isn't My Marketing Working?
TIC Member Support Line
Unlimited Email & Fax Support Email us today on [email protected]
If email is preferably your thing, then at the dead of night when the questions pop into your head, email us with your thoughts and questions.
It is our commitment to help you develop your business into whatever you want it to be.
Help When You Need ItTo#our#Members,
You#are#never#far#from#help.
Unlimited#Phone#Support#Call#us#whenever#you#need#us#on#1800#704#822
Your%direct%access%to%pick%our%brains,%ask%ques3ons%or%simply%to%bounce%some%ideas%off%us,%whatever%the%reason.%
Welcome'back!
Can%you%believe%we’re%rolling%into%the%2nd%month%of%Autumn%already?%Who%would%have%thought.%A%quarter%of%the%year%has%already%passed%and%the%business%is%being%turned%up%a%notch.%Why%not%I%say!%
April%brings%with%it%both%happy%and%sad%news%from%the%land%of%Dr.DRiP%and%TIC.%%Sad%first%–%Kayleen,%our%devoted%graphic%designer%who%has%been%with%us%for%over%3%years,%has%decided%to%flap%her%wings%and%land%in%a%‘true’%crea3ve%design%company.%New%challenges%await%and%a%wedding%to%plan%(yes,%she%and%Eric%got%engaged)%and%we%wish%her%all%the%best%of%luck.!
Happy%news%–%liVle%Jack%Groves%entered%the%world%on%4th%March,%weighing%3.06kg%and%a%full%head%of%black%hair.%The%family%are%chuffed,%to%say%the%least,%and%a]er%2weeks%leave%we%are%pleased%to%have%Shaun%back%gracing%our%office.%Heads%down,%boVoms%up!
Ange’s%birthday%is%due%for%celebra3on%this%month%and%of%course%the%excep3onally%long%public%holidays%to%enjoy,%from%Anzac%Day%to%a%five%day%weekend%over%Easter!%Although%I’m%usually%opposed%to%traveling%over%Easter,%this%year%is%an%
excep3on%with%a%holiday%planned%for%the%Gold%Coast%with%extended%family%in%tow%–%Ange’s%parents,%sister%and%brother%and%their%families.%Really%looking%forward%to%some%quality%3me%together!
I’ve%turned%up%the%training%with%the%soccer%season%about%to%begin.%Feeling%beVer%for%it%already%–%I%have,%of%late,%been%springing%out%of%bed%with%a%clear%head%and%pumped%for%the%day!And%talking%sport,%totally%mo3vated%with%my%NRL%heartland%‘Manly%Sea%Eagles’%showing%their%awesome%true%colours%recently,%certainly%gets%the%blood%pumping.%Keep%it%up%boys!
So.'what’s'in'store'in'this'month’s'issue?''
Let’s'not'waste'another'moment…
Lay%it%on%the%plate.................3
Think%before%you%act.............5
Lost%in%the%web%e%Skype.........6
Spill%the%beans.......................8
Dose%of%living.......................10
Do%or%Do%Not.......................11
The%billion%dollar%answer%to%produc3vity.........................12
Live%longer%by%worrying%less......................................14
9%shortcuts%to%help%you%
deestress..............................15
Shaun’s%Man%Cave...............16
TradeTalk 1
Andre
w
This#Month
Lay it on the plate
Lead With Your Head
I%%%%%%%nside&our&humming&machine&challenges&between&the&team&are&thrown&around&like&a&hot&potato.
“I%did%$XX%GP’s%today,%what%about%you?”%with%chest%puffed%high!“I%got%9%great%reviews%on%the%customer%survey%cards.%What%about%you?”%with%a%moun3ng%smirk.%All%results%from%male%testosterone%at%an%all%3me%high.%But%hey,%I’m%not%complaining,%in%fact%I%encourage%it.%If%my%customers%are%happy,%the%team%are%laughing%and%the%profit%looks%good,%then%I’m%a%happy%man.%
The%thing%is,%as%I%sit%here%in%my%office%at%Artarmon%a]er%4%years%this%month,%I%am%o]en%reminded%that%it%wasn’t%always%this%way.%This %keeps%me%grounded;%it%makes%sure%I%never%take%any%success%for%granted%and%that%con3nued%success%isn’t%guaranteed.%I%understand%that%to%remain%successful%in%business%I%have%to%remain%connected%(not%only%to%customers%but%also%my%mentors),%relevant%and%be%adaptable%to%suit%changing%condi3ons.%I%need%to%understand%the%cold%hard%facts%to%ensure%I%make%the%right%decisions%to%maintain%momentum%(fancy%way%to%say%take%ac3on!)%on%the%path%to%achieving%our%ul3mate%goal%for%the%business.
%Which%brings%me%to%why%this%month’s%topic%is%all%about%‘leading%with%your%head’.%There%is%so%much%I%can%say%on%this%topic%that%I%feel%a%brain%fizz%coming%on%just%trying%to%get%it%out,%but%the%boVom%line%is%this,%I%learnt%my%lesson%the%hard%way%(you%know%that%sad%and%sorrowful%story)%and%I%have%vouched%to%ensure%you%do%NOT%do%the%same!%Nor%I%ever%again%for%that%maVer.%It%is%the%reason%I%am%forever%a%sponge,%seeking%out%the%best%of%the%best%and%tailoring%what%I%
learn%to%my%business.%Trying%to%understand%a%beVer%way%of%doing%business.%How%I%can%implement%a%change%to%make%us%more%efficient%or%cost%effec3ve.%What%marke3ng%takes%us%to%the%pinnacle%of%our%trade.and%proving%that%it%works%because%quite%simply%that%is%the%key!%I’m%not%one%to%blow%my%own%trumpet,%but%I%really%wish%there%was%a%me%when%I%desperately%needed%help!I%can%comfortably%sit%here%today%and%say%those%days%are%over…%Today,%I%am%an%advocate%of%Benjamin%Franklin%when%he%says%“If%a%man%emp3es%his%purse%into%his%head,%no%one%can%take%it%from%him”.%For%I%am,%and%will%always%con3nue%to%be%the%devoted%student%on%the%edge%of%my%chair%sucking%in%every%word%like%a%kid%cramming%for%the%final%exam!
Side%Ramble:%I%just%love%the%image%from%the%front%cover%of%bungee%jumping,%and%although%I%have%personally%never%done%it,%the%head%rush%aVracts%my%adventurous%soul!Reminds'me'of'doing'barrel'rolls'at'10,000'feet'jumping'from'an'airplane'and'free'falling'for'20seconds'(with'the'instructor'on'my'back'of'course).'Now'that’s'a'rush!Did%I%men3on%I%proposed%to%Ange%when%we%were%last%up%there?%Yes,%all%of%10%years%ago.The%joke%is%I%asked%her%at%such%an%al3tude%so%that%I%could%push%her%out%if%she%didn’t%give%me%the%answer%I%wanted!%Ha,%lucky%we’re%both%here%to%tell%the%tale.
If a man empties his purse into his head, no one can take it from him. ~ Benjamin Franklin
2 TradeTalk
% %%%%%%would#be#remise#of#me#not#to############ ####highlight#the#importance#of#a#strong#and#equal#partnership#for%those%members%(and%there%are%many%of%you!)%who%work%directly%with%their%girlfriend/wife.%In%fact,%this%could%be%extended%to%a%female%inelaw,%an%employee%bookkeeper%or%the%like.%%The%truth%of%the%maVer%here%is%this;%although%there%is%clearly%a%right%and%a%le]%of%the%business%(think%mars%and%venus!),%the%importance%is%mee3ng%in%the%middle.%Let%me%explain%what%I%mean…
I%remember%the%day%I%came%to%work%with%Dr.DRiP.%We%were%bus3ng%at%the%seams%with%a%growing%team%and%Andy%thought%it%was%high%3me%he%called%in%the%‘wild%card’%to%lighten%his%load.%The%thing%was%it%wasn’t%immediate%‘roses’.%In%fact,%if%truth%be%known,%there%was%plenty%of%‘busng%heads’%with%two%terribly%strong%willed%people%trying%to%call%the%shots.%Having%come%from%a%posi3on%as%Na3onal %Sponsorship%Manager%with%Dairy%Farmers,%travelling%the%country,%with%the%responsibility%of%a%team%of%many%and%a%budget%of%$3million,%it%was%difficult%to%switch%my%brain%into%thinking%small%business.%Hey,%I’m%certainly%not%saying%that%I%thought%I%was%beVer%than%Andy,%just%that%we%lived%two%completely%separate%lives!%And%now%we%were%crammed%into%one%3ny%single%bedroom%space%as%an%office%with%no%windows%and%one%desk.%
A%few%rules%were%set%to%define%the%boundaries%of%responsibility%with%mine,%as%a%maVer%of%priority,%to%review%and%formulate%strategic%direc3on%for%the%business%and%review%and%develop%best%business%prac3ces%across%the%board.And%I%can%tell%you%one%thing%is%for%sure,%2%heads%are%beVer%than%1%(hey%for%those%of%you%without%a%partner%in%
the%business,%you%are%more%than%capable%to%do%this%on%your%own.%It%just%helps%to%have%a%sounding%board%and%support%to%know%you%are%headed%in%the%right%direc3on.%But%you%guys%already%know%that!).
So,%now%that%we’re%all%equals,%let%me%share%with%you%three%hot%3ps%of%many%that%helped%Andy%&%I%operate%as%a%true%team;
1. Keep!your!cool!%–%don’t%raise%your%voiceWe%are%faced%with%challenges%with%the%business%every%day,%so%keeping%a%level%head%to%make%quick%decisions%is%important.%Flying%off%the%handle%doesn’t%do%anyone%any%favours.
2. Listen!to!each!others!point!of!view%–%no%interrup3ons.%
I%am%always%interested%to%hear%Andy’s%opinion%and%point%of%view%with%regard%to%a%situa3on%for%more%o]en%than%not%he%has%a%view%that%I%had%not%considered%and%at%3mes,%can%change%my%thinking.%This%is%cri3cal%to%produc3ve%collabora3on.%
3. Don’t!make!it!personal,!keep!it!professional%%
Keep%your%comments%strictly%about%the%work,%even%if%you%are%angry%about%something%that%happened%at%home.%Remember%the%line%in%the%sand%is%drawn%–%work%is%work%and%home%is%home.%Don’t%cross%the%two%over.%Ever!Don’t%take%your%partners%comments%personally%when%they%pull%you%up%on%something.%Remember%they%have%the%good%of%the%business%in%mind.%Never%hold%a%grudge.
I%would%argue%that%these%three%3ps%transcend%to%all%business%partners%regardless%of%the%make%up.%As%long%as %they%are%adhered%to,%there%should%be%no%issues!Andy%would%joke%with%you%‘happy%wife%happy%life!’.
If%you%want%to%hear%more%about%how%this%mars/venus%rela3onship%is%nutured%to%ensure%a%happy%working%environment,%drop%me%a%line%at%[email protected]%don’t%claim%to%know%all%the%answers,%but%I%know%what%worked%for%us!
By:%Angela%Smith
It
TradeTalk 3
“The first woman was created from the rib of a man. She was not made from his head to top him, nor from his feet to be trampled on by him, but out of his side to be equal to him.” ~Anonymous
TRUE PARTNERSHIPS
12 Tradesman Inner Circle Magazine Issue #15 - tradesmaninnercircle.com.au
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If your on your iPhone you will !nd it in the app store by searching Tradesman Inner Circle. For Android, search Tradesman Inner Circle on your handset in the Android Market.
INTRODUCING THE NEW FREE TIC IPHONE & ANDROID APP
Now%you%can%access%our%
free%content%all%in%the%one%convenient%loca3on.%Allow%us%to%help%you%make%the%
right%moves%to%ensure%your%business%and%life%success
If%your%on%your%phone%you%will%find%it%in%the%app%store%by%searching%Tradesman%Inner%Circle.%For%Android,%search%for%us%on%your%handset%in%the%Android%Market.
INTRODUCING%THE%NEW%FREE%TIC%IPHONE%&%ANDROID%APP
Now#here#is#a#guy#that#must#think#before#he#acts,#although#at#Imes#you#wonder#if#he’s#really#thought#at#all!
Bear%Grylls%in%MAN#vs.#WILD.%Have%you%seen%it?
This%is%one%crazy%dude%that%is%dropped%in%the%middle%of%nowhere%and%has%to%find%his%way%out%using%his%relentless%and%seemingly%inhuman%survival%skills.%I%saw%him%interviewed%this%month%as%a%plug%for%his%up%and%coming%episode%Down!Under!(airs!this!month!on!the!Discovery!Channel).%Grylls%is%
dropped%from%a%cargo%plane%into%the%remote%outback%and%has%to%conquer%deadly%snakes,%the%heat%and%even%our%na3ve%crocodiles.
This%guy%basically%puts%his%life%on%the%line%with%every%episode,%but%as%he%said%whilst%being%interviewed,%every%deathedefying%ac3on%is%assessed%before%filming%is%resumed.%Don’t%think%I’ll%switch%jobs%with%you%mate,%you%can%keep%your%bug%ea3ng,%exhaus3on%and%survival%techniques.%At'Imes'I'think'there’s'a'screw'loose'in'your'brain,'but'hey,'I'guess'that’s'what'keeps'me'hooked!
Do%you%ever%feel%like%you’re%Bear%Grylls?%With%the%biggest%challenges%before%you%that%seem%unachievable?%Some3mes%even%life%threatening%(in%a%different%sort%of%way)?Watch%an%episode%of%this%guy%and%anything%we’re%facing%seems%minuscule%in%comparison.%Let%me%know%if%you%agree.
Think! ! !Before You Act
TradeTalk 5
sKype# # # # # # I#can’t#believe#it’s#taken#this## # # # # # long#to#talk#about#skype.
# # # # # # This#is#thinking#with#your#wallet,#not#to#menIon#your#head.The%FREE%skype%to%skype%calls%are%gold%for%our%business,%and%although%we%don’t%use%this%service%for%everyday%calls,%we%do%use%it%daily%for%interstate%calls%with%our%suppliers%and%office%to%office.%On%a%personal%note%it’s%great%for%video%chats%with%friends%or%family%–%no%beVer%way%for%your%interstate%family%to%chat%directly%and%see%the%kids%growing%up!%As%the%below%cos3ngs%show,%it%be%very%inexpensive%indeed.
6 TradeTalk
Its%impressive%array%of%features%make%it%ideal%for%sending%files,%working%with%business%partners,%holding%video%conferences%and%not%to%men3on%cheap%interna3onal%calls.
Very%few%users%get%the%full%value%out%of%Skype,%though.%Many%in%the%business%world%don’t%realise%just%how%useful%Skype%can%be%or%how%much%3me%it%can%save%for%those%that%know%its%best%features%or%the%tricks%for%gesng%the%most%of%the%desktop%client.%
You%could%write%a%bookelength%guide%on%using%Skype,%but%here%are%just%five%of%our%favorite%3ps%for%gesng%the%most%out%of%Skype%for%small%business.
1.'Screen'Sharing'may'be'Skype’s'best'feature:&It’s%amazing%how%many%people%s3ll%don’t%know%that%you%can%share%your%computer%screen%with%the%person%on%the%other%end%of%the%video%call.%It’s%an%ideal%way%to%remotely%give%presenta3ons,%show%code%to%another%programmer%and%show%others%what’s%currently%in%your%browser.%Just%righteclick%during%a%video%call%and%click%“Share%Your%Screen”%(or%“Share%Screen”%on%a%Mac).
2.'Download'Skype'Extras:&Skype%is%an%extensible%plaxorm%through%its%many%plugeins,%known%as%“Extras.”%You%can%download%apps%that%do%everything%from%enable%you%to%play%games%to%record%Skype%calls.%For%example,%Unyte%provides%advanced%small%business%collabora3on%tools,%while%Pamela%includes%call%recording,%Outlook%integra3on%and%Voicemail.
3.'Set'up'call'forwarding:'This%is%one%of%the%most%important%things%to%set%up%if%you’re%a%regular%Skype%user.%You%can%forward%incoming%Skype%calls%to%your%cell%phone,%even%if%your%computer%is%turned%off.%You%need%to%set%up%the%feature%under%the%“Tools”%menu,%and%you%will%use%up%Skype%credit%during%forwarded%calls,%but%it’s%worth%it,%especially%if%you%don’t%have%the%Android%or%iPhone%applica3on%(both%of%which%run%in%the%background).%In%
fact,%we%suggest%sesng%up%call%forwarding%anyway,%because%the%Skype%mobile%apps%are%welleknown%baVery%hogs.
4.Check'in'on'the'house/pets'while'you’re'away:'There’s%an%old%trick%for%checking%out%your%house%if%you’re%away%and%have%a%home%computer.%Create%two%Skype%accounts%and%log%in%to%your%new%account%at%home,%set%it%to%autoeanswer%any%incoming%calls,%have%it%set%to%start%video%automa3cally%when%you%are%in%a%call,%and%enable%Skype%Video.%The%end%result%is%that,%when%you%call%this%account%from%your%business%trip%in%Beijing%or%your%office%downtown,%you%will%automa3cally%be%able%to%see%what’s%going%on%at%home%and%put%your%mind%at%ease.
5.'Turn'Skype'into'your'customer'service#tool:%You%don’t%have%to%put%your%Skype%username%on%your%website%to%provide%customer%support;%you%can%use%a%handy%Skype%buVon%to%make%it%easy%for%customers%to%contact%you%with%issues%concerning%your%product.%That%way,%you%can%make%it%known%that%you’re%available%via%Skype%without%distribu3ng%your%username%to%the%world.
Resource;%mashable.com
TradeTalk 7
FREE#Reclaim#Your#Brain#In#Only#2#Minutes✴improve%memory
✴increase%brain%performance
%%Okay,%I’m%REALLY%proud%to%say%that%a]er%comple3ng%the%FREE%brain%games%at%www.freebrainagegames.com%%%%%%%%%%%%
%%I’ve%been%told%that%my%brain%is%in%fact%6%years%younger%(yes%younger!)%than%I%am!%Excited%by%that%I%am…%
%%Andy,%well%he’s%4%years%younger.
%%and%Shaun%suggests%it’s%BS%and%puts%his%performance%down%to%lack%of%sleep.
%%I%challenge%you…%check%it%out%and%let%me%know%your%score!
SPILL THE BEANS. . . . . ‘MIND-BLOWING SECRETS FROM A MARKETING MAVEN’
Why Isn't My Marketing Working?Top 6 ‘What NOT to do’s’
when it comes to
Marketing.
‘You’re#not#in#the#<drop'in'your'
industry>#business,#you’re#in#the#
markeIng#business’#quotes#American#
‘Millionaire#Maker’#Dan#Kennedy#on#a#
daily#basis,#and#wise#words#they#are.#
With%this%in%mind%we%thought%it%fisng%to%reveal%to%you%the%five%common%marke3ng%mistakes%made%by%trade%business%owners.
1.'Lack'of'a'markeIng'mindset'Tradies%don’t%see%themselves%as%being%in%the%marke3ng%game.%The%truth%is,%if%you’re%out%there%running%a%business,%thinking%like%a%marketer%has%to%become%your%priority.%It’s%no%use%having%a%great%product/service%if%nobody%knows%about%it,%or%you.%You%need%to%switch%your%thinking%to%knowing%and%
believing%that%you’re%in%the%‘marke3ng%business’.%That%way%you’ll%be%confident%to%talk%openly%about%your%business%and%encourage%new%customers.
2.'Lack'of'investmentFor%many%trade%business%owners,%the%focus%on%cost%control%prohibits%you%from%ever%inves3ng%enough%money%(or%some3mes%any%money)%into%marke3ng.%These%ac3vi3es%are%seen%as%costs%rather%than%as%an%investment%and%that’s%where%
8 TradeTalk
they%go%wrong.%I%encourage%you%to%reframe%your%astude%towards%marke3ng.%Once%you%know%what%marke3ng%ac3vity%to%do,%and%have%confidence%that%it%will%bring%results,%spend%the%money%enthusias3cally.%These%tac3cs%don’t%have%to%cost%you%the%earth%but%the%short%of%it%is,%you%need%to%market%to%aVract%customers!%
3.'Lack'of'focusPerhaps%you%do%spend%3me%and%money%on%marke3ng,%but%you%aren’t%happy%with%the%results.%Or%your%efforts%are%adehoc%rather%than%carefully%planned.%Whatever%it%is,%it's%3me%to%take%charge.%If%what%you%are%doing%isn’t%working%–%stop%doing%it!%Ask%us%for%help,%not%your%friends%or%associates.%If%an%adehoc%approach%is%the%problem,%take%the%3me%to%complete%a%marke3ng%plan%and%become%ruthlessly%systema3c.!Use!the!easy!6!step!process!in!the!MarkeBng!Your!Business!Module.
4.'Lack'of'overXriding'markeIng'objecIve#Marke3ng%strategies%and%tac3cs%are%all%well%and%good%but%it’s%like%driving%a%rudderless%ship%if%there%is%no%grander%plan.%Your%goal%may%be%to%have%sales%of%$150,000%or%$50%million.%Or%you%may%want%to%revolu3onise%your%industry.%Part%of%crea3ng%a%marke3ng%plan%is%to%clearly%understand%exactly%where%you%are%right%now,%and%where%you%want%to%be%in%line%with%your%vision%for%the%business.%This%starts%with%your%Business%Plan%(follow!the!simple!Business!Plan!steps!in!GeIng!Started!Module).%Do%your%planning%right%from%the%start%to%ensure%you%
don’t%end%up%was3ng%3me%and%energy%on%unnecessary%ac3vi3es.%
5.'Lack'of'test'and'measure'You%may%as%well%be%flushing%that%daily%marke3ng%expenditure%down%the%toilet%if%don’t%know%what%works!%Test%and%measure%on%all%marke3ng%ac3vi3es %is%cri3cal.%No%ifs%or%buts.
6.'Not'surrounding'ourselves'with'the'right'peopleAll%of%the%great%books%on%success%advocate%spending%3me%with%people%who%are%already%successful%at%what%you%want%to%do.%Why?%So%you%can%absorb%the%astudes%and%values%that%made%them%successful,%as%well%as%picking%up%new%strategies%and%ideas.%So%if%you’re%hanging%out%with%people%who%also%lack%a%marke3ng%mindset%then%it’s%3me%to%think%about%expanding%your%professional%network%to%include%those%who%are%already%down%the%track%to%success.
Marke3ng%is%o]en%a%hands%on%lesson%once%you’re%on%your%way%by%systema3cally%trying%different%ac3vi3es%and%approaches.%Personal%aVen3on%to%make%sure%your%marke3ng%is%working%as%hard%as%it%possibly%can%(return%on%investment)%is%a%must.
If%you%want%to%get%serious%about%success%in%business,%then%understanding%small%business%marke3ng%is%an%ongoing%priority.%Don’t%let%it%slide!
Resource%inspira3on:%www.flyingsolo.com.au
TradeTalk 9
Farewell Noosa! Kammi & I saying our last farewell. Bring back memories for anyone?
Introducing Jack Bailey Groves
Isaac and his girlfriend/neighbour Lexi (all of 16hours apart!) sharing a night time bath.
Noosa Antics: The girls living it up with
passionfruit caprioska’s in sunny Noosa.
10 TradeTalk
That’s Me!
It’s
Quote of the MonthIf you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart. Nelson Mandela
“Do or Do not. There Is No Try” - Yoda, Star WarsTrue words spoken by the Jedi Master from the Star Wars V: The Empire Strikes Back, because the reality is, despite the possibilities you see in front of you, your brain can sap your confidence and "psych" you out of taking action.
% %%%%the%biggest%challenge%we%see%in%members.%They%% %%%%% %%%%look%at%experts%who've%had%success%in%business,%and%they%think,%"They’re%too%far%beyond%where%I%am%with%my%business.%I’ll%never%be%like%them."
It's%true%that%there%are%some%amazing%people%out%there%who%have%done%amazing%things%in%the%business%world.%But,%the%reality%is,%they%are%no%beVer%than%you.%
Their%success%is%not%just%due%to%the%strategies%they%have%or%the%3me%they've%spent%learning%those%strategies.%Those%things%are%important.%And%you%should%model%them.%But%the%thing%that%really%sets%them%apart%is%how%they%see%the%world.%
The%good%news%is%that%you%can%reprogram%your%mind.%You%can%change%the%way%you%think%about%your%capabili3es.%
Instead%of%thinking%that%success%is%not%possible%for%you%ee%that%successful%people%are%somehow%different%ee%create%an%extraordinary%vision%of%yourself,%then%‘act%on%it’.%As%you%create%new%thoughts%and%take%new%ac3ons,%you%create%new%connec3ons%in%your%brain.%The%more%you%prac3ce%and%get%out%of%your%comfort%zone,%the%faster%the%process%becomes.%
At%first,%it%will%feel%awkward%ee%or%even%a%liVle%weird.%But%you%will%get%beVer%and%beVer.%And%eventually,%you%will%program%yourself%to%see%opportuni3es%that%you%couldn't%see%before.
As%Yoda%said%
"'Do'or'Do'not.'There'Is'No'Try."
TradeTalk 11
The Billion Dollar Answer to Productivity During%a%mastermind%retreat%with%Richard%Branson%(the%
billionaire%founder%of%the%Virgin%Group),%someone%asked%him%
"How%do%you%become%more%produc3ve?"%%
Richard%Branson%leaned%back%and%thought%for%a%second.%The%tropical%sounds%of%his%private%
oasis,%Necker%Island,%filled%the%silence%with%twenty%sets%of%eyes%stared%at%him%with%rapt%aVen3on,%
wondering%what%the%billionaire’s%answer%would%be%to%one%of%the%big%ques3ons—perhaps%the%biggest%
ques3on—of%business.
He%then%broke% the%silence:%“Work%out.”
He%was% serious%and%elaborated:%working%out%gave%him%at%least%four%addi3onal%
hours% of%produc3ve%3me%every%day.%But%why%would%that%be?
Produc3vity%comes%down%to%your%personal%3me%management%skills%
and%ENERGY!%
It’s'about'‘ge\ng'things'done!”
You'can'have'the'best'Ime'
management'skills'in'the'world,'but'
if'you'don't'have'the'energy'to'
execute'and'perform,'your'
producIvity'will'suffer.
12 TradeTalk
Speaking%from%experience,%working%out%helps%me%sleep%beVer%at%night%(possibly%from%sheer%exhaus3on!),%
provides%a%much%clearer%head%and%far%greater%focus%to%make%quick%decisions%throughout%the%day.%It%seems%
to%set%me%up%to%make%smarter%food%choices%and%simply%starts%the%day%well,%with%a%smile%on%my%face
But%the%most%obvious%ques3on%to%ask%is,%"Does%Branson's%answer%work%for%me?"%%The%only%way%to%really%
know%is%to%put%the%answer%to%test%in%your%own%life.%%Are%you%game?
Your%ac3on%this%week%is%to%start%working%out%if%you%aren’t%already.%
Start'slow'and'gradually'build'it'up,'but'get'started!'You%might%even%be%interested%to%
see%the%difference%on%produc3vity%over%a%3week%span%–%1week%for%each%bullet%below%to%analyse%how%
produc3ve%you%are%one%week%to%the%next.%
• work%out%before%the%day%starts
• Work%out%a]er%the%day%ends
• Not%working%out%at%all
So,%will%you%take%the%advice%from%a%true%billionaire?
Let%us%know%your%outcome.%We’re%intrigued%to%hear%what%you%find%out%about%yourself!
TradeTalk 13
How to Live Longer By Worrying Less
my#mother#is#anything#to#go#by,#then#worrying#will#be#the#trigger#that#will#send#many#to#their#grave.#It#is#unfortunately#a#fact#that#many#people#are#hospitalized#due#to#worry!#Worry#that#leads#to#health#
problems#such#as#stomach#ulcers,#heart#burn,#heart#disease#and#the#list#goes#on.Now!the!simple!fact!is,!we!wouldn’t!be!human!if!we!didn’t!experience!some!level!of!stress!in!a!day,!but!there!is!one!thing!we!all!have!to!realise…
It’s#not#what#is#happening#that#causes#the#stress…#it’s#how#we#REACT#to#the#situaIon#that#causes#our#anxieIes.
So%how%can%we%stop%ourselves%worrying%about%every%liVle%thing%that%crosses%our%path?%We%need%to%get%the%facts.%You%see,%the%worst%thing%about%worry%is%that%it%destroys%our%ability%to%concentrate.%If%you%can’t%concentrate%on%the%problem%facing%you,%then%you%are%in%no%posi3on%to%solve%it.%And%this%only%magnifies%the%situa3on%because%you%can’t%clearly%see%a%solu3on.%So%what%do%we%do%now?%Gather%all%the%facts%to%beVer%equip%yourself%to%see%the%answer,%the%solu3on.%Use%your%head%and%base%your%decision%on%cold%hard%fact.%Nothing%else%will%do.One%more%thing…ask%yourself%this%ques3on:%“What%is%the%worse%that%can%happen?”.%O]en%the%answer%is%not%as%bad%as%first%thought.
14 TradeTalk
If
So%if%you%can%feel%the%steam%star3ng%to%escape%from%your%ears,%you’re%snapping%at%the%team%(or%your%kids)%for%no%apparent%reason,%maybe%you%should%take%some%3me%out%to%lower%the%temperature%with%one%of%my%‘never%failed’%techniques.
1/'Write'a'list'Star3ng%the%day%with%a%list%of%‘to%do’%items%is%my%saviour.%There%is%no%doubt%I%func3on%best%when%I%have%a%list%that%I%wish%to%achieve%in%the%day%and%the%sa3sfac3on%I%feel%when%I%cross%out%each%one.%It%is%simply%bliss%if%I%can%achieve%everything%in%a%day.
2/'Listen'to'musicThey%say%that%music%‘soothes%the%soul’%and%I%am%one%to%agree.%Maybe%ACDC%is%out%of%the%ques3on%to%lower%your%blood%level,%but%hey,%whatever%3ckles%your%fancy!
3/'SingTaking%the%music%thing%one%step%further,%what%really%works%best%is%when%I%sing%myself.%Yes,%this%is%all%about%taking%ac3on.%We%(the%family)%make%up%words%to%any%song.%They%are%incredibly%funny%coming%from%a%4%year%old!And%so%I’m%told,%because%you%inhale%quickly%and%let%the%air%out%slowly%the%process%provides%a%calming%experience.
4/'Turn'down'the'volumeYep,%if%you%work%from%home%(as%I%do),%then%shut%the%door%on%the%dryer,%the%washing%machine%and%turn%off%anything%that%hums%or%buzzes.%
5/'Go'for'a'brisk'walkIt%doesn’t%have%to%be%long,%even%30minutes%will%do,%but%nothing%compares%to%filling%your%lungs%with%fresh%air.%Even%beVer%is%an%early%hour%walk%when%the%air%is%crisp%and%the%streets%(or%beach%in%my%case)%are%empty.%
6/'Keep'coolWith%some%of%these%extremely%hot%days%we’ve%been%having,%there%is%nothing%more%refreshing%than%an%ice%cold%drink,%a%cold/wet%face%washer%on%my%forehead%&%neck,%or%even%beVer,%a%dunk%in%the%pool%to%take%the%edge%off!
7/'Lie'flat'on'the'ground'with'your'eyes'closed'and'‘breathe’Seems%a%liVle%odd%I%know,%but%it%works%for%me.%There’s%something%about%the%s3llness%and%being%in%the%dark%taking%deep%breathes%that%seems%to%help%centre%me.%Before%you%laugh,%give%it%a%go.%I%dare%you.
8/'Correct'your'postureI%am%amazed%when%I%pull%up%my%body%like%someone%has%a%rope%aVached%to%the%middle%of%my%head%and%another%pulling%my%shoulder%blades%together,%just%how%stooped%I%was%sisng/standing.%All%of%a%sudden%I%have%changed%my%outlook%on%the%tasks%at%hand%and%find%myself%to%be%more%posi3ve.
9/'Watch'the'comedy'channel'to%have%a%good%laughNothing%beats%a%good%laugh%to%take%the%stress%away.%This%should%certainly%be%daily%criteria,%but%unlike%some%people,%I%can’t%impromptu%laugh.%It%has%to%be%authen3c,%ie:%I%have%to%laugh%‘at%something’.%One%of%my%favourite’s%is%‘Two%and%a%Half%men’%(maybe%not%the%latest%Charlie%Sheen%scandal%–%was%that%simply%for%publicity?%Because%they%did%a%brilliant%job!)%and%of%late%its%‘How%I%met%Your%Mother’.%I%don’t%watch%them%o]en,%but%when%some%light,%upli]ing%t.v.%3me%is%required,%one%of%these%would%be%my%choice.%
What%helps%you%lower%your%temperature%and%deestress?
By:%Angela%Smith
9 Shortcuts to Help You De-Stress With Angela Smith
Okay, so I ’m told you shouldn’t have any stress in your l i fe ,
but let ’s get real , l i fe in general can be stressful , especia l ly
when you have a business to consider .
TradeTalk 15
Last#month#I#wrote#about#the#iPad#and#I#
suggested#that#if#you#need#one,#just#go#out#
and#buy#one.#Literally#a#day#a]er#we#went#to#
print#Apple#announces#the#launch#of#the#iPad#
2.%Man%they%are%great%at%keeping%a%secret,%we%knew%
version%2%was%coming,%we%just%didn't%know%when.%If%you%
have%purchased%the%original%in%the%last%few%weeks%
before%the%launch%of%version%2%you%may%not%be%happy,%
the%2%genera3on%iPad%is%the%same%price%and%thinner,%
faster,%has%2%cameras%and%is%just%all%round%beVer%than%
version%one.
Now%it’s%no%secret%I%lam%a%fan%of%Apple%products%and%the%
way%the%so]ware%and%hardware%just%work%beau3fully%
together.%However,%lets%have%a%look%at%who%may%come%
out%as%their%key%compe3tor.%
Introducing%Samsung's%Galaxy%Tab%10.1v%tablet.%It%will%go%on%sale%in%Australia%from%mideApril%for%$729.%
Samsung%has%laid%down%the%gauntlet%in%the%tablet%wars%to%
Apple%with%this%very%compe33ve%pricing.
Samsung%will%make%their%tablet%available%through%Vodafone%
from%mideApril,%in%stores%and%online.%Its%availability,%however%
would%be%limited.%Vodafone%would%exclusively%sell%the%Tab%
10.1v%for%three%months.%It%would%then%disappear%from%the%
Australian%market%when%stocks%run%out.
Some3me%later%this%year,%probably%the%third%quarter,%a%new%
Galaxy%Tab%10.1%and%Galaxy%Tab%8.9%would%be%available%in%its%
place,%with%10.1%inch%and%8.9%inch%displays%respec3vely.%
These%models%would%sport%a%3.0%megapixel%rear%camera,%
down%from%the%8.0%megapixel%camera%available%on%the%
limited%edi3on%10.1v.
This is where we talk about all cool things that should or could be in the man cave.Gadgets, new tech, cool tools, new inventions or big boys toys, if it’s cool and fun well talk about it.
16 TradeTalk
These%alterna3ve%models%would%come%in%16,%32,%and%64%
gigabyte%versions,%and%memory%could%be%extended%another%
32%gigabytes%with%a%Micro%SD%card.
Galaxy%10.1v’s%appearance%on%the%Australian%market%next%
month%represents%the%start%of%tablet%warfare%between%
Apple's%iPad%2%and%devices%carrying%Android's%new%
Honeycomb%opera3ng%system.%The%baVle%to%win%the%hearts%
and%dollars%of%consumers%will%be%on%in%earnest.
Samsung%posi3oned%the%new%Galaxy%Tab,%which%has%16%
gigabytes%of%memory,%WiFi%and%3G,%to%cost%the%same%as%the%
Apple%iPad%2%model%with%these%same%specs.%Unlike%Apple%
which%has%mul3ple%iPad%2%models,%with%differing%memory%
and%connec3vity%specs,%Samsung%will%launch%just%one%Galaxy%
10.1%inch%screen%model%here.
The%Galaxy%Tab%will%be%the%first%tablet%in%Australia%that%runs%
Google’s%new%version%of%Android,%3.0,%called%Honeycomb.
“We%are%excited%to%partner%with%Vodafone%to%launch%this%limited%edi3on%tablet%as%part%of%our%expanding%range%of%tablet%devices,”%
said%Tyler%McGee,%the%vice%president%of%telecommunica3ons%
for%Samsung%Australia.
In%summary;%%Its%quite%simple,%if%you%are%tech%savvy%and%
would%like%a%tablet%you%can%do%more%with,%such%as,%load%
more%so]ware,%then%the%Galaxy%is%for%you.%My%only%concern%
with%it%is%the%partnering%with%Vodafail.%%The%obvious%
limita3ons%with%the%iPad%is%the%fact%that%its%locked%and%you%
need%to%be%happy%with%the%so]ware%that%Apple%provides.%
Countering%that%is%the%endless%supply%of%applica3ons%for%the%
iTunes%app%store.%If%you%want%a%tablet%you%can%just%buy%off%
the%shelf%and%it%works%then%the%iPad%2%is%for%you.%
Either%way,%look%out%for%a%lot%of%ac3on%in%this%market%over%
the%next%12%months.
The%SPECS%for%the%nerds%Opera3ng%system:%Android%3.0%(Honeycomb),%with%
mul3tasking
Display:%10.1”%1280%x%800%(WXGA)%
Processor:%1GHz%Dual%Core
Camera:%Main(Rear):%8.0eMega%Pixel%Camera%with%
LED%Flash
Camera:%Front:%2.0eMega%Pixel%Camera%Video
Format%:MPEG4/H263/H264
Playback%:%Media%encoded%at%1080p%(Full%HD%Video)%
@%30fps
Recording%:%1080p%Full%HD%Video%@%24fps
Audio:%MP3,%AAC,%AAC+,%eAAC+,%OGG,%MIDI,%AMRe
NB/WB
Other:%Wifi%802.11,%3G,%Bluetooth,%Gyroscope,%
Accelerometer,%Digital%Compass,%Proximity%
Memory,%USB2.0
TradeTalk 17
Tradetalk is published by and © copyright by Andrew & Angela Smith, Tradesman Inner Circle Pty Ltd 2009. All Rights Reserved. !is Magazine and any accompanying material are for general information purposes only. It is the responsibility of the reader to comply with any local, state or federal laws. Stick with me here while I continue with this legal blah-blah. !e Publisher has taken all reasonable measures to ensure that the material contained within this newsletter is correct. !e Publisher provides no representation and gives no warranty as to the accuracy of the information and does not accept any responsibility for errors or inaccuracies in the information contained herein and shall not be liable for any loss or damage arising as a result of any person acting in reliance on information contained herein. Design by GraphicDesignWebsites.com.au All done!
Q & A of the Month
Don’t forget to send us your business questions to info@
tradesmaninnercircle.com.au or fax 1300 553 161 and you can
have them answered on the next recording.
How#to#Avoid#Costly#Mistakes#and#Experience#A#Profitable#Decision#When#Moving#Office#Space.%We%share%our%learnings.
Learn#How#to#Put#A#Stop#To#Price#Focused#Shoppers#Once#And#For#All%–%it’s%actually%our%fault!%We%explain%why%and%how%to%change%it.%Alright%crew,%that’s%enough%from%me%for%one%month…%off%to%hang%with%the%family!
To%our%PLATINUM%members,%remember%to%book%your%next%monthly%call.%Speak%soon.
Andrew & Angela Smith
Don't%forget%to%send%in%your%business%questions%to%
[email protected]%or%fax%1300%553%
161%and%you%can%have%them%answered%on%the%next%
recording
Q&A#OF#THE#MONTH
TradeTalk%is%published%by%and%©%copyright%by%Andrew%&%Angela%Smith,%Tradesman%Inner%Circle%Pty%Ltd%2009.%All%Rights%Reserved.%This%newsleVer%and%any%
accompanying%material%are%for%general%informa3on%purposes%only.%It%is%the%responsibility%of%the%reader%to%comply%with%any%local,%state%or%federal%laws.%S3ck%with%me%
here%while%I%con3nue%with%this%legal%blaheblah.%The%Publisher%has%taken%all%reasonable%measures%to%ensure%that%the%material%contained%within%this%newsleVer%is%
correct.%The%Publisher%provides%no%representa3on%and%gives%no%warranty%as%to%the%accuracy%of%the%informa3on%and%does%not%accept%any%responsibility%for%errors%or%
inaccuracies%in%the%informa3on%contained%herein%and%shall%not%be%liable%for%any%loss%or%damage%arising%as%a%result%of%any%person%ac3ng%in%reliance%on%informa3on%
contained%herein.%All%done!