Presented by:

Thesa Chambers, Principal Broker, ABR, CDPE

Prudential NW Properties

377 SW Century Dr, Suite 102

Bend, OR 97702

Thesa’s Cell 541-771-7064

Direct at Office 541-312-7004

Homeselling Proposal

Scott Cozad

For Property Located At

16475 Cassidy Dr. La Pine, OR

Your Needs Come First

The process of marketing and selling your house must

match your objectives, priorities and needs.

In order to best serve you, I will want to learn more about your

plans, so please feel free to ask questions and share your concerns

with me. The following worksheets on the topics outlined below

can help me understand your goals and help all of us build a

strong working relationship:

• The agency law that may apply as we work together in the

marketing and sale of your property.

• The objectives you want to achieve from the sale of your house

and the support you expect to receive from me.

• How the homeselling process should be tailored to fit the char-

acteristics of your property.

Understanding Your Expectations The following questions will help me understand what is

most important to you in the sale of your property.

1. Communication. How important is regular com-

munication with your real estate professional?

What information is important to you? How often

do you want to be contacted, and what is your pre-

ferred way of staying in touch?

2. Motivation. Why are you considering selling your

property at this time? How far along are you in the

homeselling process (just exploring the possibility

of selling, or definitely committed to putting your

property on the market?)

3. Time frame. Is there a certain date by which the

sale of this property needs to close? How flexible

are you on this time frame?

4. Relocation assistance. Will you need information

or assistance in moving to a new area?

5. Homeselling decisions. Are there any other indi-

viduals who will be involved in your property sale

decision? May I please have permission to speak

with them?

6. Price. Do you have specific expectations as to the

selling price of your property? If so, what do you

base this figure on? Do you anticipate a certain

amount of net proceeds from this sale?

7. Marketing plan. Are there specific activities you

expect to see included in the marketing of your

property?

8. Previous homeselling experience. Have you ever

sold a house before? If so, how many and how

recently?

9. Positive experiences. What were the most posi-

tive features of your previous homeselling experi-

ences? If you have never sold a house before, what

would help to make this a positive experience.

10. Concerns. Were there any unsatisfactory features

of your previous homeselling experiences that you

hope to avoid this time? If you are selling your

first house, are there any problems or concerns

you are worried about?

11. Expectations. What are your expectations of me

as your real estate professional? What specific

services and support do you look forward to re-

ceiving from me?

Appreciating Your Property Each property has special features that may interest buyers.

Please tell me about your house.

1. What do you feel are the most appealing fea-

tures of this property?

2. What features does this property have that dif-

ferentiate it from other similar properties.?

3. What changes or enhancements would you

suggest to make your property as salable as

possible?

4. What do you regard as the most attractive fea-

tures of the surrounding neighborhood?

5. Do you have any special terms or conditions

regarding the sale of your property I should be

aware of (e.g., items of personal property to be

excluded, etc.)?

6. Are you aware of any problems or concerns

regarding the property or the neighborhood

that will need to be disclosed to prospective

buyers?

Homeselling Process Selling a house typically includes many of the following elements.

I will be your resource and guide every step of the way.

Initial Consultation

• Determine your needs and priorities

• Review “agency” choices and select appropriate working relationship

• Discuss Marketing Plan

• Establish Pricing Strategy

Design and Implement Marketing Plan

• Complete home enhancement recommendations

• Carry out scheduled marketing activities

• Show the property to brokers and prospective buyers

• Communicate with you on a regular basis

• Monitor results of marketing activities

• Modify Marketing Plan and Pricing Strategy as necessary

Review Offer and Reach Agreement with Buyer

• Buyer’s Real Estate Professional presents offer

• Discuss and clarify proposed terms and conditions

• Negotiation; possible counteroffers

• Reach final agreement

Complete Settlement Process (per purchase contract)

• Deposit of buyer’s earnest money

• Sign documents

• Title search; preliminary title report to buyer

• Inspections

• Removal of remaining contingencies

• Buyer’s final walk through of property

• Loan funding/balance of funds from buyer

• Recording of title

• Relocation of seller; possession of property to buyer

After-sale Service

• Help you find your next home

• Assist you with relocation, as needed

• Provide resources from other after-sale home owner needs

The Goals of Effective Marketing To successfully promote your property to the market, a comprehen-

sive plan of targeted activities is essential. My marketing program

has three aims:

Promote directly to prospective buyers

• Print advertising

• The Internet

• Yard Sign

• Other Marketing Activities

• Mailings

Enlist the Efforts of Other Real Estate Professionals

• The Prudential NW Properties Network

• Referral and Relocation Resources

• Multiple Listing Service (MLS) Local and Portland

• Direct Promotion to Other Real Estate Professionals

Maintain Communication With YOU

• Review the results of our marketing activities

• Consult with you to fine-tune our marketing strategy, as

needed

How Buyers Find the Home

They Purchase

Homebuyers may use several information sources in their

search process, but they are most likely to find the home

they actually purchase through a real estate professional.

Yard Sign

15%

New spaper Advertising

8%

Friend/Neighbor/Relative

8%

Internet

4%Home Book/Magazine

3%Knew the Seller

3%Open House

2%

Real Estate Professional

49%

Other

8%

Important Ways to Help Promote

Your Property By providing peace of mind to prospective buyers, these steps can

enhance the salability of your property;

• Written disclosure

A written property disclosure statement will give buyers a clear

understanding of this property and the surrounding neighborhood.

• Home warranty A home warranty can give prospective buyers peace of mind by

providing repair-or-replace coverage of major home operating

systems and appliances.

• Professional home inspections Professional inspections, such as structural and roof will reveal the

current condition of the property.

Understanding Market Value

Market-sensitive pricing can be the key to maximum market expo-

sure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property's value, based on:

• Location, design, amenities and condition.

• Availability of comparable (competing) properties.

• Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value of a house include:

• The price the seller originally paid for the property.

• The seller’s expected net proceeds.

• The amount spent on improvements.

The impact of accurate pricing:

• Properties priced within market range generate more showings and offers, and sell in a

shorter period of time.

• Properties priced too high have a difficult time selling.

Determining a

Market-Sensitive Price

An impartial evaluation of market activity is the mot effective way

to estimate a property’s potential selling price. A Comparative

Market Analysis considers similar properties that:

Have sold in the recent past

• This shows us what buyers in this market have actually paid for properties similar to

yours

Are Currently on the market

• These are properties that will be competing with yours fro the attention of available

buyers.

Failed to sell

• Understanding why these properties did not sell can help avoid disappointment in the

marketing of your property.

Dangers of Overpricing

An asking price that is beyond market range can adversely affect

the marketing of a property.

• Fewer buyers are attracted, and fewer offers

received.

• Marketing time is prolonged, and initial

marketing momentum is lost.

• The property attracts “lookers” and helps

competing houses look better by comparison.

• If a property does receive an offer above true

market value, it may not appraise, and the buy-

ers may not be able to secure a loan.

• The property may eventually sell below market

value.

Acti

vit

y

1 2 3 4 5 6 7

Months

Percent of Buyers Who Will View Property Asking Price in Relationship to

Fair Market Value

% of Prospective Purchasers

Who Will Look at Property

- 10% 92%

80%

60%

30%

2%

- 5%

Market Value

+ 5%

+ 10%

How Will Buyers See

Your Property

It is important for a property to make the best possible impres-

sion on prospective buyers. The following can interfere with a

buyer’s appreciation of a property:

Exterior

• Clutter

• Lawn needs mowing

• Untrimmed hedges and shrubs

• Dead and dying plants

• Grease or oil spots on driveway

• Peeling paint

• Anything that looks old and worn

Interior

• Worn carpets and drapes

• Soiled windows, kitchen, bath

• Clutter

• Pet and smoking orders

• Peeling paint, smudges or marks on walls

A comparatively small investment in time, money and effort to remove these dis-

tractions can lead to strong offers from buyers.

Recommendations for a

Competitive Property

The following enhancements will help establish a strong market position for

your property.

Property Address:

Exterior

Kitchen

Bathrooms

Entry/Living/Dining/Family rooms

Bedrooms

Garage

Other

Prepared for:

By

Date

Show Off Your Home -

Every Time!

These tips can help your house make the best impression, every

time it is previewed by sales professionals or shown to

prospective buyers:

Exterior

• Remove toys, newspapers, yard tools and other clutter.

• Tidy up; pick up after pets

• Park vehicles in the garage or on the street; leave the driveway clear.

• Add color with flowers and potted plants.

Interior

• Make beds; clean up dishes; empty wastebaskets.

• Remove clutter throughout; organize closets and cupboards; put away toys.

• Set out “show towels” in baths.

• Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set comfort-

able temperature.

• Do quick vacuuming and dusting.

• Fire in fireplace (when appropriate).

• Turn off television; play soft background music.

• Open drapes and shades; turn on lights

You are the Key Player on the

Homeselling Team

No one has a more important role in the homeselling process

than you! Here are some ways your participation can contribute

to a successful sale:

□ Maintain the property in ready-to-show condition.

□ Ensure that the house is easily accessible to real estate professionals (lockbox and key).

□ Try to be flexible in the scheduling of showings.

□ When you are not at home, let me know how you can be reached in case an offer is received.

□ If approached directly by a buyer who is not represented by a real estate professional, please

contact me. Do not allow them into the property unescorted.

□ Remove or lock up valuables, jewelry, cash and prescription medications

□ If possible, do not be present when the property is being shown.

□ Securely pen up pets, or take them with you.

□ Be cautious about saying anything to buyers or their sales professionals that could weaken

your negotiating position, especially regarding price or your urgency to sell.

□ Collect the business cards of real estate professionals who preview and show your home, and

pass them on to me.

□ Let me know of any change in the property’s condition that would need to be disclosed to po-

tential buyers.

□ Be available to review with me the list price and condition of your property if it has not sold in

a reasonable period of time.

□ Feel free to contact me at any time with questions or concerns.

From Offer to Completed Sale

When our marketing efforts bring an signed earnest money

agreement, we will:

Negotiate the agreement • Explain the offer to you and answer your questions.

• Help you determine the best course of action by pointing out potential advantages and disad-

vantages of the offer and clarifying the cho8ices available to you.

• Prepare an Estimate of Net Proceeds based on the proposed price and terms.

• Negotiate through the buyers agent and handle possible counteroffers, to reach a final agree-

ment that is favorable to you.

Complete the transaction

• Explain to you in detail all steps that will occur for a successful closing, and answer any ques-

tions you might have.

• Work with the buyers broker, settlement officer, title officer and others to help coordinate their

activities and keep the transaction moving forward.

• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the

purchase contract. Resolve questions or problems that might arise, in order to ensure a timely

closing.

• Accompany the buyer and the buyer’s agent during their final walk-through of the property.

• Assist you in handling details required for the completion of the transaction.

• Communicate with you on a regular basis so that you can stay informed and as worry-free as

possible.

Follow up after the sale closes

• Confirm that all your real estate-related needs have been met, and provide information on ser-

vice providers you may require.

• Offer relocation assistance, if moving to a new area.

• Help you located a new home if you are remaining in this area.

How We Can Help You

I will apply our knowledge and expertise to achieve the success-

ful sale of your property. Here is what you can expect from me;

• Your needs interests and objectives will be my top priority. We will want to learn what is im-

portant to you, so we can help you attain your real estate goals.

• We will give you reliable information and solid advice so that you can make informed deci-

sions. Please do not hesitate to ask questions.

• We will work for your best interests at every stage of the homeselling process, from the devel-

opment and implementation of a Marketing Plan, through the negotiation of purchase offers, to

the final settlement of the transaction.

• Communication is important. We will want to agree to a system of regular contacts (whether

in person, on the phone, by mail, fax or email) so we can keep you up-to-date on the progress

of the transaction.

It is our hope that you will be so pleased with our service that you will turn to us for advice

on your future real estate needs.

Exceeding Expectations

What can you expect from Thesa Chambers, your Prudential

NW Properties Real Estate Expert!

I am committed to providing you with more than just a successful real estate transaction. I believe

my clients are entitled to an experience that’s convenient, stress-free and remarkably satisfying.

Here’s how we do it.

• Constant Communication

• Increased Understanding

• Personal Attention

• Enhanced Confidence

• Problem-Solving

• Your Real Estate Representative For Life