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    INTERNATIONAL BUSINESS MACHINE (IBM)

    PEKETISANTOSH (BLR1007036038) Page 1

    TABLE OF CONTENTS

    EXECUTIVE SUMMARY ......................................................................................................... 2

    BACKGROUND ........................................................................................................................ 3

    CURRENT MARKET ................................................................................................................ 4

    TECHNOLOGY STRATEGY .................................................................................................... 5

    IBM BUSINESS MODEL .......................................................................................................... 6

    NEW BUSINESS MODELS FOR FUTURE .............................................................................. 9

    RISK, SECURITY AND RECOVERY ..................................................................................... 10

    CONCLUSION ........................................................................................................................ 13

    REFERENCES ......................................................................................................................... 14

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    EXECUTIVE SUMMARY

    The basic objective of this practical study is to recognize the business level strategy followed by

    IBM Company, its evaluation, implementation and identification and also to identify the market

    share of IBM. At present Indias $5.6-billion market for software outsourcing.at present IBM hasabout 36% share, and it controlling the half of the national market during the year.Under the

    conditions of revenues, its share will be 50-60% already, the expert serving Indian initiatives

    strategies their IT devotes told ET. In terms of figure of contracts, the company must be able to

    accomplish 50% share in a year. Technology strategy specialists offer the linking of technology

    and business, supportive our customers in improving effectiveness and making innovative bases

    of economic value from technology. The GBSTS repetition is a familiar marketplace in

    innovative information technologies, SOA, and IT scheme. Our advisers have proved knowledge

    making importance for customers and helping as reliable commercial consultants. IT strategy:

    launching the complete IT strategy for an enterprise including the SOA Strategy, Application

    Support Strategies, Governance models and innovative technology strategies. Enterprise and

    Service Oriented Architecture: helping to establish/evaluate an overall enterprise architecture

    and/or SOA for the business.IT performance management: helping to improve IT processes to

    deliver higher quality and reduced costs. By implementing IT to business they are increasing

    their efficiency which helps in creating value in the mind of customer, so by using IT they are

    reducing their unit coat and creating value for customers. And I explained about the different

    types of business models, frameworks and I explained about the how ibm handle the risk,

    security and recovery. This report also out shows the suggestions and recommendations made by

    us.

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    BACKGROUND

    In IBM's view, today's networked economy has created a global business landscape and a

    mandate for business change. Integrated global economies have opened markets of new

    opportunity and new sources of skills. The Internet has enabled communication andcollaboration across the world and brought with it a new computing model premised on

    continuous global connection. In that landscape, companies can distribute work and technology

    anywhere in the world.

    Given these opportunities, IBM is working with its clients to develop new business designs and

    technical architectures that allow their businesses the flexibility required to compete in this new

    landscape. The business is also adjusting its footprint toward emerging geographies, tapping their

    double-digit growth, providing the technology infrastructure they need, and taking advantage of

    the talent pools they provide to better service the companys clients.

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    CURRENT MARKET

    International business machines (IBM)isthe worlds leading software services supplier, continue

    to rise more production in the local information technology market, and stands to manage

    approximately half of the local outsourcing market by 2010.At present Indias $5.6-billionmarket for software outsourcing.at present IBMhas about 36% share, and it controlling the half

    of the national market during the year 2010.under the conditions of revenues, its share will be

    50-60% already, the expert serving Indian initiativesstrategies their IT devotes told ET. In

    terms of figure of contracts, the company must be able to accomplish 50% share in a year.

    Highest Indian software exporters such as Infosys, TCS, and Wipro are equallytrying to report

    the profitable Indian market for facilities at a time while their key marketplaces, the US and

    Europe, are sighted a collapse. Although, Indian tech firms will find it tough to encounterIBMs

    strengths in offering hardware, software, outsourcing and consulting, as an integrated solution to

    clients.

    Ms Gopalakrishnan who grips above 20 patents decided by the US patent office, along with a

    few hundred investigators at the lab are resolving business complications and helping new

    businesses such as Tata Sky raise entry barriers for new entrants through innovative solutions.

    We helped Tata Sky integrate its back-end capabilities with IT infrastructure using SOA, said

    Ms Gopalakrishnan. SOA, or service-oriented architecture, helps enterprises integrate their

    business processes, and deliver flexible IT-based services to users. Tata Sky aims to have around

    eight million subscribers by 2012.While some of these outsourcing contracts are smaller in size

    when signed, IBM is able to evolve these engagements into bigger, multi-year contracts.

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    TECHNOLOGY STRATEGY

    Technology strategy specialistsoffer the linking of technology and business, supportive our

    customers in improvingeffectiveness and makinginnovativebases of economic value from

    technology. Ourconsultantseffort with CIOs and their nobles in the meeting room, looking for toclose the spaceamongIT andbusiness. The GBSTS repetition is a familiarmarketplace in

    innovative information technologies, SOA, and IT scheme. Ouradvisers have

    provedknowledgemakingimportance for customers and helping as

    reliablecommercialconsultants. Plus we can carryimportance to your businessover the

    supremeuniversalcompetences, relations and study of International business machine.

    Perapproximately 3,500 tacticexpertsinternational, the IBMpolicy and alterationrepetition is

    share of IBM Global Business Services, is the worldsforemostadministrationreferringobserves.

    It has intrinsic business proficiencycrosswiseadditional than a dozen industries. This

    comprisespublic sectors, financial services, distribution, communications, and the industrial. Our

    advisers have provedknowledgemaking value for customers and helping as

    favoritecommercialguides to our customersglobally.

    The true technology plan is as wellaprospect for administrativemodification and development.

    From combining physical agencies into effective ones; to purchaserunderstandings that drive

    manufactured goods and productadditions; to noticingemergenttendencies that participants miss;

    commercial and technology incorporation are of wonderfulreputation for optimalprogress and

    turnover.

    IT services that IBM offer

    y IT strategy: launching the complete IT strategy for an enterprise including the SOAStrategy, Application Support Strategies, Governance models and innovative technology

    strategies.

    y Enterprise and Service Oriented Architecture: helping to establish/evaluate an overallenterprise architecture and/or SOA for the business.

    IT performance management: helping to improve IT processes to deliver higher quality and

    reduced costs.

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    IBM BUSINESS MODEL

    Here the IBM the business model is constructed to maintenance two majorobjectives:

    servingcustomersflourish in transporting business value by flattering more advanced, competent

    and modestover the use of commercialintuition and info technology (IT) explanations; and

    provided thatcontinuing value to stockholders. The commercialclassic has been industrialized

    over time overtactical investments in abilities and skills that ensure the best durabledevelopment

    and cost-effectivenessforecastscreated on the worth they distribute to customers. The IBM's plan

    is to emphasis on the high growth and value sections of the Information Technology industry.

    The IBM's worldwideabilitiescontainfacilities, financing, fundamental research, hardware and

    software.The comprehensive mix of big business and competences are collective to

    offercorporatevision and explanations for the IBM's clients.

    Here the model is elastic, and permits for episodicalteration and rebalancing. The IBM has

    departed commoditizing industries like individualprocessors and hard disk determinations, and

    reinforced its situation withplannedsavings and achievements in developingadvanced value parts

    like service oriented architecture information on demand and service oriented architecture. In

    adding, the business has distortedthem into ainternationallyunifiedoriginality whichtakesbettercompleteefficiency and is pouringspeculation and contribution in the

    domain'swildestrisingmarketplaces. As a consequence, the corporation is

    anadvancedexecutioninitiativenowadays than it remainedmore than a few years ago.

    The commercial model, maintained by the business'slong-standingmonetaryperfect, empowers

    the business to transportdependablysolidincomes, money flows and incomes on

    exploitedspeculation in changingfiscalcircumstances.

    FRAME WORKS

    This sequence is planned for designers who need to flinchconsuming a framework, but thenmust

    not observed the existing frameworks in aspect. This sequenceinspects why the three frameworks

    underneathinspection were selected, just how to connectevery of the frameworks, and you'll

    become a decentgrip on the examinationrequest that you're working to spread in each framework.

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    System requirements

    1. An http server that supports sessions this series was written using Apache VI.3 with mobrewrite enabled.

    2. PHP V5.1.4 or later-not all the frameworks being examined require this release level ofPHP, but for the sake of ease, all frameworks will use the same PHP installation. This

    series was written using PHP V5.2.3

    3. A reasonably recent installation of MySQLseveral other database options are availableand supported, but both this series and the sample application were written using MySQL

    V5.0.37.

    4. An operating system that supports PHP V5.2.4 or later and MySQL Linux is used inthis series. If you are a Windows user, you will need to make obvious adjustments,

    especially when creating the directories mentioned below.

    The idea behind a framework is to offer a design you can use across multiple applications. All

    applications have a number of basic things in common specifically, some kind of interface

    with a database, some amount of application logic, something that presents the application to the

    user.

    A framework is designed to provide a structure for these common elements (database interaction,

    presentation layer, application logic) so you spend less time writing up database interface code or

    presentation-layer interfaces and more time writing the application itself. The architecture

    represented by breaking an application up in this fashion is referred to as Model-View-Controller

    (MVC). Modelrefers to your data, View to your presentation layer, and Controllerrefers to the

    application or business logic. A full discussion of MVC is outside the scope of this article, but

    you are encouraged to research MVC and learn what all the fuss is about (see Resources).

    Selecting a framework

    There are several frameworks available for nearly every language. Selecting the right one for

    your needs can be somewhat difficult, especially if you haven't used any of them before. While

    advice and opinions from colleagues and trusty developer Works authors can be helpful in this

    area, there is really only one guiding principle that should be followed when selecting any

    framework: A framework is only as good as the amount of time and effort it saves everyone. A

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    framework is no good if it works well for you but causes a significant increase in support calls. A

    framework is no good if it is easy to support, but hinders rather than assists your development. A

    framework is useless if it is elegant, but causes support and development issues.

    When selecting a framework for your project, consider everyone involved, from the top down,

    and when you evaluate the framework, keep the impact to other parties in mind.

    When you consider adopting a framework, look at your application closely and ask yourself it if

    needs a framework. A framework isn't a necessity. Enterprise applications will continue to be

    written without the use of frameworks. Will a framework help you with the project? Will it save

    everyone time and effort? Will your application perform better on a framework? Will it provide

    the stability you are lacking? If the answer to any of these questions is yes, you should look to

    adopt a framework. If the answer to all of these questions is no, a framework will only

    complicate matters.

    Unfortunately, size and scope restraints do not allow for a comprehensive coverage of all

    available PHP frameworks. This series focuses on three frameworks:

    y Zend Frameworky symfonyy CakePHP

    These were selected based on a variety of factors, but might be best classified as "The One Your

    Boss Knows About," "The One Someone Else Already Installed," and "The One They've Been

    Talking About." I encourage you to research Code Igniter, Seagull, Web Application Component

    Toolkit (WACT), PRADO, Zoop, PHP on Trax, or any of the many other PHP frameworks

    available. Framework selection is very much a personal choice, much like selecting a language in

    which to code. This series isn't going to tell you which framework is better, or worse, than the

    others. Where a framework does something well, it will be called out. Where a framework seems

    unwieldy, this will be called out, as well. Even if we are not comprehensive in our coverage of

    the myriad frameworks, the approach we take will help you weight the strengths and weaknesses

    of other frameworks. You need to form your own opinions about the frameworks being

    examined, which ones you like, and what you decide to pursue.

    The Zend Framework

    Everyone knows Zend "The PHP Company." When you download and install PHP, you're

    downloading it from Zend and have been since around V3. In addition to distributing PHP, Zend

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    Technologies has offered a wide range of PHP support technologies over the years. It should be

    no surprise that Zend offers a framework for PHP a popular one at 2 million downloads to

    date. If your boss has heard of a PHP framework, the Zend Framework is likely to be the one.

    symfony

    Sponsored by Sensio, symfony "aims to speed up the creation and maintenance of Web

    applications, and to replace the repetitive coding tasks by power, control and pleasure." The

    symfony framework has been used worldwide in a number of enterprise-level applications,

    perhaps most notably Askeet and Yahoo! Bookmarks. Odds are that if someone you know has

    installed, used, or played around with a PHP framework, that framework was symfony.

    CakePHP

    Borrowing heavily from Ruby on Rails, CakePHP aims to bring simplicity and scalability to

    PHP frameworks. Consistently recognized as a top PHP framework, CakePHP was recently

    selected as the core around which V5 of the Mambo Content Management System. Driven by a

    strong community and a rapidly growing user base, CakePHP's popularity is growing steadily. If

    you've overheard a conversation about PHP frameworks, that conversation was probably about

    CakePHP.

    NEW BUSINESS MODELS FOR FUTURE

    A decade ago, the two were disconnected-and one of themwas running amok. Technology was

    being pursued for its own sake, and was either buried in labs (in case of ibm), or generating

    premature visions of business triumph (in the build it and they will come fantasies of the dot-

    com paper billionaires and new economy moguls

    They decided to start a new four strategic models

    They are:

    1) the new industry model: innovate or integrate2) the business model: services led3) the new computing model: infrastructure plus ubiquity4) the new marketplace model: an open playing field

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    the above are the four new future business models, with these models the ibm Is planning to

    develop the organisation.in the first model it concentrated on specialists in pcs, databases,

    application sowtware and it increasing influence over everything from architecture and standards

    to hardware and software choices and partners, in the second model it mainly concentrated on

    services that means it is rapidly expanding and evolving in some surprising ways. It now

    encompasses not just labour-intensive consulting,but also the utility-like delivery of computing-

    from appilications,to processing,to storage.in the third model it decided to create infrastructure

    plus ubiquity, this meant that,the workload was moving back to the infrastructure to industrial-

    strength servers,storage,databasas and transaction-management syatems.on the client end it

    connected devices of all kinds like PDAs,cell phones,videogame systems,set-top boxes etc-to the

    whole pervasive and also concentrated to improve enterprise systems,softwares,component

    technology etc.in the last mobel it is primarly concentrated on including many of our leading

    competitors,it is mainly focusing on technical expertise and marketing energy.so this are the

    models which is borugth by future in ibm company

    RISK, SECURITY AND RECOVERY

    Risk:

    As the business keeps increasing the risks n complexity involved in the business also

    keeps multiplying which can at any time discontinue the activities in the business. IBM

    Resiliency consulting services identifies the operational risks occurring in the different

    organizations and then develops a mitigation action plan for that company. They provide

    customized recommendations which are documented to help the organizations.

    Highlights:

    Helps in identifying IT risks and provides customized assessments.

    Enables you to prioritize the exposure which have large amount of risk associated with which

    can bring hard impacts on the business.

    As threat in IT operational risks are increasing day by day even the events driven by

    business, technology and data its becomes important to figure out where the business is getting

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    vulnerable. Once we have identified the It risks occurring in the organization we need to

    prioritize them as per what sort of potential impact they can create on the business and even their

    likelihood of their occurrence so that we can do investments accordingly. If we dont have right

    sort of mitigation techniques and the technologies, our business can remain vulnerable to the IT

    operational risks which could even result in the disruption of the business.IBM Resiliency

    consulting services provides continual consultants so that it can help the organization to evaluate

    IT risks which occurs in the operating of the business and which are potential enough to create

    impact on the business so that company can minimize risks in the organization related to IT stuff

    which can create disruption in the business.

    Security:

    Nowadays in the world each and every organization need security for their all

    confidential data. IBM provides help to all this organizations to build a good security posture for

    them, which protects their data from dangerous threats helping the organization to manage their

    various risks, and reducing the various complexities of security even reducing the costs.

    . Our offerings include software, hardware, consulting and managed services powered by the

    most up-to-date security intelligence in the industry. Comprehensive, flexible IBM Internet

    Security Systems solutions enable each client to select the products or services that best meets

    their needs - whether solutions are managed in-house, outsourced to IBM as a trusted security

    advisor, or a combination of both. Our security products and services can help you safeguard

    information assets, pursue new business initiatives securely, and proactively and cost-effectively

    manage risk.

    IBM security and privacy services help their clients to manage their various risks involved in IT

    at the same time in achieving the innovations happening in businesss.IBM provide

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    IBM offers various types of security services like:

    Managed security services Professional security services Solutions for mid-market organizations Payment card industry (PCI) compliance solutions Virtualization security solutions Governance, risk and compliance services Identify and access management services Data security services Application security services Infrastructure security services Physical security services

    They provide deliver proven security and quickly expertise it and that to consistently and also

    globally to meet the requirements of their clients who have specific requirements to be met.

    Recovery:

    IBM Business continuity and recovery consultants help the organizations to design the recovery

    plans for all the critical business processes going on in a company, and also to establish different

    priorities and the important linkages among these plans, and check the plans for if they are valid

    to meet the motives and objectives of the business, and also maintain the ongoing plans so that

    we can quickly retrieve and then implement the recovery programs of the company when

    sometimes the unwanted and unexpected things occur in company.

    They offer:

    y Crisis management servicesy Network recoveryy Physical workplace recoveryy Recovery Expressy Recovery options for IBM technology

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    IBM disaster recovery services helps in keeping the losses of the organization to the

    minimum. They help the organization to get it back to its stated recovery time and recovery

    points. So that the company doesnt remain hanging somewhere. The services of the IBM

    recovery focuses on helping the companies to secure their data, keep the critical employees of

    company online, keep the different processes in the company running without any interruption,

    and once the primary data and system is restored then put the data back to its place.

    In IBM recovery services the consultants present in the company guide the

    companies who are in need by providing well-structured and defined methodology which results

    in a very realistic and effect creating recovery plan. The team of IBM has well trained facilitators

    who are specialized in management and IT skills so that they can engage in both business and IT

    staff of the particular company. All the people in IBM work together so that they design plan

    which can help the other client companies to recover quickly and resume the processes which are

    critical in nature, so the business environment of the client company is well efficient and in good

    working conditions.

    CONCLUSION

    IBM being a market leader in technological segment which follows strategies of market

    penetration and growth, it is said it is using a hybrid strategy. The success of the company lies in

    its continuous research and development .The biggest strength of the company is supported by

    latest technology and software. Thus it is concluded that the strategy adopted by the company is

    helping in its growth.

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    REFERENCES

    http://www.ibm.com/investor/strategy/

    http://www.ibm.com/developerworks/library/os-php-fwk1/index.html

    http://www-935.ibm.com/services/in/index.wss/offering/ebod/z1000313

    http://www-935.ibm.com/services/in/index.wss/itservice/gts/z1000405?trac=services_home

    http://www-935.ibm.com/services/in/index.wss/offering/ebod/z1009190