edible€¦ · Print 2016 Issues, Themes & Deadlines On sale Theme reservation Material deadline...

ediblemanhattan brooklyn long island east end

2016media

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TELLING THE STORY OF HOW LONG ISLAND EATS NO. 7 SPRING ��5

Member of Edible Communities

ediblelong island

THEDRINKS ISSUE

RHUBARB-BASED COCKTAILSMARTHA CLARA’S NORTHVILLE RED

THE EAST COAST’S ONLY COOPER AFTERNOON TEA IN THE ARBORETUM

HORCHATA IN HUNTINGTON

ediblem a n h at ta n


THE COFFEE ROBOT • REINVENTING RADIOBEER CSAS • SUBTERRANEAN FARMING • ORANGE WINE

FOOD+TECH CONNECT • DRINKS, DELIVERED

TELLING THE STORY OF HOW THE CITY EATS AND DRINKS • NO. 40 MAY/JUNE 2015

THE I NNOVAT IONISSUE


RHUBARB-BASED COCKTAILS • MARTHA CLARA’S NORTHVILLE RED THE EAST COAST’S ONLY COOPER • AFTERNOON TEA IN THE ARBORETUM

HORCHATA IN HUNTINGTON

ediblee a s t e n d

CELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. �9 SPRING ��5

THEDRINKS ISSUE

edibleb r o o k l y n

TELLING THE STORY OF HOW THE CITY EATS AND DRINKS • NO. 40 SEPTEMBER/OCTOBER 2015


ANCIENT GRAINS • TIPPING POLITICS • SECRET FISHING HOLEFARM TO PRISON • SWEDISH FOR BEER • BEES OF MoMA • TAIWAN MEETS MEXICO

THETRAVEL

ISSUE


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Why Edible?Through Edible’s events, print publications and digital channels, we celebrate food and drink culture season by season, community by community. Our audience of food and drink influencers, media and trade is interested in the story behind what they eat and drink.

WEBSITE BANNER ADS

TELLING THE STORY OF HOW LONG ISLAND EATSNO.4 SUMMER ��


PORT JEFFERSON • GREEK EATSSMOKED BURGERS • MISS AMY’S BEACH PLUM JAM

J.A. HENEGHAN’S IN POINT LOOKOUTHARMONY VINEYARDS IN STONY BROOK

ediblelong islandediblem a n h at ta n


POP ART • HEAVEN IN HELL’S KITCHEN

DOWNTOWN FARM • MIDTOWN FORAGER • UPTOWN BUTCHER

TELLING THE STORY OF HOW GOTHAM EATS • NO. �6 JULY/AUGUST ��4

ediblee a s t e n dCELEBRATING THE HARVEST OF THE HAMPTONS AND NORTH FORK NO. �� SPRING ��

THE INNOVATION ISSUE#FEEDFEED • E MPANADA LADY • BIG MICROGREENSWINE IN A BOX • WAXING ON WHELKS • CROOKED LADDERMember of Edible Communities

edibleB R O O K L Y N

CELEBRATING THE BOROUGH’S FOOD CULTURE, SEASON BY SEASON • NO. �4 SUMMER ��


EDIBLE NY’S

PIE-EYED • SLOW GELATO • REFUGEES FARM ROOFTOPS • GOOD EGGS • DINNER AT SUNSET

MOBILE DEVICES

PRINT

E-NEWSLETTERS

EVENTS

INTEGRATEDMARKETINGTABLET EDITIONS

SOCIAL MEDIA


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Edible AudienceWho They Are

• 54% are women, 46% are men• Average HHI is $185,000• 63% of our readers are between 25-40 years old• Median reader age is 34• 92% are college graduates• 81% are professionals, educators, chefs/restaurateurs

TAke iT from our ATTendees• 96% say they purchase wine, beer or spirits they try at the event.• 99% say they visit a restaurant or seek out a food product present at the event.• 95% say they recommend these products to friends and family after the event.• 98% would come to another Edible event.[Based on May 2014 survey of 2,000 Edible event attendees.]

Their hAbiTs• 52% enjoy spirits, beer or wine nightly• 50% dine out or order in more than 4 nights per week• 25% entertain in their home at least once a week• 92% cook at home• 58% consider themselves “skilled” cooks• 24% consider themselves “advanced” cooks


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Print It’s where you want to be

TargeTed OppOrTuniTies• Preferred Positioning• Inserts• Onserts• Cover Wraps• Inside Front Cover Spreads

disTribuTiOn per issue:• Manhattan — 40,000• Brooklyn — 35,000• Long Island — 30,000• East End — 30,000

Our editorial and visual narratives offer rare access to the most influential and interested food and drink enthusiasts, all the while creating an authentic, vivid, enticing and enriching culinary experience.

PAss-Along reAdershiP:

3.5

reach An Audience of

475,000+


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Print

EdiblE is disTribuTed On a cOnTrOlled basis TO:

• 300+ Top restaurants from Manhattan to Montauk — like ABC Kitchen, Gramercy Tavern, Jewel, Prime and Nick & Toni’s.

• 200+ grocers, specialty Markets & gourmet stores — like Whole Foods, Zabar’s, Gourmet Garage, Dean & Deluca, Union Markets, Murray’s Cheese Shop, Lombardi’s Market,

Brooklyn Kitchen and many others.

• 150+ Wineries & Farm stands throughout long island’s east end — including Wölffer Estate, Lenz and Jamesport wineries and Sang Lee Farm, Bayview and Eli’s Amagansett Farmers Market.

• 100+ Wine & spirit shops — like Union Square Wines, Bottlerocket, Heights Chateau, Stew Leonard’s Wines, Amagansett Wines and Empire State Cellars.

• 100+ coffee shops, bakeries & cafés — including Babycakes, Café Grumpy, the Chocolate Room, Brownstone Brewing Co. and Hampton Coffee Company.

• 75+ greenmarkets & Farmers Markets throughout the area — including Union Square and Grand Army greenmarkets, farmers markets in Huntington, Westhampton, Sag Harbor, Montauk

and all points in between.

• 40+ Hotels & inns — including Gramercy Park Hotel, Hudson Hotel, Wythe Hotel, Hotel Indigo and the American Hotel.

It’s where you want to be


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Print 2016 Issues, Themes & Deadlines

On sale Theme reservation Material deadlineApril 1June 1Aug 1Oct 1Nov 15

AlcoholInnovationEat Drink LocalTravelHoliday

Feb 15April 15June 15Aug 15Oct 1

March 1May 1July 1Sept 1Oct 15

On sale Theme reservation Material deadlineFeb 15May 1July 1Sept 1Nov 15

AlcoholInnovationEat Drink LocalTravelHoliday

Jan 2March 15May 15July 15Oct 1

Jan 15April 1June 1Aug 1Oct 15

edibleManhattan & Brooklyn

ediblelong Island & East End

distribution: 60,000 Frequency: 5x / year

In response to reader demand, we are combining our titles this year to deliver more local food and drink tales. The result will be more exposure for you at a lower CPM!

Edible Manhattan and Edible Brooklyn will deliver city-focused stories so your ad will be seen in both boroughs!

And Edible Long Island and Edible East End will also be combined to create one magazine that gets distributed to all of Long Island.

Magazine delivery will still be targeted to each of the four communities, so you get exposure at the best wine shops, grocers, restaurants and other businesses where influential readers go. And we will print a different cover for each of the four distribution areas, maintaining that hyperlocal, community feel.


ediblelong Island & East End



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Print rates

size 1x 5xBack Cover—Per TitleInside Covers—Per TitleFull Page1⁄2 Horizontal/Vertical Page1⁄3 Vertical Page1⁄4 Page1⁄8 PageDirectory Listing

$4,715$3,500$4,715

$3,000$2,180$1,500

$900$300

$3,535$2,500$3,535$2,250$1,625$1,140

$675$200

size 1x 5xBack Cover —Per TitleInside Covers—Per TitleFull Page1⁄2 Horizontal/Vertical Page1⁄3 Vertical Page1⁄4 Page1⁄8 PageDirectory Listing

$3,460$2,500$3,460$2,200$1,600$1,115

$660$200

$2,600$1,750$2,600$1,650$1,200

$840$495$100

rate base: 75,000

(35k Bklyn, 40k Man) edible

manhattan & brooklyn

Frequency:5x / year edible

east end & long island

Frequency:5x / year

rate base: 60,000

(30k LI, 30k EE)

size 1x 5xFull Page1⁄2 Horizontal/Vertical Page1⁄3 Vertical Page1⁄4 Page1⁄8 PageDirectory Listing

$6,950$4,420$3,200$2,200$1,325

$400

$5,200$3,315

$2,400$1,650

$995$300

rate base: 135,000group buy both editions

Four communities! noTes:*Advertisers who purchase Inside Front Cover spreads will receive 20% off rate card rates for that total unit based upon the chosen frequency.

For pricing on preferred positioning, inserts, onserts, cover wraps, please speak with your ad sales representative for a customized quote.

Special Considerations: Nonprofits & Associations qualify for 25% discount off listed rates.

All rates are gross before agency commission.

Rates effective January 1, 2016.


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Print ad specs

bleed spread bleed page

non-bleed page

1⁄4page

1⁄2 pageHorizontal

1⁄2 page

Vertical

1⁄8 page1⁄3

pageVert.

prinT ad specs:

actual page size:8.375" x 10.875"

Full page, Full bleed:8.625" x 11.125"

Full page, non-bleed:7.5" x 9.5"

Half page, Horizontal:7.5" x 4.75"

Half page, Vertical:3.75" x 9.5"

Third page, Vertical:2.5" x 9.5"

Quarter page:3.75" x 4.75"

eighth page:3.75" x 2.3"

acceptable Formats:PDF (preferred), TIFF, JPGHigh Resolution (300 dpi),

CMYK

cOnTacT us: PO Box 779, Sag Harbor, NY 11963

631.537.4637 [email protected] 631.204.6989fAX


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Print ad specsEventsJAnuAry

december

februAry

goodsPiriTs

MANHATTAN

MarcH

november

monTAukfood

fesTivAl

OcTOber

Julygoodbeer

july

mArch

AugusTfood Truck derby

augusT

APril

JuneeAT drinklocAl

bbq

june

mAybrooklynuncorked

May

ocToberedibleescAPe

OcTOber

sePTember

goodcider

MarcH

2016 edible evenT cAlendAr


DigitalAs a stand-alone campaign or a complement to a print campaign, Edible’s digital opportunities offer affordable adjacency to our blogs, events listings, well-perused archives and online guide of advertisers and event partners.

digiTal audience beHaViOr• 70k+ unique users of our websites per month• 135k+ collective page views across all our sites per month• Readers spend an average of 2:29 on the site• Over 27% of our audience are returning users

TargeTed OppOrTuniTies• Event page takeovers• E-newsletter banner takeovers• Dedicated e-blasts• Video• Blog sponsorships• Custom integration

THe EdiblE digiTal audience by ediTiOn

edition collective pg Views e-mail subsManhattanBrooklynLong IslandEast EndTotal

59,00029,50021,80022,400

132,700

31,00026,700

7,10013,40078,200

(Masterlist)

Twitter Followers Facebook likes29,30031,2002,3005,700

68,500

10,70011,0004,3005,500

31,500

instagram Followers8,200

16,1002,3002,700

29,300

Digital

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instagram Followers5,625

12,6001,4172,019

21,661


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Number of Subscribers Dedicated E-mailSponsored E-newsletter

e-mail Opportunities all lists Manhattan78,200$2,000$1,500

31,000 $1,250

brooklyn east end26,700

$90013,400

$900

long island7,100$500

banner Opportunities Weekly MonthlyLeaderboardRectangleWide SidebarPop-Up Blog Roll Post ContentUnique Visitors

$500$250$300$900$300$500

26,500

$1,500$750$900

$2,500$900

$1,500103,000

For pricing on sponsored blog posts, video and custom integration, please speak with your ad sales representative for a customized quote.

special cOnsideraTiOns:Nonprofits & Associations qualify for 25% discount off listed rates.

• All rates are gross before agency commission.• Rates effective January 1, 2016.

cOnTacT us: PO Box 779, Sag Harbor, NY 11963

631.537.4637 [email protected] 631.204.6989fAX

deadline: 1 week prior to posting

acceptable Formats: Flash, GIF, HTML, JPG

Maximum File size: 35k for Flash and GIF

ad dimensions:• leaderboard: 1180 x 146 pixels• rectangle: 300 x 250 pixels• Wide sidebar: 300 x 600 pixels• blog roll: 300 x 250 pixels• post content: 1180 x 146 pixels

delivery: Up to 15MB, e-mail

[email protected], or if over 15MB, use: www.senduit.com, or e-mail for Dropbox or FTP info.

digiTAl Ad sPecs:

Digital rates & specs

$1,000 (Man + Bklyn) $750 (LI+EE)

Ads cAn be resPonsive on All devices :

Mobile/Tablet ad dimensions:• leaderboard Tablet: 728 x 90 pixels• leaderboard Mobile: 320 x 50 pixels• sidebar Tablet: 160 x 600 pixels• blog roll Mobile: 300 x 250 pixels• post content Tablet & Mobile: 320 x 50 pixels


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Dedicated e-blast Get your message in the inboxes of 70,000+ information

hungry opt-in subscribers.

“ E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all U.S. consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.” —McKinsey & co.

grapHic:Acceptable file types —GIF and JPEG 600 wide x 600 to 1200 high (pixels)

TeXT:Please send suggested text, press release or any other campaign copy/information you have. Include hyperlinks as appropriate. Our team will work with your materials to produce sparkling copy in the Edible voice.

eFFecTiVeness Tips FOr caMpaign design & Tips:• Subject Line: This should be clear, specific and provocative, noting any timeliness of the campaign (“Two Weeks Only!”) or special offers (“Free Shipping”). Also, please note, we include the term “Sponsored” in the subject line. Our analytics show that it actually helps open and click rate.

• Mention of Edible readers: We have found that sponsored blasts that offer a specific product/service/benefit for Edible readers get the highest open/click rate. This might include a special discount code for Edible readers or, more simply, referring to Edible readers in the first line or two of the blast text.

We can also help you write your campaign text. Please ask for more information.


examples of leaderboards:

2

3

1

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E-newsletter Digests

leaderbOard728 x 90 px

Take over our weekly e-newsletter with your banners! Sponsors get three 728 x 90 Leaderboard-size banners per newsletter so they will be sure to get noticed.


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The websiteleaderbOard

1180 x 146 px

pOsT cOnTenT 1180 x 146 px

sidebar300 x 600 px

recTangle& blOg rOll300 x 250 px

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