EDI Made Easy: Leveraging your Magento site for drop ship...
Transcript of EDI Made Easy: Leveraging your Magento site for drop ship...
EDI Made Easy:
Leveraging your Magento site for drop ship success
www.logicbroker.com
Today’s Agenda i. The eCommerce Ecosystem ii. Drop Ship Goals and Objectives iii. The Drop Ship Workflow Defined iv. EDI (Electronic Data Interchange) v. Integration with Magento
EDI Made Easy: Leveraging your Magento site for drop ship success
Business Process Automation
Web Development & eCommerce
Electronic Data Exchange (EDI)
Project Management
Supply Chain Optimization
Custom Application Development
Business Intelligence & Reporting
ERP & CRM System Integration
Workflow Design & Automation
Drop Ship Deployment
Database Design & Administration
Omni-Channel Architecture
Our Expertise
www.logicbroker.com
Logic Technology is located in Shelton, CT and was founded in 1998
Today’s Webinar is moderated by:
George Heudorfer, Dir., Sales Logicbroker
Takeaways: 1. What is EDI and what can it do for my business? 2. How to incorporate drop ship with my Magento site? 3. How can automation reduce time and errors in my order entry process?
EDI Made Easy: Leveraging your Magento site for drop ship success
Marketplaces
Online markets for merchants and
retailers to sell their products
eCommerce ecosystem
Trading Partners
Companies that send or receive
order related transactions
Order Management Systems (OMS)
Back office systems used by a call center
within a supplier’s or a retailer’s organization
Enterprise Resource Planning (ERP)
Backbone of any retailer’s or supplier’s operation
to manage inventory, financials, and orders
Shopping Cart
Web platform offering a complete
online shopping experience
Growing U.S. eCommerce Market
• Market drivers
Increase in purchasing frequency of online shoppers
Proliferation of mobile devices and tablets
Affordable eCommerce solutions enable startup e-tailers to grow quickly
• Impact
Growing pains for small and medium size businesses (SMB marketplace)
Companies must compete and innovate to deliver better eCommerce experiences
Fragmented systems with duplicate tasks
• Needs
Efficiency in back office operation
Streamlined systems integration
Scalability for growth
Retailers and suppliers need a modernized
supply chain with better business processes to
control or reduce inventory and warehousing
costs.
Magento makes it simple and affordable for
companies to eliminate traditional manual
processes while optimizing their supply chain for
success.
“We are able to process over 40,000 orders a day at our peak time and effectively manage our over 300,000 products online through automations built by the people at Logicbroker.”
- Bill R., Tech Depot
Eliminate out-of-stock and lost sales when inventory is
indeed available
Reduce costs and headaches associated with carrying your
own inventory
Minimize data entry and manual processes through
automation
Drop Ship Objectives
Process and fulfill more orders without
adding headcount
Through rapid growth, the backend is often neglected
Manual order fulfillment through phone calls, fax, emails, and
spreadsheets
Backend financial and warehouse management systems with no
integration
Need automation and integration to:
Increase productivity
Eliminate errors
Increase customer satisfaction
Customer places order
through online
shopping cart
Order information for shipment
tracking, invoicing, return,
backorder are keyed into
various systems based on
email/spreadsheet from
warehouse/supplier
A typical order lifecycle within the eCommerce ecosystem
Send order to warehouse, or
email/fax purchase order to
drop-ship supplier for
fulfillment
Fax/Mail
Spreadsheet
EDI
1
Order details keyed in or
uploaded manually to
internal system like an
ERP or OMS
Warehouse or supplier
fulfill the order and send
tracking info via email or
spreadsheet
Product is
shipped to
customer
Setup product items (price,
inventory, images, brand,
attributes) to sell online
What is EDI?
• Electronic Data Interchange (EDI), is the structured transmission of data between organizations by electronic means.
Reduce paperwork & Automate manual processes
Name Description
204 Motor Carrier Load Tender
210 Freight Invoice
214 Transportation Carrier (TC) Shipment Status
810 Invoice. Invoice sent from the vendor to the merchant
820 ACH Payment (Automated Clearing House Payment)
832 Product Catalog Price File
846 Product Inventory
850 Purchase Order. Ship to address, items to ship
855 Purchase Order Acknowledgement. Got your PO (850), can ship all items, some items or no items.
856 Advance Shipment Notice. Tracking information for the items shipped on the PO (850)
940 Warehouse Order – similar to 850 except goes to 3PL WH
945 Warehouse Shipping
997 Functional Acknowledgement (FuncAck)
Com
mo
n E
DI D
ocum
ents
Paper or Email PO EDI PO (850)
EDI requires a mapping of data fields to ensure information flows
from one system to another while keeping data integrity in tact.
A purchase order is automatically
created and sent to drop-ship
supplier for processing
Flexible communication
and integration includes
the latest in XML and EDI
technology
Product is shipped to customer and
tracking is synced automatically
across systems
Automatic setup of product
items to sell online with
complete price and inventory
synchronization
Once customer places
order online, order
details are automatically
sent to an internal
system like an ERP or
OMS
All necessary procurement
documents are generated by
logicbroker (invoice, shipment,
bar code, reports)
The supplier acknowledges
order and prepares the
shipment
Introducing , a cloud-based integration hub enabling the automated
exchange of inventory, catalog, and order information by connecting your website,
internal systems, trading partners, and marketplaces
Get paid faster by speeding up your order to cash process
Automated product import
Automated sales order export
Automated order fulfillment
Extract orders to ERP or external vendors
Select the right fulfillment source based on
preconfigured rules
Update shipment information and trigger
customer updates through email
Integration
with Magento
Connect Suppliers
Free up resources by eliminating manual tasks
Magento’s Core API provides the ability to manage your web store by providing
calls for working with resources such as customers, categories, products, sales
orders, shopping carts, and inventory
Connect to Magento’s Core API via SOAP or XML-RPC protocol
$client = new SoapClient(‘http://magentostore/api/v2_soap/index/?wsdl’)
$client = new Zend_XmlRpc_Client(‘http://magentostore/api/v2_soap/index/?wsdl’)
Access to the API can be easily provided via Magento’s admin panel
Magento’s Core API calls
Customer API – create, retrieve, update, and delete customers and customer
addresses
Category API – manage categories and how products are assigned to categories
Product API – create, retrieve, update, and delete products
Sales API – manage sales orders, invoices, shipments, and credit memos
Inventory API – retrieve and update stock attributes, such as status and
quantity
Checkout API – manage shopping carts and the checkout process
logicbroker.net
Ways To Connect Through
Flat Files
EDI FTP
VAN
AS/2
Web Service
Web Portal
Client
Administration
Supplier/Retailer Relationship Management
Business Intelligence
Business Activity Monitoring
Do
cum
ent
Tran
sact
ion
Pro
cess
or
Central Data Hub
Product Data
Broker
Trading Order Broker
Multi-Tenant Clustered Database
Communication Layer
Standard document definitions for procurement
enables ease of integration with new systems
External System Connectors
XML
Over 500 Trading & Strategic Partners
Drop Ship Success
Automated integration with retailers
Doubled revenue with the same headcount
“Before we partnered with Logicbroker, we were
sending drop ship orders to partners via email
and keying orders manually. This was adding to
ship times as well as our cost per order. We are
now integrated via EDI with our partners, and
processing drop ship orders without even
touching them.”
-Marty G, Lenmar
Drop Ship Demo
Universal Ink & Toner A Supplier Example
An online retailer using Magento
1. Retailer, GTO, receives inventory and cost
update from Suppliers, UIT that will update
Magento automatically
2. Orders are placed on Magento and
transmitted automatically via EDI to the
supplier to drop ship on retailers behalf
3. Supplier, UIT, pick/pack/ship the orders
with retailer, GTO branding
4. Supplier, UIT, sends invoices and tracking
information automatically via EDI to
retailer, GTO
5. Tracking info is sent to the end-users
automatically through Magento template
and orders are marked completed
EDI Made Easy:
Leveraging your Magento site for drop ship success
For more information:
• Call (203)-929-7633
• Email [email protected]
• Click
www.logicbroker.com