1. edgar & the story behind the story as told by Damjan Obal

2. Hello, Im Damjan 3. I will tell you the story about: 1. What makes a story 2. Heros journey 3. The power of stories 4. Stories for business & you 5. Edgar, the storyteller 6. Take away 4. Stories are not for children-only! No, really. 5. Storytelling 101 Five elements of a story: setting, plot, characters, conflict and theme 6. Photo by: http://www.flickr.com/photos/madelynnholmes/ 7. Setting: Cottage in the woods... Plot:Hansel&Gretelhaveoutwittheevilwitch Characters: Hansel, Gretel, the Witch Conflict: Good vs. Evil Theme: Famine, outwitting the enemy Photo by: http://www.flickr.com/photos/madelynnholmes/ 8. What really matters: storyteller, content and audience 9. Content. Is king. Photo by: http://ingridsnotes.wordpress.com moral 10. The audience Photo by: http://www.flickr.com/photos/seandreilinger/ 11. Storyteller: my mom Content: the scary story about the evil witch. Ifyoudontbehavethewitchwilleatyoualive! So, dont be greedy, Damjan! Audience: mini-me Photo by: http://www.flickr.com/photos/madelynnholmes/ 12. Photo by: http://www.manmoth.co.uk 13. http://images5.fanpop.com 14. http://images5.fanpop.com Frodo is a nobody... Frodo gets a quest He meets a mentor (Gandalf) + secret stash He gets companions He faces powerful enemies He gets stronger He finishes the quest - saves the Middle Earth ... Frodo is a hero 15. The power of stories Stories boost imagination & creativity 16. Stories for businesses & you Weve gone from being exposed to about 500 brand messages a day back in the 1970s to as many as 5000 a day today. #Yankelovich Consumer Research 17. Stories differentiate you from others & create added value & build engagement with your users 18. People have a basic need for storytelling. Good brands & products address it. 19. www.edgartells.me / @edgartells storytelling tool empowering craftsmen 20. the problem Drago the small craftsman VS. 21. the solution About.me meets Tumblr for craftsmen #AngelHack jury Edgar helps SMEs and craftsmen that are not as internet-oriented, to create visual storylines of their products and engage with customers. 22. why now? Craftsman on the rise #Wired #Guardian Microbrewers and Craft Beer Makers Raising Millions and Millions of Dollars #247WallSt.com 23. why now? 800.000 craftsman, artists, makers 42 million unique visitors/ month 15 million products Curated catalog Sales up by nearly 300% in 2013 24. Won the AngelHack Berlin, accepted in the Accelerator in SF, invited to the TechCrunch Disrupt and saved a couple of cheerleaders (the last one is a lie). 25. Now, forget about edgar and remember: Tell the story Offer an adventure to your users Offer rewards for succeeding + failing Tell the users the story about your values Your product as a story character (the more tech you are, the greater the need!) 26. www.edgartells.me / @edgartells damjan@blok-blok.com / @damjanobal