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    the next frontier

    What does Institutionalization really

    mean?

    A Paper presented at the

    NextzonStanbic Ibtc SME Breakfast

    SeminarBy

    Augustine Edet

    Co-Founder & ED/COO,

    NEXTZONJune 2013

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    An Overview of the SME Sector

    Anywhere in the world SMEs constitute a significant part of the economy.From underdeveloped to developing countries to developed countries, SMEs

    contributes 65% of GDP and 77% of total employment

    Who are the SMEs: Any business with the following features in Nigeria is

    grouped as SMEs

    There are 17.284m of such business in Nigeria. 17.261m (99.87%) of these are

    Micro business, 21.264k (0.12%) are Small businesses and 1.654k (0.01%) are

    medium

    SME is a critical sector of the economy. However the problem in

    Nigeria is that there is a dearth of information about this vital sectorof the econom

    Number of

    Employees Asset Value

    Micro 1 to 9 Below 5m

    Small 10 to 49 N5 to N50m

    Medium 50 to 199 N50m to N500m

    Based On

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    Our SME Sector is significant and important

    A 10% increase (effort) in SME by stakeholders will translate into 9.5%increase in GDP

    A Similar 10% increase (effort) in Corporates will only generate a 3.5% benefit

    to the GDP The SME Sector employs a total of 32 million Nigerians and contributes 46%

    to GDP

    42% of the entrepreneurs in the Micro businesses are women

    86% of entrepreneurs in the small and medium enterprises are men

    GDP

    %

    Increase

    New

    GDP GDP

    %

    Increase

    New

    GDP

    SME 650 10% 715 SME 650 650

    Corporate 350 350 Corporate 350 10% 385

    1000 1065 1000 1035

    % Increase in GDP 6.5% % Increase in GDP 3.5%

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    However there are serious issues

    facing SMEs

    Lack of Operating Business and strategic Plan Most lack strategy, business plan, marketing strategy, proper accounting systems and

    some do not run their transactions through the banking system especially those in

    retail sector

    Lack of Corporate Governance

    Require change in mindset; they have refused to separate ownership from management

    Below optimal Capacity Utilization

    Most are operating below capacity

    Human Capital Capacity

    SMEs are not able to access enough qualified personnel enough to satisfy their human

    capital requirements

    Need to position to attract qualified personnel and to manage businesses in aprofessional manner

    Structure and Processes

    Most SMEs do not have their process documented and structures

    clearly defined and communicated

    *See Recent Survey Report by National Bureau of Statistics (NBS) and SMEDAN

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    Most of the Weaknesses can be fixed by

    Institution of strategic management & planning

    Proper corporate governance

    Professional management separated from ownership

    Right People & winning culture Sound business management structures, processes,

    systems

    Accurate Business Records and transparent financial

    reporting

    Management Information Systems

    These are the ingredients of institutionalization. They make abusiness built-to-last, they make your business an institution

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    7/6/2013

    Institutionalization: What and Why

    What is Institutionalization?Various definitions; originates from the word

    Institution or institutionalize:

    to make into an institution.

    An institution is defined as any familiar,

    long established person, thing, practice.an established or organized society or

    corporation.

    Institutionalization is a process of

    transforming a business into a company that

    emphasizes best practice; a company that willsurvive generations and increase shareholder

    value; a company where management, systems,

    procedures and culture can be sustained with

    little or no intervention from the founders".

    Why Institutionalization?

    To leave a legacy for the next generation and

    ensuring succession

    To unleash the full potential of the business

    To professionalise the business To be ready for intensified regulation

    To be ready for opportunities and growth in

    the capital market

    To be well positioned to attract good people

    as talent becomes more scarce

    To be positioned for better competitiveness To become more attractive to investors,

    fund providers and lenders.

    To guarantee sustainable growth

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    the next frontier

    Road Map to Institutionalization

    June 2013

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    Growth & sustainability through Institutionalization :Path to long term success A Process of Evolution

    Getting from an unstructured business to an institutionalized business usually happens in phases

    By Ngozi Edozien Chief Executive West Africa at Actis

    Where isyour

    companyhere?

    http://www.linkedin.com/company/9309?trk=pro_other_cmpyhttp://www.linkedin.com/company/9309?trk=pro_other_cmpy
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    Specific Steps for To Institutionalization

    Corporate Governance Framework: Develop code of governance for board of directors (BOD) and

    Management

    Constitute a competent BOD/Advisory Board

    Have Regular board meeting to review performance

    Strategic Management Framework:

    Develop a strategic planning and management process

    Establish performance management system/process (Corporate and Human

    Resources)

    People, Continuity and Succession Framework Develop an efficient organisational structure (for now and for future) that

    puts right people in right roles, helps identify talent gaps & fosters

    succession planning

    Develop and document policies, processes and procedures that ensures

    transparency in financial transactions, human resource managementand operations

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    Specific Steps for To Institutionalization

    Business Processes and Record Keeping Document Processes, policies and procedure

    Keep adequate record of business transactions, Prepare Financials to present

    true position of the business.

    IFRS compliance : This is compulsory for all businesses 2014

    Design IT plan and strategy for automation of business processes

    Develop a Business Continuity Plan including a Disaster Recovery Process

    Branding & Communications and Customers acquisition

    Develop and document a branding and communications strategy for the

    business

    Articulate strategy for improvement in customer service and customer

    satisfaction

    Performance management

    Develop performance indicators framework (both financial and non-financial)

    Set up a reporting system that ensures results can be monitored against target

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    Characteristics of Great Institutions

    How do great businesses look?

    Demonstrate continual, observable progress and growth

    Every step adds value

    Little or no wasted motionplan the work and work the plan

    Reviews/approvals are not gateposts, but critical enablers thataccelerate progress

    Unflappable

    Anticipates most obstacles

    Deals gracefully with the unforeseen

    Achieve targeted results, on time, on budgetno excuses

    Appear effortlesseven when they are not

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    Characteristics of Great Institutions:

    Institutionalization Framework

    Processes andRecord Keeping

    Governance &structure

    How do we position? ------ Direction

    What principles willguide our approach? ---Professionalism

    Human ResourceManagement

    Strategy

    Who would drive our

    Processes? -----Sustainability

    How do we Execute within budget? ----- Cost effective ExecutionFrom various studies, we

    have identified 4 key areasany company that wants tooutlast its competitionMUST have in order for it tobuild to last. These 4 areasare

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    Characteristics of Great Institutions:1. Corporate Governance and Structure

    Corporate governance is a term that refers broadly to the rules, processes, or laws by whichbusinesses are operated, regulated, and controlled.

    It is a frame work of rules and practices by which a board or director ensures accountability,transparency in a company

    What you get: Reputation and Recognition

    The practice of good corporate governance followed by firms will allow them to gain thetrust of the investors, bankers, the customers and the community at large

    This image will help the company prosper in the long run and achieve its goals morequickly

    The company can attract strategic partners that can be leverage on to grow the business IAS/TNT

    Due to instituted corporate governance system F.G.N Okoye and Sons wasable to acquire 40% stake in IAS (a UK-based Cargo Airline). The companycontinued to improve its level of transparency and was able to attract world

    top courier companies as partners. It was at one time A partner for FedEx, andnow partner to TNT

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    Characteristics of Great Institutions:1. Corporate Governance and Structure

    ExamplesKey Features

    Punch News Paper: Built a cultureof commitment through governance.By showing transparency in career

    path. Employees know they canbecome CEO. This commitmentmanifested when the company wasshut down by the military for over 18months, 80% of the staff resumedafter it was opened

    They believed in the vision, theycould see through the vision

    They have governance structure is centered aroundclearly defined roles and jobs (corporategovernance)

    The roles and responsibilities of the boardof directors are clearly stated andcommunicated. And separated from that of

    the management Remuneration basis is also clear and

    documented for directors and formanagement

    They instill their beliefs into a palpable culture- thatforms part of the core of their organisations-cultures that are so tangible outsiders dont need to

    be told what they are- they can sense themintuitively. They build customer centered processes

    They develop clear consistent processes thatenhance decision making and also enhance theirability to create value ; and they constantly renewthese processes so that they are always serving the

    right purpose, and always creating value

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    Generation ofStrategic

    Issues/Alternatives

    Documentation ofNew

    Plan/Strategy

    Execution of NewPlan/Strategy

    EnvironmentalIndustry, Market &

    InternalAssessment/Analysis

    Characteristics of Great Institutions:2. Strategy

    Data Information

    Intelligence

    StrategyInstitutionalized Processes

    You must have adequate intelligence about your business in order tocreate good strategy. You must know your numbers, competition,

    industry, employees etc.

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    Characteristics of Great Institutions:2. Strategy

    Examples

    Key Features

    They have a clearly articulated strategy-explaining

    who they are and where they aregoing?

    how they are going to get there what they will do , what they will not do

    They know their industry, They have a clearunderstanding of their competitors and whatit takes to beat them

    They understand who their customers areand what VALUE means to these customers

    They take steps to know their own internalcompetencies and refine/rebuild them so asto enhance their ability to execute theirstrategy and beat their competition

    They encapsulate their strategies, andcommunicate it in such a way that it is

    understood and owned by their people

    GEs strategy to be No1 or No2 in their

    chos en markets, and to f ix close or sel lany business that did not f i t into this

    strategy;

    Coca-Cola considers its competitors toinclude water- forcing it to come up withstrategies to help it effectively compete

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    Characteristics of Great Institutions:4. People, Continuity, Succession

    ExamplesKey Features

    Chellarams founder built 11 internationalbranches including Nigeria withouttravelling out of India for more than twice.He engage right people, empowered them,even gave them stakes in the businesses.

    Jack Welch of GE spent a lot of time onhiring the right people for the right job- heknew that doing this would make the workahead possible

    Jack Welch spent time building his teamleadership capacity through GEs

    Crotonville Academy.

    GE built its rewards around a mixture ofteam and individual performance; took timeto understand its peoples abilities so itcould match its star players with areaswhere there were the biggest opportunities

    They take pains to hire the right people;and try to ensure that they put the rightpeople in the right jobs

    They build highly motivated, highlyeffective teams and spend time and effort

    helping these people and teams develop

    Their performance management systemsreward what they consider to befundamental to their company- whether it isentrepreneurship, team spirit, innovation,customer service

    They build LEADERS at every level; andthey constantly ensure that they have apipeline of leaders so that they can managesuccession.

    Their people are empowered to takedecisions

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    Succession is a Key Pillar of

    Institutionalization

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    The real key in succession management is to create amatch between the organization's future needs and theaspirations of individuals.

    The only way to keep talented people is to provide themwith growth opportunities that keep them stretching andfinding more promising opportunities they might findelsewhere.

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    Key Issues in managing People

    Recruitment;

    Organizational structure;

    Culture / shared values:

    Trust;

    Integrity;

    Innovation;

    Action- driven;

    Commitment.

    Performance driven system;

    Rewards;

    Succession planning.

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    Business Processes and Record Keeping

    Business processes are a collection of the ways various units, departmentsor divisions of a business contribute to its overall capability to add value.

    Factors to Consider/Why Processes must be in place, documented,

    followed and reviewed regularly:

    Accuracy , Timeliness and Controls

    Efficiency and Effectiveness; Customer centric

    Reporting level and requirement

    Good use of Technology and Automation

    Keeping the Books

    Keeping accurate records of is a critical and important part of a business process value

    chain It is the only way to communicate your business with stakeholders (Employees,

    Bankers, Investors, even customers)

    Recording keeping is not only important for its primary purpose also, it has become

    mandatory for all businesses to comply with IFRS starting from 2014

    You have to start working on the Roadmap for the implementation of IFRS as early

    as possible

    Some Key Processes that mustbe Transparent

    HR Processes Admin & Procurement Internal Audit Governance Financial Processes

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    A process driven business

    process driven Documented policies and processes for all units Workflow diagrams process manuals

    Management, Unit and departmental structured meetings

    Internal control mechanisms

    Websites and media for information sharing and gathering

    Customer feedback and Interviews

    Performance appraisals and benchmarks

    Use of proper/current software and hardware technologiesMicrosoft

    office

    Enhance communication via use of current tools - e.g. Outlook, internetetc.

    Data mining and security

    Note and minute taking at all meetings

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    the next frontier

    NEED HELP?

    TALK TO NEXTZON

    WHY?

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    We are Serial Entrepreneurs

    We are not just an advisory firm, we are entrepreneurs like you

    Over the past 8 years we have incubated, built and invested in

    over 40 early stage businesses (from idea to growth stages).

    Some have failed, some have succeeded, some are making

    progress

    We have lost money, we have made money, we have learnt theropes. We know what works and what does not work

    See a list of some of our current investments with stakes valued

    at over $20m:

    7/6/2013

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    Some Businesses we Invested In

    SEE MORE IN OUR CORPORATE PROFILE

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    Milestones

    One of the NominatingPartners on the NIGERIA

    FAST GROWTH 50 which isan initiative to identify the

    50 fastest growingcompanies in Nigeria

    promoted by ALL WORLDNETWORK (involvesrenowned strategies

    Michael Porter) and TheTony Elumelu Foundation.

    A Franchisee ofthe IFC BusinessEdge & SME ToolKit for capacitydevelopment of

    SMEs.

    One of the NominatedAdvisors to SMEs on theNigerian Stock Exchange

    initiative for the re-launchof the Alternative

    Securities Market toenable SMEs access theStock exchange for long

    term growth funds.

    Provided businessincubation and SMEadvisory services to

    over 40 SMEs,directly contributing

    over N2billion($13million) in

    technical assistanceto the SMEs;

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    Milestones

    Providedmanagement consultingservices toover 400clients

    Recently commenced a strategicalliance with one of the top tenglobal management consulting

    firms based in the United Statesof America with 30 offices around

    the world, with a view tocollaborating on specific joint

    projects focused on providingservices to organizations andgovernments

    Collaborated with otherinvestors and fund

    providers to promote andnurture start up ventures

    valued at N337million

    ($2.5million) as at 2008,which grew to N1.5billion($10.7million) in 2011, withcurrent cumulative value

    of about N2.6billion($17million).

    Has become one of the very fewventure companies in Nigeria

    with a focus on start-up and earlystage businesses. In this regard,it is noteworthy that based on the

    Companys unique and

    pioneering business incubationconcept, the World Bank under

    the MSME project donated a take-off grant in 2006 to support the

    take-off and capacity building forthe Companys incubator.

    Directly and indirectlyattracted over N7billion($49million) in cash and

    sweat investments into theseenterprises and has

    facilitated the creation ofover 390 jobs with about 363sustained and a potential of

    about 7,000 additional jobswaiting to be created by

    these enterprises in the nextfew years

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    Other Areas we can help with

    Expansion Services. This shall include: Assistance in setting up new business lines

    Existing product enhancement

    Export development

    Regional & international expansion

    Training & Capacity building/development

    Such as the IFC Business Edge curriculum of which Nextzon is

    certified to run for growing businesses. These will cover diverse relevant

    business areas. Detailed curriculum provided.

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    Need some support? Next Step

    Contract Signing

    Nextzon and prospect agree on service requirement and deliverables.

    Roadmapdevelopment

    Nextzon and prospect to agree on urgent

    and immediate actionsRoadmap and steps to be agreed

    Diagnostic

    NEXTZON will help analyse the currentbusiness situation

    And provide a report on areas that needattention

    Intention

    Register Name, email, industry, revenue and headcount

    31

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    For further Information

    7/6/2013

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    Wale Ogunsola0813-573-9764

    [email protected]

    Contact

    Nextzon Business Services

    33a Bishop Aboyade Cole, VictoriaIsland, Lagos, Nigeria

    Tel: 01-279-8256, 0803-705-4504www.nextzon.com

    Location

    mailto:[email protected]://www.nextzon.com/http://www.nextzon.com/mailto:[email protected]
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    the next frontier

    THANK YOU!