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UNIT 1- ENTREPRENEUR

FUNCTIONS OF ENTREPRENEUR

PRIMARY FUNCTION

ENTERPRENEUR FUNCTION FUNCTION IMPORTANT FOR DEVELOPING COUNTRIES

OTHER FUNCTION

TYPES OF ENTREPRENEUR

BUSINESS ENTREPRENEUR

TRADING ENTREPRENEUR

TECHNICAL ENTREPRENEUR

GROWTH ENTREPRENEUR

SCOPE OF ENTREPRENEURSHIP

CAPTALISM

SOCIALISM

MIXED ECONOMY

STAGES IN ENTREPRENEURIAL PROCESS

IDENTIFY AND EVALUTE THE OPPORTUNITY

DEVELOP A BUSINESS PLAN

DETERMINE THE RESOURCE REQUIRED

MANAGE THE ENTERPRISE

CHARACTERISTICS OF SUCCESSFUL ENTREPRENEUR

RISK-TAKER

POSITIVE SELFCONTROL

LOCUS OF CONTROL FLEXIBILITY

SELF-CONFIDENCE

VISION AND LEADERSHIP

UNIT-4 LAUNCHING OF SMALL BUSINESS

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LAUNCHING OF SMALL BUSINESS

RESOURCE MOBILIZATION

MARKET SELECTION

OPERATION PLANNING

CHANNEL SELECTION PRODUCT LAUNCH

DIMENSION OF OPERATION /PRODUCTION PLAN

PLANT LOCATION

PLANT LAYOUT

CAPACITY PLANNING

INVENTORY MANAGEMENT

FACTORS INFLUENCING CHANNEL SELECTION DECISIONS

FACTORS RELATING TO PRODUCT CHARACTERISTICS

FACTORS RELATING TO MARKET OR CONSUMER

CHARACTERISTICS

FACTORS RELATING TO COMPANY CHARACTERISTICS

FACTORS RELATING TO PRODUCT MIDDLE MEN

CONSIDERATIONS

FACTORS RELATING TO ENVIRONMENTAL

CHARACTERISTICS

FACTOR INFLUENCING GROWTH OF ENTERPRISE

GLOBALIZATION

POLICIES AND RULES

LEADERSHIP ,VISION AND PUPOSE

CONSUMER TRENDS

SELF-SUFFCIENCY

TYPES OF GROWTH STRATEGIES

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INTERNAL GROWTH

MARKET PENETRATION

MARKET DEVELOPMENT

PRODUT DEVELOPMENT DIVERSIFICATION STRATEGIES

EXTERNAL GROWTH

MERGERS AND AMALGAMATION

ACQUISITION

STRATIGIC ALLIANCE

JOINT VENTURE

FRANCHISING

UNIT 2 ENTREPRENEURIAL ENVIRONMENT AND INTERNATIONAL BUSINESS

COMPONENTS OF ENTREPRENEURIAL ENVIRONMENT

SOCIAL ENVIRONMENT

POLITICAL ENVIRONMENT

LEGAL ENVIRONMENT

ECONOMIC ENVIRONMENT

TECHNOLOGICAL ENVIRONMENT POLITICAL ENVIRONMENT

CULTURAL ENVIRONMENT

INTERNATIONAL ENVIRONMENT

NATURE OF INTERNATIONAL ENTREPRENEURSHIP

INVOLVEMENT OF TWO COUNTRIES

LANGUAGE DIFFERENCE

GOVERNMENT INTERVENTION

DIFFERS FROM DOMESTIC BUSINESS

MANY BUSINESS

PAYMENT IN FOREIGN CURRENCY

INVOLVEMENT OF COMMERCIAL ACTIVITY

MODES OF ENTREPRENEURSHIP ENTRY INTO INTERNATIONAL BUSINESS

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EXPORTING

NON-EQUITY ARRANGEMENTS

DIRECT FOREIGN INVESTMENT

DRIVING FORCES FOR AN ENTREPRENEUR TO GO INTERNATIONAL

GROWTH

PROFITABILITY

ECONOMIES OF SCALE

UNIQUENESS OF PRODUCT OR SERVICE

SPREADING R&D COSTS

ACCESS TO IMPORTED INPUTS

RISKSPREAD

ROLE OF CENTRAL & STATE GOVERNMENT IN ENTREPRENEURIAL

DEVELOPMENT

PROMOTIONAL SCHEMES PROVIDED BY GOVERNMENT

FINANCIAL SUPPORT PROVIDED BY GOVERNMENT

5.MANAGEMENT OF SMALL BUSINESS

1.Monitoring and evaluation of small business:

Monitoring functions in small business.

Evaluation Process

Identify objectives Specify criteria and

standards

Identify and collect

evidence

Analyze dataCompare result with

standards

Make judgment

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Evaluation strategies.

Self evaluation.

Participatory evaluation.

Rapid Participatory Appraisal.

External evaluation.

Interactive evaluation.

2.Preventing Sickness

In a market oriented economy, SSIs must put greater emphasis on pragmatic planning of

functions & innovative product or service.

Success for an SSI depends upon accessibility to market information & using the same

effectively in business operation.

More thrust should be given to R&D for product innovation, quality improvement, cost

reduction.

More attention must also be focused on promoting professionalism in management &

providing frequent training to update entrepreneurial skill.

The infrastructure facility should improve by the state to enable a smooth functioning if

the SSI activities.

The modernization of plant is of utmost importance at present among the SSIs to

strengthen their competitive edge and for which the government should assist by

providing adequate finance at liberal terms.

The SSIs must give attention to adequate marketing arrangements with the prospective

buyer to get regular orders and also undertake continuous market research. The products of SSIs are widely advertised in the media for adequate publicity and the

for better reach.

SSI will have to make special efforts for collection of their dues for their growth.

3.Rehabilitation of business units:

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Need for revival/ Rehabilitation program

Viability study for rehabilitation proposal

Technical appraisal

Commercial appraisal

Management appraisal

Financial appraisal

Monitoring of nursing program

Signals of incipient sickness

Relief and concessions by banks / financial institutions under rehabilitation

Interest dues on cash credit and term loan.

Unadjusted interest dues

Term loans

Working capital term loan

Cash losses

Working capital

Contingency loan assistance

Funds for start-up expenses and margin for working capital

Promoters contribution

Delegation of powers

4.Effective management of small business:

Effective management tasks for the self employed

Effective management tasks for the employer