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Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
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Transcript of Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02
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Platform is the New Product
Delyn Simons@delynator, @mashery
#edc2012drcMarch 2012
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Web 1.0
screen-scraping
personal websites
directories
stickiness
publishing
O’Reilly.com, Sept 2005
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Web 1.0 Web 2.0
screen-scraping APIs
personal websites
blogging
directories tagging
stickiness syndication
publishing participation
O’Reilly.com, Sept 2005
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Web 1.0 Web 2.0
screen-scraping APIs
personal websites
blogging
directories tagging
stickiness syndication
publishing participation
O’Reilly.com, Sept 2005
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8
Accelerating Growth of APIs
Based on directory of 3,900 web APIs listed at ProgrammableWeb, October 2011
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APIs since 2006
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“Think like a Platform.”
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Developers change the game
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Photo Credit: flickr.com/tom_
w_bn
Developers are 21st century
craftsmen
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Developers build stuff
Photo Credit: flickr.com/mashery
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Developers solve problems
Photo Credit:flickr.com/delynator
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Developers tinker and prototype Photo Credit:
flickr.com/techcrunch
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Your API Ecosystem
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Developer Marketing? Try Solving Pain.
API Survey conducted by YourTrove, Inc. August 2011
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“Think like a Platform.”
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Product Think Platform Think
Device-centric Services-centric
OS Cloud
Hardware Content
Download Stream
Wired Magazine, Dec 2011
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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Photo Credit:flickr.com/delyn
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REST vs. SOAP: Simplicity wins
again
23
Distribution of API protocols and stylesBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
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24
Distribution of API protocols and stylesBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
REST vs. SOAP: Simplicity wins
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JSON Rising: 55% of new APIs support JSON
25
Percentage of new APIs with JSON supportBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
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20% of new APIs support only JSON
26
Percentage of new APIs with only JSON supportBased on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
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1 in every 5 new APIs: “goodbye XML”
27
Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
Percentage of APIs with XML support
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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Five Things Developers Hate about Your API
• Restrictive Terms of Service
• Unsupported Docs/Code Samples
• 5 minutes < first API call
• NOT Your Outsourced QA team
• Deprecate with little/no notice
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
![Page 38: Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02](https://reader033.fdocuments.net/reader033/viewer/2022060109/5552850bb4c905115b8b5104/html5/thumbnails/38.jpg)
1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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Platforms and Pivots
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Platforms and Partners
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think Like a Platform
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Disruption happens.
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At Comcast, it used to take 6 to 8 months to share resources to make great digital experiences. Now? 30 minutes.
TV programsmovies
subscriber infochannel info
listingscable box info
3,600+ affiliates
“With Mashery, we can scale.”Agustin Schapira, Principal Architect, Comcast
New apps with advanced viewing
features
CodeBigintegration platform
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USA TODAY deployed #1 iPad, Kindle Fire news apps and get on multiple platforms, millions of devices.
Mobile apps on millions of devices
“Our API is a platform for being wherever customers want our
content.” Erik Bursch, Director of Operations, Content Systems, USA TODAY
new articlescensus data
photosmovie reviews
book listssports salaries
Scaling partnerships is faster and easier• 700+ distribution partners• 15 private APIs• Partner on-boarding from months to minutes
Engagement of public developers• 9 public APIs• Commercial use OK• Hackathons
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Best Buy’s API saves millions of dollars in development.
New web features &
mobile appsproduct infocommercestore info
store inventoryreviews
timely offersmobile upgrade
“The API saved us over $1.5 million and many months when deploying new features and partnerships.”Kumar Kandaswamy, Sr Director, Emerging Platforms, Best Buy
100s of affiliatepartners
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1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think like a Platform
![Page 48: Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02](https://reader033.fdocuments.net/reader033/viewer/2022060109/5552850bb4c905115b8b5104/html5/thumbnails/48.jpg)
1. Please Drop the SOAP
2. Sell Aspirin, Not Vitamins
3. Interactive Documentation
4. Drink your own Champagne
5. Prepare for disruption
Think like a Platform
![Page 49: Edc2012ssversplatformisnewproduct032012 120323172339-phpapp02](https://reader033.fdocuments.net/reader033/viewer/2022060109/5552850bb4c905115b8b5104/html5/thumbnails/49.jpg)
Thank you!
Your feedback is a gift.
Delyn Simons@delynator, @mashery
#edc2012drcMarch 2012