Content Management:The Right Stuff

Jens Brown

What this session will cover…What are the best practices and

common approaches that suppliers and Phelps Dodge should consider with new catalogs and e-Content.

This session will explore the usage history, experience and objectives of how PD uses eCatalogs and some directions that we're headed in.

Why we use e-CatalogsWe use supplier e-catalogs for a

number of reasons: ONE DESTINATION for supplier products Enforce contract COMPLIANCE = Savings Audit capability for PRICE RICH content enables better purchase

decision making. Controls over CONTENT SITE Specific options

Phelps Dodge directs users to ONE DESTINATION for Supplier

Haralson’s

Quadrem provides ONE DESTINATION for Supplier products

Haralson’s

Maintain contract COMPLIANCE

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MIMS POCredit Card

Excessive number of suppliers for a given commodity brings

uncontrollable management ofspend and various quality, contract,

discount and pricing issues.

Maintain contract COMPLIANCEBy directing users, planners and

buyers to one supplier, we can better manage: Spend / Payment types by supplier Commercial terms and commitments Shipping and logistics Content and product availability Site specific Negotiated Savings and Discounts

Maintain contract COMPLIANCE

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Maintain contract COMPLIANCE By conducting bid

events that drive consolidation, we establish which suppliers are preferred.

In doing so, we minimize the number of providers for a specific commodity or product type. 0

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Maintain contract COMPLIANCE In this real world

example, compliance to one catalog drove an increased % of PD marketshare for the commodity, eclipsed all others suppliers and catalog sales increased by a factor of 10!

Q1 - 2002$135,327

Quadrem ProCardMIMS

Q1 - 2003$194,734

Quadrem ProCardMIMS

Audit capability for PRICEE-Catalogs enable us to query the

current transactions and match those against historic and invoiced pricing.

Ability to resolve differences between Billed and Purchase Order price.

Supplier Invoice

Price

Quadrem PO

Price

Audit and Comparison

Process

What is Catalog Content?Buyers need catalog content that is:

Accurate Organized ‘Findable’ Rich in quality Consistently structured Relevant to Purchasing trends

Content Creation Process

ContentCreationProcess

Multiple ContentFormats

Phelps DodgeBUYER

Catalog in Quadrem

Enabling RICH content

Category Hammers Hammers Category HammersDescription Hammer - Ball Pein.

WoodenDescription HAMMER BALL PEIN 8OZ WOOD

HANDLE - HAMMER - STANLEY-PROTO IND TOOLS

Price 8.02$ Price $ 8.56 Currency USD Currency USDSaleable Quantity EA Saleable Quantity EachLong Description: Hammers - Chipping

Hammer : OLD FORGE STYLE CHROME HAMMER

Long Description * This Ball Pein Hammer is 12-1/ 4"(311mm) long and weighs 8oz.(230grams)* Size 3/ 0* High-carbon, steel forged head, hardened and tempered* Rim-tempered face minimizes chipping, assures greater safety* Select clear lacquered hickory handle* Polished face and pein

Mfg Name OKI BERING Mfg Name STANLEY-PROTO IND TOOLSMfg Part Num N/ A Mfg Part Num 54-008Sup Part Num 7002-OKI Sup Part Num SH 54-008Lead Time 0 Lead Time (in

Days)2

UOM EA User Defined Field 1

STOCKED IN MORENCI AND TUCSON

UNSPSC 27111602 UOM EAUNSPSC 27111602

Today we have inconsistencies in catalog content.

Quality, depth and catalog item resources vary greatly by supplier catalog.

Enabling RICH content POOR Content is…

Content tends to be of low quality

Not intuitive Low Ability to analyze or

compare to other items Lack of Rich detail,

taxonomy and images

Category Hammers Hammers Category HammersDescription Hammer - Ball Pein.

WoodenDescription

Price 8.02$ Price $ 8.56 Currency USD Currency USDSaleable Quantity EA Saleable Quantity EachLong Description: Hammers - Chipping

Hammer : OLD FORGE STYLE CHROME HAMMER

Long Description

Mfg Name OKI BERING Mfg Name STANLEY-PROTO IND TOOLSMfg Part Num N/ A Mfg Part Num 54-008Sup Part Num 7002-OKI Sup Part Num SH 54-008Lead Time 0 2

UOM EA

UNSPSC 27111602 UOM EAUNSPSC 27111602

Enabling RICH content RICH Content is…

Real World Descriptions Valid, Supplier and Mfg

part numbers. Robust Long Description. Web links to Supplier

data. Product Images Specification or MSDS

Sheets

Category Hammers Hammers Category HammersDescription Description HAMMER BALL PEIN 8OZ WOOD

HANDLE - HAMMER - STANLEY-PROTO IND TOOLS

Price 8.02$ Price $ 8.56 Currency USD Currency USDSaleable Quantity EA Saleable Quantity EachLong Description: Long Description * This Ball Pein Hammer is 12-

1/ 4"(311mm) long and weighs 8oz.(230grams)* Size 3/ 0* High-carbon, steel forged head, hardened and tempered* Rim-tempered face minimizes chipping, assures greater safety* Select clear lacquered hickory handle* Polished face and pein

Mfg Name OKI BERING Mfg Name STANLEY-PROTO IND TOOLSMfg Part Num N/ A Mfg Part Num 54-008Sup Part Num 7002-OKI Sup Part Num SH 54-008Lead Time 0 Lead Time (in

Days)2

UOM EA User Defined Field 1

STOCKED IN MORENCI AND TUCSON

UNSPSC 27111602 UOM EAUNSPSC 27111602

Enabling RICH ContentReal world example of mediocre content.

Real world example of RICH

content.

Content Controls & Maintenance

ContentRevisionProcess

Content Review bySupplier

Phelps DodgeBUYER

Catalog in Quadrem

CatalogChanges

Purchasing

Trends

Quarterly

Updates

Future of eCatalogs & transactions

Time, Complexity, (Risk) Cost

Inte

ract

ive

Soph

isti

cati

on

TradingTradingImprovemenImprovementt

FullyFullyTransactionTransactionalal

Web Interaction:Web Interaction:Relevant & SecureRelevant & Secure

InformationInformation

Brochureware:Brochureware:(Informational (Informational only)only)

Future of eCatalogs & transactions

Time, Complexity, (Risk) Cost

TradingTradingImprovemenImprovementt

FullyFullyTransactionTransactionalal

Web Interaction:Web Interaction:Relevant & SecureRelevant & Secure

InformationInformation

Brochureware:Brochureware:(Informational (Informational only)only)

5%

60% ofQuadremSuppliers

25%

10%

Inte

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Soph

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cati

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Future of eCatalogs & transactionseCatalog efforts require diligent

application of sales, marketing and data management resources - key project across several functional groups.

Supplier should engage their eBusiness groups early to leverage time and opportunities – don’t create a catalog in a vacuum.

Rich Content and realistic market pricing drives adoption and transaction volumes

Future of eCatalogs & transactionsOPTIONS to Consider

Research ONLINE OCI Round Trip catalogs you host – buyers roundtrip to your catalog.

Know the internal market needs, trends can equate to a niche for you.

Formalize the process to create and maintain eCatalogs.

Provide RICH detail and MEDIA, Documents, etc for your products.

Offer SERVICE and RENTAL items

Questions?