Eday 2009 - Funnel of Love - Online Dialogue: Ton Wesseling
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Transcript of Eday 2009 - Funnel of Love - Online Dialogue: Ton Wesseling
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3 business tips “funnel of love” September 17th 2009 15.15 – 15.45, Location Blue
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Become a winner
through attitude and behavior analytics
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Compe&tors Social environment Media
Online dialogues Prospect / client Company
Influencing context
Mul& purpose
Mul&‐ channel
Company goals Customer goals €€€
Tuning the conversation Targets & happiness
Profile
Context
Experience
theory © http://onlinedialogue.com
icons © http://dryicons.com
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Attitude Social environment Compe&tors Media Personal experience
1. icons © http://dryicons.com
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Try to find out why your prospect
is NOT buying your product
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Take away the
unique NON buying reasons
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Behavior Psychological profile History Iden&ty
2.
Context
icons © http://dryicons.com
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Main psychological behavior profiles
picture ©http://www.keirsey.com/
fast
emotion
logic
slow
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Donʼt use the same sign up form
for every single visitor
Introduction page
Sign up page A Product page A
Sign up page A2
X
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Profiles
3.
Stored data
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Build up groups of customer profiles
how to communicate with them
and collect the knowledge of
segmented on attitude and behavior
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Hypothesis
Test Analyze
Always do: structured testing
and: implement cross channel!
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