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Student Management in Basic

Education (Part 1)

Marketing, Admissions and

Enrollment

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from one thing, know ten thousand

things.

Miyamoto Musashi

The Book of Five Rings

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Episode I

A long long time ago, in a galaxy far, far

away, people at the Jedi Academy

did not know how to market their school.

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Product

Functionality

Appearance

Quality Packaging

Brand

Warranty Service / Support.

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Price

Discounts

Allowances

Financing Lease Options

List Price.

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Place

Market Coverage

Location

Logistics

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Promotion

Advertising

Personal Selling

Public Relations Message

Media

Budget.

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Marketing Strategies

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Competitive Advantage

Overall Cost

Differentiation

Focus

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Growth Strategies

Market penetration

Market Development

Product Development Diversification

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Positioning Strategies

Specific product features

Benefits

Usage User category

Competing product

Product class

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Episode II

A long long time ago, in a galaxy far, far

away, Luke sought admission into the Jedi

Academy

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Basis of Admissions Policies

Who may teach

What may be taught

How it shall be taught Who may be admitted for study

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Issues

Entrance Examinations (Carvero vs. TIP)

Race, religion, gender, age, handicap

(Fah vs. CA) Private schools are prohibited from

practicing discriminatory acts against

students who have single, unwed, or

separated parents (DECS 103 s.1997)

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Requirements

F-138 indicating promotion to level

applied for.

Copy of the Birth Certificate F-137 upon enrollment

Other requirements (if foreign)

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Right to Enroll until Graduation

except: Failure to meet academic standards /

retention policy

Failure to meet disciplinary standards Parents refusal to follow school rules

Refusal to pay fees

Health issues Closure of the school

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Last Words

You can not give what you do not have

You can not teach what you do not know

You can not sell what you do notappreciate

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Questions

Leap! And the net will appear.