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Ed Weatherall
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Transcript of Ed Weatherall
![Page 1: Ed Weatherall](https://reader034.fdocuments.net/reader034/viewer/2022051400/55393216550346653f8b49b9/html5/thumbnails/1.jpg)
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The Big Five
OpennessHow open to new
experiences, artistic interests,
abstract thought
Closed: 31%
Open: 69%
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The Big Five
ConscientiousnessHow organised, diligent,
competent, dutiful,
achievement striving
Unconscientious: 47%
Conscientious: 53%
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The Big Five
ExtraversionHow outgoing, gregarious,
high activity, positive emotion
from high activity
Introverts: 40%
Extravert: 60%
![Page 6: Ed Weatherall](https://reader034.fdocuments.net/reader034/viewer/2022051400/55393216550346653f8b49b9/html5/thumbnails/6.jpg)
The Big Five
AgreeablenessHow ‘warm’, tender minded,
sentimental, trusting, modest
and to some extent friendly
Disagreeable: 45%
Agreeable: 55%
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The Big Five
NeuroticismHow anxious, tendency
towards depressive thought,
vulnerability, even hostility is
predicted by this
Emotionally stable: 35%
Neurotic: 65%
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Ogilvy Lab Day Attendees
busy people, with short attention spans
who like things to be dramatic and
emotional
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Prone to
abstract
thought and
extremely
open to new
experiences
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They find the miracle
of childbirth pretty
amazing.
Sales People
They don't like being on
their own, won't just sit
back and listen.
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Likely to go running
after an argument.
Account Managers
Practical thinkers and good
listeners. They're
comfortable in social
situations, but are happy to
be on their own.
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At a party, they're
the ones telling
the jokes.
Client Marketers
Logical thinkers who like to
take the driving seat.
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If something breaks,
they go to find the
instructions.
Planners
Practical thinkers who enjoy
their own company.
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Likely to turn up
late, and get angry
when things don't go
their way.
Creatives
Abstract thinkers who feel
inspired when they're alone.
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Girls drink pints
and boys wear
makeup
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In evolutionary terms, we began as physical organisms, single cell creatures
responding to simple stimuli. At this point we were purely physical.
The Evolution of The New Me
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…and zooming through evolution a few billion years we arrived at
an aware and feeling being
The Evolution of The New Me
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…and more recently, another part of us has
appeared – our digital me
The Evolution of The New Me
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In the last 12 months, we have seen an explosion of new technologies linking the physical
and digital self – Quantified Self.
Clever devices designed to process physical data
The Evolution of The New Me
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VisualDNA is a technology that connects our digital
being with our emotional self.
The Evolution of The New Me
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We enable connections for a more complete relationship between all aspects of ourselves with
the potential of making the digital world more real and a more complete representation of our
true self.
The Evolution of The New Me
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Edward WeatherallClient Director
T: 020 7749 0219 / M: 0771 509 1536
@edweatherall