By Fariha

Haque

ED SHEERAN WEBSITE

ANALYSIS

HOMEPAGE

On the main home page of Ed Sheeran’s

website we can see a faded image of him in

the background which allows the audience to

recognize and become familiar with the

artist. There is also information about his tour

dates on the front screen allowing fans to be

notified of when they are able to see him. The

typography on the website is a bold, white

font enabling the text to stand out.

Additionally, there are three buttons along

the bottom of the page allowing users to

navigate their way around the website.

these follow the theme of green, black

and white as Ed Sheeran usually has a

color theme to him albums.

‘BUY TICKETS’

Once this option is pressed, the page open on the a new tab where users are able to view all upcoming tour

dates and get details on them. Here they are also able to select the dates they wish to buy tickets for and also

choose seating areas. This is useful for fans as it allows them to easily buy tickets to see their idol live.

‘BUY THE NO.1 ALBUM NOW’

This page allows fans to view the

different editions of Ed Sheeran’s

album ‘X’. The page again follows the

theme of green, black and white. This

is done to keep the website looking

consistent and professional. Clicking

the types of albums opens up a small

window where fans are able to select

where thy wish to buy the album from.

E.g: iTunes, Google Play, Official Store,

Amazon and Tesco.

In the corner, there are links to Ed Sheeran’s YouTube and Spotify

where fans are able to listen to Ed Sheeran's album/music. There is

also where fans can click to access his music on iTunes, this makes it

efficient for fans to easily find his music and albums

Along the bottom of this page

there are also links to his

social media pages which

again allows fans to find out

what Ed is up to.

CONTINUE TO SITE

The navigation bar along the side

also allows fans to visit different

sections of the users and allows

them to find out more of what Ed

Sheeran has been up through by

clicking on “Photos’ which opens up

his Instagram page. ‘Videos’ allows

fans to view the videos that have

been put out on YouTube, this option

is useful for the website as fans can

gain access to Ed Sheeran’s

platforms without having to

separately search for them.

This page however does not follow

the color scheme as the colors are

used to promote the album only.

Simple colors of black and white are

used as this page includes

information on where fans are able

to find Ed Sheeran.