Program Presentation:

Hospitably Optimistic

Jenna Thiel

January 24, 2014

SP 14 ECW 6205

Individual Project

Background (State)

Governor Rick Scott proposes $100 million in tourism spending

Comparison: $63.5 million in 2013 to $100 million in 2014

57% Jump, a record to promote tourism

Currently Hawaii is leader in tourism spending nationwide, this investment would make FL the leader

Goal: to make the Sunshine state the #1 travel destination

Goal for 2014

100 million visitors

(Pollick, 2014)

2013 2012

94 MillionVisitors 91.5 Million Visitors

Background (Local)

Charlotte County Tourism

Funding to trickle down to the local level

Utilize Visit Florida programs

Increased funding to Visit Florida will benefit Charlotte County to target their intended market

Recorded 13 million international tourists visited FL

Tourism Money

Impacts other industries in the state (such as real estate)

(Pollick, 2014)

2+2+2 Partnership/Program (MTI,

SCF, USFSM) University of South Florida Sarasota-

Manatee, College of Hospitality &

Technology Leadership

Manatee Technical Institute (High School) Hospitality Program

State College of Florida, Bradenton (AA or AS degree seeking)

USFSM (BA or BS degree seeking)

Background (Charlotte County

Expansion) New Suggested 2+2+2 Partnership

Charlotte Technical Center (High School) Culinary Arts Program

Every Thursday night the culinary program services over 300 people in an all-you-can-eat meal

Recently named one of the Top Ten Community Colleges

Edison State College (AA or AS Degree)

Holds current partnership with CTC

USFSM (BA or BS Degree)

Local Higher Education Outcomes

Link to Higher Education 2+2+2 Partnerships

Meeting local needs Education needed to meet business expectations in future employees Local Sarasota/Manatee Higher Education institutions are producing

students with talent and skills needed

Businesses moving to area are looking for: Workforce Quality Workforce Training

EDC, Education, and Employers generating successful workforce stories

Example: USFSM Student, Vladimir Caraeski landed an internship opportunity at Feld Entertainment and led to a full-time position

Key to economic future Positive partnerships between education & business Less vision, needs to be more of a reality

(Hillstrom, 2013)

USFSM Hospitality Growth

USFSM College of Hospitality & Technology Leadership Innovation Lab

Learning Lab & Research Center A center where students can learn & challenge new ideas happening in

the hospitality field

Lakewood Ranch Facility: Ribbon cutting: 2/5/14

Signature Events Hospitabull, Golf Tournaments, Etc.

Internationally Recognized USFSM holds the only Hospitality program in the USF

System

(Bergen, 2013)

Coursework (High School)

Charlotte Technical Center

** Students enroll in a basic food preparation course their

first year. Students are prepared to earn a ServSafe

certification. Optional courses in Pastry or Commercial

Foods in program. (3 credit program)

Description Hours

Culinary Arts 4 1

Hospitality & Tourism

Directed Study

2

Coursework (State College)Section A: Edison AA

Degree

Students complete General Education requirements & pre-reqs at Edison

Coursework (University)

USFSM Coursework:

Based on the 2013-2014 catalog students will complete Section B: Exit Requirements

Section E: Business courses

Section F: 36 Hours Hospitality courses

Section G: 6 hrs of Electives

Section H: Communication courses

Section I: Work Experience/Community Service

Career-Readiness

Charlotte Technical Center

Preparing students for the workforce

Work one-one-one with highly qualified chef instructors

ServSafe Certification Highly recognized food safety program

Directed Study Opportunity

Hands-on preparation for banquets, events, & other special assignments

Utilize career placement

College-Readiness

How wi11 the 2+2+2 Program will

benefit students in Charlotte County?

Direct contact information to Admissions Counselors at Edison State College & USFSM

Edison: A.A & fulfill pre-req requirements

USFSM: Course plan worksheet

Career Centers Preparing a Resume

Internship Opportunities

One Stop Learning

Student Benefits Bridging the gap between institutions Receiving specialized service to prepare students for

both careers & education

Building community relationships Internships, community service, established work

experience, etc.

Beyond graduation Career ready Experience Qualified Degree Graduate School

Refernces

Bergen, Katy. (2013, October 2) USF Sarasota-Manatee gets grant for

hospitality lab. Herald-Tribune. Retrieved from http://www.heraldtribune.com

Hillstrom, Sharon. (2013, November 11) Link between higher education,

employers is key to economic future. Bradenton-Herald. Retrieved from

http://www.bradenton.com

Pollick, Michael. (2014, January 10) Scott Proposes $100 million for tourism

spending. Herald-Tribune. Retrieved from http://www.heraldtribune.com