ECU Merchandising Summer Study AbroadMay 15 – June 3, 2009

Our Time in China

Five cities: Beijing, Xian, Shanghai,

Hangzhou, and Suzhou. Our 20-day Journey

Cultural and historical sites – Souvenir Merchandising Strategy Study – 4 Ps: product, price, placement, and promotionGreat Wall, Forbidden CityTerracotta WarriorShanghai Museumtea farm, and more…

Universities – Chinese student life and fashion programs Beijing University of Clothing and Technology

& DongHua University

Markets – Chinese consumers and MerchandisingMalls, boutiques, and street market

Republic & Co.High end specialty leather goods

Company – Bestseller Fashion Group Ltd. – Danish Bestseller Group.Brands: ONLY, VERO MODA, JACK&JONES, SELECTED.

Over 1600 concept stores in China

Middle priced segment

Furniture Factory - Xian

small, private business.product by custom order.

Company - Intertek One of the two largest testing labs for textile and apparel products in the world

Located in Shanghai

Clients – all over the world, including a lot of US companies.

Factory - HaitianSmall factory producing orders for Lacoste polo

‘Factory’ and shop for tourism by Chinese government Pearl, Jade, Enamel, Silk, embroidery…

Photos: silk factory/shop

Silk Rug Demonstration and shop

Company - Zhongwei Textiles

Factory - Tianzhu:Produce knit silk garment for EU markete.g. Triumph brand for Germany

Culture experience – Real Chinese Food

Culture experience – Landscape & architecture

Culture experience – the people

Overall, this 20 day study abroad experience in China was a once in a lifetime opportunity that we are so happy to have been a part of. Not only did we have a lot of fun,

we also learned a lot about Chinese culture and about how merchandising is important not

only here at home, but all around the world.

This was a journey every student should experience…

Questions…?

Thank You for looking through our journey in China!