ECR Europe workstreams :ECR Europe workstreams : Objectives & deliverables Objectives & deliverables

- Project development- Project development

- Learning - Learning - Implementation- Implementation

5 September 2003

Recommended ECR EUROPE structure

ECR Europe Board

Advisory

Group

Finance Committee

European and

NationalECR

Initiatives

ECR Europe secretariat

? ET GBHW

Project Development

BK

Conferences

Implementation

Learning

TL FR

?

Co-chair Coordination

Communication

?

LS?

AGKRRM

LDKR

?

RWBK

?

VBMD

FC

DTPK+

FVDB

GCI

Scope and role of workstreams ECR Europe agreed focus areas:

1. Consumer focus (OSA, CRM,…)2. Standards (Data sync, RFID,...)3. Professional relationships (shrinkage, CPFR,…)

Workstreams function as a bridge between:

ECR Europe Board, GCI, Advisory Group, European and National Initiatives

We co-ordinate:

Past, Current and Future projects to ensure we tackle agreed focus areas

Project knowledge base

22 National Initiatives

24 completed projects, 42 ongoing

ECR Europe initiatives :

11 completed projects, 5 ongoing

Project knowledge base

22 National Initiatives

24 completed projects, 42 ongoing

ECR Europe initiatives :

11 completed projects, 5 ongoing

Totals

35 complete

47 ongoing

Scope and role of workstreams

• Develop and transfer (teach & implement) best practice ECR and success stories across Europe

• Launch, coach, co-ordinate, support ECR projects and their implementation to ensure alignment and consistency at European & national level (if topic of European relevance) and collaboration between retailers and suppliers

• Develop and recommend KPIs for implementation (+ endorse business KPIs recommended by projects)

Objectives & deliverables of workstreams

• Project Development– Drives innovation in new ECR improvement concepts and

processes– Leverages work undertaken at national level to European scale, if

appropriate– Initiates, governs and tracks European and national projects– Checks deliverables of projects and KPIs against objectives of

ECR Europe– Provides joint vision to all projects at European & national level

and ensures coherence of approach– Co-Chairs : Rita Marzian, Metro

Luc Demeulnenaere, P&G Co-ordinator : Katrin Recke, AIM

OSAbase capabilities for making products available

Collaborative CRMhow to differentiate your offer

Global Data Synchronisation (ECR user group)

Example: Co-ordination of projectsSupply Side Demand Side

OSAbase capabilities for making products available

Collaborative CRMhow to differentiate your offer

Shrinkagereducing stock loss in the supply chain

POS Dataprinciples & standards for exchanging data

Traceabilitysupply chain control & product safety

Other key topics:

•RFID

•CPFR

Global Data Synchronisation (ECR user group)

Example: Co-ordination of projectsSupply Side Demand Side

OSAbase capabilities for making products available

Collaborative CRMhow to differentiate your offer

Shrinkagereducing stock loss in the supply chain

POS Dataprinciples & standards for exchanging data

Inventory accuracy

Data analysis & exchange

Packaging design

Measurement

Traceabilitysupply chain control & product safety

Other key topics:

•RFID

•CPFR

ReplenishmentForecasting

Tracking & Tracing

Tracking & Tracing

Interactive consumer service

Global Data Synchronisation (ECR user group)

Example: Co-ordination of projectsSupply Side Demand Side

Objectives & deliverables of workstreams

• Learning– Progressive Management Programme (PMP): Furthers

leadership in collaborative business practices by small groups of high-potential junior & middle managers

– General Learning Programme (GLP): Effects a broad-scale change in collaborative management behaviour across our industry (‘massification’)

– The Quest for New Knowledge: Develops new thinking and research on collaborative business management (Academic Partership role)

Co-Chairs : retailer, tbc Bob Wilkinson, CokeCo-ordinator : Bernard Karli, ECR

Objectives & deliverables of workstreams

• Implementation– Champions implementation of ECR practices (from blue book and

pilot to day-to-day process)– Drives implementation of global standards (e.g. data

synchronisation, RFID)– Develops KPI’s and measures implementation of ECR practices

and global standards (with the help of the ECR global scorecard). Makes recommendations to tackle non-implementation

– Validates advantages of ECR co-operation (‘the business case for ECR’) vs resource levels reqd

Co-Chairs : retailer, tbc Vicki Belcher, GilletteCo-ordinator : Marianne Dehousse, AIM

Example: Alignment of EU project launch, execution & implementation

• Project launch– Potential European project topic identified and proposed by

Nationals. Agreed in principle by ECR Board & Board sponsor designated

– Project brief drafted and submitted to Advisory Group for approval– Call for nominations sent to ECR community

• Project execution– Project ideally organised around Development, Learning,

Implementation (+ Conference and Communication) - CRM, OSA and shrinkage already organising work accordingly

• Project implementation– EU Project team to agree KPI’s, measure results and report on

implementation and national roll-out

Next steps

Nationals/EU’s submit updates

Populate ecrnet.org

Desk research

Nationals Workshop

(5 - 6 people)- Agree 2004 Focus

Areas- Optimise ways of

working

Timing

Mid October

Next steps

Nationals/EU’s submit updates

Populate ecrnet.org

Desk research

Nationals Workshop

(5 - 6 people)- Agree 2004 Focus

Areas- Optimise ways of

working

Timing

Mid October

1. Measures(i) Initial report on implementation

(ii) GCI scorecard review2. EU Focus Areas vs Nationals Focus Areas

3. 2004 Workplan

27 Nov : Nats28 Nov : Board

Recommended ECR EUROPE structure

ECR Europe Board

Advisory

Group

Finance Committee

European and

NationalECR

Initiatives

ECR Europe secretariat

? ET GBHW

Project Development

BK

Conferences

Implementation

Learning

TL FR

?

Co-chair Coordination

Communication

?

LS?

AGKRRM

LDKR

?

RWBK

?

VBMD

FC

DTPK+

FVDB