ECOTOURISM IN LOCAL CONTEXT Perspectives of developing landscape ecotourism in HK GEOG 2091...

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GEOG 2091 Principles and Practice of Eco-tourism #2 ECOTOURISM IN LOCAL CONTEXT ECOTOURISM IN LOCAL CONTEXT Perspectives of developing landscape ecotourism in HK Perspectives of developing landscape ecotourism in HK Lecture Objectives: Understand 4 criteria of ecotourism 4 criteria of ecotourism in local context Explain both the natural and human factors that have contributed to HK’s unique landscapes Stimulate students’ interest in studying HK’s landscapes References: References: Hong Kong Tourism Board (2006). Hong Kong Tourism Board (2006). Discover Hong Kong Nature: Hong Kong Live It, Love it! Discover Hong Kong Nature: Hong Kong Live It, Love it! Hong Kong: Hong Kong: HKTB. HKTB. Lim, P. (1997). Lim, P. (1997). Discovering Hong Kong’s Cultural Heritage: with Twelve Walks in the New Discovering Hong Kong’s Cultural Heritage: with Twelve Walks in the New Territories. Territories. Oxford University Press. Oxford University Press. Stokes, E. (1995). Stokes, E. (1995). Hong Kong’s Wild Places: an Environmental Exploration Hong Kong’s Wild Places: an Environmental Exploration . Oxford . Oxford University Press. University Press.

Transcript of ECOTOURISM IN LOCAL CONTEXT Perspectives of developing landscape ecotourism in HK GEOG 2091...

Page 1: ECOTOURISM IN LOCAL CONTEXT Perspectives of developing landscape ecotourism in HK GEOG 2091 Principles and Practice of Eco-tourism #2 ECOTOURISM IN LOCAL.

GEOG 2091 Principles and Practice of Eco-tourism

#2 ECOTOURISM IN LOCAL CONTEXTECOTOURISM IN LOCAL CONTEXTPerspectives of developing landscape ecotourism in HKPerspectives of developing landscape ecotourism in HK

Lecture Objectives:

Understand 4 criteria of ecotourism 4 criteria of ecotourism in local context

Explain both the natural and human factors that have contributed to HK’s unique landscapes

Stimulate students’ interest in studying HK’s landscapes

References:References:

Hong Kong Tourism Board (2006). Hong Kong Tourism Board (2006). Discover Hong Kong Nature: Hong Kong Live It, Love it!Discover Hong Kong Nature: Hong Kong Live It, Love it! Hong Kong: Hong Kong: HKTB.HKTB.

Lim, P. (1997). Lim, P. (1997). Discovering Hong Kong’s Cultural Heritage: with Twelve Walks in the New Territories. Discovering Hong Kong’s Cultural Heritage: with Twelve Walks in the New Territories. Oxford University Press.Oxford University Press.

Stokes, E. (1995). Stokes, E. (1995). Hong Kong’s Wild Places: an Environmental ExplorationHong Kong’s Wild Places: an Environmental Exploration . Oxford University Press. . Oxford University Press.

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Expected Study Outcomes

Students’ understanding of the unique local resources for ecotourism

Students awareness of the potential impacts of ecotourism on the local community

Students’ application of the lecture knowledge to course projects

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UNDERSTAND 4 CRITERIA OF ECOTOURISM IN LOCAL CONTEXT

1) Nature-based:1) Nature-based:mainly mainly natural areanatural areas: s: forest - flora & faunaforest - flora & fauna;; coral – marine & coral – marine & coastcoast))

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2) Educational2) Educational(enhancing understanding and appreciation(enhancing understanding and appreciationofof natural features)natural features)

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33) Environmentally ) Environmentally friendlyfriendly((causes no or little nature damagecauses no or little nature damage))

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4) Contributes to local communities4) Contributes to local communities(socially and economically) as a form of tourism business(socially and economically) as a form of tourism business

KEY: REVIEW IN LOCAL CONTEXTKEY: REVIEW IN LOCAL CONTEXT

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Explain both the natural and human factors that have

contributed to HK’s unique landscapes

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Understanding Understanding 4 Criteria of Ecotourism in Local Context 4 Criteria of Ecotourism in Local Context

will help us reflect about HK’s landscapeswill help us reflect about HK’s landscapes::

Are there potentials for ecotourismecotourism??– YESYES

Are those opportunities being appreciated in HK’s tourism development?

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Paved Trackways

Geology – minerals &

rocks Rivers

Urban development

Formation of HK’s Landscapes:2 basic elements: human and natural2 basic elements: human and natural

Slope stability

Landscapes reflect bothhuman & natural contributions

Beaches

Feng Shui

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Soils

FireVegetation

MiningCoastal Erosion

Landscapes reflect both human & natural contributionsLandscapes reflect both human & natural contributions

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Develop ecotourismecotourism with local features?

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Ecotourism Opportunities:can we call it LANDSCAPE ECOTOURISMLANDSCAPE ECOTOURISM from a local perspective?

Shopping!

Lots of things really

What can I do here??

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What should be the major purposes of Landscape EcotourismLandscape Ecotourism?

To stimulate interest in exploring the countryside of Hong Kong

To explain both the natural and human factors that have brought about Hong Kong’s landscapes

To provide such explanations in a field-based manner

What else??

- the result of your field investigation

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Potential market:Potential market:What might What might EcotouristsEcotourists be interested in? be interested in?

Map & aerial photograph information

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What might What might Ecotourists Ecotourists be interested in?be interested in?

Geological history

Common rocks and minerals

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What might What might Ecotourists Ecotourists be interested in?be interested in?

Mountain heights and access

Human impactsHuman impacts

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The following statements may give you some insights about: the prospects & impacts of

landscape ecotourismlandscape ecotourism in Hong Kong:

Are qualified guides available?

Photography books – with sufficient explanation and user-friendly?

Guided walks and boat excursions – better or worse? With enough opportunities? Only notable exceptions are the dolphin watch and Mai Po birds watching?

Outline hiking books – easier to follow with relevant explanations?

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Would self guided hikes be the major cheap resources for the potential ecotouristsecotourists??

Little investment required, but expertise Little investment required, but expertise neededneeded

Rural investment already contributes – Rural investment already contributes – footpathsfootpaths

Natural factors have generated beautiful Natural factors have generated beautiful sceneryscenery

Cultural heritage generated huge diversity of Cultural heritage generated huge diversity of landscapeslandscapes

Where should be Where should be our target market our target market and how and how should we should we promote promote the the landscape (eco) tourism?landscape (eco) tourism?

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Tutorial Guides for Assignment #1Tutorial Guides for Assignment #1

Advertising analysis (20 points, due by 4:30pm on Monday, March 8th, 2010)

– Cut out a tourism ad (preferably focused on ecotourism or nature-based tourism) in a magazine or a newspaper. From the message received, thoroughly describe:

the audience you think is being targeted how the ad described the product of sale whether or not the ad described the 4 criteria of ecotourism,

and why you think the ad was successful/unsuccessful at

reaching/attracting its target audience

– Your analysis should be completed between 150 and 350 words, and submitted together with the original tourism ad. Delay submission will result in mark deduction or zero mark