Ecotourism and Suatainable Tourism Conference 2011 Program - Web Version

ESTC 2011 Ecotourism and Sustainable Tourism ConferenceSeptember 19 - 21, 2011 - Hilton Head Island, South Carolina, USA

WELCOME TO THE ESTC 2011 + Ideas

+ Opportunities+ Solutions www.ecotourismconference.org

Join the Conversation

ESTC.TourismESTC_Tourism ESTC Group Groups/ESTC

Share your thoughts and post ideas, updates and photos from the ESTC on Twitter (@ESTC_Tourism), Facebook (ESTC.Tourism), Linke-dIn (ESTC Group), and Flickr (Groups/ESTC), and connect with fellow attendees and thou-sands of followers from around the world!

Throughout the conference days, you will find live Twitter feed - hashtag #ESTC2011 - on gen-eral session screens, in breakout session rooms, at registration and of course, on your mobile de-vice. Be sure to use these social platforms to en-hance your networking experience at the ESTC!

Save the date! Ecotourism and Sustainable Tourism Conference 2012 (ESTC 2012)September 17-19, 2012 : Monterey, California, USA

ESTC AND YOU

Ecotourism and Sustainable Tourism Conference 2011

To maximize the ESTC experience, we hope you’ll build lasting relationships and continue interacting with each other throughout the year. And come back next year for another great conference filled with learning and sharing! > ESTC 2012 - page 23

Ask QUESTIONS

Build RELATIONSHIPS

The next three days will be filled with knowledge-sharing opportuni-ties. During each session, there will be time for discussion and Q&A, and we encourage you to ask questions about what’s important to you.> Educational Tracks - pages 10-13

Share IDEAS This year, we’re offering four special-interest sessions focusing on brain-storming and collaborating on topics such as career development, volun-tourism, and sustainability in the Lowcountry. Join and share your input!> Special Interest Sessions - page 17

Make CONNECTIONS Whether this is your first or 20th time visiting Hilton Head Island, you will undoubtedly discover something new about this unique destination. Learn from local experts and take time to explore the island on your free time! > Opening Plenary - page 9, Field Sessions - page 16

Reduce FOOTPRINTS Be part of the efforts to reduce the negative impact of the conference on the environment. Meet the ESTC 2011 Green Conference Sponsor, Earth Givers, at the Exhibit Hall and learn about offsetting your travel. > Exhibition - page 15

Be SOCIAL Social networking is not just about Twitter and Facebook! At the ESTC, enjoy a variety of networking and social functions that will help you connect with your industry friends and colleagues, and meet new people face-to-face.> Networking & Social Functions - page 18

SPONSORS

Host Destination Sponsor

visitcalifornia.com

Expedition Sponsors

Adventure Sponsors Green Conference Sponsor

Voyage Sponsors

Journey Sponsors

PARTNERS & SPECIAL THANKS

ESTC 2011 Media & Communications Partners:Audubon InternationalCANAECOClean the WorldCongresso Nacional De EcoturismoGeorge Washington UniversityGlobal Sustainable Tourism Council (GSTC)Green Living ProjectSouth Carolina Nature Based Tourism AssociationSouth Carolina Hospitality AssociationSoutheast Tourism SocietySnap Click MediaSustainable Travel International Rainforest AllianceWidness & Wiggins PRWorld Footprints Media

ESTC 2011 Advisory Committee:Dr. Kelly Bricker, ESTC Co-Chair| Richard Edwards, ESTC Co-Chair | Deirdre Campbell, Owner, The Tartan Group | Frances Figart, Writ-er, Editor, Marketing and Communications Expert | Jessica Gardo, Manager, Marketing & Public Relations, Hilton Head Island Visitor & Convention Bureau | Bill Hendricks, Ph.D., Professor and Head, Recreation, Parks, & Tourism Administration Department, Cal Poly | Hunter McIntosh, Chief Operating Officer, The Boat Company | Mike Overton, Owner, Outside Hilton Head | Paul Radchenko, Tourism Development Planner Government of Alberta | Jack Reed, Director of Sales, Hilton Head Island Visitor & Convention Bureau | John Salazar, Associate Professor of Hospitality Management, Uni-versity of South Carolina-Beaufort | Susan Thomas, Vice President, Visitor & Convention Bureau, Hilton Head Island-Bluffton Chamber of Commerce | David Zunker, Associate Director of Sales and Mar-keting, Hilton Head Island Visitor & Convention Bureau

TIES Board of Directors & Advisory Board Members:Dr. Kelly Bricker, Associate Professor, Department of Parks, Recreation and Tourism, University of Utah | Jon Bruno, Finance Manager | Richard Edwards, Marketing Director, Gap Adventures | Deirdre Campbell, Owner, The Tartan Group | Chris Chesak, Vice President of Business Development, Adventure Travel Trade Association | Shadia Garrison, Consultant, Writer, Project Manager | Palitha Gurusinghe, Founder & President, Sri Lanka, Ecotourism Foundation | Glenn Jampol, President, Finca Rosa Blanca Coffee Plantation and Inn | Ariane Janér, Co-Founder, EcoBrasil | Judy Kepher-Gona, CEO, Basecamp Foundation | Karen Lewis, Owner, Lapa Rios Ecolodge| Kimberly Lisagor, Journalist, Author | Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associ-ates | Hitesh Mehta, President, HM Design | Paul Radchenko, Tourism Development Planner, Government of Alberta | Wolfgang Strasdas, PhD., Professor, University of Applied Sciences Eberswalde | Masaru Takayama, Executive Director, Japan Ecolodge Association | Albert Teo Chin Kion, Managing Director, Borneo Eco Tours | Annie Vanderwyk, Indigenous Business, Education & Research Partner, Youth Connections | Mei Zhang, Founder, WildChina

ESTC 2011 Volunteers:MaryRose Grech | Mikael Castro | Susan Shaheen | Danielle Adams | Amanda Gardner | Piero Ponce | Rachel Notson | Anita Ledford | Lindsay Milch | James Toomey | Kerrick Reisbig | Megan Tyson

TIES & ESTC 2011 Planning Team:Ayako Ezaki, Director of Communications, TIES | Ashley Moriarty, Program Coordinator, TIES | Ferdinand Weps, Director of Membership and Operations, TIES With the support of the Conference Planning Partnership Team at the Recreation, Parks, & Tourism Administration Department, California Polytechnic State University, San Luis Obispo: Kendi Root, Faculty Chair | Brenda Flood, Graduate Student | Melissa Crist, RPTA Student | Tatum Barnes, RPTA Student | Jackie Lauver, RPTA Student

TIES offers our sincere appreciation and thanks to all who have contributed to the Ecotourism and Sustainable Tourism Conference 2011. In particular we would like to acknowledge the generous support we have received from the team at the Hilton Head Island-Bluffton Chamber of Commerce & Visitor Convention Bureau, and the members of ESTC Local Committee in Hilton Head Island.

Silent Auction Sponsors:Alaska Wildland Adventures (Alaska, USA)Northside Valley (St. Croix, U.S. Virgin Islands)Intrepid Travel (Melbourne, Australia)Ecoventura Galapagos Network (Galapagos Islands, Ecuador)Cascada Expediciones (Torres Del Paine National Park, Chile)Old 96 District (South Carolina, USA)El Remanso Lodge (Osa Peninsula, Costa Rica)Lapa Rios Ecolodge (Osa Peninsula, Costa Rica)Playa Nicuesa Rainforest Lodge (Osa Peninsula, Costa Rica)

*Eco-holiday packages donated by the above companies will be auctioned at the Sustainable Culinary Showcase on Tuesday, Sept. 20th (See page 18).

Photo Credits:Front and Back Cover - Hitesh Mehta, Kelly Bricker, Hilton Head Island-Bluffton Chamber of Commerce & Visitor Convention Bureau, The International Ecotourism SocietyPage 2 - Shawn Linehan, Sarah HendersonPage 3 - Shawn LinehanPages 4 & 5 - Hilton Head Island-Bluffton Chamber of Commerce & Visi-tor Convention BureauPage 11 - The International Ecotourism SocietyPage 18 - Hilton Head Island-Bluffton Chamber of Commerce & Visitor Convention Bureau, Coastal Discovery MuseumPage 20 - Cory Tressler, Beaufort Kayak Tours, Captain Dick’s River Tours, Outside Hilton Head, The International Ecotourism SocietyPage 22 - California Travel & Tourism Commission, Monterey County Convention & Visitors Bureau

MONDAY TUESDAYRegistration/Information Desk: 07:30 - 18:30 Registration/Information Desk: 07:30 - 18:30

08:00 - 09:15 General Session with Guest Presenter Stanley Selengut

Barnwell/Calibogue

09:30 - 11:30 Field Sessions Hilton Head

11:30 - 13:00 Networking Break with Exhibitors Savannah Foyer

12:00 - 13:00 Lunch Savannah Foyer

13:00 - 15:00Session 1.2 Cruise Tourism and Multi-Stakeholder Approaches to Sustainability Challenges

Danner East

13:00 - 15:00Session 2.2 Ecotourism and Biodiversity: Wildlife Conservation Efforts, Hunting and Fishing Questions

Danner West

13:00 - 15:00Session 3.2 Partners in Advocacy: Tourism Businesses and Environmental Organiza-tions

Elliot/Drayton

13:00 - 15:00Session 4.2 Understanding Key Consumer Trends Driving Sustainable Business Practices

Jasmin/Hibiscus

15:00 - 15:30 Exhibition / Coffee Break with Exhibitors Savannah Foyer

15:30 - 17:30 Get a Step Ahead: Student-Professional Networking Session

Danner East

15:30 - 17:30 Voluntourism Stakeholder Meeting Danner West

15:30 - 17:30 Lowcountry Leadership in Sustainability Roundtable

Elliot/Drayton

15:30 - 17:30 TIES Member Meeting Jasmin/Hibiscus

18:30 - 21:00 Sustainable Culinary Showcase & Eco-Holiday Auction

Coastal Discovery Museum

08:00 - 12:00 Pre-Conference Workshop: Authentic Ecolodge Planning, Design and Operations

Danner East

08:00 - 12:00 Pre-Conference Workshop: South Carolina Sea Island Ecotourism and Sustainability

Danner West

08:00 - 12:00 Pre-Conference Workshop: Sustainable Tourism - Doing Good as a Market Driver

Elliot/Drayton

11:00 - 13:00 Exhibition (Open to Public) Savannah Foyer

13:00 - 14:30 Opening Plenary: Hilton Head Island’s Sustainability Journey

Barnwell/Calibogue

14:30 - 15:00 Exhibition / Coffee Break with Exhibitors Savannah Foyer

15:00 - 17:00 Session 1.1 Mainstream Goes Green: Many Shades of Green

Danner East

15:00 - 17:00 Session 2.1 Marine and Coastal Area Conservation

Danner West

15:00 - 17:00Session 3.1 Navigating the World of Travel Media: Green Travel Trends and Oppor-tunities

Elliot/Drayton

15:00 - 17:00 Sesion 4.1 Ecotourism Destination Man-agement Tools in the 21st Century

Jasmin/Hibiscus

17:00 - 17:30 Networking Break with Exhibitors Savannah Foyer

17:30 - 19:30 Lifetime Achievement Award Reception Archer East/West

19:30 Night Out on the TownHilton Head Island

Networking Lounge: 11:00 - 18:30 Networking Lounge: 07:30 - 18:00

WEDNESDAY FLOOR PLANS

08:30 - 09:30 General Session with Keynote Speaker Fabien Cousteau

Barnwell/Calibogue

09:30 - 10:30 Networking Break with ExhibitorsQ&A with Poster Presenters

Savannah Foye

10:30 - 12:30 Session 1.3 Theory to Practice: Bridging the Gap between Research & Industry

Danner East

10:30 - 12:30 Session 2.3 Financing Sustainability Initia-tives: Strategies for Tourism Businesses

Danner West

10:30 - 12:30Session 3.3 Partners in Stewardship: Sup-porting Collaboration among Planners, Managers and Operators

Elliot/Drayton

10:30 - 12:30 Session 4.3 Sustaining Culture and His-tory: Tourism and Heritage Preservation

Jasmin/Hibiscus

12:30 - 13:30 Lunch Savannah Foyer

13:30 - 15:30Session 1.4 Stretching Your Marketing Budget: Green Marketing & PR for Tourism

Danner East

13:30 - 15:30Session 2.4 Community Projects as a Strategic Approach to Ecotourism Busi-ness Development

Danner West

13:30 - 15:30 Session 3.4 Win-Win Partnerships: Connect Locally, Grow Globally

Elliot/Drayton

13:30 - 15:30Session 4.4 Mainstreaming Sustainability: Ecotourism and Sustainable Tourism Certification

Jasmin/Hibiscus

15:30 - 17:00 Farewell Drinks & Reception Archer East/West

Registration/Information Desk: 07:30 - 17:00

Networking Lounge: 07:30 - 18:30

POST-CONFERENCE TOURSThursday, Sept. 22nd and Friday, Sept. 23rd (See page 20)

PRE-CONFERENCE WORKSHOPS Monday, 8:00 - 12:00

Authentic Ecolodge Planning, Design and OperationsLearn how to plan, design and operate an ecolodge, with emphasis on creating a sense of place for the visitor and interpreting the environment and the culture.

Facilitator: Hitesh Mehta, President, HM DesignPresenters: Lars Lindkvist, Executive Chairman, Basecamp Foundation; Judy Kepher-Gona, CEO/ Programs Director, Basecamp Foundation; Karen Lewis, Owner, Lapa Rios Ecolodge; Rick MacLeod Farley, Principal Consultant, MacLeod Farley & AssociatesRoom: Danner East

South Carolina Sea Island Ecotourism and SustainabilityOffered as part of TIES-USCB Professional Certificate Program, this interactive workshop includes presentations and discussions on key sustainability and tourism trends, sustain-able tourism development, local ecosystems, ecotourism opportunities for local destina-tion, and interpretation skills.

Facilitators & Presenters: Dr. John Salazar; Dr. Joe Staton; Dr. Robert Landrum; Dr. Eric Montie, University of South Carolina Beaufort (USCB)Room: Danner West

Sustainable Tourism - Doing Good as a Market DriverThis invitation-only complimentary workshop features expert presentations and inter-active discussions on branding, product development and marketing campaigns, and small-group exercises to help destinations develop targeted action plans to improve their marketing edge.

Facilitators & Presenters: Richard Edwards, Marketing Director, Gap Adventures, Deirdre Campbell, President & Chief Development Officer, The Tartan GroupRoom: Elliot/Drayton

Regional Workshops by The International Ecotourism Society (TIES)Conservation, Communities and Sustainable TravelTIES workshops, organized in collaboration with our members and partners, help enhance knowledge and strengthen capacity-building opportunities.

√ Increase training and professional development opportunities for your employees and community members.√ Strengthen knowledge of the principles of ecotourism and the benefits of sustainable tourism development.√ Learn from best practice examples of sustainable tourism business development and destination management. √ Gain practical knowledge and tools for stakeholder participation and long-term sustainable tourism strategies.

We are accepting partnership proposals by destination organizations to host TIES workshops, focusing on key ecotourism and sustainability issues, and customized to each destination’s needs and priorities. If you are interested in this opportunity, please contact us at: [email protected] to discuss more details.

Monday, 8:00 - 12:00 OPENING PLENARYMonday, 13:00-14:30

Hilton Head Island's Sustainability Journey

Welcome Addresses by South Carolina Leaders

Mayor Drew LaughlinTown of Hilton Head Island, South Carolina

Governor Nikki HaleySouth Carolina

Duane ParrishDirector, South Carolina Depart-ment of Parks, Recreation & Tourism (SCPRT)

Todd Ballantine is an environmental scientist and planner, interpretive specialist, writer, artist and musician. In 1980 he created the first of six reclaimed water watershed resto-ration projects in the U.S. He has designed interpretive facilities and experiences for American public and private lands ranging from National Wildlife Refuges to private preserves.

A popular educator and speaker, he pres-ents programs and classes on sustainability, natural history, wildlife, and innovative conservation solutions. He has facilitated many public meetings on subjects ranging from comprehensive plans to park planning and urban wildlife management. He writes and illustrates interpretive exhibits, trail guides, and books. His best known book is "Tideland Treasure", a long-time best seller for University of South Carolina Press.

Todd Ballantine Director of Science, Education and Sus-tainability, Ballan-tine Environmental Resources, Inc.

Dr. Emory S. Campbell is a native of Hilton Head Island, S.C., and has been immersed in Gullah traditions and customs all his life. Dedicated to preserving this unique heritage, Dr. Campbell is one of the nation's foremost experts on Gullah culture. He is the author of the book "Gullah Cultural Legacies", which provides valuable insights into past traditions and present day prac-tices that are truly Gullah.

Dr. Campbell also contributes extensively to newspapers, journals, scholarly publications, documentaries, and television news shows. He has served as the Executive Director of the Penn Center on St. Helena Island, S.C. for more than 20 years. The Penn Center, a national historic landmark, was one of the first schools for former slaves in the South. The Center now serves as one of the main repositories of information on the Gullah Culture.

Dr. Emory Shaw Campbell Founder, Gullah Heritage Consulting Services

Susan Thomas oversees a $3 million sales and marketing budget for the promotion of the Hilton Head Island region as a global travel destination. The Chamber is the Destina-tion Marketing Organization for Hilton Head Island, Bluffton, and Daufuskie Island. She supervises a sales and marketing team and a staff of four Welcome Center information specialists.

The Chamber’s Visitor & Convention Bureau was awarded accreditation through the Des-tination Marketing Association International in 2009, one of less than 100 CVB's in the world to achieve this standard. The VCB has also been named the Southeast CVB of the Year from the Southeastern Tourism Society, received the Pinnacle Award for service by CVB’s to meeting planners thirteen times, as well as numerous Adrian marketing awards from the Hotel Sales & Marketing Association International.

Susan Thomas Vice President of the Hilton Head Island Visitor & Convention Bureau

EXHIBITION FEATURED SPEAKERS

Fabien Cousteau - Ocean Explorer and Environmental ActivistKeynote Speaker - Wednesday September 21st, General Session, 08:30 - 09:30

Growing up on the salt-stained decks of his famous grandfather’s ships, Calypso and Alcyone, Fabien Cousteau was destined to follow in the family footsteps of exploring and tirelessly working to protect our planet’s immense and endangered marine habitats. Div-ing since age four, Cousteau was irrevocably imprinted with an unwavering appreciation for the wonder, beauty, and importance of our aquatic ecosystems to sustaining life on this big blue planet of ours.

From his vast experience in the field, coupled with a degree in environmental econom-ics from Boston University, he has refined a public policy platform grounded by his strong belief that environmental discipline can be the basis for innovative solutions that strike a balance between regional and global environmental problems and the realities of market economies.

His most recent, and perhaps most ambitious, endeavor is creating a new non-profit foundation committed to educating the public on the alarming need to restore our marine habitats, through the action of “re-planting” aquatic species of plants and animals in environmentally stressed areas. The Plant-a-Fish Initiative will spearhead public education programs as well as guiding large environmentally sensitive corporations with a genuine commitment to making the world a healthier place for mankind.

An active writer, he is currently working on a children’s book trilogy.

Stanley Selengut - Founder & Owner, Maho Bay Camps and Estate Concordia Preserve Guest Presenter - Tuesday September 20th, General Session, 08:00 - 09:30

Stanley Selengut is a civil engineer and developer (recognized by many in the tourism in-dustry as “the father of sustainable resort development”), sustainable design consultant, and innovative tourism business leader. In 1976, he created Maho Bay Camps on St. John, U.S. Virgin Islands, as an economically viable resort facility compatible with National Park mandates. Decades ago, when ecotourism wasn’t yet a recognized word or concept, Maho Bay - built by locals on hand-dug footings in order to minimize impact to the land - was pioneering low-impact, responsible and authentic ecotourism experience featuring key elements of “sense of place” of the Caribbean island.

Estate Concordia Preserve, 51-acre sister eco-resort to Maho Bay Camps, explores utility self-sufficient cottages, super insulated villas, solar power, cisterns to collect rainwater, and other green building processes, implementing lessons learned with Maho Bay. Maho Bay and Estate Concordia continue to be textbook case studies for eco-construction and sustainability.

Stanley has put environmental education as one of his top priorities, speaking for hun-dreds of schools and conferences worldwide and using his properties for educational workshops. He has served as a Founding Board Member of the International Ecotourism Society; on the National Council of The National Parks and Conservation Association; and as Chairman of the Committee on Sustainability and Environmental Leadership for the National Park System Advisory Board.

The ESTC 2011 field sessions offer hands-on opportunities to learn about local sustainability initiatives. All tours leave from the Advantage Foyer (9:15-9:30am). Please bring water, hats, sunglasses, sunscreen, bug re-pellent, comfortable walking shoes and field clothes suitable for heat and high humidity.

FIELD SESSIONSTuesday, 9:30-11:30

#1: Beach Renourishment & Marine Environment

Learn about the renourishment project taking place on Hilton Head Island and the methods in place to mitigate impact on marine turtles, shorebirds, and other wildlife species. You will also get an insight into marine turtle species nesting on Hilton Head Island, the biology and behavior of Loggerhead Sea Turtles (Caretta caretta) from local marine education program specialists.

Amy Tressler, Curator of Education, Coastal Discovery MuseumScott Liggett, Director of Public Projects and Facilities/Chief Engineer, Town of Hilton Head Island

#2: SC Sea Islands Interpretative Boat Tour

Join this hands-on interpretative boat tour through the local estuarine region, offered in partnership with the University of South Carolina Beaufort (USCB). Learn about the local ecosystems and relate geo-graphical and historical aspects of the region, as well as the fragility of the Sea Island geography and sustainable practices to preserve this unique resource that is the Sea Islands of the Lowcountry.

Dr. John Salazar, Associate Professor, USCB Dr. Joe Staton, Associate Professor, USCBDr. Robert Landrum, Associate Professor, USCBDr. Eric Montie, Assistant Professor, USCB

#3: Sustainable Golf Courses

Visit Sea Pines Resort’s Ocean Couse and Heron Point Golf Course, and learn about what it takes to become certified golf courses by the Audu-bon Cooperative Sanctuary Program (ACSP). The session highlights key environmental management practices such as: planning; wildlife and habitat management; chemical use reduction and safety; water conser-vation; water quality management; and outreach and education.

Jim Cregan, Superintendent, Sea Pines Resort Golf CoursesJoellen Lampman, Cooperative Sanctuary Programs Director, Audubon International

#4: HHI Development & Land Management

Join this walking tour of Islanders Park, which was built using many low impact development techniques, and learn about the park design, including the reduction of impervious surfaces, the retention of trees and wetlands on site and the use of natural site features as “green infra-structure,” and hear about tools used by the Town of Hilton Head Island to lessen the footprint of development.

Charles Cousins, Director of Community Development, Town of Hilton Head IslandSally Krebs, Natural Resources Administrator, Town of Hilton Head Island

#6: Cultural Heritage of Hilton Head Island

Gullah is the West African based system of traditions, customs, beliefs, art forms and family life that have survived centuries of slavery. Modern resort development began influencing the culture in the 1950s. The tour route takes a scenic weave through ten family-based villages that have sustained themselves for more than a century, but are tempered by current resort developmental pressures. Tour highlights include: Old De-barkation Point (used before the island’s connection to the mainland); Plantation Tabby Ruins; Historic Marker of First Freedom Village.

Dr. Emory Shaw Campbell, Founder, Gullah Heritage Consulting Services

#7: Sea Pines Forest Reserve

The Sea Pines Forest Preserve is a 605-acre permanent open space in the Sea Pines Community, founded in 1956. This walking tour will explore the diverse maritime forest ecosystem, aquatic habitats, and exceptionally rare Archaic Indian Shell Ring, dating back to the time of the Great Pyramids. Learn about the sustainable three-part uses in the preserve, and the first-ever EPA-approved water technology that perma-nently saved the lifeblood of the preserve.

Todd Ballantine, Director of Science, Education and Sustainability, Ballantine Environmental Resources, Inc.

TRACK 1

BUSINESS SUSTAINABILITY PRACTICES

Room: Danner East

TRACK 2

CONSERVATION & COMMUNITIES

Room: Danner West

1.1 Mainstream Goes Green: Many Shades of GreenWhat does it mean for mass tourism to go green? What should be appropriate and realistic goals?

2.1 Marine and Coastal Area ConservationHow do ecotourism and sustainable tourism contribute to conservation in coastal regions and help protect marine ecosystems?

3.1 Navigating the World of Travel Media: Green Travel Trends and Opportunities for Businesses and Destinations

4.1 Ecotourism Destination Management Tools in the 21st CenturyLearn about effective ecotourism destination management tools for destination decision-makers and planners.

Monday, 15:00 - 17:00

TRACK 3

PARTNERSHIPS IN PRESS, POLICY AND POLITICS

Room: Elliot/Drayton

TRACK 4

PLACES & EXPERIENCES

Room: Jasmine/Hibiscus

Frances Figart, Writer, Editor, Marketing and Communications Expert

Jerusha Greenwood, Assistant Professor, California Polytechnic State University

David Randle, Managing Director, Waves of Change

Tammy Brister, Environmental Initiatives Manager, Walt Disney Parks and Resorts U.S.

Hien Tran, Responsible Tourism Manager, STA Travel

Richard Edwards, Advisory Board Member, The International Ecotourism Society

Chris Chesak, VP of Business Development, ATTA

Mark Spalding, President, The Ocean Foundation

Dana Beach,Founder, South Carolina Coastal Conservation League

Kelly Bricker, Director, Rivers Fiji

Hunter McIntosh,Vice President & COO, The Boat Company

Nancy Harrison, Founder & Managing Partner, Adventure Media, L.L.C.

Trish Riley, Environmental Jour-nalist; Founder, Go Green Nation

Norie Quintos, Executive Editor, National Geographic Traveler Eileen Ogintz, Taking the Kids™

Author and Family Travel Expert

Anne Kazel-Wilcox, Travel Writer; President, Gold Coast Communica-tions

Megan Epler Wood, Director, Planeterra Foundation

Gale Ozaeta, Marketing Officer, Belize Tourism Board

Celia Benton, Master’s Candiate, Cornell University

Meet today’s green travel media leaders, and learn about current trends that are important to the media, and why.

Tuesday, 13:00 - 15:001.2 Cruise Tourism and Multi-Stakeholder Approaches to Sustainability ChallengesSustainability issues in the cruise tourism industry and multi-stakeholder efforts to address challenges and opportunities.

2.2 Ecotourism and Biodiversity: Wildlife Conservation Efforts, Hunting and Fishing QuestionsKey challenges and opportunities related to ecotourism and wildlife conservation and questions on hunting and fishing.

3.2 Partners in Advocacy: Tourism Businesses and Environmental OrganizationsPartnership strategies for environmental organizations and tourism businesses to achieve sustainable community development.

4.2 Understanding Key Consumer Trends Driving Sustainable Business Practices

Kelly Bricker, Chair, The Interna-tional Ecotourism Society (TIES)

Hunter McIntosh, Vice President & COO, The Boat Company

Jamie Sweeting, Vice President, Environmental Stewardship, Royal Caribbean Cruises Gale Ozaeta, Marketing Officer,

Belize Tourism Board

Judy Kepher-Gona, CEO/Programs Director, Basecamp Foundation

Agnes Nowaczek, Ecotourism Consultant & Owner, Ecotours-by-Agnes

Serge Rajaobelina, Founder, FANAMBY Karen Lewis, Owner, Lapa Rios

Ecolodge

Hitesh Mehta, President, HM Design

Jerusha Greenwood, Assistant Professor, California Polytechnic State University

Alex Khajavi, CEO, Nature Air

Juan Garcia, Sustainable Man-agement Program Officer, WWF - Galapagos

Jessica Webb, Manager, Sustain-able Tourism Communications, Rainforest Alliance

Deirdre Campbell, President and Chief Development Officer, The Tartan Group

Jeff Welch, CEO, MERCURYcsc

Hugh Hough, President, Green Team

Robert Chappell, Director of Standards Development, Sustain-able Travel International

NOTES

Improve your practices by taking advantage of current consumer demands for environmentally conscious and socially responsible options.

TRACK 1

BUSINESS SUSTAINABILITY PRACTICES

Room: Danner East

TRACK 2

CONSERVATION & COMMUNITIES

Room: Danner West

1.3 Theory to Practice: Bridging the Gap between Research & Industry Utilize empirical studies to inform many aspects of tourism management and operations, and apply research results for real-world solutions.

2.3 Financing Sustainability Initiatives: Strategies for Tourism BusinessesStrategies for tourism organizations to sustainably solidify their funding opportunities and to successful finance sustainability initiatives.

3.3 Partners in Stewardship: Supporting Collaboration among Planners, Managers and Operators

4.3 Sustaining Culture and History: Tourism and Heritage PreservationHow can tourism effectively contribute to heritage preservation and help raise awareness through education and community participation?

Wednesday, 10:30 - 12:30

TRACK 3

PARTNERSHIPS IN PRESS, POLICY AND POLITICS

Room: Elliot/Drayton

TRACK 4

PLACES & EXPERIENCES

Room: Jasmine/Hibiscus

John Salazar, Associate Profes-sor, University of South Carolina Beaufort

Lindsay Usher, Doctoral Student, Pennsylvania State University

Paige Schneider, Associate Professor, Center for Sustainable Tourism, East Carolina University

Svitlana Iarmolenko, Doctoral Student, Pennsylvania State University

Kara Mitchell, President, The Ontario Ecotourism Society

Bruce Smith, Owner/Operator, Seascape Kayak Tours

Trish Manning, President, Man-ning Consulting Group Inc.

Rob Holms, President and Founder, Green Living Project

Richard Edwards, Advisory Board Member, The International Ecotourism Society

Krisztian Vas, Master’s Candi-date, Tourism Policy and Plan-ning, University of Waterloo

Justin Ellis, Senior Planner, Parks, Recreation and Tourism, O2 Design + Planning

Glenn Jampol, President, Cámara Nacional de Ecoturismo

Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associates

Irene Lane, Founder & President, Greenloons

Sonya Graci, Ted Rogers School of Management, Ryerson University

Phil Sarnoff, Doctoral Student & Kelly Bricker, Associate Professor, University of Utah

Deborah Kerstetter, Professor, Pennsylvania State University

Gopinath Parayil, Founder, The Blue Yonder

Kristin Lamoureux, Dir. of Interna-tional Institute of Tourism Studies, The George Washington University

Practical issues with implementing sustainable tourism principles in the field through effective partnerships and stakeholder engagement.

Wednesday, 13:30 - 15:301.4 Stretching Your Marketing Budget: Green Marketing & PR for TourismFind the right marketing opportunities for your business and innovative approaches that maxi-mize your marketing dollar.

2.4 Community Projects as a Strategic Approach to Ecotourism Business DevelopmentKeys to successfully managing ecotourism businesses and community-oriented initiatives, effectively managing priorities and sharing benefits.

3.4 Win-Win Partnerships: Connect Locally, Grow GloballyEffective approaches to local and global partnerships that not only help your sustainability goals but also strengthen your brand.

4.4 Mainstreaming Sustainability: Ecotourism and Sustainable Tourism CertificationKey examples of local, national and regional certification programs, and lessons learned from experiences implementing certification initiatives.

Deirdre Campbell, President and Chief Development Officer, The Tartan Group

Andy Crestodina, Principal, Orbit Media Studios Inc.

Vicky Hastings, Managing Director, Maxwell PR

Terry Rachwalski, President, Front Porch Perspectives

Masaru Takayama, Executive Director, Japan Ecolodge Associa-tion

Gopinath Parayil, Founder, The Blue Yonder

Andrés Ordón͂ez, General Man-ager, Kapawi Ecolodge & Reserve

Albert Teo, Managing Director, Borneo Eco Tours


Michelle Libby, Sustainability Director, Cayuga Sustainable Hospitality

Ethan Gelber, Chief Communica-tions Officer, WHL Group

David Kestenbaum, Extension Researcher, University of Ver-mont, Green Coach Certification

Jeremy Schultz, University of Utah

NOTES


Glenn Jampol, President, Cámara Nacional de Ecoturismo

SPECIAL INTEREST SESSIONS Wednesday, 15:30-17:30

Voluntourism Stakeholder MeetingTIES is organizing the Voluntourism Stakeholder Meeting at this year’s ESTC in order to gather feedback from voluntourism providers and industry professionals working in related fields. The outcome of this session will be utilized to create the first draft of the International Voluntourism Guidelines. (Room: Danner West)

Lowcountry Leadership in SustainabilityOrganized by local green business and sustainability leaders in Hilton Head Island and the South Carolina Lowcountry, this roundtable session brings together local stakeholders to share examples and tools to help inspire progress in sustainability efforts, and to create an ongoing platform for collaboration and dialogue. (Room: Elliot/Drayton)

Kelly Galaski, Program & Opera-tions Manager, Latin America Projects, Planeterra

Teresa Wade, Executive Director, Experience Green

Sara Clow, General Manager, GrowFood Carolina

Denise Grabowski, Principal, Symbioscity

Get a Step Ahead: Student-Professional Networking SessionThis interactive session features hands-on discussions that connect industry leaders working in the fields of ecotourism and sustainable tourism with students – aspiring tourism professionals and future leaders of the industry. (Room: Danner East)


Jessica Webb, Manager, Sustain-able Tourism Communications, Rainforest Alliance

Rob Holms, President and Founder, Green Living Project

Robert Chappell, Director of Stan-dards Development, Sustainable Travel International


Bill Hendricks, Professor, Head of Recreation, Parks & Tourism Administration Dept., California Polytechnic State University

Megan Epler Wood, Director, Planeterra

Ayako Ezaki, Director of Com-munications, The International Ecotourism Society (TIES)

Kristin Lamoureux, Director, Int’l Institute of Tourism Studies, The George Washington University

William Paddock, Director of Strategy, Sustainable Solutions

Andrew Craig, Senior Manager of Environmental Initiatives, Royal Bank of Canada

TIES Member Meeting At TIES Member Meeting, we want to hear your opinions and exchange ideas with you about TIES’ strategic directions and objectives for the coming years. What issues and topics do you want to see TIES projects focus on? What are some of the key priorities that you feel should be better reflected on TIES activities and services? (Room: Jasmine/Hibiscus)

Masaru Takayama, Executive Director, Japan Ecolodge As-sociation; TIES Advisory Board Member

Ferdinand Weps, Director of Membership & Operations, The International Ecotourism Society (TIES)

Rick MacLeod Farley, Principal Consultant, MacLeod Farley & Associates; TIES Advisory Board Member

Throughout Conference Days

The ESTC Exhibition is open to the public (free) on Monday, September 19th, 2011 from 11:00 - 13:00.

Exhibiting Organizations

Basecamp FoundationCalifornia Travel & Tourism CommissionCalifornia Polytechnic State UniversityCity of WalterboroEarth GiversEarthscan/CABIFlorida Society for Ethical Ecotourism (SEE)Gap AdventuresHilton Head Island CVBHilton Head Island Chamber of CommerceKiawah Island Golf ResortLittle St. Simons IslandMexican Tourism BoardMonterey County CVBPlaneterraSabah Tourism BoardSustainable Travel InternationalThe Boat CompanyUniversity of South CarolinaUniversity of South Carolina-BeaufortUniversity of Utah

Reserve Your Exhibit Booth for 2012

Talk to us during the ESTC or contact us at [email protected] or +1 (202) 506-5033 x11 to discuss opportunities for the Exhibi-tion at the ESTC 2012.

Exhibit Hall Hours

Monday: 11:00 - 13:00 | 14:30 - 15:00 | 17:00 - 18:00Tuesday: 11:30 - 13:00 | 15:00 - 15:30Wednesday: 09:30 -10:30

EXHIBITION

Heather Arrowood “The Lake Oguemoué Ecotourism Project, Gabon”

Raphael Fiagbomeh“Prospects of Nature-Based Tourism in Ghana: A Case Study in the Kakum Conservation Area”

Mercedes Hunt“Addressing Climate Change: Conventional Resorts Tackle the Need to Go Green”

Karen Kohler“Sustainability of Mountain Areas - The Case of KZN Drakens-berg Mountains”

Lorraine Lobascio “Sustainability Initiatives at Kiawah Island Golf Resort”

Christine Lavaur“The Impact of Light Pollution on the Sea Turtle Population”

Jennifer Thomsen and Lauren Ponder“Expansion of Sustainable Tourism Opportunities in Punta Cana, Dominican Republic”

Adam Yarnell “Greening America's First Resort”

Q & A with Poster Presenters on Wednesday, September 21st, 09:30 - 10:30 (Exhibit Hall)

POSTER PRESENTATIONSThroughout Conference Days

IDEAS + OPPORTUNITIES + SOLUTIONS

NETWORKING & SOCIAL FUNCTIONSLifetime Achievement Award Reception Networking Lounge

*You will depart from The Westin Hilton Head Island Resort & Spa via motor coach supplied by Carolina Transit. Busses depart promptly at 18:00 o’clock and will arrive at the Costal Discovery Museum by 18:20. Entrance is free with full conference registration. To purchase tickets for your guests, please go to the Hilton Head Island Information Desk (Exhibit Hall).

Perfect Way to UnwindYour evening starts with a signature cocktail (firefly iced tea) in the beautiful space of the Coastal Discovery Museum, the island's popular and visitor-friendly venue featuring salt marshes, centuries-old live oak trees, and a collection of some of the oldest buildings on the island. Out on the terrace, enjoy hors d’oeuvres, drinks, and background music provided by a harpist - as well as the natural music provided by the birds who call this area home. A sweet grass basket weaver and a Carolina Gold Rice demonstrator will show you some of the local craftsmanship.

Fresh on the Menu In the pavilion, local restaurants will present tapa-style plates to show-case South Carolina-grown products, and local and state-wide organi-zations will share their sustainability initiatives. Entertainment in the pavilion is provided by The Lavon Stevens Jazz Trio.

Silent Auction: Eco-Vacation Trips with TIES MembersThe evening event also features a silent auction of eco-holiday packages, generously donated by TIES members:• Alaska Wilderness & Glacier Lodge, 3 days/2 nights for 2 people with Alaska Wildland Adventures (Kenai Fjords National Park, Alaska, USA)• Eco-Friendly Caribbean Villa, 8 days/7 nights for 2 people with Northside Valley (St. Croix, U.S. Virgin Islands)• Carbon Offset Adventure to Machu Picchu, Peru, 9 days/8 nights for 2 people with Intrepid Travel (Melbourne, Australia)• Eco-Adventure Cruise in the Galapagos, 8 days/7 nights for 2 people with Ecoventura (Galapagos Islands, Ecuador)• Patagonia Wildlife Safari, 5 days/4 nights for 2 people with Cascada Expediciones (Torres Del Paine National Park, Chile)• One Week Costa Rica Rainforest and Adventure Ecolodge Package (Costa Rica)• Outdoor Adventure Getaway, 2 days/1 night for 2 people with Old District 96 (McCormick, South Carolina, USA)

*All proceeds from this auction will go to support The International Ecotourism Society (TIES).

Participating Restaurants Celebrations Catering & Events (Chef: Andy Borgmeier)Old Fort Pub (Chef: Keith Josefiak)One Hot Mama's American Grille (Chef: Orchid Paulmeier)Black Marlin Bayside Grill (Chef: Tom Corey)The Jazz Corner (Chef: Mark Gaylord)Chef David’s Roastfish and Cornbread (Chef: David Young)Pino Gelato (Owner: Ramona Fantini, Manager: Dominic Leong) The Skull Creek Boathouse (Chef: Nick Unangst)Cha Bella (Chef: Matt Roher)

Beverages Provided By: September Oaks Winery, R.J. Rockers Brewing Company, Firefly Vodka

*The Sustainable Culinary Showcase features best local sustainable restaurants, certified by South Carolina’s Fresh on the Menu program.

Monday, September 19th, 17:30-19:30

We invite you to join us at the Lifetime Achievement Award Recep-tion and together celebrate this year’s Award Honoree’s significant contributions to the advancement of ecotourism and sustainable tourism.

TIES Lifetime Achievement Award honors individuals who have made significant contributions to the global ecotourism community, and recognizes the distinguished achievements of those who have demonstrated a lifetime commitment to promoting ecotourism.

Sponsored by The Boat Company

Maximize your networking experience and partnership-building op-portunities at the ESTC by utilizing the Networking Lounge, a central meeting space conveniently located in the Exhibition Hall.

The ESTC Networking Lounge is generously sponsored by The Boat Company, a leading educational ecotourism organization offering low-impact eco-cruises through Southeast Alaska. The Networking Lounge is open to all registered attendees throughout the confer-ence days.

Tuesday, 18:30 - 21:00, Coastal Discovery MuseumSustainable Culinary Showcase

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Tuesday Evening

Culinary Showcase

2011 Ecotourism & Sustainable Tourism Conference

Welcome to Hilton Head Island and the South Carolina Lowcountry

TUESDAY, SEPTEMBER 20 6:30pm - 9:00pm

Coastal Discovery Museum at Honey Horn

Join us...at the Hilton Head Island Culinary Showcase featuring our region’s best sustainable culinary experiences! Enjoy beautiful Coastal Discovery Museum at Honey Horn while you sample our authentic Lowcountry cuisine, local musicians and Southern hospitality. Bon Appetit y’all!

www.HiltonHeadIsland.org 800.523.3373

www.Facebook.com/visithiltonhead

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Coastal Discovery Museum at Honey Horn

Bus departures from The Westin Resort at 6:00pm

POST-CONFERENCE TOURS

Sea Turtle Evening with Coastal Discovery MuseumAn evening lecture and beach walk to learn about the threatened log-gerhead sea turtle. No guarantee of turtle sightings. Participants will be walking to the beach for a portion of this tour. A tour leader will escort the group to the nest site.

Wednesday, Sept. 21st, 20:00 - 22:00

Location: The Westin Hilton Head Island Resort & SpaCost: Adult $20 & Child $15Tour Size: Min. 10 people, max. 2 groups of 10 people eachHow to Book: Contact Natalie Hefter at [email protected] or 843-689-3033 ext. 225.

Island Ecology & History with Beaufort Kayak TourA fully narrated kayak tour of Beaufort and Hunting Island, focusing on cultural and natural interpretation of the salt marsh ecology and Barrier Island geology.

Thursday, Sept. 22nd, 8:30 - 12:00 *Pick-up at 7:15, return at 13:15.

Cost: Adult $55 & Child $45 (Price includes round-trip transportation)Tour Size: Min. 10 people, max. 14 peopleHow to Book: Contact Joan Byrnes at [email protected] or 843-525-8531 *Mention the ESTC for the discounted rate. Reservations ac-cepted through September 20th. Special Instructions: Dress according to the weather; wear shoes that can get wet and bring at least 1 liter of drinking water.

Beaufort River Tour with Captain Dick’s River Tours Relax on board the Price of Tides boat to enjoy a dolphin watch, view several species of shore and wading birds, learn about the ecology of the salt marsh, and view homes of planters along the shore.

Thursday, Sept. 22nd, 11:30 - 13:00 *Pick-up at 10:30, return at 14:00.

Cost: $25 per person (Price includes round-trip transportation & ice cold beverages provided during the tour)Tour Size: Min. 10 people, max. 24 people.How to Book: Contact Joan Byrnes at [email protected] or 843-525-8531.

Cost: Adult $30 & Child $25 (Price includes shuttle cost - $18 per person)Tour Size: Min. 4 people, max. 20 peopleHow to Book: Contact Natalie Hefter at [email protected] or 843-689-3033, ext. 225. Special Instructions: Sturdy shoes that can get muddy (flip flops and san-dals are not appropriate). Water, sunscreen, bug spray, and a hat are recommended. The total length of this walk is around one mile across a boardwalk, soft sand, packed sand and pathways.

Beach Discovery with Coastal Discovery MuseumVenture to the beach through the maritime forest and learn about the unique marine organisms living in our coastal zone. You will wade through tide pools and examine specimens to learn about common beach organisms and their strategies for survival.

Thursday, Sept. 22nd, 9:00 - 11:00

Salt Marsh Tour with Coastal Discovery MuseumAs one of the most productive environments on the planet, the Salt Marsh functions as a filter and a nursery. On this hands-on tour, you will see live oysters, crabs, and shrimp up-close. Learn how marsh plants adapt to the salt water, and why we should protect this impor-tant ecosystem.


Cost: Adult $28 & Child $23 (Price includes shuttle cost - $18 per person)Tour Size: Min. 4 people, max. 20 peopleHow to Book: Contact Natalie Hefter at [email protected] or 843-689-3033, ext. 225. Special Instructions: Good walking shoes, water, sunscreen, bug spray and a hat are recommended. The total length of this walk is around ¾ of a mile across an oyster shell pathway, boardwalks and grass.

Beachcombing Cruise to Remote Vanishing Island with Outside Hilton HeadTake a cruise to our special off shore sand bar, Vanishing Island, and explore a remote sand bar near legendary Daufuskie Island.


Cost: Adult $73 & Child $68 (Price includes shuttle cost - $18 per person) How to Book: Call 800-686-6996 / Online (reservations.outsidehiltonhead.com)Tour Size: Min. 3 peopleSpecial Instructions: The boat ride can be cool, even on a warm day, so bring outwear appropriate clothing (windbreaker and insulating layer, as necessary). Sun protection is important; a hat, sunglasses & sunscreen strongly recommend. Portable water bottle is recommended.

Birding Tour with Coastal Discovery MuseumWalk around the 68-acre property of the Museum with a birding ex-pert. With a combination of habitats that includes the Salt Marsh and Maritime Forest, many different species of birds can be observed.

Friday, Sept. 23rd, 7:30 - 9:30

Cost: $30 per person (Price includes shuttle cost - $18 per person) How to Book: Contact Natalie Hefter at [email protected] or 843-689-3033, ext. 225.Tour Size: Min. 10 people, max. 20 peopleSpecial Instructions: Walking shoes and binoculars recommended.

Cost: $103 per person (Price includes shuttle cost - $18 per person)How to Book: Call 800-686-6996 / Online (reservations.outsidehiltonhead.com)Tour Size: Min. 3 peopleSpecial Instructions: The boat ride can be cool, even on a warm day, so bring outwear appropriate clothing (windbreaker and insulating layer, as necessary). Sun protection is important; a hat, sunglasses & sunscreen strongly recommend. Portable water bottle is recommended.

Daufuskie Island History & Artisans Excursion with Outside Hilton HeadTucked in between Hilton Head Island and the mainland, Daufuskie Island (accessible only by boat) is truly unique. Experience the ‘unde-veloped’ side of this historic sea island.

Friday, September 23rd, 9:00 - 13:30

Hilton Head Island, SC

Big Sur Cannery Row

Few destinations offer so many sustainable options and green resources both inside and outside of your meet-ings environment. Monterey welcomes TIES Ecotourism & Sustainable Tourism Conference September 17-19, 2012. SeeMonterey.com

www.ecotourismconference.org/2012

Receive a 25% discount on your 2012 registra on as a returning a�endee.

To take advantage of this offer, register for the ESTC 2012 by May 2nd with the code ESTC12.

* Available to returning ESTC a�endees. Not transferable. Registra on will open in October 2011.

JOIN US AGAIN IN 2012September 17 - 19 | Monterey, California, USA

www.ecotourism.org/membership

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Global Network Professionals and

Organiza�ons working together to bring

posi�ve changes to tourism.

Bring together leading indus-try decision-makers to celebrate the 10th anniversary of the Interna�onal Year of Ecotourism, a cri�cal mile-stone for the global tourism industry, and to create a pla�orm for collabora�on that promotes tourism’s role in advancing a global sustainable development agenda.

Share valuable educa�on and capacity-building opportuni-�es for des�na�ons, busi-nesses and professionals that will provide prac�cal ideas and solu�ons for sustainable tourism planning and manage-ment, and encourage partner-ships that benefit conserva-�on, communi�es and sustainable travel.

Produce outcomes with las�ng impact, making the year 2012 an important year marked with tangible ac�ons and measurable results, and helping accelerate progress on maximizing tourism's posi�ve impact, and meet-ing the needs of communi-�es and des�na�ons around the world.

Engage. Empower. Inspire.

Ecotourism and Sustainable Tourism Conference 2012

Leaders from around the World Gather to Share Ideas That

Inspire Change and Solu�ons That Move the Global Tourism

Industry Forward.

The ESTC 2012 Will...

www.ecotourismconference.org/2012

Monterey, California, USA 17 19S

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Ecotourism and Suatainable Tourism Conference 2011 Program - Web Version

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Transcript of Ecotourism and Suatainable Tourism Conference 2011 Program - Web Version