ECOTIC LIFE+ CARAVAN PROJECT

Ljubljana, November 2019

ECOTIC CARAVAN – ROMANIAN CONTEXT - 2013

• Low results in WEEE and battery collection

• Low awareness level

• Low involvement of local authorities

=> Project proposal: to educate target audiences, stakeholders and general public of WEEE risks

ECOTIC CARAVAN – main vector

PROJECT ACTIVITIES – 2 years

• Initial (2014) and after (2016) surveys

• “Eco days in your school” – 200 schools

• “Recycling days in your town” – 30 local campaigns

• 10 seminars with local authorities and stakeholders

• 2 app - game “Ecollecting challenge” + “Eco radar”

PROJECT AUTCOMES AND RESULTS

• 85.000 students involved

• 36.000 visitors in local campaigns + 60 supplementary deployments

• 250 participants to seminars

ECOTIC CARAVANS GOES ON!!

• Vector in local collection campaigns: “Recycling station” - 13 departments x 20 towns and villages

• Schools campaigns: “Ecoterran School”- 2016-2019

• Divers deployments

ECOTIC CARAVANS GOES ON!!

Challenges for Ecotic Caravan Project after 2016

• The transition from changing behaviour of the main target group (children) to bringing together all actors: children, adults and other stakeholders (compliance schemes, producers, authorized collectors, recyclers, NPO etc)

• Continuing the Project: Partnerships for awareness

and collection campaigns – WEEE and B&A

ECOTIC CARAVANS GOES ON!!

Best Practices for developing campaigns – Ecotic Caravan➢ Online and offline campaigns (FB, Insta, web, leaflets distribution, audio messages)

➢ Locate the Caravan truck in traffic areas – sine qua non condition

➢ Mechanism and main message:

➢ Ex: Project Recycle and Plant! – project developed in Satu Mare city

➢ April 2019 (10 days) – 17 schools involved, 10 Municipalities, citizens, Local Education Agency, Ecotic, an authorised collector

➢Mechanism: for 5 Kg WEEE collected = 1 tree planted

➢ Assessment:

➢ More than 10.000 people visited the Caravan

➢ More than 8.000 tones of WEEE collected

➢ More than 1.500 trees were planted

ECOTIC CARAVANS GOES ON!!

integrated approach = best solution– Increasing the awareness level regarding collection and

recycling of WEEE/B&A for the entire community (citizens, public authorities, B2B, institutions etc

– Improving collection rates (join collection with awareness)

– Promoting ecological education; increase the awareness level regarding the importance of proper disposal of WEEE and B&A; building a proactive community

The reason we decided to continue with Ecotic Caravan Project after 2016

Thank you!

86 Splaiul Unirii, Bucharest

office@ecotic.ro

www.ecotic.ro