ARPLATFORM Partnering Roadmap

Draft

Arvind Thangli

Definition Of The Role

Voice Of CustomerWishlistForumsPeer List

CompetitorsResearch

Platform DemoSDK

Partner EnablementTesting/Prototyping

Partner Recruitme

nt

Work with flagship partnersDevelop joint value prop

GTM MessagingJoint assets creation

Lead gen tactics Marketing

CommunicationRoadmap sharingSales Enablement

Monetizing/Marketplace

Sales Manageme

nt

TacticsResearch

Platform DemoSDK

Partner EnablementTesting/Prototyping

Partner Recruitme

nt

Work with flagship partnersDevelop joint value prop

GTM MessagingJoint assets creation

Lead gen tactics Marketing

CommunicationRoadmap sharing

Joint SalesMonetizing/marketplace

Sales Manageme

nt

Voice Of CustomerWishlistForumsPeer List

Competitors

TacticsResearch

Platform DemoSDK

Partner EnablementTesting/Prototyping

Partner Recruitme

nt

Work with flagship partnersDevelop joint value prop

GTM MessagingJoint assets creation

Lead gen tactics Marketing

CommunicationRoadmap sharing

Joint SalesMonetizing/marketplace

Sales Manageme

nt

Voice Of CustomerWishlistForumsPeer List

Competitors

Social Industry Events

MeetUpsHackathons

1x1Creative Agency Networks

Personal NetworkAcademic/Uni Network

Types Of Channels

Users

Developers/ISVs

Hardware

Software

Creative Agencies

Suppliers

Types Of Channels

Users

Developers/ISVs

Hardware

Software

Creative Agencies

Suppliers

ENGAGE

Types Of ChannelsHardware/Software

Alliances Reseller Developer/ISV

Who builds/owns ARPLATFORM ARPLATFORM Developer

Who markets ARPLATFORM/Partner ARPLATFORM ARPLATFORM/

Partner

Defined byDefined By Hardware

Partners’ ProgramMarketplace T&C Marketplace

T&C/Custom

Deliverables from ARPLATFORM

IntegrationsVertical markets

PricingSupport

Leads

SDKMarketplace

Support

Examples of Partner Prospects

Hardware/Software Alliances Reseller Developer/ISV

Who builds/owns ARPLATFORM ARPLATFORM Developer

Who markets ARPLATFORM/Partner ARPLATFORM ARPLATFORM/

Partner

Defined byDefined By Hardware

Partners’ ProgramMarketplace T&C Marketplace

T&C/Custom

Deliverables from ARPLATFORM

IntegrationsVertical markets

PricingSupport

Leads

SDKMarketplace

Support

1. Microsoft2. Salesforce3. Netsuite4. Oracle5. Tablaeu6. Autodesk7. Bentley8. MYOB9. Matterport10. Meta11. Beacon

Manufacturers?12. Real Estate

Tech?

Microsoft Resellers

Oracle (Retail) Partners

Matterport Service

Providers

UnrulyNae DesignRed Cartel

Software SIsMedia Houses?

Examples of Partner Prospects

Hardware/Software Alliances Reseller Developer/ISV

Who builds/owns ARPLATFORM ARPLATFORM Developer

Who markets ARPLATFORM/Partner ARPLATFORM ARPLATFORM/

Partner

Defined byDefined By Hardware

Partners’ ProgramMarketplace T&C Marketplace

T&C/Custom

Deliverables from ARPLATFORM

IntegrationsVertical markets

PricingSupport

Leads

SDKMarketplace

Support

1. Microsoft2. Salesforce3. Netsuite4. Oracle5. Tablaeu6. Autodesk7. Bentley8. MYOB9. Matterport10. Meta11. Beacon

Manufacturers?12. Real Estate

Tech?

Microsoft Resellers

Autodesk Resellers

Matterport Service

Providers

UnrulyNae DesignRed Cartel

Software SIsMedia Houses?

INFLUENCE

Draft Value Prop For Each

Hardware/Software Alliances Reseller Developer/ISV

Who builds/owns ARPLATFORM ARPLATFORM Developer

Who markets ARPLATFORM/Partner ARPLATFORM ARPLATFORM/

Partner

Defined byDefined By Hardware

Partners’ ProgramMarketplace T&C Marketplace

T&C/Custom

Deliverables from ARPLATFORM

IntegrationsVertical markets

PricingSupport

Leads

SDKMarketplace

Support

MicrosoftSalesforce

NetsuiteTablaeu

AutodeskBentleyMYOB

MatterportMeta

Microsoft Resellers

Autodesk Resellers

Matterport Service

Providers

UnrulyNae DesignRed Cartel

INFLUENCE

• Software for your hardware

• Inform with visual analytics

• Engage customers better

• Provide more ammunition to your resellers

• Be perceived as cutting edge

• Extend budgets

• Increase LTV• Use

ARPLATFORM to easily architect an AR solution

• Leads

• SDK to build on

• Easy API doc• Leads

Primary Markets

Primary Markets

PPrE

Pr E

InPPrE In

AEC

AEC

PPrE AEC

Pr: ProductP: PropertyAEC: Architecture, Engineering ConstructionIn: IndustrialE: Education

TimelinesMonths September

OctoberNovember

DecemberJanuary

February

Tasks for recruiting new partners

• List of industry segments• Social tactics to recruit• Communication tactics• List of events to be at• List of prospects

• List of prospects/gaps• Create virtual events to

recruit• Recruit service providers

to fill partner gaps

• Check on what’s working• Branded “Partner

Programs”

Tasks for engaging

existing partners

• Continue to run programs to engage

• Marketplace? Branding?• Broach types of partnering

and a branded Partner Program

• Build on assets creation - joint videos, brochures, single slides….

• Check on what’s working

• Continue to run programs to engage

• Marketplace?• Broach types of partnering

and a branded Partner Program

• Check on what’s working

KPIsMonths August

SeptemberOctober

NovemberDecember

January

Tasks for recruiting new partners

• List of prospects/gaps• Social tactics to recruit• Communication tactics• List of events to be at

• List of prospects/gaps• Create virtual events to

recruit• Recruit service providers

to fill partner gaps

• Check on what’s working

Tasks for engaging

existing partners

• Continue to run programs to engage

• Marketplace? Branding?• Broach types of partnering

and a branded Partner Program

• Build on assets creation - joint videos, brochures, single slides….

• Check on what’s working

• Continue to run programs to engage

• Marketplace?• Broach types of partnering

and a branded Partner Program

• Check on what’s working

New Partners: 6A list of best tactics to recruit & integrate

Transfer PricingSales target?

KPIsMonths August

SeptemberOctober

NovemberDecember

January

Tasks for recruiting new partners

• List of prospects/gaps• Social tactics to recruit• Communication tactics• List of events to be at

• List of prospects/gaps• Create virtual events to

recruit• Recruit service providers

to fill partner gaps

• Check on what’s working

Tasks for engaging

existing partners

• Continue to run programs to engage

• Marketplace?• Broach types of partnering

and a branded Partner Program

• Check on what’s working

• Continue to run programs to engage

• Marketplace?• Broach types of partnering

and a branded Partner Program

• Check on what’s working

List of Strategic PartnersEngagement plan: Newsletters? Sales Onboarding?

Marketing Campaigns: 6New joint marquee customers: 3

Marketplace: Learn to measure on what works/matters

New Partners: 6A list of best tactics to recruit & integrate

Transfer PricingSales target?