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Harmony Sports & Recreation Complex
Gavin Curtis
Business 497
June 10, 2018
Table of ContentsExecutive Summary.....................................................................................................................................1
Acknowledgements......................................................................................................................................2
Project Overview..........................................................................................................................................2
Literature Review........................................................................................................................................5
Public Private Partnerships........................................................................................................................5
Location and design for Recreational Facilities.........................................................................................6
Benefits of private organizations providing sports services......................................................................7
Accessibility and Location Affect Participation........................................................................................8
At Risk Youth Participation.......................................................................................................................8
Facility Elements..........................................................................................................................................9
Ground floor elements:............................................................................................................................10
Second floor elements:.............................................................................................................................10
Top floor elements:..................................................................................................................................11
Other facility elements.............................................................................................................................11
Marketing and Competitive Analysis......................................................................................................12
HSRC local comparisons.........................................................................................................................14
Regional Event hosting location comparison...........................................................................................15
National and International elite training comparison...............................................................................15
Promoting the multi-faceted Sports and Event Campus..........................................................................17
Partnership Opportunities........................................................................................................................18
Operating and Control Systems...............................................................................................................19
HSRC Functions......................................................................................................................................19
HSRC Ownership.....................................................................................................................................20
Human Resource Requirements...............................................................................................................20
Phased operations.....................................................................................................................................21
The Financial Plan.....................................................................................................................................24
Summary.....................................................................................................................................................25
Recommendations and Future Work.......................................................................................................25
References...................................................................................................................................................26
Appendix.....................................................................................................................................................27
Harmony Sports and Recreation Complex 1
Executive SummaryThe Harmony Sports and Recreation Complex (HSRC) is an existing basic sports
complex that operates on 50+ of recreational land located in the NW Oregon/SW Washington
urban region (Appendix 1). The following plan describes the expansion of the property into a
premier sporting and recreational facility. The timeline is to have the project completed within
five years. It will be the standard of excellence for community health and well-being centers in
the greater Vancouver/Portland region. It will be the anchor of a vibrant new community model
in the rapidly growing southeastern Clark county region.
The framework for this complex is to utilize a public private partnership (PPP) that will
create a championship quality sports venue coupled with a community sports clubhouse that can
serve local residents and attract regional, national and international participants and events.
Through media partnerships, public relations and the internet, the facility will maximize its
exposure. Revenue will be generated through the clubhouse, the fields and tourist development.
Rugby and soccer will be the anchor sports due to the local teams’ participation and the
ability to draw regional and international participants to the venue. Other sports and recreational
activities including ultimate frisbee, Gaelic football, Aussie rules, volleyball, lacrosse, tennis,
baseball, softball, pickleball, basketball, yoga, tai chi, meditation, aerobics and Pilates will be
part of recreational and premium events at HSRC.
The primary market will be the 30,000 residents of Eastern Clark County who currently
are limited in the types of sports and recreational opportunities. The next major market segment
is the regional rugby and soccer community as they will serve as an anchor for field and
clubhouse usage. The HSRC location and field settings will also enable it to serve as a hub for
regional sporting championships. Finally, due to the complex’s layout it will be able to serve as a
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training base and event site for professional teams and athletes. Overall, it is anticipated that over
100,000 visits per year will be made to the facility when it is fully functional.
Most city based recreational sports are not that well organized. The HSRC facility is
unique in what it could offer the community. Its purpose will be to professionally run and
organize sports and recreational opportunities leagues, with a focus on ecofriendly and
sustainable business practices. Furthermore, it will give outlying sports the opportunity for a
permanent home and a premier venue for championship events. With targeted marketing and a
robust public relations operation, the complex can be continually showcased and maintain a
growing customer base. Partnerships will be developed with multiple stakeholders including the
city of Vancouver and Clark County to assist in completing the project.
AcknowledgementsThe initial idea for the design of HSRC was inspired by my partnership with A.J. Lipstein
and Greg Parker. Paul Arcella of CSC construction provided excellent advice on field design
and costs. Mike Covelli of Covelli and Associates provided valuable insight into the site layout
and how the various elements could be incorporated into the project. Valerie Hackett provided
endless hours of time and support in allowing me the opportunity to complete this project. The
city of Vancouver and Clark County, Washington recreation departments provided very valuable
information on how the PPP could be structured and how far the plans could be taken. I want to
thank Royle Johnson of Roylemedia who continually pushed for the idea that HSRC could
become a reality. Finally, my deep thanks to Sean Jansen, executive director of the Vancouver
Timbers who agreed to partner with the rugby community to begin the process of making HSRC
a reality.
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Project OverviewThe project is a template to create a community-based complex that will benefit and
enhance the local area by providing a social recreational environment that is not only enjoyable
for participants, but also for family and spectators. The site chosen on which to create this
template is HSRC located in eastern Vancouver, Washington. The facility will be technologically
advanced and environmentally friendly. Income will be generated through field and facility
rental. This will be enhanced by bringing regional and international competitions to the sports
complex. All the recreational sports listed (see Appendix 2) have local leagues that are currently
operating. All the sports also have regional and national competitions that can be brought to the
facility. They will be marketed and promoted to bring in spectators and generate revenue from
both the participants and spectators. The various segments of the facility will be independently
marketed and financed, creating simplified revenue streams and minimal work for the county.
To enhance the marketability of the facility it will also be designed as an elite training
center for high performance athletes and teams. The facility will have dedicated changing and
locker rooms for visiting teams. The clubhouse will have a full restaurant, complete gym,
rehabilitation services, medical professionals and a high-tech coaches board room.
The outdoor fields will include a broadcast ready main pitch with seating for 5000
spectators and nine executive boxes. HSRC will have seven additional multipurpose fields and a
softball/baseball field complex. Tennis courts and a championship broadcast ready beach
volleyball court will also be part of the design. An option for a covered outdoor multi-purpose
field will also be included. There will be a direct video network link from the fields to the
clubhouse that will be integrated with the main field.
The clubhouse will offer food and beverage service through a full-service restaurant and
bar. There will be a complete state of the art gym. Multi-purpose areas for aerobic classes such
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as spin classes, jazzercise and more holistic such as Yoga and Tai Chi will be available. Like
many recreation centers, there will be a large hard floor area that can be used for indoor sports
such as basketball, volleyball and pickleball. Independently leased offices will be available for
physical therapy, minor medical and chiropractic offices. There will be a small equipment shop
for athletic equipment purchases. Tenants will be offered customizable space with reasonable
long-term leases. They will have access to the 100,000 plus people who will come to the facility
annually. For coaches there will have a state of the art coaching room with direct DVR hook up
to main fields.
In keeping with the theme of a community-based complex, nonprofits will be encouraged
to use the facility to promote benevolent activities. Engaging the community in empathetic
causes while promoting diversity and equality is a cornerstone of the efforts to develop HSRC
with a focus on youth and underserved communities, particularly Native American and Pacific
Islanders. Not only will HSRC be a championship sports destination, it will also be a nonprofit
haven for the development of youth sports.
The overall planned design is shown in Appendix 3. The stadium field will be integrated
with the recreation center. The top floor of the recreation center will have broadcast and
coaching booths overlooking the field as well has 10 premium suites. A complete description of
the recreation center will be detailed in the facility elements section. There are existing outdoor
fields that will be incorporated into the new facility plan, most of which will be resurfaced to
create full sized multi-purpose fields. One of the outdoor fields will be converted to a basic
covered multi-purpose field. The existing little league baseball fields will remain as they are. A
futuristic jogging track will encircle the property. For sustainability and environmental concerns,
a micro farm will be developed to supply the restaurant that will be in the rec center. An array of
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solar panels will be install on the roof of the rec center and an aerobic digester will be placed
behind the rec center to reduce organic waste, provide fertilizer for the farm and fields and
natural gas for the recreation center.
Literature ReviewWith the advent of urban sprawl one of the most obvious additions to the role of city and
county governments has been the addition of separate parks and recreational departments within
cities and counties. The review skews toward a public private partnership (PPP) view of the best
way to incorporate recreation and sports into the public arena. The topics are as follows:
1. The overall concept of PPPs
2. How to best locate and design such facilities
3. The benefits of private organizations providing sports services
4. How accessibility and location affect the participation of local youth
5. The importance of inclusion in the overall recreational framework
The benefit of recreational facilities has been the subject of much academic scrutiny over
the past 30 years. The efficiency and delivery of these recreational programs has shown to be
less than ideal in many cases of public administration (Bodey, 2011). The review material will
address this and other pertinent issues.
Public Private PartnershipsGilroy, Harris & Morris, (2013) provided a report on Public Private Partnerships (PPPs)
for recreation areas managed by federal and state governments. The report primarily focused on
adopting PPPs in US Forest Service and California Parks facilities. In addition, the report
showed prospects for PPPs in Arizona, Utah, Hawaii, New Jersey and New York. It is the intent
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of the report to show the benefits of switching to PPPs in government controlled recreational
parks.
The most important factor when considering PPPs is the cost effectiveness of the
collaboration. The report mentions self-sufficiency in park revenue and in Washington and South
Carolina, governors and legislatures have advocated self-sufficiency requirements for parks and
recreational facilities (Gilroy et al, 2013, 1). It is also shown that there are already thousands of
PPPs operating in various forms in the public recreational arena. These include private
concessions in camping, food and beverage, lodging and many other commercial applications.
Moving to more than just concessionaires running small parts of a park’s facilities, the report
encourages PPPs for the entire park facility.
A weakness of the report is that is does not have a focus on athletic facilities. It also
states the PPPs in California have yet not proven to be successful arrangements. This is more
than made up in the report’s conclusive analysis of private and government coordination in
operating recreational facilities.
Location and design for Recreational FacilitiesHassani & Golizadeh (2016) provided an article on the importance of athletic facilities in
communities in Iran. The report provided historical and current backgrounds of community
sports facilities. The analysis considered location and design for choosing the sustainable
redesign of a sports hall in the Urmia region. The process focused on which sports complex in
Urmia to redesign. The analysis had been made and interpreted using Expert Choice software.
It contains important elements when considering design of a community sports complex
such as crowd control, optimum use of space, security and safety, cleanliness, benefit to the
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community and sustainability through use of recycled materials and conscious design, using
technologically advanced platforms for integration to the facility (Hassani & Golizadeh, 2016).
Geographical location and access are given extensive analysis as the article claims that
proximity and convenient access to designated areas for physical activity such as parks, sports
fields and stadiums, creates a trend for people to participate in these types of activities. (Hassani
& Golizadeh, 2016, 269). A drawback to the report is that it is not a US based analysis, so some
of the design factors are irrelevant and through translation some of the text is not well structured.
Additionally, the entire zip panel section looks more like a commercial for a building product,
rather than a sustainable material report.
Overall the article provides good insight to finding and developing an athletic urban
sports complex. One that provides convenient location and accessibility for the community.
Benefits of private organizations providing sports servicesThe Bodey (2011) editorial focused on the inability of public institutions to adequately
provide the complete physical, emotional and organizational construct for allowing youth to fully
participate in athletics at public facilities. Through case studies, the report found that providing
coaches, schedules, parental engagement and safety for the participants is done more cost
effectively and efficiently by private sports organizations.
The editorial underscored the importance of youth community sports in American culture
(Bodey, 2011, 4). Providing the most efficient and cost-effective method for delivering this to
the community is the responsibility of local cities and counties. Furthermore, the editorial
confirmed the important role sports facilities play in adult health and well-being (Reimers et al,
2014). The article alludes in describing the shortfalls of city run recreational programs that
private sports organizations are generally better equipped to deliver optimum service in this area
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as well. Weaknesses in the article include loosely derived data from rental agreement documents
and the lack of negative correlation of parent led sports programs that had been denigrated in the
article.
The underutilization or lack of public recreational spaces is an area that almost all cities and
counties struggle with (Bodey, 2011). Considering the importance to public health it appears that
finding methods of best utilizing public spaces for athletic and community activities for the
citizens is a worthwhile endeavor.
Accessibility and Location Affect ParticipationReimers, Wagner, Alvanides, Steinmayr, Reiner, Schmidt, & Woll (2014) studied the
effect of availability or proximity to sports facilities on adolescent sports participation in
Germany. The study used a diverse sample of children and adolescents between four and 17
years old using a nationwide stratified multi-stage probability sample with three evaluation
levels.
The study found that females from rural areas in Germany had a greater tendency to
participate, the higher the availability of indoor facilities. The study also reported that findings
from the US and Hong Kong provided a positive correlation between location or availability to
increased participation in boys and girls. In stating the importance of being close to recreational
sports facilities (Reimers et al, 2014, 1), it is a reminder that facility availability and location are
important in engaging youth in healthy physical activity. The study’s limitations are that only
access to gym, swimming and tennis had been used as comparative sports. Additionally, using a
questionnaire for survey results is one of the lower accuracy methods of collecting data. Overall
the study is a good indicator of the importance of sports participation, mainly through ancillary
notations and studies referenced within the article.
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At Risk Youth ParticipationHopper & Iwasaki (2017) introduced the topic of “at-risk” youth and their participation in
leisure activities. Generally, these marginalized youths have limited access to public recreational
sports or recreational facilities, resulting in missed opportunities for early intervention and
prevention of deviant behavior.
A Washington, DC inner city youth rugby team and a Fort Lauderdale police sponsored
youth boxing club provides ample evidence of the success of such sports intervention programs.
The lack of planning in outreach to at risk youth can lead to high risk youth becoming more
isolated and excluded, (Hopper & Iwasaki, 2017, 23) exacerbating the problem of unhealthy
youth behavior. Furthermore, an authoritarian, dogmatic approach can have negative
consequences (Hopper & Iwasaki, 2017, 31). Youth-led leisure programs showed the highest rate
of success in the study. An issue facing the study is the overall definition of “at-risk” and at what
point is normal childhood behavior transformed to deviant behavior. The study also did not
address specific leisure activities such as sports or recreational clubs.
The strength of this article is the depth of reference knowledge added to the information
provided by the author. It makes a very strong case for the inclusion of “at-risk” youth programs
into the overall planning required when considering recreational facilities and programs.
Increasing youth and adult participation in recreational sports and leisure programs is
shown to offer significant community benefit. Having facilities in convenient locations that are
readily available for use gives communities greater opportunities for the residents to engage in
positive and healthy physical activities. The administration of these facilities is important to the
level of success they achieve, and the structure and implementation provided by governments
and armature community organizations are generally not ideal. Well run PPPs can find better
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methods of delivery and provide balanced, financially viable alternatives for recreational
facilities and their users.
Facility ElementsThe Indoor Recreation and Training center (see Appendix 4 for complete floor plan) is a
150,000 s/f three story building connected to the stadium field.
Ground floor elements: Reception information center – will have staff to answer any question about facility and
provide administrative assistance for all the facility elements
Coffee, juice bar, sporting goods store, orthopedic and physical therapy clinics will all be
independently owned and operated. They will lease the space from the Sports complex
principles.
25,000 s/f multipurpose hardwood floor arena with capabilities to host volleyball,
basketball, pickleball leagues. The arena will also have the capability to transform into a
stadium style volleyball or basketball court using collapsible stands built into the side
walls. Full gym with locker rooms that have changing areas, toilets and showers. The
arena and gym will be operated by the sports complex management
Four independent rooms area for aerobic classes such as spin & jazzercise and more
holistic such as Yoga and Tai Chi along with a dedicated meditation room. All will be
managed and operated by the sports complex management.
Second floor elements: Open gallery to the ground floor arena allows visitors to view activities in the arena and
provides additional spectator access to premium arena events.
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Full restaurant and bar featuring sustainable and healthy dining options. The restaurant
will have a dance floor and capabilities for DJ or live performances. The restaurant and
bar area will overlook the field to afford patrons the opportunity to view events from this
area. Restaurant will be independently owned and operated. They will lease the space
from the Sports complex principles.
Announcer booth to house broadcasters for televised and live streaming events
Relaxation lounge area
20,000 sf flexible office space
Top floor elements: Nine luxury suites overlooking the stadium field. They will be premium spaces available
for lease or purchase to high value clients through the Sports complex principles.
VIP bar and relaxation area will be included as part of the luxury suite packages
State of the art coaching center with direct DVR hook up to main fields with capability to
perform game and practice film study with their teams
Sports complex management offices
The roof will have a 10,000 s/f solar array that will provide power to the recreation center
Other facility elementsThe stadium field will have seating for approximately 3000 spectators with a contingency
to increase capacity to 10,000 in the future. The field will be sized to accommodate high profile
events for rugby, soccer, lacrosse, ultimate frisbee and Gaelic football. The field will also have
the capability to be transformed for outdoor concerts. It will have broadcast ready capabilities
and direct feed to the coaches’ center. The turf will be a synthetic/natural blend with sufficient
drainage to mitigate impact from the regions rainy season. There will be a single jumbo video
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screen at one end of the stadium for scoreboard and video feed. The stands connected to the
recreation center will be covered and offer premium seating for spectators. The remainder of the
stands will be open and cater to the more economically minded spectator.
The outdoor area currently has a little league baseball complex and two synthetic turf
multipurpose fields; these will remain as is. The rest of the outdoor space will be redesigned to
accommodate the following recreational elements:
Expand parking – adding an additional 500 parking spaces
Four multipurpose grass fields measuring 425’ x 250’ each.
An additional 425’ x 250’ multipurpose field will be located next to the existing turf
fields and will be covered to allow for year-round use.
Four outdoor tennis courts
Two sand volleyball courts.
A walking/jogging trail around the property
There will be two environmental and socially conscious elements which are symbiotic
that will be the final piece of the complex’s outdoor elements. An organic micro farm that
includes a multi-variety orchard. The farm will provide food for the on-site restaurant and for the
local community. The farm will have an area for a community garden. All the organic waste from
the farm, the restaurant and visitors will be processed by the digester to provide natural gas for
the facility and fertilizer for the farm.
Marketing and Competitive AnalysisCurrently there are no businesses or facilities in the US that offer all the recreational
opportunities, products and services that will be offered at HSRC. There are several facilities and
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businesses that offer similar activities to HSRC and comparisons will be made in this section to
compare them to the offering at HSRC.
HSRC will offer comprehensive sports and recreational programs for the residents of the
greater Vancouver region. This will include indoor and outdoor sports as outlined in the facilities
overview. Unique to HSRC are the integrated elements of a sporting goods store, a full restaurant
and bar, orthopedic and rehabilitative services on site and high level interactive coaching
facilities. Community educational classes, youth and at-risk youth sports programs, youth after
school sports programs and summer camps will all be offered in conjunction with the
recreational departments of the city of Vancouver and Clark County.
Championship team sporting events such as regional and national championships that
occur annually within the respective sports will be held at HSRC. The teams coming in will be
able to stay in the vicinity at local hotels who will be offering special rates to event participants.
Many of the events will offer a premier final on the main event field, which will also be
enjoyable and reasonably priced for area residents to attend. During and after the tournaments
coaches will have the ability to review game film in the technologically advanced coaches
meeting room.
Professional team sporting events will be held on the stadium field and these will include
soccer, rugby, lacrosse, Gaelic football and frisbee. Partnerships are in place with the Portland
Timbers, USA Rugby and Major League Rugby. Partnerships with the other professional sports
are being pursued. With the HSRC on hand resources these games can be televised or streamed
live from the complex. The marketing strategy is to offer a premier sporting event, where
spectators can have a complete experience that includes the ticket price and concession food and
drinks for an average of $20 per person. For those not partaking of concessions, ticket prices will
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average $10 or less per event. For the participating professional teams, the complex will offer
support services for travel, transportation and accommodation. The teams will also have access
to the on-site changing rooms, gym, food and rehabilitative services facilities. In addition, the
coaches will have use of the coaches’ facilities for post-match review.
For the elite teams and athletes, HSRC will offer a state of the art training facility,
customized to the need of each specific team or athlete. The partnerships with national and
professional teams will provide superior visibility and marketability in the elite training and
professional sports market. The competitive pricing and full array of services is expected to
attract a variety of professional teams and athletes to use the facility as a training site.
The sports and recreational landscape in the greater Vancouver region is a rapidly
changing environment. The Columbia basin area is an increasingly diverse community with
many ethnic cultures that provide a much wider range of sporting backgrounds than an average
American metropolitan area. In most international countries sports are linked to social clubhouse
interaction (Andrews, 2000). The clubhouse serves as a community bonding agent. With cities,
counties and schools cutting back sports and recreational opportunities or increasing the cost to
participate there is a shortage of quality programs for the public. There is also an ever-present
need for national and regional championship sporting sites that are convenient for travel and
accommodation.
HSRC local comparisons (see Appendix. 4)
The county and city parks offer a broad range of recreational opportunities at outdoor
facilities in the region and indoor activities primarily at the Firstenberg Community Center and
Marshall Center. Only the Marshal Center has indoor and outdoor activities on the same
property. With the number of added features HSRC provides, the users of these facilities will be
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an excellent target market. Additionally, prices offered for activities could be lower as costs
associated will be comparatively lower with much broader sources of revenue spread a greater
market.
HSRC can offer a higher level of service than the average community center as in most
cases, municipalities tend to be less competent in their operations (Gilroy et al., 2013). As a
private corporation, HSRC can be much more flexible and efficient in delivering the services to
the target market. As shown in Appendix 5 HSRC can offer the local market a much broader
range of services and sports all together in a single convenient location.
Currently the local municipalities are restricting their programs due to budget issues.
Furthermore, many are forcing nonresident programs that operate within their municipalities to
leave or pay much higher prices (Town Talk, 2016). HSRC will apply equal pricing to all
participants regardless of their address. The complex plans to involve and engage the local
community by working with local police and benevolent groups to provide community outreach
programs for underprivileged and at-risk youths.
The other main competitors to HSRC for local physical recreational opportunities are
Cascade Athletic Club, Planet Fitness and the Lakeshore Athletic Club. HSRC will be able to
offer services at a lower price because HSRC can design, build and operate the facility for
significantly less than it has cost these competitors. Their facilities have been purchased and built
on commercial land that is significantly more expensive than the commercial recreational land
that HSRC operates on. As shown in the table above HSRC can offer the local market a much
broader range of services and sports all together in a single convenient location. None of these
competitors offer a restaurant, rehabilitative services or outdoor playing fields. With these factors
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HSRC will be in a much better position to capture a significant part of these competitors’
markets.
Regional Event hosting location comparison. (see Appendix. 5)
As a destination for major local, regional and national sporting tournaments HSRC is in
an excellent position to claim many of the events that are currently being held in other desirable
locations in Central Oregon, Northwest Oregon and Southwest Washington. It will also be
positioned to attract national championship and large sporting events that are always looking for
suitable locations to host large numbers of teams and athletes to their competitions. None of the
locations that host such events offer as many amenities for the participants and spectators as
HSRC will. The Columbia Basin region offers more hotel rooms and easier access from
highways than the other hosting sites that are not in the Columbia Basin region. The HSRC
complex is also close to a major airport. The sports complex offers integrated technological
features to enhance the usability of the complex for large events. Once an event is underway
there is more for the participants within the HSRC complex. HSRC will offer professional
marketing services to assist in creating signature events for the organizers that are custom
tailored to each groups individual needs. Most competitors for these large events are
municipalities and none have the marketing and outreach capabilities HSRC will have once
completed.
National and International elite training comparison (see Appendix. 6)
HSRC will offer a much broad range of services for elite teams and individual athletes. In
the recreation center there will be a complete coaches’ facility with direct DVR feeds from the
playing field for coaches and players to review. Players will be able to train, rehabilitate, shower,
eat, review and then be transported to their hotel all within the HSRC environment. If needed,
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professional medical and sports trainers will be on hand. For the individual elite athlete, HSRC
will be an ideal destination to develop peak performance. Indoor and outdoor training facilities
will be available along with personal training on the most advanced equipment, plus
rehabilitative and nutritional services available on site. The Chula Vista training center in San
Diego does provide slightly more amenities than HSRC, however at a cost of $5,0000 to $10,000
per day for an event (Stylehawk, 2018), the costs are significantly higher per athlete than HSRC
and are prohibitive to most groups or individuals. This would help to make HSRC the premier
choice for high performance training nationally. The HSRC facilities would also be very
attractive to international sports teams looking to have a premier preseason training site as the
cost and amenities provided at HSRC would be better than their current off-season training
locations.
There are three specific areas of sports and recreation that will be targeted for use at HSRC
1. The local recreation and sports market
There will be approximately 10,000 local participants who could use HSRC. Those
participants translate into approximately 250,000 individual visits per year (See Table
10.1)
2. Large multi-team sporting events
An anticipated 63,000 participants (not including spectators) are estimated to be involved
in large regional and national team competitions (See Table 10.1)
3. Stadium events
HSRC will be home to the Vancouver Timbers soccer team and Hawks professional
rugby team that would use the stadium for a total of 20 home games annually. Average
attendance is estimated at 2000 spectators per event. An additional 20 events will be
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scheduled for high level spectator driven entertainment events for soccer, rugby, lacrosse,
frisbee and other international professional sports. Expected average attendance is 2,500
spectators per event. This brings the total spectators anticipated to attend HSRC stadium
events to 90,000 per year.
Promoting the multi-faceted Sports and Event CampusSince the planned development of HSRC will be in stages there will be opportunities to
promote the complex through public participation in the development of certain elements
Ground breaking events for recreation center, stadium, farm and anaerobic digester
Staged progress parties
Grand opening events
Since multiple partnerships will exist with the businesses that are operating on the HSRC
campus, cross promotion within these businesses could be highly effective in promoting the
HSRC, and also the individual businesses themselves.
To enhance the marketability of HSRC, creating signature events and programs will be
order winners for the complex. Events would include:
International Sports Exhibition day (local with key national and international player and
club support) to encompass sports such as cricket and archery and to educate parents and
children on international sports. This would serve to promote HSRC, the growth of new
sporting associations and can potentially increase the rate of response to these new
sporting associations.
• Summer Regional Olympics – each year to organize events conducive to the venue in an
Olympics style format. Every fourth year to lead to actual Olympics. Winning
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participants would receive airfare, hotel, rental car and seats to the actual Olympic games.
Can align with school teams and athletic organizations.
• Underrepresented minorities and underprivileged day events with all facilities free for use
and programs tailored for the Pacific Island, native American, Hispanic and Asian
communities.
• Farm tours and micro farm education
• Renewable energy educational events that highlight the use of solar and biomass at the
complex
• School tours of the complex
Partnership Opportunities• HSRC will be a technologically advanced facility and could work with a university such
as Oregon Tech to develop the technological and renewable aspects of the facility which
could create promotion opportunities for the school and the complex.
• International professional sports teams could raise the profile of the complex and attract
international visitors by staging exhibition games at the stadium.
• Individual high-profile athletes putting their support behind the complex could create
promotional opportunities and raise the profile of the HSRC. If a sports celebrity had a
foundation he or she could operate it out of HSRC.
• Working with the Oregon Sports Authority and the Vancouver sports commission could
help drive high profile events to the complex.
• Create a SPARC sportsmanship of the year awards program recognizing outstanding
sports organizations, coaches, players.
• Introduce the HSRC scholarship program for elite underprivileged athletes.
Harmony Sports and Recreation Complex 20
• Organize public events inviting Fire, Police, Military and have them compete in fun
sports to connect with youths to show the relationship of sports to other careers.
• Host charitable benefits
• Create sports themed wedding packages
• Develop special sports programs and access to HSRC for the underprivileged – work
with PAL (Police Athletic League), Big Brothers Big Sisters, KIDS in Distress and
similar non-profit groups.
• Work with school districts to create after school programs
Operating and Control SystemsThe Vancouver Timbers are a 501 (c)(3) organization and this is the best designation for
an organization of the type being proposed for HSRC. Since the purpose behind HSRC is service
to the community a nonprofit designation is complimentary to vision. The Vancouver Timbers
and Cascade Little League currently operate at the complex and there is currently one full time
employee, the Timbers executive director. With the approval of the HSRC plan, the HSRC chief
executive position will be created to oversee all phases of new development. The position of
executive assistant will also be created to assist the CEO. The Timbers executive director will
continue to oversee all existing complex business during the first year while the plans are being
completed and submitted for approval to the city and county. The stadium, recreation center and
fields will be owned and operated by the Timbers organization. The AD, farm, restaurant, gym,
orthopedic clinic, physical therapy clinic, juice station, and coffee café will be independently
owned and operated and will lease their spaces from the Timbers.
Harmony Sports and Recreation Complex 21
HSRC Functions Hire consulting firm to organize drawing up all development plans and ensure they move
effectively through the application and approval process.
Oversee consulting firm
Develop partnerships with business that will independently own and operate AD, farm,
restaurant, gym, orthopedic clinic, physical therapy , juice station, and coffee café
Maintain all HSRC owned operations
HSRC Ownership Stadium
o Organize and promote events
o Operate concessions
Recreation center
o Operate luxury boxes
o Operate coaching center
o Operate recreational activities
o Operate events
o Lease floor space
Fields and courts (tennis and volleyball)
o Field maintenance
o Field rental
Personnel Requirements Design and construction oversight expert
Lease operations specialist
Harmony Sports and Recreation Complex 22
Maintenance and Facilities manager
Field and landscape maintenance specialist
Interior maintenance worker
Recreational department manager
Recreational booking and participant oversight specialist
Front desk attendant
Accounting/human resources manager
Technology manager
Marketing and promotion specialist
Phased operationsThe following is a complete description of the HSRC facility operations through the
phased development plan. Items that are listed in earlier timelines are expected to continue
through project completion.
0-6 months
The existing fields will continue to be used by Cascade baseball and Timbers soccer.
Rugby practices and matches will be added to the field usage schedule.
The outdoor sports organizations listed in Appendix 2 will be contacted and contracts
put in place for field usage.
All administration for sports contracted to use the facility will be placed under HSRC
control. Member data bases, dues payments, field booking, event organization will all be
done by HSRC staff.
Harmony Sports and Recreation Complex 23
Members of the contracted sports groups and unaffiliated residents will be able to sign
up for the various sporting leagues that will run during the daytime and on Sundays.
This will be available to do online or in person at the HSRC.
Most Saturdays will be primarily soccer and rugby days since all available fields will be
needed to accommodate all the teams within their organizations. Since both soccer and
rugby have elite teams within their organizations, these teams will provide Saturday
finale matches to encourage spectators and supporters to attend a high-quality sporting
event. During the day volunteer run concessions will be available to participants. After
the premier matches there will be a social for all participants and spectators in temporary
tents. Food and drink will be available for purchase with the service provided by
volunteers.
In addition to the regular game schedule there will be 2-3 major sporting events planned
that can bring out-of-area teams and supporters to HSRC. These could include events
such as a regional tournaments and state championships. Revenue can be generated
through concessions and catered food and beverage service.
Begin conversion of the north section of HSRC into four permanent multi-purpose grass
fields and two sand volleyball courts.
Begin construction of the jogging track
A consulting company will be hired to begin the application and permitting process for
the stadium, recreation center, farm, anaerobic digester, field lighting, the covered multi-
purpose field, tennis courts and expanded parking.
Operations will expand the promotion and marketing of HSRC to major national and
regional sports groups to bring high profile sporting events to HSRC
Harmony Sports and Recreation Complex 24
Secure contract with professional rugby franchise
6-12 months
The multi-purpose fields will be complete and additional sports can be added to the
Saturday schedule.
Jogging track will be complete
Construction will begin on field lighting, the covered multi-purpose field and the tennis
courts
During this period there will be 4-6 more large sporting events.
Year 1-2
Tennis courts and the covered multi-purpose field will be available for use
The fields will be lighted and there will have day and night availability for field rental
Construction will begin on the stadium and recreation center.
The marketing and promotion department will begin soliciting tenants and indoor sports
groups listed in Appendix 2 for the recreation center
HSRC will host 10 – 15 large sporting events
Year 2-3
Stadium field surface and big screen will be complete and temporary stands will be in
place. This will allow for professional sporting events to be held at HSRC.
There will be 10 spectator driven professional sporting events
The shell for the recreation center will be finished with the shower / locker rooms being
functional
Construction will continue in the interior of the recreation center
Building of the farm and orchard will begin
Harmony Sports and Recreation Complex 25
Anaerobic digesters will be placed on site
Year 3-4
Construction will be completed for stadium and recreation center
The stadium will host 20 spectator driven professional sporting events
All recreation center components will be available for use
After year 4 it is anticipated that the HSRC facility will be complete, offering the entire
range of services as described in the marketing section.
The Financial PlanIt is difficult for cities in the current economic landscape to divert resources or ask voters
for bond money to complete large projects such as the one herein proposed. As the city and
county will not be involved in the development of the property except through permitting and tax
incentives, the project will be 100% privately financed. The Timbers have secured a 50-year
lease for $1 per year for the HSRC land to incentivize the development of the property. All of the
construction costs, financing methods, capital contributions, lease incomes, sport surface rentals
and a 5-year cash flow projection are listed in Appendix 8.
The initial funding for the first year prior to the recreation center and stadium
construction will need to cover the upgrade of the existing fields, adding lighting, tennis courts
and the jogging track and funding for the extensive consulting services. This will be covered by
the following:
Ongoing field rental operations and concessions
Sponsorship packages for public exposure
Venture capital at an approximate rate of 9% APR with a 10-year term. The state of
Oregon has an extensive list of community-based venture capital sources and
Harmony Sports and Recreation Complex 26
entrepreneurial support organizations, all of which would have financing oti0ns for the
greater Portland metro area including Clark County Washington. (A ppendix 9 ).
Crowd funding through incentive packages for use of HSRC
Tax free donations through the 501 (c)(3) from the members of the sporting organizations
that will be utilizing HSRC
Once construction begins in 2020 funding will be obtained as follows:
The restaurant, gym, physical therapy clinic and orthopedic clinics will invest an up-front
capital contribution that will be pro-rated over the term of their 10-year leases.
Bank construction financing at an approximate rate of 6% APR with a 20-year term.
Sale of the luxury boxes
Sale of Season tickets
Ongoing field rental operations and concessions
Construction in 2021 and 2022 will be exclusively bank financed
Once fully operational in 2023 the facility is expected to generate a surplus of over
$2,000,000 per year which will be placed in a contingency fund for improvements, capital
expenditures and an emergency contingency fund. The cash flow projection in appendix. 4
shows the sources of income and expenses for 5 years beginning in 2019.
SummaryRugby is on the cusp of enormous growth and soccer is a mainstay of the US sporting
landscape. With the exponential growth of rugby, the strong draw of soccer as anchors, plus the
inclusion of the other listed sports and recreational opportunities, the Harmony Complex has the
potential for sustained growth. The unique model that blends private entrepreneurship and
county flexibility in recreational land use makes it possible to create a unique a diversified
Harmony Sports and Recreation Complex 27
community icon. This plan includes a blend of management and ownership under the umbrella of
the complex. There is a complete marketing program that is part of HSRC, making it a uniquely
attractive venue. From serving the local residents to attracting large regional sporting events,
bringing in national and international elite athlete and teams for training and professional
sporting events, HSRC is in an excellent position for stable growth and operation.
In the end, Harmony Sports and Recreation Complex is about so much more than sports
and recreation. It is a transformational ideology and lifestyle driver rooted in the best humanity
has to offer. Showcasing human achievement through ecologically principled development of
positive shared experiences that deliver value and positive growth to all that are associated.
Recommendations and Future Work
The idea behind HSRC is that it is a transportable model, that in can be adjusted to work
in any high density urban environment. Because it represents such a positive and healthy model,
there are many communities that could benefit from having an HSRC type facility in the region.
As such it is recommended that other locations be considered, and a franchise model developed
for HSRC.
Future work as part of HSRC could be the addition of aquatic facilities, adding volleyball
courts to the recreation center and expanding the capacity of the stadium if needed. Another area
to consider is the adjacent undeveloped land. It has very complimentary zoning for the
development of housing and business that could enhance the marketability and participation at
the complex.
Harmony Sports and Recreation Complex 28
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park-based-physical-activity
Gilroy, L., Harris K. & Morris J., November 2013 Parks 2.0: Operating State Parks Through
Public-Private Partnerships. The Buckeye Institute, Reason Foundation, Policy Study
149, 1-173
Hassani, H., & Golizadeh, R. (2016). Using Sustainable Materials in the Design of Sports Halls
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doi:10.7596/taksad.v5i4.601.
Hopper, T. D., & Iwasaki, Y. (2017). Engagement of "at-risk" youth through meaningful leisure.
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(2014). Proximity to Sports Facilities and Sports Participation for Adolescents in
Germany. Plos ONE, 9(3), 1-7. doi:10.1371/journal.pone.0093059
Harmony Sports and Recreation Complex 29
Suburban Stats, (2018) retrieved from https://suburbanstats.org/population/
Town Talk (2016) Park and Rec: Resident vs. Non-Resident fees. NEW ULM PARK &
RECREATION DEPARTMENT. Retrieved from
http://www.nujournal.com/opinion/columns/2016/12/09/park-and-rec-resident-vs-non-
resident-fees/
Appendices
Harmony Sports and Recreation Complex 30
Appendix 1
Appendix 2Sport Contact name Email Website/phoneRugby
Rugby Oregon Jenn Heinrich [email protected] rugbyoregon.comPortland pigs Royle Johnson [email protected] www.portlandrugby.orgClark county chiefs Jaren Rhea [email protected] clarkcountychiefs.com/Battleground bulls Andre DeKlerk [email protected] Tsunami Kal Young [email protected] www.eastsidetsunami.org
Portland Lumberjacks Tiny O'Hara [email protected] Knights Martin Stephenson [email protected] www.lacamasknights.club/ USA Rugby Dan Payne [email protected] usarugby.orgMajor League Rugby Adrian Balfour [email protected] usmlr.com
Intl Pro rugbyStormers Kevin Lentin [email protected] www.thestormers.comBulls Richard Jackson [email protected] www.thebulls.co.za/Wasps John Devonport [email protected]
Harmony Sports and Recreation Complex 31
Outdoor SportsColumbia empire
volleyball Jane Twidell [email protected] 503-644-7468Portland Ultimate Ron Hartman [email protected] rules William Sandman [email protected]
Gaelic curling Curt Yackell [email protected] football [email protected] www.portlandgaa.comKickball [email protected] 503.381.5056
Lacrosse Northwest Peter Lafontaine [email protected] (503) 295 - 7774
Field Hockey [email protected]
Soccer Sean [email protected] washingtontimers.com
Flag football Kurtis Adams [email protected] Freitas [email protected] (503) 997-9216
Indoor Activities Racquetball Angie Henderson [email protected] www.oregonracquetball.org/ Weight training Mason Ostrom (541) 274-1784
Basketball Vancouver shoot360.com/vancouver Columbia empirevolleyball Jane Twidell [email protected] 503-644-7468
Columbia riverpickleball Mike Hoxie [email protected] columbiariverpickleball.com
Table tennis Randall Craig [email protected]
Gymnastics [email protected] www.metrogymnastics.com/ Judo Roy Kawaji [email protected] www.portlandjudo.com UFC [email protected] www.ufcgym.com
Badminton [email protected]
Tai Chi/meditation Bryan Knack [email protected] http://www.nwtaichi.com/ Yoga breatheyogavancouver.com Pilates Katie Bryant [email protected] lifepilatesvancouver.com
Harmony Sports and Recreation Complex 32
Appendix 3
Harmony Sports and Recreation Complex 33
Appendix 4
Harmony Sports and Recreation Complex 34
Appendix 5
HSRC
Firstenberg Community
CenterMarshall Center
Cascade Athletic
ClubPlanet Fitness
Lakeshore Athletic
Club
200 200 200 400 350 400Average annual cost per participant ($)
Y Y Y Y Y Y Showers/Changing roomsY N Y Y Y Y Personal TrainersY Y Y Y Y Y Aerobics classesN Y Y N N N Aquatic activitiesY Y Y N N N Youth programsY Y Y Y Y Y ConcessionsY Y Y N Y Y Volleyball Y N Y N N N Ultimate frisbeeY N N N N N Aussie rules footballY N N N N N Gaelic footballY N N N N N Curling
Harmony Sports and Recreation Complex 35
Y N Y N N N KickballY N N N N N TennisY N Y N N N LacrosseY N N N N N Field HockeyY N Y N N N SoccerY N Y N N N Flag footballY N N N N N RugbyN N N N Y Y RacquetballY N Y Y Y Y Weight trainingY Y Y N Y Y BasketballY Y N N N N TennisY Y Y N N N Pickleball Y N N N N N Table tennisY N N N N N GymnasticsY N Y N N N JudoN Y Y N N N Climbing WallY N N N N N UFCY N N N N N BoxingY N N N N N BadmintonY Y Y N N N Tai Chi/meditationY Y Y Y N Y YogaY N Y Y N N Pilates
Appendix 6
HSRC
Big Sky Sports
Complex
Capital Futbol club
Soccer Complex
Bob Keefer Center for Sports &
Recreation
Gordon Faber
Recreation Complex
Delta Park
Vancouver, WA Bend, OR Salem, OR Eugene, OR
Hillsboro, OR
Portland, OR
2000 1000 1000 1500 2500 2000 Average Rental Cost per eventN N N N N N PoolY N N Y N N GymY N Y Y Y N ConcessionsY N N Y Y N Showers/Changing RoomsY N N N N N Physical TherapyY N N N N N RestaurantY N N N Y N Stadium Field6 4 10 4 2 9 # Multi-Purpose fields5 2 0 0 6 6 # Baseball fields4 0 0 10 0 0 # Indoor courtsY N Y Y Y N Major highway access 5 miles
Harmony Sports and Recreation Complex 36
Y N N N Y N Major Airport within 20 miles8000 3000 2000 2000 8000 8000 # Hotel rooms within 10 miles
Hosting Event Sports Y N N Y N N Volleyball Y Y Y Y Y Y Ultimate frisbeeY Y Y Y Y Y Aussie rules footballY Y Y Y Y Y Gaelic footballY Y Y Y N Y KickballY N N N N N TennisY Y Y Y Y Y LacrosseY Y Y Y Y Y Field HockeyY Y Y Y Y Y SoccerY Y Y Y Y Y Flag footballY Y Y Y Y Y RugbyY N N Y N N BasketballY N N Y N N Pickleball Y N N Y N N Gymnastics
Appendix 7HSRC RDV
SportsplexChula Vista Olympic Center
Infinity Park
Vancouver, WA
Orlando, FL San Diego, CA Glendale, CO
200 200 500 200 Average Cost per participantY N Y N Medical facilitiesY Y Y N Nutrition servicesY Y Y Y Personal trainersY Y Y N GymY Y Y Y Coach and team meeting
facilitiesN N Y N On site accommodation
Sports accommodatedY N Y Y Field HockeyY N Y Y SoccerY N Y Y RugbyY Y N N BasketballY Y N N Volleyball Y Y Y Y Ultimate frisbeeY Y Y Y Aussie rules footballY Y Y Y Gaelic football
Harmony Sports and Recreation Complex 37
Y Y Y N TennisY N Y Y LacrosseN N Y N ArcheryN N Y N AthleticsY N Y N Beach VolleyballN N Y N Canoe SprintN N Y N Cycling BMXN N Y N Cycling RoadY N Y Y FootballN N Y N RowingY N Y N Triathlon
Appendix 8Average rental per hour per field Outdoor
Multi-Purpose fields Covered field
Baseball fields Volleyball Field lights Stadium
Youth 30 60 15 10 15Adult 50 100 20 15 20 300
#fields 6 1 6 2 6 1Avg daily field use3hrs daytime $ 360,000 $ 100,000 $ 20,000 $ 36,000 3hrs per night $ 90,000 Ave stadium use 6 hrs. per event
Average rental per hour per court IndoorVolleyball Basketball Pickleball Whole area
Youth 15 15 10 60Adult 20 25 20 100
Avg daily court use4 hrs. per day $ 63,000
Capital contribution 2019 2020 2021 2022Restaurant $ 2,000,000 Gym $ 1,000,000 PT clinic $ 1,000,000 Ortho clinic $ 1,000,000 Institutional $ 8,000,000 $ 12,000,000 $ 4,500,000 Venture $ 500,000 Luxury boxes $ 9,000,000 Crowd funding $ 500,000 Season ticket $ 1,000,000
Member organizations $ 1,500,000
Harmony Sports and Recreation Complex 38
$2,500,000 $ 23,000,000 $ 12,000,000 $ 4,500,000
Construction costs 2019 2020 2021 2022Field conversion $ 50,000 Jogging track $ 25,000 Field lighting $ 100,000 Covered field $ 100,000 Tennis courts $ 50,000 Stadium $ 10,000,000 $ 5,000,000 $ 2,000,000 Recreation center $ 10,000,000 $ 5,000,000 $ 5,000,000
Lease incomeRestaurant $ 700,000 Gym $ 300,000 High performance $ 60,000 Office space $ 540,000 PT clinic $ 100,000 Ortho clinic $ 900,000 Farm $ 5,000
$2,605,000
Cash Flow Projection (5 Years)Income 2019 2020 2021 2022 2023
Capital investment $2,500,000 $ 23,000,000 $ 12,000,000 $ 4,500,000 Field rental $ 100,000 $ 300,000 $ 600,000 $ 650,000 $ 650,000 Lease income $ 2,600,000 $ 2,600,000 Rec center Activities $ 60,000 $ 60,000 Stadium ticket sales $ 400,000 $ 1,000,000 $ 1,000,000 Concessions $ 10,000 $ 20,000 $ 30,000 $ 50,000 $ 80,000 Sponsorships $ 50,000 $ 50,000 $ 100,000 $ 100,000 $ 150,000
$2,660,000 $ 23,370,000 $ 13,130,000 $ 8,960,000 $ 4,540,000 Expenses
Consulting fees $1,500,000 $ 1,500,000 $ 500,000 $ 50,000 Construction $ 325,000 $ 20,000,000 $ 10,000,000 $ 7,000,000 Salaries $ 200,000 $ 300,000 $ 600,000 $ 1,000,000 $ 1,300,000 Advertising $ 50,000 $ 50,000 $ 100,000 $ 100,000 $ 100,000 Travel $ 10,000 $ 10,000 $ 30,000 $ 30,000 $ 30,000 Utilities $ 5,000 $ 10,000 $ 20,000 $ 50,000 $ 50,000 Maintenance $ 10,000 $ 20,000 $ 30,000 $ 40,000 $ 40,000 Taxes $ 50,000 $ 50,000 $ 50,000 $ 50,000 $ 50,000 Insurance $ 20,000 $ 20,000 $ 30,000 $ 40,000 $ 40,000 Loan repayments $ 60,000 $ 150,000 $ 250,000 $ 325,000 $ 275,000
$2,230,000 $ 22,110,000 $ 11,610,000 $ 8,685,000 $ 1,885,000
Appendix 9
Harmony Sports and Recreation Complex 39