Economics of Social Networking Technology final
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Transcript of Economics of Social Networking Technology final
Chris Rauchle PhD Student 419582059
Technology’s effects on the economics of
Australian Indigenous Social Networks
Social networking technologyChanging the way people interact generally
AI builds your
network for you
Amplifies Geographical Reach
AI determines
your interests
Ecommerce
Apps look into your appointments, contacts and emails
Less than 6 degrees of separation now
Facebook tailors feeds based on your perceived preferences
People trying to make a living with technology
Indigenous and non-Indigenous people will be using technology to communicate and transact business in ways that could not have been imagined even five years ago. Ten years from now,when we look back at how this era of big data evolved...We will be Stunned at how uninformed we used to be when we made decisions
– Billy Bosworth, DataStax CEO (2015)
Computer Science | Faculty of Science 2 of 13
Differing communications styles
Was Local, now Virtual
Was Synchronous,
now Asynchronous
Was One on One, now Broadcast
Was Human but now machine
transmitted
Space Time Trust Voice
The addition of technology to communication has changed social networking for everyone, both Indigenous and non-Indigenous.
Traditional and Contemporary
Computer Science | Faculty of Science 3 of 13
Indigenous Youth UsersVisual communication paramount
Short bursts of stimulation reward use and habituation
Facebook has too
much content –
Instagram & Twitter
reward faster
Going to a browser like Facebook takes too long
Science fiction now commonplace in ten years
Dopamine spikes use
Facebook ⇩Instagram/Twitter ⇧
Browsing Out Notifications In
Young people 14-24 are using Instagram and Twitter more.(KPCD)
This closely aligns with the Indigenous population that will be using social media in the next five to ten years.
Computer Science | Faculty of Science 4 of 13
OTT Apps displace Carrier Whats App, Messenger, Viber and Skype
12-24 year olds are also using Snapchat (does not keep pictures after viewing) to communicate.(KPCD)
80%+ people in this group use the camera in their phone at least once a day.
Video communication is preferred but network doesn’t support mobile video
All Apps have a ‘Buy’ Button
Computer Science | Faculty of Science 5 of 13
Advantages/DisadvantagesAustralian Indigenous users of technology have in Business
• Network probably widely distributed geographically
• More nodes to acquire sub-nodes than just one community
• Highly social structure with an expectation of continuous contact
• Valuable product – aboriginal art and tourism is a viable and unique commodity
• Lack of access to non-Indigenous Networks
• Australian Indigenous run businesses not supported/respected by Indigenous people as they are in other Indigenous societies such as New Zealand, Fiji or Hawaii
• Intergenerational poverty holds back establishment of businesses that might start ‘the old fashioned way – through inheritance’
• Lack of community capital means Indigenous business is necessarily small scale unless it includes non-Indigenous customers
Computer Science | Faculty of Science 6 of 13
Indigenous CommunitiesMobile Service towers / Community location
Facebook lite launched in 2G markets such as Africa
Telstra planning to delete 2G to increase number of handsets/bandwidth in 3G and 4G
4G is five years old…5G on the way – more users/devices, faster downloads, more applications
Google and Facebook’s LEO satellites cancelled in favour of Balloons (Google) and HALOs*
(Facebook)
Computer Science | Faculty of Science 7 of 13
Enabling businessRemoving friction in other countries
Fish Prices
India
Accurate prices communicated by friends at fish market disintermediating agents giving an inflated price
E-commerce
Vietnam
No wired internet, all wireless. Shopping, home delivery and
Remittances
Philippines
A large part of national income
Remittances
Somalia
Family remittances cut off due to El Shahaabbans on money transfers
Computer Science | Faculty of Science 8 of 13
Indigenous social systemsLimitations to technology
• Most indigenous users outside urban areas well served by 4G so on slower devices
• Mobile penetration in Australia is highest in the developed world BUT
• Mobile penetration in Indigenous communities lower than non-Indigenous
• Even the most disadvantaged users are using social networks to apply for jobs and extend their networks (ACMA)
Computer Science | Faculty of Science 9 of 13
Indigenous Economics
“…people use social media to build support networks, solve practical issues such as where to find their next meal, where to find safe and warm places to sleep and where to find various social services.”
AU Mobile penetration is very high (100% KPCB)
Device Access continues to be an issue
Support networks
Computer Science | Faculty of Science 10 of 13
Opportunities to make money
Computer Science | Faculty of Science
Remittances E-commerce App economy Health
Services
Family and friends can be sources of income
Art, Tourism and Art Tourism
More Indigenous people needed in Computing Science
A growth industry for Indigenous and non-Indigenous alike
Indigenous people have a credible claim to the land – using ecommerce makes it possible to make a living without exploiting it or extracting its wealth
11 of 13
Opportunities to save money
12 of 13OFFICE I FACULTY I DEPARTMENT
EHealth Remove Fees Cut Agent
Commissions
Remove need
to travel
Removing days of patient time for consults
ATM fees particularly onerous
Without high commissions some communities labelled ‘unviable’
Every trip is hazardous as well as expensive
Eliminating travel to remote areas can save lives as well as days of time.EHealth benefits are well known and new fitness tracking apps built into smartphones promise even better treatment monitoringLocal businesses inflate fees and charges for substandard goods but coops and regulation are making some headway against this ‘traditional’ business
Future Research
• Writing up a paper on this research on this and information from the last census
• Next Census Aug 2016 – although there are moves to dismantle it will provide valuable comparative information on Technology use and community wealth/well being
• National Aboriginal and Torres Strait Islander Social Survey was completed this year and results should be available early next year including
• Survey to determine if information provided by census is out of date – still looking at survey design
13 of 13
Thank youEND
Sources
• Facebook launches Facebook Lite, for super-slow connections http://wrd.cm/1dPIsSJ
• Demand for outback telehealth services triples http://fb.me/1IunYSSCk
• They aren’t “trialing” it. Basics Card was developed for the aboriginal intervention, and is a human rights failure. http://arseh.at/myop
• Mike Loukides @mikeloukides May 9 - Yes. Blockchain & ledger: Bitcoin a distraction The Most Valuable Aspect of Bitcoin: Its Versatile Ledger Technology http://www.technologyreview.com/news/537246/why-bitcoin-could-be-much-more-than-a-currency/
• http://www.wsj.com/articles/vietnams-mobile-revolution-catapults-millions-into-the-digital-age-1434085300
• Why are we all addicted to twitter, texts and google? https://www.psychologytoday.com/blog/brain-wise/201209/why-were-all-addicted-texts-twitter-and-google
• What is the role of Dopamine in reward? http://thebrain.mcgill.ca/flash/capsules/pdf_articles/dopamine.pdf
• Homelessness and Smartphones ACMA www.acma.gov.au/.../item_9-homelessness_and_smartphones-acma.docx
• KPCD
• Art economy – ebuisness (thesis) http://www.crc-rep.com.au/resource/Bendor_EBusinessBenefitsForArtCentres_PhD.pdf