ECONOMIC UPDATE2018

OVERVIEW

• Economic Indicators• Industrial Update• Commercial Update• Business Support

ECONOMICINDICATORS

POPULATION

21,000

22,000

23,000

24,000

25,000

26,000

27,000

2014 2015 2016 2017 2018

Population

22,808

24,040 24,569

25,533

26,328

POPULATION FORECAST

20,000

21,000

22,000

23,000

24,000

25,000

26,000

27,000

2014 2015 2016 2017 2018 2019 Est

Population

22,808

24,040 24,569

25,533

26,328 27,000

BUILDING PERMIT VALUES

$-

$20,000,000

$40,000,000

$60,000,000

$80,000,000

$100,000,000

$120,000,000

$140,000,000

$160,000,000

2015 2016 2017 2018 YTD

Commercial Industrial Institutional Residential

REGIONAL AVG. SALE PRICE(Single Family)

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

2018 YTD 2017

FORT SASK AVG. SALE PRICE(Single Family)

$410,182

$413,900

$423,966

$416,917 $415,460

$400,000

$405,000

$410,000

$415,000

$420,000

$425,000

2014 2015 2016 2017 2018 YTD

FORT SASK AVG. SALE PRICE(Condo)

$239,263 $238,170

$245,634 $241,983

$224,207

$210,000

$215,000

$220,000

$225,000

$230,000

$235,000

$240,000

$245,000

$250,000

2014 2015 2016 2017 2018 YTD

FORT SASK AVG. SALE PRICE

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

2016 2017 2018 (YTD)

Single Family - Detached Single Family - Half Duplux Condo (Lowrise) Condo (Half Duplux)RE/MAX Real Estate

FORT SASK UNITS SOLD

RE/MAX Real Estate

0

50

100

150

200

250

300

350

2016 2017 2018 (YTD)

Single Family - Detached Single Family - Half Duplux Condo (Lowrise) Condo (Half Duplux)

AVG. SALE PRICE & UNITS SOLD

RE/MAX Real Estate

0

50

100

150

200

250

300

350

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

2016 2017 2018 (YTD)

Single Family - Detached Single Family - Half Duplux Condo (Lowrise) Condo (Half Duplux)

Single Family - Detached Single Family - Half Duplux Condo (Lowrise) Condo (Half Duplux)

HOUSING STARTS

0

50

100

150

200

250

300

2014 2015 2016 2017 2018 YTD

Single Family Semi Detached Row Multi-Family

STARTS VS. ABSORPTIONS

0

50

100

150

200

250

300

2014 2015 2016 2017 2018 YTD

Single Family Semi Detached Row Single Family Semi Detached Row

BUSINESS LICENCES

892950

10121078

1133

506

658

468 495 481

18 22 27 50 57

0

200

400

600

800

1000

1200

2014 2015 2016 2017 2018 YTD

Resident Non-Resident Temporary

INDUSTRIALUPDATE

COMMERCIALUPDATE

Convenience Centre

11%

Neighbourhood Centre

33%Powercentre / Big Box37%

Downtown Retail Mixed-Use

19%

RETAIL SUPPLY

1,472,371Total Supply (Sq. Ft)

83,462Vacant (Sq. Ft)

5.7%Vacancy

HOUSEHOLD SPENDING POWER

$550,000,000Trade Area Retail Spending

$134,000Average Household Income

COMMERCIAL HIGHLIGHTS

$12,927,969Building Construction Value

115,000 SFBuilt

119,000 SFAbsorbed

COMMERCIAL DEVELOPMENT(2018)

Shopping Centre Commercial Retail Units

New Building Area (Sq. Ft.)

Status

Southpointe 2 4,375 Under Construction

Southridge Landing 4 13,300 Under Construction

Westpark Centre (South) 7 56,614 Complete

Westpark Centre (North) 12 17,770 Under Construction

Willshire Blvd 10 23,594 Permitting Approved

Total 115,653

Cannabis Retail

• Fort Station 1,300 SF• Downtown (100 Ave) 1,648 SF • Downtown (102 St) 1,821 SF• Southfort Professional Centre 1,097 SF• Heartland Common 1,154 SF

1,125 SF• Southpointe 2,660 SF• Westpark Centre 1,662 SF• Southridge Landing 1,498 SF

13,965 SF

DOWNTOWN

STATION CROSSING

SQUARE ONE

EASTGATE PLAZA

RIVERPOINTE PLAZA

HEARTLAND COMMON & STARS INN

SOUTHPOINTE

TOWN CREST CENTRE

WESTPARK CENTRE (South)

WESTPARK CENTRE (North)

SOUTHRIDGE LANDING

WILSHIRE BOULEVARD

STRATEGIC PLAN (2019-22)

STRATEGIC INITIATIVEUpdate the approach to

downtown redevelopment

WHY DO DOWNTOWNS

MATTER?

Downtowns are a city’s

FIRST IMPRESSION

Downtowns give cities an

IDENTITY

Okotoks, AB

Downtowns are a city’s

THIRD PLACE

Big Box

“We want to provide community space — areas for the community to dwell,”. “We want to provide pedestrian connectivity from our box to the experiential zones that are planned on our footprint. We want augment these experiences and activities to with more food-and-beverage, with health-and-fitness, essential servicesand entertainment.”

- L.B. Johnson,Walmart’s vice president of U.S. realty operations (Oct 2018)

WHY DOES DOWNTOWN

MATTER?

INTRODUCTION

Reade BeaudoinI am the newest member of the City’s Economic Development team responsible for business support, expansion and retention.

45

TODAY’S TOPICS▫ I’m going to Introduce

myself▫ Talk about my Vision for the

role▫ Give a sneak peek into a

few Initiatives I will be working on in 2019

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PERSONAL CORE VALUES

▫ Communication▫ Reliability▫ Authenticity

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MY JOURNEY TO ECONOMIC DEVELOPMENT

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CUSTOMER SERVICE & CUSTOMER EXPERIENCE

Customer ExperienceCustomer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of theirrelationship with that supplier.

50

Customer ServiceCustomer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer’s expectation.

51

“My vision for this role is to be a dedicated resource for the Business Community who consistently demonstrates a commitment to customer service excellence in the pursuit of maintaining the City of Fort Saskatchewan’s reputation as a favourable business environment which attracts and maintains investment. 52

HOW ARE WE GOING TO GET THERE?

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2019 INITIATIVES

▫ Communication Audit▫ Communication Plan ▫ Investfortsask.ca

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COMMUNICATION AUDIT

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COMMUNICATION PLAN

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Strategic Priorities ▫ Increase capacity to communicate with the business community

in meaningful ways ▫ Build awareness about the services the Economic

Development team offers▫ Strengthen the relationship with the Business Community▫ Identify areas in need of improvement and champion

success stories

COMMUNICATION PLAN

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THANKS Any questions?You can contact me at▫ rbeaudoin@fortsask.ca▫ 780-912-2167