ECONOMIC RECONSTRUCTION AND RECOVERY PLAN Summary …
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ECONOMIC RECONSTRUCTION AND RECOVERY PLAN Summary of the communication approach 28 Oct 2020
Transcript of ECONOMIC RECONSTRUCTION AND RECOVERY PLAN Summary …
ECONOMIC RECONSTRUCTION AND
RECOVERY PLAN
Summary of the communication
approach
28 Oct 2020
Background
The COVID-19 pandemic has had an overwhelming shock on the economy on a global scale. Government had to implement necessary precautions to contain the spread of COVID-19.
President Ramaphosa highlighted the significant areas of an economic recovery proposal. Firstly were to fix the fundamentals, secondly, pursue new sources of growth and, thirdly ensure the actions are by a capable state. The Economic Reconstruction and Recovery Plan has 8 pillars, the most important being infrastructure development, mass employment programme and localisation through industrialisation
The national response to COVID-19 has demonstrated that there is an opportunity to harness the goodwill of all groups in society which, when combined with the skills and financial resources of the business community, can help to reset the country’s economic and social path – a social compact.
Growth will require both domestic and significant international investment, and this investment will only be value-creating and job-rich if it is sustained.
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Synopsis: Media reported widely on the Economic Reconstruction and Recovery Plan (ERRP), indicating lockdown devastated an already ailing economy (DM). Criticised for lacking deadline and funding details.
Described as terrible, archaic & disturbing (CP).
Bylines/Media: Marianne Merten (DM); Ed Stoddard & Tim Cohen (DM); Thuletho Zwane (CP); Khulekani
Magubane (iol). Voices: Analysts voices were dominant. Government: Presidency: President will present ERRP to
a joint Sitting of Parliament (09/10) Political Parties: SACP: Plan lacks form, strategy (BD
11/10).UDM: Plan must not be crisis based (iol 11/10).
Analysts: Peter Attard-Montalto (Economist): Draft a hodgepodge of ideas, no central agenda (DM 11/10).Duma Gqubule (ED&T): Plan has not been costed (CP
11/10).Mike Schussler (Economist): We have plans, we must
implement them (ioL 11/10).
Sentiment: Negative sentiment about the Economic Reconstruction & Recovery Plan.
Communication interventions: Apart from the statement released by the Presidency, media coverage does not reflect more government voices in support of the announcement. This left the field open for various
commentators to inject their opinions without
recourse from government.
Communication/reputational implications: There is a glaring absence of government voices. Government might have been proactive in mitigating the negative sentiment around ERRP, creating more receptive ground for the
President’s speech.
Media analysis
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Cornerstones of the reconstruction and recovery plan
Principles
Protection for low income workers, the unemployed and vulnerable groups
Enhance the capacity of the economy to grow and create decent jobs is
enhanced.
Ensuring that local communities, particularly historically marginalized
communities, are removed from the vicious cycle of under-development.
Strengthening of the productive capacity of the economy
Maintaining the planned levels of investment in public sector infrastructure
Ensure localized procurement of key inputs, in order to strengthen na
deepen backward and forward linkages within the domestic industrial base
Strengthening the capacity of the state to intervene in the economy and to
deliver on social services
Crafting employment-intensive ways in which a turnaround can be
achieved
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Cornerstones of the reconstruction and recovery plan
Focus areas
To achieve these goals, the plan prioritize high impact employment
interventions with the following specific areas of focus:
Infrastructure roll out
Localization through industrialization
Energy security
Food security
Support for tourism
Green economy interventions
Public Employment Programs
Macro-economic policy interventions
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Cornerstones of the reconstruction and recovery plan
Enablers
The following enablers to the success of the plan have been identified:
Ensuring optimal revenue collection, fiscal sustainability improved efficiency of
spending, elimination of wastage and corruption and improved state capacity to
collect revenue
Increased access to finance: Ensuring expanded access to the R200 billion
COVID-19 credit facility
Establishment of a state bank & the amendment of Regulations 28 of the
Pension Funds Acts to unlock funding for long-term infrastructure projects and
high impact capital projects, as well as facilitate direct access to pension funds
pool of resources by Development Finance Institutions (DFIs)
Increased issuing of green infrastructure bonds as a critical step in reducing
carbon footprint and in order to secure the funding of infrastructure at
concessional cost. Increased capacity for project preparation, to develop projects
to bankability
Regulatory charges to reduce the cost of doing business and facilitate ease of
doing business
Building a state that is equipped to deliver
A social compact for fair choices and sustainable trade-offs
Communications and the digital economy
Economic Diplomacy and further integration into the African continent.
GCIS Contribution
Promotion and awareness
Communication objectives
To communicate and showcase interventions of the economic
recovery plan
To give South Africans hope and showcase economic and
employment opportunities
Promote and celebrate the massive infrastructure projects
that will be implemented to reignite economic growth
Promote South Africa internationally as an investment and
tourism destination
Key messages
Together we can confront the economic damage created by the pandemic
The recovery plan brings together the best of all proposals
The recovery plan will be implemented in three phases: protecting livelihoods, economic recovery and transformation
The reconstruction of our economy must become a shared responsibility
Let’s grow South Africa togetherTagline approved by Presidency: “Building a new economy”
Campaign look and feel
The idea is that GCIS and all departments (especially the Economic Cluster) use the look and feel in communicating the
details of the Economic Reconstruction and Recovery plan
This will be a visual campaign
Promotional videos
3 minute video for playing at stakeholder engagements, webinars, information sessions, conferences
Setting the scene and providing context
Unpacking the plan Simplifying the plan for
South Africans Giving a message of
hope
Videos of beneficiaries
45 second videos for posting on social media platforms
Providing video snippets Key facts Highlights of the plan Sparks interest Inspiring Key projects
1. Beneficiary videos
2. Videos per pillar
3. Videos profiling infrastructure
Show & tell images and videos
Before and after photos of projects (example)
For example: Richmond Park, Cape Town
Then
Now
Communication products
Infographics published on social media platforms
Series #1: “What does the new economy mean to you?”
Images of a diverse range of South Africans, with the following quotes:
(a) “A new economy means an end to load shedding for good”
(b) “A new economy means that I can earn an income and contribute to my
community through social employment” etc.
Series #2: Highlights of the Economic Reconstruction and Recovery
Plan
Five infographics to illustrate key elements/commitments of the plan:
(a) A massive infrastructure rollout to create jobs and support economic growth
(b) A large-scale employment stimulus to create new work opportunities and
protect existing jobs, etc.
Series #2: The Economic Reconstruction and Recovery Plan in numbers
A visual summary of key figures from the plan:
(a) Over R1 trillion in infrastructure investment over the next decade
(b) More than 800,000 work opportunities created and livelihoods supported
through the Presidential Employment Stimulus, etc.
Social media
Infographics published on social media platforms
One stop centre for all information on the Economic Reconstruction and Recover Plan
Information portal
Community mobilisation
Posters for placing in strategic access points in partnership with District
Municipalities
Advert poster in Vuk’uzenzele Newspaper
Translated in all languages
Copies of the Newspaper placed in distribution points in District Municipalities
District Development Model
800 000 public employment jobs
Communication products
Pop-up banners for use during media tours, strategic events, information sessions in District Municipalities & backdrop for use during strategic events /
launches
Promoting the brand for coherent communication and reinforcing the key message
Promoting the brand for coherent communication and reinforcing the key message
Project profiling
PROFILING OF THE BENEFICIARIES ON COVID 19 RELIEF FUND
1. Before
https://www.youtube.com/watch?v=CELR-Mf2wcI
Sihle’s brew, successful entrepreneur
2. After
Sihle's Brew follow up story
https://youtu.be/vGx5DuTvpBQ
Sihle on helping new entrants into the coffee business
https://youtu.be/-V6tAQym13o
Sihle's experience of the UIF TERS benefithttps://youtu.be/yTdg_MOeFi4
Sihle's Brew advices entrepreneurs and those wanting to start a
business
https://youtu.be/JDpLAkbxliQ
Project profiling
PROFILING OF THE BENEFICIARIES ON COVID 19 RELIEF FUND
Name E-mail address Province Contact details Date & Time Status
1. Ms Refilwe Lediga [email protected] Gauteng 082 346 2417 11/11/2020
11am
GCIS Video
Moshe Mokala
1. Ms Ndzakana-Mabutyana [email protected] Cape Town 0783216748 21/10/2020
11am
On quarantine from today the 19th
Oct due to flu
1. Mr Stephen Masoga [email protected] Waterberg,
Limpopo
079 933 3814 15/10/2020
11:00
Done
Limpopo AVF
1. Mr Moshitoa [email protected] Waterberg,
Limpopo
0733425082 15/10/2020
13:00
Done
Limpopo AVF
1. Mr Donald Legegeru [email protected] Motheo
Free State
083 6123527 12/11/2020
11am
39 President Steyn Avenue,
Westdene, Bloemfontein,
9301
Free State AVF
1. Mr Ernest Mokoena [email protected] Motheo
Free State
0810978015 26/10/2020
11am
Shop 42 Botshabelo Mall,
Bloemfontein
Free State AVF
1. Mr Simon Mboshoa [email protected] Mpumalanga 0799534581 27/10/2020 11am Bra Faith (Videographer)
Sheila
Themba
1. Mr Sihle Magubane Email: [email protected]
Website: www.sihlesbrew.co.zaJohannesburg 082 041 4552
087 330 235916/10/2020 Done
Northview Shopping Centre
Corner Malibongwe drive & Olivienhout
avenue, North riding
GCIS Contribution
Enabler
GCIS Contribution
How it works To successfully run a TV channel, media owners must have content that draws in audiences who in turn attract advertisers who want to introduce these audiences to products. This means channel owners must be able to commission, schedule and broadcast enticing content to their target audience.
As Communicators, we asked to go beyond being mere promoters of content but enablers of economic activity. MEME offers us an opportunity to do both – promote and enable.MEME can easily reach 11 million existing smartphones and potential to covert the remaining 56 million. The fiscus is constrained and communication budget will be slashed if not already. We will in coming years rely heavily on SDI (Service Delivery Innovation) and MEME is an epitome of exactly that
No buffering
GCIS Contribution
ERP Imbizo with Communicators
An imbizo by our Minister accompanied by Ministers from the Economic Cluster Ministers hosting an imbizo with communicators from key business formation, civil society and national, provincial and local government. The purpose will to take them through the ERP and our communication approach, which would include the communication toolkit – with an aim to establish communication partnerships.
Way forward
1. A permanent project structure headed by DG or DDG as project supervisor2. Allow the units representatives to attend weekly meetings3. Units:(a) Media plan that will speak to media tours, profiling of beneficiaries, interviews, opinion
pieces(b) PLL environmental scanning for all strategic infrastructure projects; costed communication
and mobilisation plan linked to projects; branding of key events tied to projects; facilitation of before and after visuals
(c) Social media – aggressive plan; facilitation of interactive dialogues on social media; web portal; boosting of information material; teaser campaign to align to 800 000 youth employment programme
(d) Marketing – value add from advertising agencies (suggest a briefing session with advertisers)
(e) Media production – dedicated team to take visuals of before, during and after project implementation; use of drones and time lapse cameras; live streaming webinars
(f) Publications – dedicated sections to the economic recovery plan (beneficiary stories, project profiling)
(g) SA News – weekly feature articles on the ERRP(h) Branding – branding the press room; building wrap of the ERRP branding; branded
PowerPoint
Workshop session
Three groups – each group should answer all these questions:
1. What is the big idea that can integrate with existing and new media tools?• Insight – Jobs, GDP and infrastructure• Programme connection - ERP • Expression – What is it? And how will it come to life?
Today’s audiences lose interest very quickly as they are looking for something beyond the communication messages and ask themselves the question: What’s in it for me?
2. How do we implement the ERP communications big idea within the context of the District Development model
3. How can we leverage on our own capabilities, and skills – and develop our own repository / database of content?
THANK YOU
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