Economic Development & MarketingFeedly . Feedly … close up . Other Airports • Wittman Airport -...
Transcript of Economic Development & MarketingFeedly . Feedly … close up . Other Airports • Wittman Airport -...
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Economic Development & Marketing:
Don’t Just Tell Me … Show Me
Rob Mark
Dallas-Ft. Worth – April 2014
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Market your airport …
why bother?
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Your airport is part of an int’l community
• Create Awareness • Garner industry interest • Support other airport businesses • Reduce drain on local funding • Support new airport business growth
• and …
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Palmyra Town Chairman says the process to get the [AIP] money is simple-- just apply for it.
The way he describes it, -- "it's free money" -- just sitting out there, waiting for small airports to think up ways to spend it.
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It’s expensive to counter bad PR and it’s not always successful
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We’ve lost 72 airports in the past decade
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What’s Next? Think … who are the influencers – the customers - who
can help … or hinder the airport’s operation?
• Could be … – Local, state or federal officials – Community residents – activists – Current airport customers – Media & Civic organizations – Others?
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The Message & the Next Step
It’s all about the influencer’s/customer’s agenda
Show off what you have, but 80/20 rule applies
What action should they take?
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Your Airport’s a Community
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The Top 5 Airports Using Facebook
Cleveland (CLE) (29,738 fans) Akron-Canton (CAK) (12,967 fans)
SINGAPORE (SIN) (11,678) Oakland (OAK) (3,971) ATLANTA (ATL) (2,497)
What are your base customers doing? Consider co-op.
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How to Keep an Eye on it All
RSS +
RSS
Feedly
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Feedly … close up
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Other Airports
• Wittman Airport - Writing Contest • Addison Airport – Airshow, phone photos on FB & Twitter • Compton Airport - Helo operator and after school program • Palwaukee Airport – Community relations program • Cleburne Airport – Pancake Breakfast • Speakers Bureau - Stop preaching to the choir
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ADS employees on the ramp with cell phone shots – people love them too.
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A few favorites
• You could give people the technical explanation of Cat 1 approaches … or
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Talk about a cool trip to Toulouse
or show them a great photo …
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• Thank you …
• Follow up for a free half-hour of consulting time by calling CommAvia at 847-644-1575.