Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all...

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Economic Development in Lubbock March 31, 2016

Transcript of Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all...

Page 1: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Economic Developmentin Lubbock

March 31, 2016

Page 2: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Organizational Background

MLI• 501(c)(4) Texas not-for-profit corporation• Est.: 1995• Organized under the Texas Non-Profit Corporation Act• Purpose of promoting economic development • Funded through a property tax allocation

LEDA• 501(c)(4) Texas non-profit, tax-exempt corporation• Type A economic development corporation• Est.: 2004• Purpose of supporting the creation of new and existing primary jobs • Funded through a sales tax collection

Page 3: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Organizational Background

• Mission: To promote economic growth by creating high-quality jobs, investing in new capital improvements and improving Lubbock’s quality of life.

• 15 staff members – 10 are shared with Visit Lubbock• Since its inception in 2004, LEDA has assisted more

than 140 companies, resulting in over 6,550 jobs and more than $920 million in new capital investment to the Lubbock area.

Page 4: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

What Others Say About Lubbock

• Forbes lists Lubbock as #43 city for Cost of Doing Business in 2015.

• Forbes lists Lubbock as #74 city for Job Growth in 2015.

• Fortune.com recently recognized Lubbock as one of the “Top 10 Cities to find a Job in 2015”

• In February 2015, The Milken Institute ranked Lubbock 20th among the Best Performing Cities in the U.S.

• Southern Business & Development Magazine recently recognized Lubbock as one of the “Ten Sizzling Mid-Market Economies in the South”

Page 5: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Lubbock Challenges

• Declining population base in rural areas of the region

• Low unemployment rate – high demand for workforce

• Reliance on public spending

Page 6: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

2015 Strategic Plan

3 Guiding Principles:

• Forward-Thinking• Talent-Driven• Collaborative

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Goals

1. Business Development – Grow Lubbock’s economy through retention, expansion and recruitment of businesses.

2. Talent Management – Develop, retain and attract talented workers to support current and future employers.

3. Entrepreneurship & Innovation – Create a culture of entrepreneurship in Lubbock by tapping into the research and innovation assets of all the components of the Texas Tech University System, its partners and other stakeholders.

Page 8: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Priority Projects

1. Downtown as a destination for investment & employment

2. Launch a talent management system on the national stage

3. Attract major R&D catalyst projects leveraging the components of the TTU System with City and business leadership

4. Advance Lubbock as a hub of innovation and entrepreneurship

5. Establish a community college campus in Lubbock

Page 9: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Entrepreneurship & Innovation

• $765,000 investment with Texas Tech to develop three programs as well as the newly created Research Park

– Three-Day Start-Up– Texas Tech Innovation Mentorship & Entrepreneurship (TTIME)– Accelerator

• Assisting with the Lubbock Chamber’s implementation of the Young Entrepreneurs Academy (YEA!)

– Year-long after school program consisting of students in grades 6-12– Generate business ideas and ultimately launch their own companies

• Investing in X-Fab Texas’ annual Semi High Tech University– Industry-based math and science career exploration program geared towards

STEM focused students in high school

Page 10: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Regionally Focused

The Artesia, New Mexico-based dairy foods company, Select Milk Producers, will invest $250 million to upgrade and expand the former American Cotton Growers denim mill in Littlefield into a state-of-the-industry milk processing plant and is aiming for a late-summer 2018 opening.

Total jobs: 140 Average salary: $45,000Value Added at Full Operations: $23,951,363Economic Output at Full Operations: $48,436,618

Page 11: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Growing Business

Monsanto, one of the world’s largest sustainable agriculture companies, is expanding their Lubbock operations to include a new cotton seed processing facility. The company will invest $140 million into building and equipping the new state-of-the-art facility, the largest capital investment project announced since LEDA’s inception.

Total jobs: 40 Average salary: $55,000Value Added at Full Operations: $11,200,035Economic Output at Full Operations: $27,833,876

Page 12: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Impact of Tourism

• 2014 Lubbock Visitors: 5.71MM

• 1/3 of all sales tax comes from people that live outside Lubbock

• Current number of hotel rooms: 5,400– Adding 700 more by end of 2016– Adding additional 1,000 by end of 2017

Page 13: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Top Origin DMAs (Person-Days)

Source: D. K. Shifflet & Associates, Ltd.

Out of State DMAs

Total Non Texans 33.3Little Rock‐Pine Bluff, AR 11.9%

Kansas City, MO 2.8%Baton Rouge, LA 2.4%

Phoenix, AZ 2.4%Seattle‐Tacoma, WA 1.5%

Sioux City, IA 1.2%

Page 14: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Top Origin DMAs (Person-Days)

Source: D. K. Shifflet & Associates, Ltd.

In State DMAs

Total Texans (Intrastate) 66.7%

Dallas‐Fort Worth 25.7%Amarillo 6.1%

Odessa‐Midland 5.0%

Austin 4.6%Houston 4.0%

Waco‐Temple‐Bryan 3.6%El Paso 2.2%

Page 15: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Profile of Visitors to Lubbock MSA

Source: D. K. Shifflet & Associates, Ltd.

Average DistanceTraveled:

379 miles

500Miles

380Miles

250Miles

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Profile of Visitors to Lubbock MSA

• Avg. Party Size 1.76 persons• Avg. Length of Stay

– 1.76 days (overnight and days)– 2.39 nights (overnight only)

• Mode of Transportation– Auto 89.5%– Air 8.3%– Other 2.2%

Source: D. K. Shifflet & Associates, Ltd.

Page 17: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

Total Lodging Revenue in Lubbock

$6,164,392 

$8,718,386 $6,680,313 

$10,087,180 

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

$8,000,000

$9,000,000

$10,000,000

$11,000,000

$12,000,000

2005 2010 2014 2015

Source: STR

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Visitor Spending At Destination

Source: Dean Runyan Associates

Million $

$0

$100

$200

$300

$400

$500

$600

$700

$800

1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014

Annual % Growth Rate:Texas 8.1%

Lubbock MSA 6.5%

$744MLubbock Metro Area

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Travel Impact – Local Tax Receipts

Source: Dean Runyan Associates

Million $

$8.6

$22.1

$0

$5

$10

$15

$20

1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014

Lubbock Metro Area

Annual % Growth Rate:Texas 8.2%

Lubbock MSA 7.8%

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Visit Lubbock – Tourism Impact

2014-15 Tax Relief per household in the City of Lubbock

due to travel related taxes collected from visitors to Lubbock:

$644.63 in 2014-15

Page 21: Economic Development in Lubbock...Impact of Tourism • 2014 Lubbock Visitors: 5.71MM • 1/3 of all sales tax comes from people that live outside Lubbock • Current number of hotel

For more information, please visit

www.lubbockeda.org.