Paola Sposato / ENEA- SSPT-SEC

Economia circolare e circular design: un

approccio integrato per sostanze e prodotti

Webinar REACH 19th November 2019

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Dalla sostanza al Prodotto

Valutazione di additivi e le

sostanze che vengono

inglobati nei materiali

sostanze chimiche che

possono diventare nel

tempo oggetto di

limitazioni o divieti d’uso

che rendono impossibile

reimmettere quel

materiale sul mercato

La sostituzione o la riduzione

oggi delle sostanze pericolose

nei prodotti immessi sul mercato

risulta infatti essenziale per

permetterne la riciclabilità

domani, e raggiungere gli

obiettivi di riciclo voluti in

termini non solo quantitativi ma

anche qualitativi.

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Dalla sostanza al Prodotto

Ecodesign

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Ecodesign ed approccio di ciclo di vita

Ecodesign strategies for Life time extention

Ecodesign standard

Ecodesign standard

Ecodesign standard

Ecodesign standard

Ecodesign strategies for Resource Efficiency

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Ecodesign strategies for Materials end of life

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Circular Materials

Ecodesign strategies for Materials

end of life

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• Scenario tecnologico di

smaltimento

• Qualità del riciclo (upcycle e

down cycle)

• Scenario normativo

• Scenario di applicazione

• Considerare sostanze ed

additivi che ne limitano la

lavorailità, riusabilità e

riciclabilità o ne limitano la

«purezza» (qualità) Livello di complesistà

Process Level

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Ecodesign strategies for Resource Efficiency

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Reduce and minimize resource and environmental impact

Ecodesign strategies for Resource Efficiency

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Ecodesign strategies for Resource Efficiency

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Reduce and minimize resource and environmental impact

Consumption level innovation for

Resource Efficiency

18Reduce/reus and minimize resource and environmental impact

Ecodesign strategies for closinf the loop

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Closing the loop strategies

Circular

Design

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Ecodesign strategies for Life time extention

Flessibilità, modularità, compatibilità e

standardizzazione:

strategie per l’allungamento della vita utile

How to close the loop?

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Progettare per la chiusura

dei cicli significa progettare in

modo che risorse e materiali

possano continuare a

“vivere” dopo che i prodotti

di cui fanno parte sono stati

dismessi, ovvero essere

avviati a recupero materico,

evitando l’impatto legato alla

discarica e alla produzione di

materiali da risorse vergini o

addirittura critiche e/o scarse.

Linear business models

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Define the value

Create the value

Deliver the value

Cost

End of value

Cost

Cost

The term Business Model refers to the conceptual logic of how the firm creates and appropriates economic value by

charging the customer (user) a price for the solution to a problem (Teece, D. J. 2010).

Externalities: Economic and environmental costs

Circular business models

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Define the value

Create the value

Deliver the value

Cost

mantein Value

Cost

Cost

Recapture value

Recapture value

Recapture value

Cost Recapture value

A Circular Business Model (CBM) as conceptual logic for value creation is based on the production of new offerings

utilizing economic value retained in products after its use for (Carbon Trust. 2017). It therefore integrates principles of

circular economy such us resource efficiency and waste preventions.

Circular and collaborative business model

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1. Business-to-Business (B2B) CCBMs: the

case of Industrial Symbiosis

2-3 Business to Consumer (B2C) CCBMs:

the case of Product Service System

CCBM : Circular and

collaborative business

model base on sharing

economy pronciples

Product Service System

25Pay-per-service scheme (PPS). Source: ENEA

Circular Business Models B2C

26Titolo della presentazione - luogo - data (piè pagina - vedi istruzioni per visualizzazione in tutta

la presentazione)

Nuovi modelli di business:

B2C (Business-to-Consumer) e C2B (Consumer-to-Business),

transazioni tra individui e aziende:

New trands and technologies: new keywords

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Additive Manufacturing

ServitrizingDigitalization Prosumer

Sharing

Pay per use

Performance/function society

Web Platform IoT- Internet of things

New Redistribution Market

Circular Business Models B2C:Industrial simbyosis

Industrial symbiosis (IS) is an important collaborative circular economy business models (CCBM) which

implements “closing the loop strategies” at the production stage through the collaboration between two or

more companies in order to exchange, share or jointly manage resources, with both economic and

environmental advantages for all parties and the possibility of creating new business opportunities.

Waste is not a cost but a resource

Advantages

Economic

• Cost saving thanks to wastevalorization (selling)

• Less dependence from pricefuxtuation of raw materials

• GPP

• Environmentale reputation

• New brand and market opportunities(competitive advantage in green market)

• Customer fidelity

• Networking

Barrieres

• Technological

Low R&D capacity in SME’s

Low Knowladge about CE opportunity

Regulatory

Regulatory obstacles (I.e. end of wastedirective)

Social/behavioural

Low attitude to cooperate with firms ; Low trust in stakeholder and poorattitude to share informaton

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Grazie per l’attenzione

Paola Sposato

paola.sposato@enea.it