Ecommerce n E-Business

8/2/2019 Ecommerce n E-Business

1/18

e-Commerce


2/18

What is

eCommerce?

e commerce is enabling or achieving business

objectives by using information technology to

enhance or transform the business processes.

ecommerce is more then just an online shop

selling goods. Businesses make huge

savings by more efficient interaction with theirsuppliers or buyers.


3/18

e commerce

Business to business (B2B)

automating supply

increasing business efficiency

Business to Consumer (B2C)

Retail Sales

Customer Support

Consumer to Consumer (C2C)

Online Auctions


4/18

What is working?

Travel / Tourism

Retail - items that dont need personal touch - objectivityin product quality and performance

music, books, gifts, Computers, electronic items

Auctions

Real Estate - houses and investment properties.

Customer support services More efficient and effective processes between businesses (B

2 B)


5/18

What is not working?

Items which require touch and trial

Luxury goods

Clothes - beyond T-shirts

Groceries - it works for some people but

market is restricted

Many OFF line factors determine success of Online service. E.g..Transport network, customer profiles,


6/18

Traditional Barriers

Isolationdistance from market

Small local markets

Limited human capacityOpportunity

Internet provides instant access to global

market


7/18

Objectives?

Why get online?

Promote awareness of your Organization

Sell a product

Customer support

Information and contact page

Networking

Everyone else has a web page


8/18

Plan

What is your product? Electronic, Services or physical

Portable and inexpensive to deliver Tourism

Who is your market? Overseas market or local

Upper income Budget market / Up market

Obstacles, Implementation and deadlines.


9/18

Getting Online

Hosting Your Website Fast Access

Cost, Support, Space and Services Choosing a Domain Name (web address)

www.myname.com / .nu / .to / .tv / .fj / Calling Card

Choose name that relates to product

Reflects on organization

Easy to remember


10/18

Design Issues

Often Simple Is Better

E.g. Google, Yahoo

Complexity depends on your website objectives Planning content

How do you keep content fresh and relevant

Who Develops your website?

Professional Services

Do it Yourself


11/18

What is E-Business?

E-Commerceelectronic transactions

conducted by business partners (narrow

definition) E-Business: buying and selling, servicing

customers, collaborating with business

partners, and conducting electronictransactions within an organisations


12/18

What is E-Business?

E-Commerce as digitally enabled commercialtransactions between and amongstorganisations and individuals

E-Business refers primarily to the digitalenablement of transactions and processeswithin a firm, involving only the informationsystems under the control of the firm

E-Business are those activities other thanbuying and selling via electronic channels


13/18

What is E-Business?

It encompasses all internal and external

electronically based activities and

processes. E-commerce is part of E-Business, which

focuses on the electronic commercial

transactions between and amongstorganisations and individuals


14/18

What is E-Business? continued

E-business is all about time cycle, speed,

globalization, enhanced productivity,

reaching new customers and sharingknowledge across institutions for

competitive advantage

-- Lou Gerstner, ex CEO of IBM


15/18

Context for E-Business

All industries became information-intensive

Informationand communicationare crucial tosuccess of industrial & commercial operations

Fast growing information industries Profound Impacts on what activities locate where,

how territories administered, markets served,linkages maintained between customers &suppliers

Need for new strategies, business models &organisational designs


16/18

E-Business Models

E-Shopsweb marketing or a shop

(B2C)

E-ProcurementE-tendering &procurement of goods and services

E-Shopping Centres/E-Mallsa

collection of E-shops E-AuctionsE-implementation of

bidding mechanisms


17/18

E-Business Models .. continued

Virtual Communitiesmembers withcommon interests

Collaboration Platformstools &information environment for members tocollaborate

Third-Party Marketplacesleaving web

marketing to third party

Value-Chain Integrators


18/18

E-Business Models .. continued

Value-Chain Service Providerssupport

part of value chain (e-logistics, e-payments)

Information Brokerage, Trust and otherservicesbusiness information and

consultancy; trusted third party services

Others (e-betting/gambling; syndication

)

Ecommerce n E-Business

Documents

Transcript of Ecommerce n E-Business