Ecommerce Metrics Book
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* Guide Quick Metrics an e-commerce business should pay attention to @netcurate
Transcript of Ecommerce Metrics Book
* GuideQuick
Metrics an e-commerce businessshould pay attention to
@netcurate
1 RateConversion
Number of conversions to thenumber of visitors over a given
period of time.
Industry Av : 3%
2 Order SizeAverage
The average dollar amount foreach order made.
Amazon's is $49
3 of OrdersNumber
The total number of transactionsfor a given time period.
Amazon's average is 1.5
4 ValuePer Visit
The average value of each visitorto your website. Calculated by
dividing the revenue of your siteby the number of visitors in a
given time period
What's yours?
5 AbandonmentCart
The percentage of people whostart the checkout process but do
not complete it
Industry Av - 67.44%
6 per perchaseOn-site searches
The average number of searchesmade before a visitor makes a
purchase.
52% say their search is very poor
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