Ecommerce B2C customer life cycle

1

description

A visual of a customer life cycle in b2c for ecommerce. Generate traffic, nurture visitors, create conversions, engage with customers, increase loyalty and incentivize inactive customers.

Transcript of Ecommerce B2C customer life cycle

Page 1: Ecommerce B2C customer life cycle

WWW.COPERNICA.COM

INTERESTED?

PROCEED TOCHECK-OUT?

ONLINE SHOPPERS

CHECK-OUT

SALE

RECURRING SALE

LOYAL CUSTOMER

MY ACCOUNT

SHOP, CREATE ACCOUNT OR

SUBSCRIBE TO NEWSLETTER

SEARCH

(SEO, SEA, PPC)

FIRST VISITEXIT

EXIT

YES

NO

YES

NO

Types of Campaignswith Copernica

- Welcome mail- Nurture- Relevant Timeline- Profile Enrichment-- Newsletter- Sales

Types of Campaignswith Copernica

- 2hrs - Need help?- 24hrs - Reminder- 2 days - Differentiate- 5 days - Incentive

Types of Campaignswith Copernica

- Transactional- Share to Social- Review products- Review our service-- Loyalty

Types of Campaignswith Copernica

- Nurture- Relevant Timeline- Profile Enrichment- Retention-- Newsletter- Sales- Loyalty

Types of Campaignswith Copernica

- Nurture- Relevant Timeline- Profile Enrichment- Newsletter-- Sales- Loyalty- Referral

COPERNICA

COMPLETECHECK-OUT?

EXIT

YES

NO

COPERNICA

BACK FORMORE

SHOPPING?

EXIT

YES

NO

COPERNICA

COPERNICA

B2C E-Commerce Lifecycle

ONLINE SHOPPERS FLOW