By- Atul Chaudhary

Discussion topicsDiscussion topics

↗ Introduction↗ Functions & roles ↗ Benefits & Limitations↗ Elements of e-Commerce↗ Affiliate Management↗ Functioning & elements↗ Pros & cons

↗ Introduction↗ Functions & roles ↗ Benefits & Limitations↗ Elements of e-Commerce↗ Affiliate Management↗ Functioning & elements↗ Pros & cons

WHAT IS e-COMMERCE ?WHAT IS e-COMMERCE ?

PEOPLE PEOPLE

PEOPLEPEOPLE

Buying Buying

BuyingBuying

Selling

Selling

Selling

Selling

e-Commerce growthe-Commerce growth

Source: IDC, Worldwide Internet Usage and Commerce 2005-2009 Forecast update, April 2007

Can you Imagine?

Projected to grow at CAGR of 23%, exceeding $8.75 trillion in 2009

B2B to grow strongly at CAGR of 22%, amounting to $7.6 trillion by 2009

WHY e-COMMERCE ?

WHY e-COMMERCE ?

↗INTERACTIVE↗24X7 AVAILABILITY↗SHORT P-M CYCLE↗VISIBILTY↗INFORMATION DENSITY↗COST REDUCTION

↗INTERACTIVE↗24X7 AVAILABILITY↗SHORT P-M CYCLE↗VISIBILTY↗INFORMATION DENSITY↗COST REDUCTION

FUNCTIONSFUNCTIONS

ONE STOP SHOPPING

SINGLE PLATFORM

PRICING PROCESS

MATCHING

DYNAMIC TRADING

PRE DETERMINED PRICING

LOGISITICS

PAYMENT SERVICE

Recap……Recap……

e-Commerce overview Functions

e-Commerce overview Functions

CATEGORIES OF e-COMMERCECATEGORIES OF e-COMMERCE

e-Commerce can be broadly put into four categories-

B 2 B (Business to Business) B 2 C (Business to Customer) C 2 B (Customer to Business) C 2 C (Customer to Customer)

e-Commerce can be broadly put into four categories-

B 2 B (Business to Business) B 2 C (Business to Customer) C 2 B (Customer to Business) C 2 C (Customer to Customer)

BUSINESS BUSINESS

BUSINESSBUSINESS

CUSTOMER

CUSTOMERCUSTOMER

CUSTOMER

e-Commerce

e-C

om

merc

e

e-Commerce

e-C

om

merc

e

CUSTOMER

CUSTOMERCUSTOMER

CUSTOMER

e-Commerce

e-C

om

merc

e

e-Commerce e-C

om

merc

e

CUSTOMER

CUSTOMER

CUSTOMER

CUSTOMER

BENEFITS OF e-COMMERCE

BENEFITS OF e-COMMERCE

Buyer benefitsOne Click purchasing

Assortment width

Comparison shopping

Price negotiation

Refunding/replacement

Nuts and bolts of product

Review of product

Credibility of seller

Seller benefits

Easy expansion

B, F, C

Empowering customers

Cost reduction

Effective database management

24x7

Extra channelAffordable

Recap….Recap….

e-Commerce overview Functions Categories Benefits

e-Commerce overview Functions Categories Benefits

LIMITATIONSLIMITATIONS

Technological issuesTechnological issues

Cultural and legal issuesCultural and legal issues

Elements of e-CommerceElements of e-Commerce

Shopping cartShopping cart

Search Add

Order

FunctionalityFunctionality

Query

Information

Information retrieved

Information displayed

Database

Customer

Shopping cart

Shopping cart

Payment gatewayPayment gateway

↗Facilitation of payment↗Data security↗Privacy

↗Facilitation of payment↗Data security↗Privacy

FunctioningFunctioningCUSTOMER

PAYMENTT GATEWAY

CARD ISSUING BANK

Order via website

Transaction detail

Receives order acceptance from website

Transaction confirmation

Recap…Recap…

e-Commerce overview Functions Categories Benefits & Disadvantages Elements of e-Commerce

e-Commerce overview Functions Categories Benefits & Disadvantages Elements of e-Commerce

Any questions?

Thank you