SOCIAL MEDIA, LOCAL & MOBILE

Integration of one’s social media platforms and physical location with one’s mobile device

Social mobile app that is aware of your physical location and that you can interact with from your mobile device that enables you to input and receive information

Result of the growing popularity of smartphones, and provides greater local precision to search engine results

INPUT AND RECEIVE INFORMATION

I N P U T I N F O R M A T I O N

Check-ins

Posts

Status updates

Ratings

Reviews

R E C E I V E I N F O R M A T I O N

Store hours

Products

Services

Ratings

Reviews

Coupons

Promotions of nearby businesses

SOLOMO (BUSINESS PERSPECTIVE)

an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media

SOLOMO (BUSINESS PERSPECTIVE)

Social Media is the platform you use to promote your message and engage with your target audience

Local is your area of concentration or relevant proximity; this can be physical or even online

Mobile is the medium of connection between your brand and its prospects and customers

WHAT ARE THE IMPLICATIONS/EFFECTS DOES IT BRING/GIVE TO E-COMMERCE?

Enable users to be more aware of products and services (Promotions)

Cheaper Value of Goods(Customers)

Cheaper Marketing (Companies)

Customers will patronize E-commerce more

WHAT ARE THE IMPLICATIONS/EFFECTS DOES IT BRING/GIVE TO E-COMMERCE?

Wider Range of Electronic Commerce channel

Mobile Phones and Social media will add value to E-Commerce

Easier Way to Know location

New Product/Service Information Dissemination

HOW DO YOU SEE THIS TREND IN THE NEXT 2 YEARS? • SoLoMo will grow

• Companies will give a lot attention in this Marketing Strategy

HOW DO YOU SEE THIS TREND IN THE NEXT 2 YEARS?

• New Trend in Marketing• New Platform• New Way of Advertising