Ecomm final project power generator
-
Upload
yi-ling-yeh -
Category
Documents
-
view
82 -
download
2
Transcript of Ecomm final project power generator
![Page 1: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/1.jpg)
EnergyZoneFuel Cell Power Generator
Stacey Vasquez / Rebecca Li/ Doris Yeh / Feifei Ling
![Page 2: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/2.jpg)
What’s EnergyZone?
EnergyZone
![Page 3: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/3.jpg)
What’s EnergyZone?
![Page 4: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/4.jpg)
Target CustomersFrom MRI Research
● Middle Age: 35-54● Now Married, / Children(6-17yrs)● Education: Graduate College +● Occupation:Profession, Management,
business, sales and office occupation● HHI: 75,000 +● Home:Owned● Years at present address: 5+● Race: White, Asian, American Indian● County Size: B or C● Census Region: North East, Midwest,
West● Interests: Lifestyle, Finance,
Healthcare, Cooking, Home decoration, Business, News
![Page 5: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/5.jpg)
Target Audience
● Economic efficient driven(long time breakeven)
● Environmentalists
● Home Builders ( do we really need them?)
![Page 6: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/6.jpg)
Positioning &
Objectives
![Page 7: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/7.jpg)
Mr. FC !
Brand Image & Campaigns
![Page 8: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/8.jpg)
Campaign
Search Engine Marketing
WHY?You have to!
![Page 9: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/9.jpg)
This is HOW!
CampaignSearch Engine Marketing
![Page 10: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/10.jpg)
KEYWORDS
CampaignSearch Engine Marketing
![Page 11: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/11.jpg)
Cam
paignSocial M
edia Marketing
WHY?BENEFIT?
![Page 12: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/12.jpg)
Channel Name: EnergyZone● Introduce, aware and educate -- function, usage, how efficient -- Like,
Share, Subscribe, watching time, leaving email after watching● Engage and share -- Energy Saving Tips and Testimonials -- CTR,
Share, comments, leaving email after watching, postcode to find out the closest store
Advertisement“A breakthrough electricity generator helps you cut down your monthly electricity bills. ”“A breakthrough fuel cell generator can only generate clean and efficient energy. With it, you can change the world!” -- (Click here to learn more.)
● Click to learn more (CTR)/ find out the closest store/ leave the email address.
Advantage:
![Page 13: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/13.jpg)
Facebook Page:● Introduce, aware and educate● Share Videos of YouTube● Special Campaign: ”Earth Hour”● Energy Saving Tips
Advertisement:● Paid Ads● Promotion facebook page● promotion of facebook post
Advantages:
![Page 14: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/14.jpg)
Twitter account:● Introduce, aware and educate● Share Videos of YouTube● Special Campaign: ”Earth Hour”● Energy Saving Tips, hash tags
Advertisement:● Paid Ads● Promotion facebook page● promotion of facebook post
Advantages:
![Page 15: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/15.jpg)
CampaignE-Mail Marketing
![Page 16: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/16.jpg)
CampaignE-Mail Marketing
Why Email
● Boost brand awareness via email newsletters
● Combine emails with social media & customized landing pages
● Measure & test● Relationship building
![Page 17: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/17.jpg)
CampaignE-Mail Marketing
Measurement● Click-through data● Special promotion● Unique phone number
![Page 18: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/18.jpg)
CampaignE-Mail Marketing
Scheduling Emails● Welcome ● Follow-up ● Newsletter ● Promotion
![Page 19: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/19.jpg)
Stra
tegy
Beh
avio
ral T
arge
ting
ACTIVE
RELEVANT
ENGAGING
EFFICIENT
![Page 20: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/20.jpg)
My IP Address Is: 98.96.50.134
StrategyBehavioral Targeting
![Page 21: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/21.jpg)
CampaignBehavioral Targeting
Don’t be Scared Anymore! Calculate Now
Mr. FC is Here to Save You
Rich Media!Different
Landing Pages
EnergyZone Fuel Cell
![Page 22: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/22.jpg)
Budget Structure
SEO: 1.2millionSM Marketing: 1.2 million +Email Marketing: 0.8 millionBehavioral Targeting: 1.8 million
![Page 23: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/23.jpg)
Strategic Timeline
03/2014 04/2014
Mar 1
Social Media
Mar 15
Mar 29
Earth Hour
Mar 31
EnergyZone FC Launch!
![Page 24: Ecomm final project power generator](https://reader033.fdocuments.net/reader033/viewer/2022052900/55631cfed8b42a811a8b4e8b/html5/thumbnails/24.jpg)
Save Energy & Have a Bright Future!
Thank You!