Ecomm & Brunch - Moda online y Retail 120516 - La gestión integral de la experiencia del cliente en...
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La gestión integral de la experiencia del cliente en el Retail #Ecomm&Brunch- Barcelona 12/05/16
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Transcript of Ecomm & Brunch - Moda online y Retail 120516 - La gestión integral de la experiencia del cliente en...
La gestión integral de la experiencia del cliente en el Retail �#Ecomm&Brunch- Barcelona 12/05/16�
� Our customer journey�
� Love Dispatching: turning customers into fans � � �
Our customer�
ECOMMERCE �
NT STORES�
WHOLESALE �RETAIL�
Our channels �
CRM/SM �
PRESCRIPTORS�
ADs (ON/OFF) �
Our customer journey�
AWARENESS� INSPIRATION � PURCHASE � LOYALTY �
(1) BRANDED CONTENT�
(2) CAMPAIGNS�
(3) CRM/ REWARDS�
(4) OMNICHANNEL�
Take aways �
1. Create content that inspires emotions to product and brand �
3. Be personal and empathetic, innovate on campaigns �
2. Learn more and more about what moves your customers�
4. Reward your channels �