ecopreneurs4climate.org

1. Why? Goals

2. Who? Target audience

3. What? Campaign

4. How? Platform, contents, rewards, funraising goal & finance, EO4CLIM16 & comm.

5. When? Duration & launch

Organizing for ECO4CLIM16: issues, best practices ....

Total duration: 1h

1. Grow & engage your community of beneficiaries: ecopreneurs, SMEs, NGOs ...

• Next level or engagement: free, short event → service

1. Build relationships with and sell the lab's services to real customers/funders: large

companies and public entities → invite to event, share brochure (parallel channels)

2. Raise some funds (won't be much!) to recover part of the investment and continue

Campaign: link between ECO4CLIM16 and your lab

• Ecopreneurs: ideas, inspiration, teammates, build & develop their project, promotion ...

• SMEs: teammates, promotion, partners, going international ...

• NGOs: talent, inspiration, partners, promotion, work with SMEs and ecopreneurs ...

• Other professionals (free-lancers, not large companies): contacts & networking,

partnership & business opportunities, recognition ...

What it is for:

• Grow & engage your community

(beneficiaries) and show it!

• Testing & pre-selling the lab's

services to: makers & customers

What it is NOT for:

• Demanding support for an

abstract cause (climate change)

• Raising a LOT of funds to recove

ALL the initial investment

• Multi-site: global campaign with

personal pages, all adding up

• No price adjustment, interface & feel

• Internationally renown & successful,

editor friendly & cool feel

• Only $ and US accounts, fees

Local platform:

• Works well in your area (city or country)

• Specific for nonfrofits, social/eco causes (if possible)

• Video: ready on monday

• Title: Join the Ecopreneurs for the Climate in [city/community]!

• Project summary: challenges, solution, ways to participate (join!) Short, sweet, engaging!!

→ Translate common text into your language and adapt to local context

• Pictures: group pictures, your own related activities, in action

See test campaign: madrid.ecopreneurs4climate.org

• 35 € - Climate Innov. Journey in [city]: 1 day, transportation arranged not included

• 50€ - Sust. Bus. Climathon: early-bird, weekend, create your bus.,

• 150€ - Climate Innov. Journey in [country]: 2 days, 1-2 cities?, collaborator (grow ECO4CLIM)

• 270€ - Climate Innov. Journey in [region]: 3 days, 2 cities

• 600€ - World Climate Innov. Journey: 5 days, distant destination, 2-3 cities

• Price adjustments: a good reference is startupweekend.org, use local currency• Real customers: groups of 10, 50% ecopreneurs/SMEs - 50% large companies → ≠ package• Travel expenses not included, but we can make deals with agencies for group discounts

• Crowdfunding: create emotional link, builde trust, step by step (event → service)

• Event's attendants → Lab's beneficiaries

• Enhance engagement through crowdfunding: several interactions before purchase:

• Global press release → major international media

• 1st email: reminder of event's coordinates → announce crowdfunding & lab

• Event: mention it several times, show it on the screen (see URL below), flyer?

• For 1 month (Nov. 18): newsletter + individual emails (1-2)

• Embedded in overall communication campaign: event → lab

Your campaign URL: city.ecopreneurs4climate.org

• Private customers: large companies/organizations (national or multi-national) leaders in

climate/envir. sustainability → journey (staff), climathon (company's climate challenges:

water, energy, mobility....)

• Public funds: city councils, municipalities & public agencies, governmental bodies at all

levels → journey (funds for business exchanges), climathon (city's climate challenges)

• Marketing materials: brochure, web, crowdfunding camp. progress (show community!)

• Channels: Linkedin, email (through common contacts if possible), event, meetings

• Engagement strategy: sell innovation not CSR!, invite to the event (jury)

• Global coordination: let's not engage the same multi-nationals separately!

Corporate climate leaders: RE100, Carbon Disc. P., COP22 Sust. Inn. Forum, national forums...

• Local fundraising goal: 2,000 €? (1st round) Several distributions of donors in tiers

• Cities involved: who is in? 8-10?

• Expected total revenue: 8 cities x (2,000 - 3,000 €) = 16,000 - 24,000 € (rough estim.)

• Revenue distribution:

• Organizer: 80% of her/his campaign → remunerate work (event, lab): 1,600 - 2,400 €

• Global network: 20% of total revenue → cover some shared costs: 3,200 - 4,800 € (*)

• Legal involvement: your nonprofit or ECO4CLIM? → Latter: formal agreement + invoice

(*) Shared costs: video, communication, assistance, coordination & movement building, fundraising (other sources: tenders & calls) → 6,100 €

• Launch: tuesday, october 18th, 11:00am GMT+2

• Your preparations (fri-mon): choose platform, set up campaign, translate/adapt text, fix prices

• Internal mail (monday): common plan, materials, guidelines, social media & mailing strategy

• Duration:

• First round: 1 month, oct. 18 - nov. 18

• Second round: if 1st one successful, nov. 18 - dec. 16?

Yeah, we know, there is a bit of a rush, but we need to seize the moment... EO4CLIM16!

If you can't launch by tuesday, no worries, you'll catch up, but join us ASAP

• Set up your campaign

• Don't want to get you distracted from the event! It's the gateway to

everything

• Coordinated promotion: materials and recommendations coming up

ecopreneurs4climate.org