Eco Sense - Safer for Home 1m

Safer for your home

© 2012 Melaleuca, Inc. • Idaho Falls, ID • Printed in the USA • 800.282.3000 • www.melaleuca.com • 09/12U 109004614

Safer for your home

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We believe that naturally derived, biodegradable ingredients can provide the same or better cleaning effectiveness compared to harsh, harmful chemicals—without damaging the environment inside our homes, and without harming our streams and oceans.

Our Philosophy

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* Although all EcoSense products are formulated to be safe when used as intended, they are not meant to be inhaled, ingested, or rubbed into eyes or skin. Please read and follow all label directions and, of course, keep all cleaning products away from children. 2

Safer for Your HomeCleaning your home shouldn’t compromise how safe your home feels. EcoSense® cleaners avoid the caustic chemicals and abrasives that so many other cleaners rely on. Instead, they are sourced from natural ingredients and formulated to do no damage to fabrics and surfaces, leaving nothing behind but clean.*

Highly EffectiveEven though they don’t rely on caustic chemicals, EcoSense products still clean as well as or better than anything you’ll find on grocery store shelves. EcoSense products are designed to make caring for your home less work and less hassle, with all the fresh, brilliant results you expect.

Powered by NatureEach EcoSense formula has been developed from the ground up with naturally derived ingredients—like thyme oil, distilled white vinegar, Melaleuca Oil, natural enzymes, and citric acid. Each formula harnesses

the natural powers of those ingredients—cleaning, stain-lifting, deodorizing, disinfecting powers—and puts them to work for you.

Eco-FriendlyTaking care of your home means taking care of the world around you as well. EcoSense products help you reduce your impact on the environment with biodegradable ingredients in every product; ultra-concentrated formulas for smaller bottles and less plastic, water, and fuel waste; and no unnecessary fillers.

Better ValueWith all these benefits, you might expect EcoSense cleaners to be premium-priced. Instead, EcoSense products save you money. Their concentrated formulas offer more cleaning power at less cost per use than many national brands, and even more savings in Pantry Packs and value sizes.

Replaces: Shout,® Spray ‘n Wash,® and Zout®*

PreSpot™ 4x Laundry Stain Remover

As hard as you may try to avoid them, laundry stains happen. Thank goodness for PreSpot 4x with its 3 powerful, stain-fighting enzymes. It can loosen and lift out even the toughest grease, starch, and protein stains—like vegetable oil, grass, and blood—without chemicals that eat away at your clothes and put your home’s safety on the line. And PreSpot 4x is four-times concentrated to reduce plastic waste and save you money.

• Triple enzyme power fights the toughest types of stains • Won’t fade fabrics or break down clothes • four times concentrated to save you money

3* Product names are trademarks of their respective owners.

You expect your laundry detergent to leave your clothes, towels, and linens clean, bright and smelling fresh after every wash. That’s more than some detergents can handle. But that’s no problem for patented, ultra-concentrated MelaPower 6x. With 2 powerful surfactants lifting out dirt and stains and our proprietary Rinse GuardTM formula preventing those soils from resettling during the rinse, MelaPower outcleans and outbrightens the major brands. And with a non-alkaline formula that’s free of chlorine bleach, it’s gentler on your clothes. Plus, with its six-times concentrated formula, just 1/2 fl. oz. cleans an entire load—saving water, saving you money, and reducing plastic waste.

Replaces: 2x Ultra Tide,® Cheer,® and All®*

MelaPower® 6x Laundry Detergent

• melaleuca-exclusive, patented formula • Six-times concentrated to save water, plastic, and money • Non-alkaline and free of chlorine bleach and other caustic chemicals • rinse Guard formula prevents dirt from resettling on clothes

COmPETiTiVE COmPARiSON BETTER VAlUE: PAY FOR POWER, NOT WATER

4* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product prices from Walgreens.com, 07/19/12. Prices may vary. Approximate U.S. Patent No. 7,985,725 number of loads when washing a normal load per label instructions.

= 96 = $26.97†

LOADS COMPETITOR PRICE

= 96 = $16.99†

LOADS PREFFERED CUSTOMER

SAVE $9.98†

These swatches are official samples from a controlled laboratory tergotometer test. Each started off clean but was washed together with another cloth soaked in motor oil. Though transfer of soils is common in most detergents, MelaPower gets top grades for ensuring bright clothes, even in the dirtiest wash.

MelaPower® 6x

Tide® TotalCare™

Green Works®

Sun® 2x

®

SAFER FOR YOUR HOmE: mElABRiTE HAS NEVER BEEN HigH-AlkAliNE, ANd NEVER Will BE

Battery Acid (pH 0) Water

(pH 7)

Bleach (pH 13)MelaBrite

(pH 7.5)

Skin

Highly Alkaline

Highly Acidic

MelaBrite has a pH balance almost identical to water so it is gentle on clothes and skin.

Nothing makes your family look better than bright, crisp, spotless clothes. Thanks to MelaBrite 6x Color-Safe Brightener, your family’s clothes can continue to look brand-new wash after wash. MelaBrite’s non-toxic formula protects colors, prevents fuzzing and pilling, and maintains brightness, all without chlorine bleach. And its powerful stain-fighting enzymes lift out the stains you didn’t catch before the wash—even tough grass, blood, and grease stains. Plus, with its six-times concentrated formula, MelaBrite saves you money with each load while reducing plastic waste.

Replaces: Clorox 2,® Clorox,® Biz®*

MelaBrite®6x Color-Safe Brightener

• fights stains in the wash with two powerful enzymes • Prevents fuzzing and pilling • Contains no caustic chemicals like chlorine bleach • Six-times concentrated to save money and plastic

* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product prices from Walgreens.com, 07/19/12. Prices may vary. Approximate number of loads when washing a normal load per label instructions.5

BETTER VAlUE: UlTRA-CONCENTRATEd TO SAVE YOU mONEY

=96= $29.96†

LOADS COMPETITOR PRICE

=96= $13.99†

LOADS PREFFERED CUSTOMER

SAVE $15.97†

SUPER STAiN FigHTERWhether your laundry load is small or super-size, MelaBrite’s two powerful

enzymes can find and fight a host of stubborn stains:

Gravy WineCorn-based

foodsCocoa

Blood Grass Tomato OilPROT

EIN

STAI

NSST

ARCH

STA

INS

®

Replaces: downy,® Snuggle,® Bounce®*

MelaSoft® Fabric Softener

Consider what you get with MelaSoft: Naturally softer, fresher-smelling clothes. Reduced static cling. And a satisfaction that comes from using a liquid softener made with a biodegradable, plant-derived softening agent and fragrant essential oils. Add MelaSoft Liquid to your laundry’s final rinse cycle or put a MelaSoft Sheet in the dryer. MelaSoft Sheets are also great for freshening closets, suitcases, diaper pails, shoes, cars, and much more. And you’ll love the scent too. Our Spring Breeze and Clean Cotton scents are made with the natural fragrance of real essential oils.

• Softens laundry with a naturally derived softening agent • Infuses fabrics with the natural fragrance of real essential oils • reduces static cling


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Replaces: Febreze® and downy® Wrinkle Releaser*

Revive™ Fabric Freshener

One spray of Revive Fabric Freshener reduces static cling on the go, and just a few sprays and a tug or two can smooth wrinkles from clothes. But Revive isn’t just for your laundry room. It’s a fabric freshener for all over your home—helping you freshen clothing, fabrics, drapes, upholstery, and more, any time of day.

• freshens clothing, upholstery, drapes, carpet, and more • reduces static cling • removes wrinkles in clothing

* Product names are trademarks of their respective owners.

Linens & toweLs wrinkLed cLothessofas

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Rustic Touch® Furniture Polish

• Keeps furniture looking new • Natural carnauba wax for strength • high-tech polymers for shine • Three naturally derived

conditioners for moisturization

Your furniture deserves to look its best—and there’s no better way to care for it than Rustic Touch. Week after week, Rustic Touch keeps your furniture looking like new with the protective strength of natural carnauba wax. Other polishes use waxes that can produce a cloudy buildup over time. But the natural carnauba wax in Rustic Touch dries crystal clear, use after use. Plus, Rustic Touch adds shine with high-tech polymers and moisturizes with naturally derived conditioners—all in a formula that effectively repels dust.

Replaces: Pledge,® Orange glo,® and Old English®*


Clean dishes. Clean streams. Clean conscience. With Diamond Brite, you’ll not only feel good about your dishes, you’ll feel good about how you’re treating the environment and your home. Diamond Brite uses a team of naturally derived enzymes to work together at breaking down a wide range of food-based soils and stains so they can be washed away thoroughly and spotlessly. Unlike most major brands, Diamond Brite does not use chlorine bleach, and Diamond Brite has been phosphate-free since 1994. While major brands like Cascade® and Finish® are only now putting phosphate-free detergents on the shelves and struggling to find formulas that work well, Melaleuca has been perfecting Diamond Brite for years—and has secured exclusive rights to the absolute best, most effective formula with a U.S. patent.

Replaces: Cascade,® Finish® and Sunlight®*

Diamond Brite® Automatic Dishwasher Detergent

• melaleuca’s patented, phosphate-free formula • uses naturally derived enzymes to break down food • Gets dishes spotless with opti-Shine,™ a built-in rinse aid • Gentle formula doesn’t require a childproof cap • No chlorine bleach

SAFER FOR YOUR HOmE: diAmONd BRiTE iS PH-NEUTRAl

ENZYmES—NATURE’S dEmOliTiON CREW

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CASCAdE VS. diAmONd BRiTE


u.S. patent no. 6,835,703

Battery Acid (pH 0)

1 2 3 4 5 6 7 8 9 10 11 12 13

Diamond BriteCascade®

with Dawn®

Bleach (pH 13)

Water(pH 7)

Highly Acidic

Highly Alkaline

Washed 10 times with Diamond Brite

Washed 10 times with Cascade® with

Dawn® gel

Baked beans on dish After one wash

Just as enzymes in your stomach help break down and digest food, the enzymes in Diamond Brite effectively break down food soils and

stains stuck on dishes so they can be easily washed away.

Many dishwasher detergents are highly alkaline (on the high end of the pH scale). They can be caustic and can burn your skin, mouth, and eyes. In fact, ingesting them can be fatal. That’s why they often come with “child-resistant” caps and prominent warnings. Alkaline formulas can also etch dishes and “cloud” glassware.

No child-resistant cap necessary!

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Replaces: dawn,® Palmolive,® and Joy®*

Lemon Brite® Hand Dishwashing Liquid

Doing the dishes doesn’t have to be a chore with Lemon Brite’s natural scrubbing power. Its biodegradable, naturally derived grease-cutting agents do half the work for you, quickly breaking down food and grease in your wash water. And Lemon Brite’s ultra-concentrated formula means you use less per sinkload and save more money.

• Breaks down food quickly with naturally derived agents • uses only gentle, naturally derived, biodegradable ingredients • ultra-concentrated formula saves you money


Sol-U-Guard Botanical® 2x Concentrate DisinfectantMelaleuca has developed an entirely new way of fighting germs in your home. It’s called Sol-U-Guard Botanical, and it gives you something you’ve never had before—a way to kill germs without putting your family’s health at risk. This revolutionary, patented disinfectant uses 2 botanical ingredients to kill 99.9% of common household germs, including strep, influenza-A, rhinovirus, and the HIV virus. Spray it on counters, in sinks, on knobs and handles, toys, and any other hard, nonporous surface around your home anytime to eliminate germs.

NOTE: Do not use on natural marble or stone.* Kills 99.9% of staph and E. coli on hard, nonporous surfaces. Read and follow label directions.11

u.S. patent nos. 7642227, 7851430

r h i n o V i r U si n f L U e n Z a - as t r e P

(Streptococcus pyogenes) (Strain of Flu) (Common Cold)

Here are a few of the germs that may be lurking in your home right now—waiting to make you sick.

Thyme oil naturally contains a powerful antimicrobial compound that the thyme plant uses like an immune system to ward off invading germs. Citric acid, the same substance used to flavor many foods and drinks, is an effective antimicrobial in the right concentrations. Sol-U-Guard Botanical doesn’t contain chlorine bleach or quats—two mainstays in grocery store disinfectants, both of which bring considerable safety risks into the home.

People are more likely to get sick from a germ in their own home than from any other source.

PATENTEd gERm-killiNg FORmUlA

What’s inside—and what’s not

• Proven to be 99.9% effective against common household germs* • Powered by citric acid, like the kind in lemons, and thyme oil, an essential oil from the herb thyme • No chlorine bleach, harsh fumes, or harmful residue • Two-times concentrated to save you money and reduce plastic

HOUSEHOld gERmS—iNViSiBlE BUT dEAdlY

Sol-U-Guard Botanical eliminates these germs and more from hard, nonporous surfaces in the home in 10 minutes or less:

• Staph—includingMRSA • H1N1 • E.coli • Strep • Salmonella • Pseudomonasaeruginosa • Poliovirustype1 • InfluenzaA • Rotavirus • Rhinovirus37

Sol-U-Guard Botanical’s germ-killing formula holds U.S. patent no. 7642227. Awarded in January 2010, this patent protects its proprietary combination of thyme, citric acid, and other ingredients in a formula developed by Melaleuca scientists.

If you think the toilet seat is the worst place for germs, think again. The following surfaces actually have more germs per square inch—and they’re places you don’t think twice about touching:

•Computerkeyboard andmouse

•Doorknobsand lightswitches

•Kitchensink

•Moneyinyour pocketbook

•TVremote

•Phonehandset

KILLS99.9PERCENTof CommoNhouSEhoLd gERmS

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®

You clean up messes every day in your kitchen. Tough & Tender uses biodegradable cleaning agents to tackle big messes without all the scrubbing. Its formula is tough on grease and grime, but tender on your table, counters, sink, and surfaces all around your home. Plus, it’s safer for your home as well. And when you’re on the go, clean up in just minutes with quick, biodegradable Tough & Tender Wipes. With Tough & Tender Wipes, you just grab, wipe, and toss!

Replaces: Formula 409® and Fantastik®

Tough & Tender® All-Purpose Cleaner and Wipes

• Cleans everyday messes using naturally derived, biodegradable cleaners

• No ammonia, chlorine bleach, or abrasives • Concentrated to save you money and reduce packaging • Gives you fast, convenient cleaning power in a

biodegradable wipe

BETTER VAlUE: CONCENTRATEd TO SAVE YOU mONEY

$10.29†96FL OZ

COMPETITOR PRICE

* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product prices from Walgreens.com, 07/19/12. Prices may vary.

96FL OZ

$5.69†

PREFERRED CUSTOMER

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SAVE $4.60†

USES FOR TOUgH & TENdER •Granite,marble,naturalstone•Counters&tables•Appliances•Cabinets•Walls •Lightfixtures•Artificialplants

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MelaMagic® Heavy-Duty Cleaner

• Cleans greasy messes like floors, barbecue grills, and range tops • uses naturally derived, biodegradable ingredients • No ammonia, chlorine bleach, phosphates, or abrasives

Replaces: PineSol® and mr. Clean®*

Tired of cleaning all the grease, grime, and dirt on your floors and around your home? Then get out MelaMagic, an industrial-strength cleaner that rids your home of the greasiest, grimiest messes using naturally derived, biodegradable ingredients. MelaMagic works its grease-cutting, grime-fighting magic all around your home, indoors and out—on your driveway and patio, on your barbecue, on your range top, on your floors, in your garage and shed, and more.


Clear Power® Glass Cleaner

• Cleans your glass, mirrors, and stainless steel to a shine • uses naturally derived solvents boosted with distilled

white vinegar • Contains no ammonia • Concentrated to save you money

You want a spotless, streak-free shine when you spray on glass cleaner, but you don’t want harsh ammonia around. No worries. Clear Power is made with an effective combination of naturally derived solvents and distilled white vinegar. Clear Power polishes your glass, mirrors, and stainless steel beautifully, leaving behind nothing but a clean, fresh scent.

Replaces: Windex® and glass Plus®*

HigHlY EFFECTiVE: ClEANS TO A SHiNEBETTER VAlUE: CONCENTRATEd ClEAR POWER® VS WiNdEX®

* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product prices from Walgreens.com, 09/11/12. Prices may vary.

Clear up your life—put Clear Power to work in your home and start seeing results immediately! The concentrated, biodegradable formula is effective on a multitude of surfaces, including:

•GLASS

•WINDoWS

•MIRRoRS

•ALuMINuM

•STAINLESSSTEEL

•CHRoME

•PICTuREfRAMES

•APPLIANCES78FL OZ

$10.77†

COMPETITOR PRICE

96FL OZ

$5.69†

PREFERRED CUSTOMER

15

SAVE $5.08†

®

Remember the stains you thought would never come out? With Sol-U-Mel, you don’t have to worry about them anymore. Made with the highest concentration of Melaleuca Oil of any cleaning product, Sol-U-Mel is versatile, penetrating, non-caustic, naturally solvent, and aromatic—everything an effective stain fighter needs to be. It can save you hundreds of dollars in replacement costs for upholstery, carpet, clothing, and paint just by getting out those tough stains. Plus, Sol-U-Mel naturally eliminates odors, and works great as a natural everyday cleaner too! Get rid of the gloves, chlorine bleach, and the ammonia. A bottle of Sol-U-Mel in place of your old cleaners means peace of mind.

Replaces: Resolve® and goo gone®*

Sol-U-Mel® Stain Remover

• removes the I-thought-those-would-never-come-out stains like tar, gum, permanent marker, and tree sap • 100% naturally derived • Contains the highest concentration of melaleuca oil of any cleaning product • also ideal as an odor eliminator and everyday cleaner

gETS OUT EVEN THE TOUgHEST STAiNS WORTH iTS WEigHT iN gOld


ü Ink

ü Magic marker

ü Crayon

ü Pet messes

ü Nail polish

ü Grease

ü Paint

ü Road tar

ü Mold

ü Glues

ü Residues

ü Gum

ü Tree sap

ü Candle wax

andsomuchmore

Why is every bottle of Sol-U-Mel so valuable? Because it contains the potential for enormous savings. Having a bottle of Sol-U-Mel handy when a tough stain strikes isn’t just convenient—it’s peace of mind worth hundreds, even thousands of dollars in replacement costs.

The Formica® was the perfect slate for some permanent marker art.

Luckily for Mom, Sol-U-Mel wiped the slate clean.

Nail polish will stick to anything, right?

Thanks to Sol-U-Mel, it didn’t stick to the hardwood floor.

$750 Reupholster Couch

$1100Replace Carpet

$25 Repaint Wall

$35New Blouse

$320New Coffee Table

®

Replaces: Tilex® Fresh Shower® and Arm & Hammer® Clean Shower®*

No Work® Daily Shower Cleaner

Every time you use your shower, soap scum and hard water stains stick around. But you don’t have time to scrub your shower every time you use it. That’s why there’s No Work, the daily shower cleaner that cleans your shower with just a few sprays. Powered by Aqua Charge®, the No Work formula turns the water droplets in your shower into potent micro cleaners that do the scrubbing for you—and forms a protective barrier so your shower will stay cleaner much longer.

• Cleans showers with just a few sprays • removes soap scum using aqua Charge • Leaves behind a protective shield so your shower stays cleaner longer • No ammonia, chlorine bleach, phosphates, or abrasives


ClEANiNg TiP:Outdoor windows get hard water buildup from sprinklers, splashing, and more. Spray your windows with diluted Tub & Tile, let sit, scrub, then rinse. increase the dilution strength as needed.

* Product names are trademarks of their respective owners. † Melaleuca Preferred Customer price. Competitor product price from Walmart.com, 09/11/12. Prices may vary.18

BETTER VAlUE: CONCENTRATEd TO SAVE YOU mONEYTUB & TilE FOR A SAFER, ClEANER HOmETUB & TilE™ VS limE-A-WAY®

96FL OZ

$11.94†

COMPETITOR PRICE

96FL OZ

$5.69†

PREFERRED CUSTOMER

Tub & Tile™ Bathroom Cleaner

• eliminates soap scum and hard water spots • has the concentrated cleaning power of 20 lemons • No sulfamic acid, chlorine bleach, or abrasives • Concentrated formula can save you up to 75% off grocery store brands • Cleans tubs, showers, tile, sinks, toilets, and hard water stains

Replaces: Scrubbing Bubbles,® Tilex,® and lime-A-Way®*

Melaleuca scientists harnessed the power of nature and put it into the best bathroom cleaner on the market—Tub & Tile. When you use Tub & Tile, you’re using the cleaning power of 20 lemons combined with a biodegradable solvent and 2 biodegradable surfactants to safely melt away soap scum, limescale, and hard water stains on your tub, shower, sink, and tiles. Enjoy a sparkling clean bathroom with less scrubbing, and without the caustic chemicals, harsh abrasives, and harmful fumes your old bathroom cleaners used to bring in. And in true Melaleuca fashion, Tub & Tile is six-times concentrated to save you money and give you much more cleaning power in every bottle.

SAVE $6.25†It only takes a few moments for bleach to magically make a stain “disappear.” The truth is, the stain is still there. You

just can’t see it.

MelaleucaTub & Tile

Lime-A-Way® Tilex® Clorox®

Green Works®

Effectively cleans soap scum ✔ ✔ ✔ ✔Effectively cleans hard water deposits ✔ ✔ ✔ No

Does NOT require masks and gloves ✔ No No ✔Safe, nontoxic ingredients ✔ No No ✔

Powered by natural ingredients ✔ No No ✔Concentrated formula ✔ No No No

Less than 10¢ per fluid ounce ✔ No No No

We are very proud to compare Tub & Tile with the most popular grocery store brands.

®

© 2012 Melaleuca, Inc. • Idaho Falls, ID • Printed in the USA • 800.282.3000 • www.melaleuca.com • 09/12U 109004614

* As compared with prices from Safeway.com, Las Vegas, NV, 07/13/12

Imagine…17 amazing cleaners that can clean your home, wash your laundry, and save you money as well. Buying

the Home Conversion Pack can save you more than $55 over buying the products individually—that’s like getting 9

products free! And you can save more than $84* over buying equivalent amounts of top national brands.

THE HOME CONVERSION PACK SAVE MORE THAN $55

LAUNDRY

DISH CARE

CLEANERS

BROCHURE

EcoSense® Home Conversion Pack4615 $143.00 (99.99pc 50pts) Save $55

Safer for your homeSafer for your home

®

Eco Sense - Safer for Home 1m

Health & Medicine

Transcript of Eco Sense - Safer for Home 1m