Eco-friendly Small Idea
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Transcript of Eco-friendly Small Idea
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Project : Eco-Friendly Campaign PT on 3rdMarch ver 0.3
Date : 2009-02-27
Writer : Cosmic StatioN & AbelnP4
Eco MKT
2006 8 Guide to Greener Electronics
.
- -
Case Study 01> GreenmyApple
(Apple) Guide to Greener Electronics
,
GreenmyApple
.
GreenmyApple
Apple Enviroment
, Mac, iPod
.
- GreenmyApple URL : http://www.greenmyapple.org/
- Apple : http://www.apple.com/environment/
Comments
1. GreenPeace : LGE Value
2. Guide to Greener Electronics :
3. LGE LG Eco-Friendly Message .
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Case Study 02> Samsung The Blue Earth Dream
- Green Electronics Survey 2008 : F268
- 35 571
- :
- U.I
: ECO Modes
: ECO Walk
Comments
1. Eco Modes ECO Walk , .
2. Contents
3. NGO Value
.
Case Study 03> Nokia
- Guide to Greener Electronics 1
- - eBay Rethink
: Rethink eBay
- Walk with Nokia maps
: Find your destination easily
: Know where you are
: Know where you're going
* Mobile Install Program
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- we:offset : 46
. Nokia S60 Phones .
: Jpmorgan http://www.jpmorganclimatecare.com/ Co-work
- Connect2Earth Mobiledu .
Comments
1. Killer .
2. User .
3. JPmorgan Carbon Calculator , Donation
.
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Case Study 04> :
-
(Blue Frontier Campaign)
* Blue Frontier Campaign URL : http://www.bluefront.org/- 2007 2008
- (Roz Savage)
- 'The Brocade'
- - ( 2,900)
- 2009 (Tuvalu) ,
- 7,200
Comments
1. .
2. PR .
MKT
MKT Innovation .
80:20 80 Improvement 20 Innovation
Reasonable Innovation .
Improvement LevelKeyword
Guide to Greener Electronics 1
Donation Donation
Mobile Application, Eco friendly Mobile Application
Trigger Pointfor reasonable Innovation
Third Party Product
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Third Party Product : LG ( )
< Idea/Concept/design by Cosmic StatioN & AbelnP4>
Consumer Actual Benefits Environment Scanning
Environment Scanning 01 :
WHO 10
25000 7% .
Environment Scanning 02 :
1. World Bicycles Market to Reach in Excess of$61 Billion by 2010,According to a New Report by Global Industry Analysts, Inc.
2.
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. 130% .
Environment Scanning 03 :
175 10
5 185 6 .
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Environment Scanning 04 :
( + )
600
. , ,
, ,
. ,
.
1 ( 1300 ) , 5 1 . 29
1 30 . 750
, .
1460 , 2 . 10 1 , 10 .
, , ,
.
,
, 1628 .
2500 , 10
6 .
Environment Scanning 05 :
(National Bicycle Dealers Association)
1 2006 75% . 7 60 .
9
6 . 2005
.
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Consumer Actual Benefits
1. Campaign Slogan: 1 -
: 2 - , LG mobile!
: 3 - The two emotion, Heart and Bean
2.
3. Eco-friendly
4. LG
-
- HD Divix
- LBS Navigation Mobile Application
: U.I Fun
- : Front light
Big Idea (for BTL)
1. : 2
: 600
:
2. : Premium Product
: Green Peace : GreenPeace
: Guide to Greener Electronics 1
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3. : 100
* (Tour de France) 3,500km
. 23 ,
. (stage)
,
(yellow jersey) .
.
: 3D
Eco-friendly
: - /
/
NASA / 1980
,
/ .
- (http://www.kurtwenner.com)
:
Eco-friendly Message
:
: Application
LG Mobile Phone
Big Idea (for BTL)
1. Online : Campaign 2. Mobile : Campaign 3. Offline :
To be Continued
Cosmic StatioN : Business DesignAbelnP4 : Product Design